Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
September, 2004, Vol. 04, Issue 09
A New Beginning: Massage Therapy Students Tell Their Stories
By Editorial Staff
As children, the month of September marked "back to school," an event that called for new clothes, new shoes, new school supplies, and the opportunity to make a fresh start.
In honor of "back to school" month and new beginnings, Massage Today is pleased to present two inspiring stories written by recent massage therapy students, both of whom embarked on careers in massage after many years in other professions.
My Perspective on the Massage Profession
I have been interested in massage for a number of years, often giving friends and family shoulder massages as "gifts of love." For most of my life, I have worked in a factory assembling cleaners. Then finally, after 32 years of service at the Hoover Company, I took an early retirement to pursue the ideal job. Now, at the age of 55, I can wake up and go to work to get paid to do something I love to do.
My first experience with a professional massage was at a 10K race in Cleveland about six years ago. The "short but sweet" post-race massage was heavenly, but simply a glimpse of what awaited me. After several more post-race experiences over the next year, I decided to pursue a massage therapist for a full-body one-hour massage. It was so relaxing and rejuvenating; I was hooked. After receiving such a wonderful treatment, I called upon my memory to share my newfound discovery of massage with "the world." Although the world felt my early attempts were delightful, I knew that there was so much more I could offer.
As time went on, my massage experience grew, and I met more massage therapists. Their positive feedback and encouragement fueled my desire to leave my job of three decades and start afresh. I took a leap of faith and "retired." It's funny actually; most of my friends saw my move to leave factory employment as a move to full retirement, complete with an easy chair, Florida vacations every winter, a beer in my left hand and a remote control in my right. I, on the other hand, will work forever, if the good Lord is willing. This is not retirement - this is a new direction.
So, I entered into a profession where I, a male, find myself in the minority; ironic in a world where, as a male, I am usually in the majority. Most therapists are female and most clients are female. Massage therapy for a male is a challenging career and an insecure undertaking in some respects, but I was never intimidated by a challenge before, so why start now? The key word to being successful as a massage therapist is "trust." You must earn your client's trust. If your clients feel comfortable and safe with you, you are destined to be a marketing success; however, that is only half the battle.
Studying for a massage therapy career is like entering into pre-med. In reality, most of the students who sit around me in my anatomy classes are nursing students. My school provides us with complete education; I believe we are the best educated and prepared students of massage in Ohio. Our lab studies include hands-on work with human cadavers, and the level of technological training is top-notch. The studies are not easy, but they are definitely fun and exciting.
I feel I have learned more in the last four months than in four years of college in my younger years. Are the studies more challenging? Is it that I am a more mature student? Could it be that I've entered the field my heart truly embraces and now I am inspired to succeed? What an adventure! The beauty is, there is so much knowledge to file into our brains; it is knowledge with practical applications demonstrated to us to use in the real world.
When, as new students, we filed into massage therapy classes on our first day, we were strangers. As we learned about each other, explored massage techniques together, and learned to open ourselves and trust each other, we bonded into a family. It was a form of intimacy. Not sexual intimacy, of course, but a form of spiritual and emotional intimacy. We have learned to "connect" as a family. Families care about each other. They pull together and lift each other up; there is love even when individuals do not always like one another. Classmates in the school of massage therapy fit that form. It is a special group. We share a dream, an art and a passion for this special service, and it bonds us in a mystical way. Just as we bond as students of massage, I think therapist and client develop a similar bond as well.
My goals for my future as a therapist are to do more for my clients than just perform relaxation massages. These are marvelous moments, but I want to seek a higher plane. In addition to relaxation, I hope to research the many modalities of massage and focus on several as healing treatments.
For one, I am studying neonatal, pregnancy and post-pregnancy massage techniques. I also want to learn and develop alternative treatments in massage for patients with Wegener's Granulomatosis (WG) [a rare, but potentially fatal disease characterized by inflammation of the blood vessels.] My oldest son nearly died of WG four years ago, and I have been active in fundraising efforts for a cure ever since. New research is developing indicating that soft tissue manipulation can help treat WG, and I want to be there.
Lastly, as a runner and fitness fanatic over the years, I want to develop my skills in both neuromuscular and sports massage. I find all of this room for growth extremely exciting. Massage may not be new to the world, but the modern world is just beginning to open its eyes to the blessings it can offer to the healing process. I am so glad to be a part of it.
In Touch With Me
Prior to entering massage school, Donna Pratola was a medical transcriber, secretary, homemaker and laboratory assistant. She is a recent graduate of Dawn Training Centre in Wilmington, Del.
For as long as I can remember, touch has been a positive force in my life. Being a member of a large Italian family, touching was another way of communicating with one another. Additionally, all of my adult life, I have been intrigued by the human body and its many functions. I would rather read about symptoms, disease processes and treatment than anything else. Thus, I have always tried to learn more about the body and have chosen careers in the medical field, including being a certified laboratory assistant and a medical transcriptionist.
Then, I happened to go to a massage school for a job interview. I was given a tour of the facility and when I saw one of the massage rooms, I couldn't think of anything else. In a short time, my thoughts turned to ideas and my ideas into a plan. Before long, I applied to be a student in the school's 600-hour massage therapy program. I began my training in September 2003.
One of my instructors introduced us to the world of massage - she taught us to touch. Not just touch, but touch with intention. Before long, each stroke had a purpose. Each time we practiced, our touch improved. Each time a stroke was added, the sequence got more detailed. In the process, we began to understand where stress and strain occurs and how the stroke can provide comfort and relaxation, flush out toxins, and increase circulation.
And so it is, that I am on my way to being a massage therapist. I know that being the recipient of massage is a wonderful experience. What I didn't know was how incredible it is to give massage. I suddenly understand what an artist must feel when creating his or her work, what a singer must feel when performing to an audience, or how a surgeon feels to successfully perform an operation.
For me, the end result has been to find a place inside of me that has gone "untouched" all this time - I just celebrated my 51st birthday. I would like to work with people in hospice care and also operate a small practice of my own to create a stress-free, relaxed, safe and healthful environment for my clients. But what is best of all, is that I am in touch with the inner most part of me.
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