resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
August, 2004, Vol. 04, Issue 08
"Rub Club" Creator Rubs Wrong Way
By Rebecca J. Razo
Editor's Note: For more on this story, read Cliff Korn's editorial, "Profitable Massage...But Not for You!" in the August 2004 issue www.massagetoday.com/archives/2004/08/09.html.
California chiropractor Geoff Ricchio, creator of the Rub Club Massage Income System and self-proclaimed consultant to the health care and chiropractic industries, published a recent article titled, "Creating a Profitable Massage Program," in the July 2004 issue of The Chiropractic Journal, a publication of the World Chiropractic Alliance.
At first glance, the article appears to contain typical marketing advice on how chiropractors can build the massage aspect of their businesses.Upon closer evaluation, however, three of the six "tips" dubbed "Ricchio's Rules," are exceedingly prejudicial against massage therapists and the massage therapy profession, while the other three focus exclusively on the moneymaking aspects of massage therapy, rather than patient care.
The article even takes a shot at Ricchio's own profession when he speculates that most people, if offered, would take a free massage session over a free chiropractic session: "The simple fact is," the article says, "that everybody loves massage, but not many people understand or even want chiropractic care."1
One of the tips - Rule #3 - that advises chiropractors to "Only hire female therapists. I know this is wrong to do, but it only takes one male massage therapist to touch a woman inappropriately and you're sued and shut down by the Sheriff's department,"1 promotes the illegal and unethical practice of gender discrimination. And Rule #4 objects to paying therapists more than $20 for an hour session: "When these people get out of school, they seem to think they deserve $60 per hour! Yet, I've found that MTs will work harder for you at $20 per hour... ."1
The most disturbing of "Ricchio's Rules," however, is Rule #1, which states, "Massage therapists are difficult to deal with. Make no mistake about it, MTs are at times scary people to deal with. All my problems with workers in my office have always been with massage therapists. They have a hard time adhering to normal office hours or even office protocol,"1 a blanket statement clearly intended to create division between chiropractors and massage therapists.
Dr. Ricchio, who affirmed his interest in granting an interview to Massage Today and told us that, indeed, "the article has created quite a stir in the massage community,"2 failed to respond to additional questions posed by MT by the stipulated press deadline.
So, do the sentiments expressed in Ricchio's article reflect a consensus within the chiropractic community?
No, according to Donald J. Krippendorf, DC, president of the American Chiropractic Association and operator of a successful private practice in St. Petersburg, Fla., where he employs massage therapists.
Massage Today asked Dr. Krippendorf his general opinion of massage therapy and massage therapists. "I've always thought of massage therapy to be a very good conjunctive treatment for patients," he said. "I have never seen, nor have I ever had a bad experience with massage therapists; I've always felt we've helped each other. I've referred patients to massage therapists on many occasions and vice versa."3
When asked if he has ever had any patient complaints about the massage therapists in his office, Dr. Krippendorf chuckled. "The biggest complaint I hear [from patients] is the[ir] trouble getting an appointment. I have nothing but praise for massage therapy," he said.3
To voice your opinion about Dr. Ricchio's article, contact the World Chiropractic Alliance at 800-347-1011 or via e-mail at .
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.