resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Case for Immunization
As long as I have been a chiropractor, I have seen many in this profession oppose vaccinations. Indeed, it has often been taken as a "given" that to be a principled chiropractor requires a curmudgeon's willingness to hold aloft that banner of opposition.
Chiropractic Research in Review
Predicting Pain With Disability in Office Workers; Traction Approaches for Discogenic Cervical Radiculopathy; Intra-Articular Gas Bubbles Following Manipulation; Nonresponsive Chronic Ankle Sprains: Think Tendon Rupture.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Commingling Money: 12 Questions for the ACA About the CHAMP / NCLAF Merger
The American Chiropractic Association recently announced it was merging the National Chiropractic Legal Action Fund and the Chiropractic Health Advocacy and Mobilization Project into a single entity that will support both legal and legislative actions.
CMT & Stroke Risk: Myth vs. Fact
By now, most of you have probably heard that the American Heart Association recently published a statement regarding the association between cervical dissection (CD) and cervical manipulative therapy (CMT).
Communication 101: Please Explain Yourself!
Twice this past week, I overheard conversations about chiropractic. As you can imagine, it is a topic my ears naturally pick up. In both cases, a patient was talking to a friend about their experience with a chiropractor.
Sports Science: What's in That Drink?
Athletes frequently ask me what the best liquid is to drink during exercise – water or a sports drink? Water provides the necessary hydration, but unfortunately, it lacks the key nutrients to aid in performance and recovery.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
Dr. George Goodman and His Legacy to Logan University
Those who knew him called him a revered leader, a visionary and one of chiropractic's biggest advocates. George A. Goodman, DC, Logan University's sixth and longest-serving president, passed away on Sept. 9. He was 70 years old.
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Correcting Pelvic Rotation Around the Long Axis: Adjustment Protocol
The pelvis can be considered a ring that can misalign on the sacrum rotating around the long axis. The following is a description of an adjustment that helps to correct sacroiliac rotation around the long axis.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
Uncle Sam Needs You (Part 2)
Where chiropractic care has been used in the military health services, it has been deemed very successful.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 2)
As mentioned in part 1, using a flexion-distraction table is a great way to unlock this particular fixation. You have found the stuck segment. You have determined whether it is unilateral, midline or bilateral.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Essential Orthopedic Testing: Tests That Involve Standing on One Leg
Since these tests have a common mechanism of performance (standing on one leg), there are differential diagnostic concerns during testing. The tests cannot be completely isolated from each other for performance.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
August, 2004, Vol. 04, Issue 08
Profitable Massage...But Not For You!
By Cliff Korn, BS, LMT, NCTMB
Thanks to everyone who wrote to ask why I left Massage Today! I didn't leave, of course, but many of you expressed surprise at finding last month's editorial written by Managing Editor Rebecca Razo instead of by me.It was flattering to get so many expressions of concern, and I apologize for not adding an explanation to Rebecca's excellent article, which gave me a needed break. So, like it or not, you are still subject to my thoughts and opinions, because I'm here for as long as MT will have me!
Getting right to it for this month, I'd like to ask you to hop on your computer, open your Web browser, and check out www.worldchiropracticalliance.org/tcj/2004/jul/ricchio.htm. If your sensibilities are even remotely similar to mine, you'll find it akin to dumping a bottle of hot sauce on your ice cream - it will make your nose wrinkle up right before your ears start to steam. The article is by Dr. Geoff Ricchio, a chiropractor who "advises" other chiropractors how to create profitable massage programs. In my estimation, Dr. Ricchio appears to be a genuine walking, talking ethics void! He also appears to want to ride your back all the way to the bank.
Some clues to his smarmy business practices are his advertised phone number (831-GET-PAID) and his moneymaking program named the "Rub Club Massage Income System." My first inclination was to ignore this individual as an isolated bump on the continuum of ignorance, but then I read his bio, which says the "Rub Club" is used by more than 600 chiropractic clinics nationwide; moreover, his article was published in a journal touted as being "Read and respected by more doctors of chiropractic than any other professional publication in the world." His preposterous statements to that large an audience deserve to be challenged!
Dr. Ricchio outlines six points ("Ricchio's Rules") for creating a profitable massage program. Three of the six are valid: He suggests creating a low-cost massage therapy program in a chiropractic office for the general public; he suggests it is wise to have the massage program available as part of a wellness program for the business community; and he suggests making massage available seven days a week to meet the scheduling needs of the public, as well as to generate passive income. I have no problems with those concepts.
Where Dr. Ricchio shows his true feelings related to massage are in his first three "rules," which I quote below:
The first rule isn't a rule at all but an opinion of you and me, and very likely a reflection of what a delightful man he is to work for! Rule two is indicative of Dr. Ricchio's feelings on the limited value of massage for anything other than filling his pockets. It is about as valid a point as suggesting that no one should ever pay more than $5 for a chiropractic adjustment. The third rule asks that chiropractors engage in discriminatory hiring practices. Sure, he says he knows it's "wrong" (not to mention illegal!) but suggests chiropractors do it anyway. I'll bet that violates an ethics or standards of practice document somewhere!
The reason for all these suggestions is made clear near the beginning of his article. He states, "I have used massage therapists in my practice for the last 18 years and found them to be an incredible adjunct, not only contributing to improved patient retention but increased income, as well." Isn't it strange that beneficial patient outcome isn't listed as one of the reasons to use massage therapy in a chiropractic setting, but merely for patient retention and increased income? He misses the most important part of why massage therapy and chiropractic share such a symbiotic relationship! It's about the patient, not him!
The complementary/alternative/integrative (pick one!) medicine movement has enough problems proving its credibility. Dr. Ricchio is likely to turn a discerning public away from chiropractic care, but I'll let that industry worry about its own health. My concern is that his espousal of the misuse and abuse of massage therapists will give the public a poor first taste of the abilities and potential for massage therapy as a wellness intervention. That adversely affects all of us! I asked several chiropractors I know to give me their opinions of Dr. Ricchio's article, but a tight deadline didn't allow them respond fast enough to get included in this editorial. I'm hoping that they get back to me with expressions of distaste for the concepts promoted by Dr. Ricchio.
Many of us who have worked for chiropractors or who regularly get referrals from chiropractors know just how well the two interventions work in concert toward optimum health. My suggestion to those of you courted by "Ricchio's Raiders" is to be very, very unavailable.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or via regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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