Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
September, 2004, Vol. 04, Issue 09
Massage Therapists: Don't Underestimate Your Role in Health Care
By Linda Riach
Massage therapy is great stuff in all its forms. It offers relaxation in an overstressed world, sanctuary in an hour, mind-body connections for desk jockeys, performance enhancement for athletes, and, most importantly, healing for many who have looked high and low in vain for alternatives.There's virtually something for everyone. Massage is potent and transformational.
I am no different than 77 million baby boomers out there; I share the same tension headaches, weekend-warrior injuries and the need to vent my stress. But that isn't the most important part for me. I am also one of the many who deal with chronic pain. I have a deformity of my mandible that causes my jaw to dislocate and causes spasms in my head and neck. Suffice it to say that I've tried everything from acupuncture and Chinese medicine to Celebrex and Vioxx - each to varying degrees of ineffectiveness. Steroid injections can offer immediate relief, but studies show that continued usage can cause even more damage.
For years I struggled with chronic pain; even though I am a believer in, and advocate for, the power of bodywork and massage therapy, it took my own experience with traditional medicine and medical options to motivate me to take a stand for massage therapy as a profession and as a means to positively affect quality of life. For me, the only thing that has made any type of true impact is consistent massage therapy. Literally, a session with my practitioner every two weeks, with a combination of Zero Balancing, Myofascial Release and craniosacral work, is the difference between chronic pain and normal functionality.
My professional experiences with physical therapists, athletic trainers and pain-medicine physicians, as well as the astronomical growth in those industries, confirm my personal beliefs: The population is aging, pain-management practices are soaring, yet the tools for pain management are limited. This provides an unprecedented opportunity for the massage profession to take an active role as health care providers when both patients and doctors are looking for effective sources of relief. I believe that the time has come that patients are open and doctors are increasingly willing to look at what massage therapists have known all along.
With the increasing awareness of the limitations and side effects of pharmaceuticals and surgical intervention, it's not only timely but it's a responsibility of the massage profession to take its rightful place in health care. I believe it is important for the massage industry to reach out in this direction, to help develop new professional outlets for graduates and to increase the scope of professional choices open to them. Helping to expand massage therapy as a part of traditional treatment options will directly increase the quality of life for the millions who need it.
Credibility for massage therapy within medical spheres is growing with the development of industry experts who are willing to act as spokespeople and ambassadors for massage therapy to the medical community, helping to initiate and promote successful alliances and productive conversation. Those doctors, who are already open to such integrated approaches, are looking to build relationships with massage therapists who can communicate with them and whose knowledge and professionalism can serve the patients in their care.
Our professional groups, associations and organizations can, if we support them, work to develop educational programs for doctors and patients to learn about the massage and bodywork modalities that meet their needs, marketing efforts to expand the contact pool, and alliances with other health care providers to build strong working relationships. Leading researchers and educators have been developing meaningful scientific studies that back up our day-to-day experiences with massage therapy and a stock of anecdotal evidence to help cultivate the interest of the doctors and patients. We, as professionals, need to publish our findings, and we need to keep investing in research to develop the promise of our future.
Practitioners can and should have the confidence to reach out to doctors and forge those relationships. Through advanced studies built on reliable research, massage therapists can have the language to discuss what their heads and hands already know, in the language that more mainstream health care providers use.
What will massage therapy look like in the future? How will it incorporate the diversity of what it is now and what it will become in order to meet these new opportunities? There are massage schools that have built alliances with medical schools, supporting this new world of complementary medicine. They and others who follow will develop new programs for learning together. Will we have advanced degrees in massage therapy? I hope so. I also hope we will hold on to and spread the integrated body approach that makes a massage session great.
I'm not advocating a revolution and I am not every patient, but I know my experience is one of many. What I am advocating is that we help lead and mindfully participate in an evolution that is already going on around us. I am asking everyone who shares a similar vision to rise to the opportunity and take advantage of the promise - for the sake of the profession and for the sake of all those who could benefit.
Click here for previous articles by Linda Riach.
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