Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
September, 2004, Vol. 04, Issue 09
The Experiences of Learning
By Cliff Korn, BS, LMT, NCTMB
I'm one of the luckiest guys in the world!
One of the best things about being editor of Massage Today is having knowledge about many of the educational offerings held around the country.Maybe it's because I didn't get into massage and bodywork until I was well into my 40s, or because I could have applied myself more while going to massage school, but I could be quite happy as a perpetual student of the art and science of massage and bodywork. I love the opportunity to attend conventions, conferences, symposia and workshops because they appeal to my preference to enjoy social situations, as well as obtain continuing education.
In June, I attended the 2004 North American Conference on Multidisciplinary Approaches to Low Back and Pelvic Pain in Tampa, Fla. - my eighth continuing education event this year! So, if I go to so many workshops, what makes this one worthy enough to take up editorial space in Massage Today? With the amount of continuing education I take, it's not like I never had a low back pain class before!
This conference was special for many reasons - reasons important enough to share with you. The conference was sponsored by the Journal of Bodywork and Movement Therapies, which is (to my knowledge) the only peer-reviewed journal serving our field, in association with The International Alliance of Healthcare Educators (IAHE). More importantly, the conference presenters were of the highest possible caliber and dealt with what is possibly one of the most prevalent patient complaints we face as practitioners: low back and pelvic pain.
The conference was designed to show new ways to assess the body, offer approaches that can help effect meaningful changes in our clients, demonstrate simple techniques we can employ immediately, and inspire us to learn even more. It did all of those things, providing more than value for the time and money spent. I must admit, the thing that first drew my interest to this conference was a particular presenter who has long been one of my "heroes."
Since reading the book, Soft Tissue Manipulation, in massage school, Leon Chaitow, ND, DO, has held my attention. I now own eight or nine of his books! I flew to Florida primarily because he was one of the speakers. What a pleasant surprise that all of the presenters were of similar knowledge and ability!
It was my first introduction to Dr. Carolyn McMakin, a chiropractor, and clinical director of the Fibromyalgia and Myofascial Pain Clinic of Portland, Ore., and to Dr. John Downes, Dean of the College of Chiropractic at Life University in Marietta, Ga. I further had never experienced the knowledge and presentation style of Jan Dommerholt, a physical therapist from Bethesda, Md., who, among a long list of credentials, serves as cofounder and director of the Janet G. Travell, MD, Seminar Seriessm.
In addition to Dr. Chaitow, I have had previous educational opportunities with both Judith Aston and Judith DeLany and know them all as talented, insightful and superb educators. The three-day event was a masterpiece of intellectual stimulation. I heard Jan Dommerholt share new insights into the role of multifidus muscles in pelvic stabilization concepts, along with treatment options such as intramuscular trigger point stimulation with dry needling; I heard Dr. Downes speak on foot structure and function, and how they directly affect homeostasis of the lower kinetic chain, and the direct impact of lower limb function on the lumbopelvic region.
Dr. McMakin spoke on frequency specific microcurrent therapy (FSM) to treat neuropathic pain and myofascial trigger points, and experienced firsthand the application of FSM on a bout of shoulder tendonitis I was experiencing. (Note: While use of electrical devices may not be included in the scope of practice of all massage therapists, many state regulations are silent on the issue; it is specifically included in Florida's massage regulation.)
I heard Judith Aston, who must be at least as "mature" as I am (she started a movement education program for athletes, dancers and actors in 1963!) but moves like a woman in her 20s, talk about the implications of Aston Patterning® and its relationship to the body's dimension to alignment and function, as well as a demonstration of body positions that increase or decrease support for the pelvis in gait.
I heard Leon Chaitow talk about positional release approaches to the care of low back problems and a fascinating discussion on the influence of low back pain on breathing-pattern disorders. Finally, I heard Judith DeLany discuss the dysfunctions and referral patterns associated with trigger points as sources of lumbar and pelvic pain.
OK, so it was all great stuff, and I can't say enough about it. Two things, though, really stand out for me. First, amid all the degreed and titled individuals presenting, only Judy DeLany listed a simple "LMT" after her name. I was quite pleased to see how she was accepted as a peer among the high-powered presentation group. Her command of subject matter and ability to "fit in" as a leader in a group of PTs, DCs and DOs made me proud to also have "LMT" tacked on to my name!
The second thing that stood out for me was that this wonderful opportunity was woefully under-attended! I didn't do an actual count of the attendee list, but I would estimate only about 80 people were in attendance. This conference appealed to any practitioner dealing with low back and pelvic pain, not just massage therapists. There should have been hundreds in the room! The ability to sit in a room and get actual individual attention from presenters of this stature was incredible! My clients are reaping the benefits of my attendance at this conference; I'm doing better work because I made the investment of time and money. I wish you had been there, too! I wish you could have shared in the experience with some of my heroes!
This was the fourth North American "Multidisciplinary Approaches" conference, and I'm sure there will be more. If your practice includes clinical aspects, you might want to search these out. Who are your heroes in massage and bodywork education? There are so many out there! Go take a class ... not because you have to, but because you want to stir up your passion to learn something new. You'll be pleased you did. You can write it off your taxes, it will actually make you money, and your client load will naturally increase. This sounds like something good for practitioners, presenters and the public! So what are you waiting for?
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue. Please send all correspondence by e-mail to , or via regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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