resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
What's New in the NCCIH Strategic Plan
The NIH National Center for Complementary and Integrative Health (NCCIH) released its draft strategic plan 2016-2021 for public comment in early spring of 2016.
Analyzing Acupuncture Case Studies
Confirm the answer quickly by the elimination method. Take this case study as an example. After two treatments for back pain, a patient presents for a third session complaining of rapid breathing and wheezing that is made worse during cold weather.
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
Traditional Chinese Herbal Medicine in Taiwan Hospitals
This spring, a team of Western medical doctors and TCM practitioners from Cleveland Clinic traveled to Taiwan to visit Kaiser Pharmaceutical Co. (KP), and China Medical University (CMU), Taiwan's leading integrative medicine hospital.
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
Chiropractic in the Eyes of the Public: 2nd Gallup-Palmer Poll
The second Gallup / Palmer College poll has been completed, yielding significant additional data regarding Americans' experiences with and perceptions of chiropractic care.
Let's Talk About Biceps Injuries at the Elbow
While most muscles cross over only one joint, the biceps crosses two joints: the elbow and the shoulder. Injuries to the lower biceps cause considerable elbow pain. Here's how to assess and treat an injury to this area conservatively.
International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
The Professional and Practice Benefits of Political Activism
Welcome to election season, a vital part of our American culture. Every two years, without fail, we are bombarded with TV, print materials and phone messages seeking our vote.
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
Don't Ignore the Lower Half of the Pelvis (Part 1)
When your patient complains of lower back or pelvic pain, but your usual treatments are not getting the job done, what do you examine and treat? You may be missing important structures in the lower half of the pelvis.
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
A Study of Relationships
Sa-Ahm's five element acupuncture method is known to be one of the most effective acupuncture techniques in Korea because it gives an instant response at the time of treatment and has a high success rate in resolving chronic problems.
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
Overuse Injuries in Young Athletes (Part 1)
More than 45 million children ages 6-18 participate in some form of organized athletics, and 75 percent of American families with school-aged children have at least one child participating in organized sports.
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
August, 2004, Vol. 04, Issue 08
Profitable Massage...But Not For You!
By Cliff Korn, BS, LMT, NCTMB
Thanks to everyone who wrote to ask why I left Massage Today! I didn't leave, of course, but many of you expressed surprise at finding last month's editorial written by Managing Editor Rebecca Razo instead of by me.It was flattering to get so many expressions of concern, and I apologize for not adding an explanation to Rebecca's excellent article, which gave me a needed break. So, like it or not, you are still subject to my thoughts and opinions, because I'm here for as long as MT will have me!
Getting right to it for this month, I'd like to ask you to hop on your computer, open your Web browser, and check out www.worldchiropracticalliance.org/tcj/2004/jul/ricchio.htm. If your sensibilities are even remotely similar to mine, you'll find it akin to dumping a bottle of hot sauce on your ice cream - it will make your nose wrinkle up right before your ears start to steam. The article is by Dr. Geoff Ricchio, a chiropractor who "advises" other chiropractors how to create profitable massage programs. In my estimation, Dr. Ricchio appears to be a genuine walking, talking ethics void! He also appears to want to ride your back all the way to the bank.
Some clues to his smarmy business practices are his advertised phone number (831-GET-PAID) and his moneymaking program named the "Rub Club Massage Income System." My first inclination was to ignore this individual as an isolated bump on the continuum of ignorance, but then I read his bio, which says the "Rub Club" is used by more than 600 chiropractic clinics nationwide; moreover, his article was published in a journal touted as being "Read and respected by more doctors of chiropractic than any other professional publication in the world." His preposterous statements to that large an audience deserve to be challenged!
Dr. Ricchio outlines six points ("Ricchio's Rules") for creating a profitable massage program. Three of the six are valid: He suggests creating a low-cost massage therapy program in a chiropractic office for the general public; he suggests it is wise to have the massage program available as part of a wellness program for the business community; and he suggests making massage available seven days a week to meet the scheduling needs of the public, as well as to generate passive income. I have no problems with those concepts.
Where Dr. Ricchio shows his true feelings related to massage are in his first three "rules," which I quote below:
The first rule isn't a rule at all but an opinion of you and me, and very likely a reflection of what a delightful man he is to work for! Rule two is indicative of Dr. Ricchio's feelings on the limited value of massage for anything other than filling his pockets. It is about as valid a point as suggesting that no one should ever pay more than $5 for a chiropractic adjustment. The third rule asks that chiropractors engage in discriminatory hiring practices. Sure, he says he knows it's "wrong" (not to mention illegal!) but suggests chiropractors do it anyway. I'll bet that violates an ethics or standards of practice document somewhere!
The reason for all these suggestions is made clear near the beginning of his article. He states, "I have used massage therapists in my practice for the last 18 years and found them to be an incredible adjunct, not only contributing to improved patient retention but increased income, as well." Isn't it strange that beneficial patient outcome isn't listed as one of the reasons to use massage therapy in a chiropractic setting, but merely for patient retention and increased income? He misses the most important part of why massage therapy and chiropractic share such a symbiotic relationship! It's about the patient, not him!
The complementary/alternative/integrative (pick one!) medicine movement has enough problems proving its credibility. Dr. Ricchio is likely to turn a discerning public away from chiropractic care, but I'll let that industry worry about its own health. My concern is that his espousal of the misuse and abuse of massage therapists will give the public a poor first taste of the abilities and potential for massage therapy as a wellness intervention. That adversely affects all of us! I asked several chiropractors I know to give me their opinions of Dr. Ricchio's article, but a tight deadline didn't allow them respond fast enough to get included in this editorial. I'm hoping that they get back to me with expressions of distaste for the concepts promoted by Dr. Ricchio.
Many of us who have worked for chiropractors or who regularly get referrals from chiropractors know just how well the two interventions work in concert toward optimum health. My suggestion to those of you courted by "Ricchio's Raiders" is to be very, very unavailable.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or via regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.