resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Detoxification Demystified and the Crucifers that Help
"Let food be your medicine and medicine be your food," is a quote often attributed to Hippocrates, a philosopher of the 5th century BC.
When I started to think about what I wanted to do, I toured different schools to choose where to pursue my original chiropractic education.
Yo San University Receives $1 Million Gift
Long-time Yo San University supporter Thomas S. Blount recently gave a $1 million dollar gift to the University, it's largest charitable gift to date. Mr. Blount was a retired naval officer, aerospace consultant and philanthropist.
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
Suffering Makes Us Human
It is possible that suffering, instead of being something negative, can be one of the greatest gifts to bring out one's humanity — if we allow it to be.
Create Community and Grow Your Practice
Many healthcare providers are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Breech Baby: A Scientific Approach
You learned a classic cookbook style treatment strategy in college for treating breech baby presentation. I'm sure you've used it. The main ingredient: moxa at Urinary Bladder 67.
Cold and Flu Season: Expanding the Repertoire
As we move into the winter months, it is important for clinicians to have a solid working knowledge of effective herbal protocols for treating and managing clinical cold and flu presentations.
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
How to Market to the Medical Profession
The world of health care is changing dramatically. When situations occur that cause expenses to increase, it is time for you to develop strategies that maintain and grow revenue.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
The 2015 Nobel Prize Shines a Spotlight on TCM Research
Traditional Chinese Medicine continues to make it's presence felt on the world stage as the 2015 Nobel Prize in Physiology or Medicine was jointly awarded to William C. Campbell and Satoshi Omura for their work on combating parasites and YouYou Tu for her discoveries in combating Malaria.
Are You a Stakeholder?
In today's world many new things are occurring, especially in the world of information technology. With these changes, comes an entire new set of vocabulary words and definitions.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
August, 2004, Vol. 04, Issue 08
"Rub Club" Creator Rubs Wrong Way
By Rebecca J. Razo
Editor's Note: For more on this story, read Cliff Korn's editorial, "Profitable Massage...But Not for You!" in the August 2004 issue www.massagetoday.com/archives/2004/08/09.html.
California chiropractor Geoff Ricchio, creator of the Rub Club Massage Income System and self-proclaimed consultant to the health care and chiropractic industries, published a recent article titled, "Creating a Profitable Massage Program," in the July 2004 issue of The Chiropractic Journal, a publication of the World Chiropractic Alliance.
At first glance, the article appears to contain typical marketing advice on how chiropractors can build the massage aspect of their businesses.Upon closer evaluation, however, three of the six "tips" dubbed "Ricchio's Rules," are exceedingly prejudicial against massage therapists and the massage therapy profession, while the other three focus exclusively on the moneymaking aspects of massage therapy, rather than patient care.
The article even takes a shot at Ricchio's own profession when he speculates that most people, if offered, would take a free massage session over a free chiropractic session: "The simple fact is," the article says, "that everybody loves massage, but not many people understand or even want chiropractic care."1
One of the tips - Rule #3 - that advises chiropractors to "Only hire female therapists. I know this is wrong to do, but it only takes one male massage therapist to touch a woman inappropriately and you're sued and shut down by the Sheriff's department,"1 promotes the illegal and unethical practice of gender discrimination. And Rule #4 objects to paying therapists more than $20 for an hour session: "When these people get out of school, they seem to think they deserve $60 per hour! Yet, I've found that MTs will work harder for you at $20 per hour... ."1
The most disturbing of "Ricchio's Rules," however, is Rule #1, which states, "Massage therapists are difficult to deal with. Make no mistake about it, MTs are at times scary people to deal with. All my problems with workers in my office have always been with massage therapists. They have a hard time adhering to normal office hours or even office protocol,"1 a blanket statement clearly intended to create division between chiropractors and massage therapists.
Dr. Ricchio, who affirmed his interest in granting an interview to Massage Today and told us that, indeed, "the article has created quite a stir in the massage community,"2 failed to respond to additional questions posed by MT by the stipulated press deadline.
So, do the sentiments expressed in Ricchio's article reflect a consensus within the chiropractic community?
No, according to Donald J. Krippendorf, DC, president of the American Chiropractic Association and operator of a successful private practice in St. Petersburg, Fla., where he employs massage therapists.
Massage Today asked Dr. Krippendorf his general opinion of massage therapy and massage therapists. "I've always thought of massage therapy to be a very good conjunctive treatment for patients," he said. "I have never seen, nor have I ever had a bad experience with massage therapists; I've always felt we've helped each other. I've referred patients to massage therapists on many occasions and vice versa."3
When asked if he has ever had any patient complaints about the massage therapists in his office, Dr. Krippendorf chuckled. "The biggest complaint I hear [from patients] is the[ir] trouble getting an appointment. I have nothing but praise for massage therapy," he said.3
To voice your opinion about Dr. Ricchio's article, contact the World Chiropractic Alliance at 800-347-1011 or via e-mail at .
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.