resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
August, 2004, Vol. 04, Issue 08
"Rub Club" Creator Rubs Wrong Way
By Rebecca J. Razo
Editor's Note: For more on this story, read Cliff Korn's editorial, "Profitable Massage...But Not for You!" in the August 2004 issue www.massagetoday.com/archives/2004/08/09.html.
California chiropractor Geoff Ricchio, creator of the Rub Club Massage Income System and self-proclaimed consultant to the health care and chiropractic industries, published a recent article titled, "Creating a Profitable Massage Program," in the July 2004 issue of The Chiropractic Journal, a publication of the World Chiropractic Alliance.
At first glance, the article appears to contain typical marketing advice on how chiropractors can build the massage aspect of their businesses.Upon closer evaluation, however, three of the six "tips" dubbed "Ricchio's Rules," are exceedingly prejudicial against massage therapists and the massage therapy profession, while the other three focus exclusively on the moneymaking aspects of massage therapy, rather than patient care.
The article even takes a shot at Ricchio's own profession when he speculates that most people, if offered, would take a free massage session over a free chiropractic session: "The simple fact is," the article says, "that everybody loves massage, but not many people understand or even want chiropractic care."1
One of the tips - Rule #3 - that advises chiropractors to "Only hire female therapists. I know this is wrong to do, but it only takes one male massage therapist to touch a woman inappropriately and you're sued and shut down by the Sheriff's department,"1 promotes the illegal and unethical practice of gender discrimination. And Rule #4 objects to paying therapists more than $20 for an hour session: "When these people get out of school, they seem to think they deserve $60 per hour! Yet, I've found that MTs will work harder for you at $20 per hour... ."1
The most disturbing of "Ricchio's Rules," however, is Rule #1, which states, "Massage therapists are difficult to deal with. Make no mistake about it, MTs are at times scary people to deal with. All my problems with workers in my office have always been with massage therapists. They have a hard time adhering to normal office hours or even office protocol,"1 a blanket statement clearly intended to create division between chiropractors and massage therapists.
Dr. Ricchio, who affirmed his interest in granting an interview to Massage Today and told us that, indeed, "the article has created quite a stir in the massage community,"2 failed to respond to additional questions posed by MT by the stipulated press deadline.
So, do the sentiments expressed in Ricchio's article reflect a consensus within the chiropractic community?
No, according to Donald J. Krippendorf, DC, president of the American Chiropractic Association and operator of a successful private practice in St. Petersburg, Fla., where he employs massage therapists.
Massage Today asked Dr. Krippendorf his general opinion of massage therapy and massage therapists. "I've always thought of massage therapy to be a very good conjunctive treatment for patients," he said. "I have never seen, nor have I ever had a bad experience with massage therapists; I've always felt we've helped each other. I've referred patients to massage therapists on many occasions and vice versa."3
When asked if he has ever had any patient complaints about the massage therapists in his office, Dr. Krippendorf chuckled. "The biggest complaint I hear [from patients] is the[ir] trouble getting an appointment. I have nothing but praise for massage therapy," he said.3
To voice your opinion about Dr. Ricchio's article, contact the World Chiropractic Alliance at 800-347-1011 or via e-mail at .
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.