Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
September, 2004, Vol. 04, Issue 09
Massage Therapists: Don't Underestimate Your Role in Health Care
By Linda Riach
Massage therapy is great stuff in all its forms. It offers relaxation in an overstressed world, sanctuary in an hour, mind-body connections for desk jockeys, performance enhancement for athletes, and, most importantly, healing for many who have looked high and low in vain for alternatives.There's virtually something for everyone. Massage is potent and transformational.
I am no different than 77 million baby boomers out there; I share the same tension headaches, weekend-warrior injuries and the need to vent my stress. But that isn't the most important part for me. I am also one of the many who deal with chronic pain. I have a deformity of my mandible that causes my jaw to dislocate and causes spasms in my head and neck. Suffice it to say that I've tried everything from acupuncture and Chinese medicine to Celebrex and Vioxx - each to varying degrees of ineffectiveness. Steroid injections can offer immediate relief, but studies show that continued usage can cause even more damage.
For years I struggled with chronic pain; even though I am a believer in, and advocate for, the power of bodywork and massage therapy, it took my own experience with traditional medicine and medical options to motivate me to take a stand for massage therapy as a profession and as a means to positively affect quality of life. For me, the only thing that has made any type of true impact is consistent massage therapy. Literally, a session with my practitioner every two weeks, with a combination of Zero Balancing, Myofascial Release and craniosacral work, is the difference between chronic pain and normal functionality.
My professional experiences with physical therapists, athletic trainers and pain-medicine physicians, as well as the astronomical growth in those industries, confirm my personal beliefs: The population is aging, pain-management practices are soaring, yet the tools for pain management are limited. This provides an unprecedented opportunity for the massage profession to take an active role as health care providers when both patients and doctors are looking for effective sources of relief. I believe that the time has come that patients are open and doctors are increasingly willing to look at what massage therapists have known all along.
With the increasing awareness of the limitations and side effects of pharmaceuticals and surgical intervention, it's not only timely but it's a responsibility of the massage profession to take its rightful place in health care. I believe it is important for the massage industry to reach out in this direction, to help develop new professional outlets for graduates and to increase the scope of professional choices open to them. Helping to expand massage therapy as a part of traditional treatment options will directly increase the quality of life for the millions who need it.
Credibility for massage therapy within medical spheres is growing with the development of industry experts who are willing to act as spokespeople and ambassadors for massage therapy to the medical community, helping to initiate and promote successful alliances and productive conversation. Those doctors, who are already open to such integrated approaches, are looking to build relationships with massage therapists who can communicate with them and whose knowledge and professionalism can serve the patients in their care.
Our professional groups, associations and organizations can, if we support them, work to develop educational programs for doctors and patients to learn about the massage and bodywork modalities that meet their needs, marketing efforts to expand the contact pool, and alliances with other health care providers to build strong working relationships. Leading researchers and educators have been developing meaningful scientific studies that back up our day-to-day experiences with massage therapy and a stock of anecdotal evidence to help cultivate the interest of the doctors and patients. We, as professionals, need to publish our findings, and we need to keep investing in research to develop the promise of our future.
Practitioners can and should have the confidence to reach out to doctors and forge those relationships. Through advanced studies built on reliable research, massage therapists can have the language to discuss what their heads and hands already know, in the language that more mainstream health care providers use.
What will massage therapy look like in the future? How will it incorporate the diversity of what it is now and what it will become in order to meet these new opportunities? There are massage schools that have built alliances with medical schools, supporting this new world of complementary medicine. They and others who follow will develop new programs for learning together. Will we have advanced degrees in massage therapy? I hope so. I also hope we will hold on to and spread the integrated body approach that makes a massage session great.
I'm not advocating a revolution and I am not every patient, but I know my experience is one of many. What I am advocating is that we help lead and mindfully participate in an evolution that is already going on around us. I am asking everyone who shares a similar vision to rise to the opportunity and take advantage of the promise - for the sake of the profession and for the sake of all those who could benefit.
Click here for previous articles by Linda Riach.
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