Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
September, 2004, Vol. 04, Issue 09
Massage Therapists: Don't Underestimate Your Role in Health Care
By Linda Riach
Massage therapy is great stuff in all its forms. It offers relaxation in an overstressed world, sanctuary in an hour, mind-body connections for desk jockeys, performance enhancement for athletes, and, most importantly, healing for many who have looked high and low in vain for alternatives.There's virtually something for everyone. Massage is potent and transformational.
I am no different than 77 million baby boomers out there; I share the same tension headaches, weekend-warrior injuries and the need to vent my stress. But that isn't the most important part for me. I am also one of the many who deal with chronic pain. I have a deformity of my mandible that causes my jaw to dislocate and causes spasms in my head and neck. Suffice it to say that I've tried everything from acupuncture and Chinese medicine to Celebrex and Vioxx - each to varying degrees of ineffectiveness. Steroid injections can offer immediate relief, but studies show that continued usage can cause even more damage.
For years I struggled with chronic pain; even though I am a believer in, and advocate for, the power of bodywork and massage therapy, it took my own experience with traditional medicine and medical options to motivate me to take a stand for massage therapy as a profession and as a means to positively affect quality of life. For me, the only thing that has made any type of true impact is consistent massage therapy. Literally, a session with my practitioner every two weeks, with a combination of Zero Balancing, Myofascial Release and craniosacral work, is the difference between chronic pain and normal functionality.
My professional experiences with physical therapists, athletic trainers and pain-medicine physicians, as well as the astronomical growth in those industries, confirm my personal beliefs: The population is aging, pain-management practices are soaring, yet the tools for pain management are limited. This provides an unprecedented opportunity for the massage profession to take an active role as health care providers when both patients and doctors are looking for effective sources of relief. I believe that the time has come that patients are open and doctors are increasingly willing to look at what massage therapists have known all along.
With the increasing awareness of the limitations and side effects of pharmaceuticals and surgical intervention, it's not only timely but it's a responsibility of the massage profession to take its rightful place in health care. I believe it is important for the massage industry to reach out in this direction, to help develop new professional outlets for graduates and to increase the scope of professional choices open to them. Helping to expand massage therapy as a part of traditional treatment options will directly increase the quality of life for the millions who need it.
Credibility for massage therapy within medical spheres is growing with the development of industry experts who are willing to act as spokespeople and ambassadors for massage therapy to the medical community, helping to initiate and promote successful alliances and productive conversation. Those doctors, who are already open to such integrated approaches, are looking to build relationships with massage therapists who can communicate with them and whose knowledge and professionalism can serve the patients in their care.
Our professional groups, associations and organizations can, if we support them, work to develop educational programs for doctors and patients to learn about the massage and bodywork modalities that meet their needs, marketing efforts to expand the contact pool, and alliances with other health care providers to build strong working relationships. Leading researchers and educators have been developing meaningful scientific studies that back up our day-to-day experiences with massage therapy and a stock of anecdotal evidence to help cultivate the interest of the doctors and patients. We, as professionals, need to publish our findings, and we need to keep investing in research to develop the promise of our future.
Practitioners can and should have the confidence to reach out to doctors and forge those relationships. Through advanced studies built on reliable research, massage therapists can have the language to discuss what their heads and hands already know, in the language that more mainstream health care providers use.
What will massage therapy look like in the future? How will it incorporate the diversity of what it is now and what it will become in order to meet these new opportunities? There are massage schools that have built alliances with medical schools, supporting this new world of complementary medicine. They and others who follow will develop new programs for learning together. Will we have advanced degrees in massage therapy? I hope so. I also hope we will hold on to and spread the integrated body approach that makes a massage session great.
I'm not advocating a revolution and I am not every patient, but I know my experience is one of many. What I am advocating is that we help lead and mindfully participate in an evolution that is already going on around us. I am asking everyone who shares a similar vision to rise to the opportunity and take advantage of the promise - for the sake of the profession and for the sake of all those who could benefit.
Click here for previous articles by Linda Riach.
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