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Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
August, 2004, Vol. 04, Issue 08
Zero Balancing: Touching the Spirit Through Energy and Structure
By Lora Freeman
"Stay in Touch With..." is a periodic column designed to provide an introduction to a particular technique or modality. If you would like to contribute to this column, contact us at .
If someone told you that you could be healthier, happier, clearer and more fully integrated with your true self, how would you respond? If you're like most people, you'd be a combination of curious and a little (or a lot) skeptical about such a broad claim.Those are exactly the kinds of results, however, that people who practice Zero Balancing will tell you their clients experience consistently, from this relatively newcomer to the world of massage and bodywork.
Zero Balancing (ZB) was developed in the early 1970s by osteopathic physician and medical doctor, Fritz Frederick Smith. Dr. Smith had a standard osteopathic practice in rural California to which he added studies in acupuncture. He experienced remarkable results with his patients by integrating principles from osteopathy, involving manipulation of bony structures, and acupuncture, involving balancing body energy. Not only did his patients find relief from many of their physical complaints, but they also commented consistently that their experiences transcended the physical. His patients expressed feeling happier, calmer, and more grounded and centered. As one of Dr. Smith's early patients said, "I feel balanced ... back to Zero... sort of Zero Balanced." The name resonated with Dr. Smith and stuck.
"ZB does a whole range of things," commented Michael Oruch, a certified Zero Balancer from New York who teaches ZB in Chicago and throughout the U.S. "It helps with stress, headache, back pain ...but more importantly, it helps people become more of who they are. The ancient Chinese belief is that our ancestral chi [energy] is in our bones, and ZB teaches you how to work with that. It teaches you to work with who and what people are at the core, with what we're made of. In the ZB vocabulary of touch are things that anyone in the healing professions ought to know; these are life skills."
What Does a ZB Session Look Like?
The Zero Balancer follows an elegant protocol that belies its profound effects. The basic protocol varies only slightly from patient to patient, though the timing and pacing can vary greatly depending on the setting, frame and predetermined time limits. A session usually lasts between 15 and 45 minutes.
The Zero Balancer will ask what is happening in the client's life; physical, emotional and/or spiritual influences are all welcome information. It is up to the client to decide what is important to share. Based on that information, the Zero Balancer and the client will decide together the goals and "frame" for the session. The job of the practitioner is to weave that chosen frame into the session. So if the client has determined, for example, that he or she wants the framework of the session to feel more balanced, clearer, more integrated, or "to release baggage" (whether physical or otherwise), part of the Zero Balancer's job is to find a way for the body to become a vehicle for accomplishing that goal metaphorically, while simultaneously keeping in mind the aches, pains or other physical concerns the client has asked to have addressed.
After a brief assessment, the practitioner will ask the client to lie on his or her back, fully clothed, on the massage table. With a series of traction movements and the application of pressure from fingertips called "fulcrums" (applied mostly to the underside of the client's body), the practitioner will follow a set protocol of treating the entire body, from the toes to top of the head.
John Hamwee, a Zero Balancer and author of the book, Zero Balancing, defines fulcrums as "still points on which the body can balance." Where energy may be disorganized from trauma, stress or repetitive strain, possibly to the point of causing physical and structural pain and dysfunction, a fulcrum imposes a stronger, clearer field of energy. This provides the body the opportunity to reorganize. The rule of thumb is that the pressure of a fulcrum should either "feel good or hurt good," and this is essential to an effective treatment. Both giver and receiver need to feel comfortable as an essential aspect of ZB touch.
The story goes that donkeys carrying loads up steep hills lean against one another - the donkey on the outside of the path leans inward, the donkey on the inside of the path leans out - forming a supportive relationship between them as they carry their loads. This "donkey-donkey" connection is what the Zero Balancer works toward with the client, one in which both giver and receiver feel strongly supported and at ease, with no undue effort. As a result of this donkey-donkey connection, an alchemical and therapeutic relationship evolves. A type of "dance" results, as the practitioner focuses his attention - and intention - on following the client's involuntary and often wordless responses to the work. In this relationship, the pacing and depth of pressure evolve organically and meditatively from the relationship between the two people.
The meditative quality of ZB also differentiates it from traditional massage. The Zero Balancer brings a high level of focus to the session by listening to the client's body with his or her hands, eyes and ears. This high level of attention - combined with the predetermined "frame" - makes the treatment a meditative experience for both people involved. Additionally, the deep level of the touch contacts one's being at levels of both energy and structure, and this combination powerfully touches a person in the place where the body/mind resides.
Another essential aspect of ZB touch is the principle of working at "interface" with the client. The Zero Balancer consciously works to maintain the integrity of the client's energy field, neither adding nor taking energy from the client, but rather facilitating a balancing effect of the patient's own energy. This is a crucial skill for bodyworkers and massage therapists who often find their own energy drained by energetically depleted clients - or find themselves struggling with other boundary issues with clients.
Massage therapists, physical therapists, occupational therapists and other healing professionals will find ZB to be an excellent addition to their treatment "toolbox."
According to Mary Murphy, a certified massage therapist and certified Zero Balancer who works at Lutheran General Hospital in Park Ridge, Ill., "ZB is a grounding and integrating tool par excellence. It is remarkably efficient at clearing even deeply held restrictions within the body in a way that the client can integrate both in the moment and over time."
Murphy says that she uses ZB in almost every bodywork session she offers. "Whether I am using ZB as a straight protocol or not, ZB helps integrate and strengthen any changes in the patient's system, whatever the modality."
What Can ZB Do for You?
We see only a partially accurate picture of ZB if we merely list the ailments it treats. In reality, though, ZB helps to resolve back pain, musculoskeletal aches and pains, headaches, digestive disorders, and emotional imbalance (to name a few), ZB follows the traditional Chinese medicine (TCM) model. In other words, ZB treats the whole person, not just the disease. As with acupuncture, the goal is to bring the client's body back into balance and from that point, the body corrects many of its own ailments. ZB brings the body back into balance structurally and energetically, which consistently makes for happier, healthier clients.
Because ZB has the unique quality of touching bone energy specifically, it also affects mental functioning, according to the TCM model. "The way you perceive yourself and your world becomes clearer," said Robert Alimo, a certified Zero Balancer and industrial rehabilitation specialist at Mercy Hospital in Chicago. "I feel more stable, more integrated," Oruch said of his own ZB experiences. "It has helped sustain me through difficult times, and I know myself better."
And Oak Park, Illinois schoolteacher, Mary Alice Dacosse, said, "After a third Zero Balancing (session), I could breathe easier, had a clearer focus and felt back on track with my life. I limped less as my muscles relaxed. I felt more empowered. I felt ZB was working with me, not controlling me. Perimenopause felt like something that overcame me, something that happened to me. I felt that ZB brought it more into focus so that I can accept it. ZB does not give me a euphoric feeling. It's a subtle transformation, and one you feel you are in communion with, not one that overtakes you."
For more information on Zero Balancing, visit www.zerobalancing.com.
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