Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
August, 2004, Vol. 04, Issue 08
Knowledge and Networks
By Keith Eric Grant, PhD, NCTMB
As an unabashed academic and massage instructor, I've a tendency to look at how we organize and model our accumulated knowledge about the wider context of bodywork. The maps we create have significant effects on how we approach the acquisition and conveyance of knowledge, skills and abilities.
Massage, particularly when defined in an encompassing context of all touch practices, has many different subpractices (see my article, "Swimming Upstream Toward Effective Practice," in the March 2003 issue, www.massagetoday.com/archives/2003/03/13.html.) and many different theories of underlying action.When I periodically hear about someone advocating creation of "massage tiers," I have difficulty understanding how such tiers translate into measurable improvements in our ability to practice across the scope of what we might do. My worry is that such tiers have little to do with improvements, and everything to do with rites of initiation.
The criteria for evaluating the need for training and education, I believe, is that it is objectively needed to produce effective practice, including the technical, business and interpersonal facets. I also believe there is a tendency in our profession to want to use training as a gauntlet to promote commitment, the basis of which is noted by James Atherton in a short review of cognitive dissonance:1 "Ordeal is therefore an effective - if spurious - way of conferring value on an educational (or any other) experience. 'No pain, no gain,'as they say. The more difficult it is to get on a course, the more participants are likely to value it and view it favorably regardless of its real quality." Robert Cialdini makes similar observations in his treatment of social influence.4 Advocating training on such a basis is, I believe, a disservice both to the student and the ultimate consumers. Atherton is correct in noting the often spurious nature of the result.
For a long while, I thought the underlying problem with tiers was simply a factor of inadequate definition and too narrow motivation. Recently, I've realized that the problem is inherent in the broad scope of bodywork - tiers assume that knowledge is structured like a tree, with specialty branches spreading out above a single root. In contrast, massage knowledge forms much more of a web of interconnecting clusters, a shape that looks like a tree only when viewed very close at a single area of entry. In the more interior regions of such a web, the connections branch off to other clusters, eventually reaching other entry points and destroying the illusion of a single tree on which to base the concept of tiers.
Such webs occur throughout knowledge connections, social structures and the structures of life itself. Physicist Mark Newman has organized a gallery of web pictures showing their pervasive occurrence 6 and written an extensive technical review article on research into the structure of networks.5 Barabasi and Bonabeau wrote a recent introductory review,3 and Barabasi has written an excellent lay-oriented book on this research.2
Moving ahead with this idea of networks, consider putting together an online encyclopedia, containing pages for all the pertinent sections of knowledge for everything in massage and bodywork. This shouldn't be too fine-grained: something on the order of the sections in the chapters of a book. Technique sections might have demonstration video clips attached. By looking at the hyperlinks between pages, we would better understand the interconnection between information in different clusters. Areas with a lot of mutual interconnection would be self-defining as a study area. If an area exists that's linked from everywhere, it would pretty much have to be a natural core area.
Things that come to mind are information on touch itself, as Ashley Montagu put it, "The human significance of the skin." Other areas that I see as likely core foundations would be business skills, particularly for those running their own practices, and interpersonal skills. Areas on Western anatomy and physiology would have great emphasis from orthopedic massage but much less direct access from sections on Asian bodywork or energy work.
In summary, our overall knowledge of massage is too diversely connected to be tree-shaped, having a single core and specialty branches. Everything is by some route interconnected, but the density of interconnections varies greatly and creates separate clusters of study. Such a structure captures the paradox of being too diverse to ever appear to have a single root, yet too interconnected to appear totally separate. Massage is thus a totality that thwarts our efforts to compactly define it while greatly rewarding our efforts to pursue its many links.
Editor's Note: Due to the transient nature of the Internet, some links may not be operational.
Click here for previous articles by Keith Eric Grant, PhD, NCTMB.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.