Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
September, 2004, Vol. 04, Issue 09
A New Beginning: Massage Therapy Students Tell Their Stories
By Editorial Staff
As children, the month of September marked "back to school," an event that called for new clothes, new shoes, new school supplies, and the opportunity to make a fresh start.
In honor of "back to school" month and new beginnings, Massage Today is pleased to present two inspiring stories written by recent massage therapy students, both of whom embarked on careers in massage after many years in other professions.
My Perspective on the Massage Profession
I have been interested in massage for a number of years, often giving friends and family shoulder massages as "gifts of love." For most of my life, I have worked in a factory assembling cleaners. Then finally, after 32 years of service at the Hoover Company, I took an early retirement to pursue the ideal job. Now, at the age of 55, I can wake up and go to work to get paid to do something I love to do.
My first experience with a professional massage was at a 10K race in Cleveland about six years ago. The "short but sweet" post-race massage was heavenly, but simply a glimpse of what awaited me. After several more post-race experiences over the next year, I decided to pursue a massage therapist for a full-body one-hour massage. It was so relaxing and rejuvenating; I was hooked. After receiving such a wonderful treatment, I called upon my memory to share my newfound discovery of massage with "the world." Although the world felt my early attempts were delightful, I knew that there was so much more I could offer.
As time went on, my massage experience grew, and I met more massage therapists. Their positive feedback and encouragement fueled my desire to leave my job of three decades and start afresh. I took a leap of faith and "retired." It's funny actually; most of my friends saw my move to leave factory employment as a move to full retirement, complete with an easy chair, Florida vacations every winter, a beer in my left hand and a remote control in my right. I, on the other hand, will work forever, if the good Lord is willing. This is not retirement - this is a new direction.
So, I entered into a profession where I, a male, find myself in the minority; ironic in a world where, as a male, I am usually in the majority. Most therapists are female and most clients are female. Massage therapy for a male is a challenging career and an insecure undertaking in some respects, but I was never intimidated by a challenge before, so why start now? The key word to being successful as a massage therapist is "trust." You must earn your client's trust. If your clients feel comfortable and safe with you, you are destined to be a marketing success; however, that is only half the battle.
Studying for a massage therapy career is like entering into pre-med. In reality, most of the students who sit around me in my anatomy classes are nursing students. My school provides us with complete education; I believe we are the best educated and prepared students of massage in Ohio. Our lab studies include hands-on work with human cadavers, and the level of technological training is top-notch. The studies are not easy, but they are definitely fun and exciting.
I feel I have learned more in the last four months than in four years of college in my younger years. Are the studies more challenging? Is it that I am a more mature student? Could it be that I've entered the field my heart truly embraces and now I am inspired to succeed? What an adventure! The beauty is, there is so much knowledge to file into our brains; it is knowledge with practical applications demonstrated to us to use in the real world.
When, as new students, we filed into massage therapy classes on our first day, we were strangers. As we learned about each other, explored massage techniques together, and learned to open ourselves and trust each other, we bonded into a family. It was a form of intimacy. Not sexual intimacy, of course, but a form of spiritual and emotional intimacy. We have learned to "connect" as a family. Families care about each other. They pull together and lift each other up; there is love even when individuals do not always like one another. Classmates in the school of massage therapy fit that form. It is a special group. We share a dream, an art and a passion for this special service, and it bonds us in a mystical way. Just as we bond as students of massage, I think therapist and client develop a similar bond as well.
My goals for my future as a therapist are to do more for my clients than just perform relaxation massages. These are marvelous moments, but I want to seek a higher plane. In addition to relaxation, I hope to research the many modalities of massage and focus on several as healing treatments.
For one, I am studying neonatal, pregnancy and post-pregnancy massage techniques. I also want to learn and develop alternative treatments in massage for patients with Wegener's Granulomatosis (WG) [a rare, but potentially fatal disease characterized by inflammation of the blood vessels.] My oldest son nearly died of WG four years ago, and I have been active in fundraising efforts for a cure ever since. New research is developing indicating that soft tissue manipulation can help treat WG, and I want to be there.
Lastly, as a runner and fitness fanatic over the years, I want to develop my skills in both neuromuscular and sports massage. I find all of this room for growth extremely exciting. Massage may not be new to the world, but the modern world is just beginning to open its eyes to the blessings it can offer to the healing process. I am so glad to be a part of it.
In Touch With Me
Prior to entering massage school, Donna Pratola was a medical transcriber, secretary, homemaker and laboratory assistant. She is a recent graduate of Dawn Training Centre in Wilmington, Del.
For as long as I can remember, touch has been a positive force in my life. Being a member of a large Italian family, touching was another way of communicating with one another. Additionally, all of my adult life, I have been intrigued by the human body and its many functions. I would rather read about symptoms, disease processes and treatment than anything else. Thus, I have always tried to learn more about the body and have chosen careers in the medical field, including being a certified laboratory assistant and a medical transcriptionist.
Then, I happened to go to a massage school for a job interview. I was given a tour of the facility and when I saw one of the massage rooms, I couldn't think of anything else. In a short time, my thoughts turned to ideas and my ideas into a plan. Before long, I applied to be a student in the school's 600-hour massage therapy program. I began my training in September 2003.
One of my instructors introduced us to the world of massage - she taught us to touch. Not just touch, but touch with intention. Before long, each stroke had a purpose. Each time we practiced, our touch improved. Each time a stroke was added, the sequence got more detailed. In the process, we began to understand where stress and strain occurs and how the stroke can provide comfort and relaxation, flush out toxins, and increase circulation.
And so it is, that I am on my way to being a massage therapist. I know that being the recipient of massage is a wonderful experience. What I didn't know was how incredible it is to give massage. I suddenly understand what an artist must feel when creating his or her work, what a singer must feel when performing to an audience, or how a surgeon feels to successfully perform an operation.
For me, the end result has been to find a place inside of me that has gone "untouched" all this time - I just celebrated my 51st birthday. I would like to work with people in hospice care and also operate a small practice of my own to create a stress-free, relaxed, safe and healthful environment for my clients. But what is best of all, is that I am in touch with the inner most part of me.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.