Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
August, 2004, Vol. 04, Issue 08
"Rub Club" Creator Rubs Wrong Way
By Rebecca J. Razo
Editor's Note: For more on this story, read Cliff Korn's editorial, "Profitable Massage...But Not for You!" in the August 2004 issue www.massagetoday.com/archives/2004/08/09.html.
California chiropractor Geoff Ricchio, creator of the Rub Club Massage Income System and self-proclaimed consultant to the health care and chiropractic industries, published a recent article titled, "Creating a Profitable Massage Program," in the July 2004 issue of The Chiropractic Journal, a publication of the World Chiropractic Alliance.
At first glance, the article appears to contain typical marketing advice on how chiropractors can build the massage aspect of their businesses.Upon closer evaluation, however, three of the six "tips" dubbed "Ricchio's Rules," are exceedingly prejudicial against massage therapists and the massage therapy profession, while the other three focus exclusively on the moneymaking aspects of massage therapy, rather than patient care.
The article even takes a shot at Ricchio's own profession when he speculates that most people, if offered, would take a free massage session over a free chiropractic session: "The simple fact is," the article says, "that everybody loves massage, but not many people understand or even want chiropractic care."1
One of the tips - Rule #3 - that advises chiropractors to "Only hire female therapists. I know this is wrong to do, but it only takes one male massage therapist to touch a woman inappropriately and you're sued and shut down by the Sheriff's department,"1 promotes the illegal and unethical practice of gender discrimination. And Rule #4 objects to paying therapists more than $20 for an hour session: "When these people get out of school, they seem to think they deserve $60 per hour! Yet, I've found that MTs will work harder for you at $20 per hour... ."1
The most disturbing of "Ricchio's Rules," however, is Rule #1, which states, "Massage therapists are difficult to deal with. Make no mistake about it, MTs are at times scary people to deal with. All my problems with workers in my office have always been with massage therapists. They have a hard time adhering to normal office hours or even office protocol,"1 a blanket statement clearly intended to create division between chiropractors and massage therapists.
Dr. Ricchio, who affirmed his interest in granting an interview to Massage Today and told us that, indeed, "the article has created quite a stir in the massage community,"2 failed to respond to additional questions posed by MT by the stipulated press deadline.
So, do the sentiments expressed in Ricchio's article reflect a consensus within the chiropractic community?
No, according to Donald J. Krippendorf, DC, president of the American Chiropractic Association and operator of a successful private practice in St. Petersburg, Fla., where he employs massage therapists.
Massage Today asked Dr. Krippendorf his general opinion of massage therapy and massage therapists. "I've always thought of massage therapy to be a very good conjunctive treatment for patients," he said. "I have never seen, nor have I ever had a bad experience with massage therapists; I've always felt we've helped each other. I've referred patients to massage therapists on many occasions and vice versa."3
When asked if he has ever had any patient complaints about the massage therapists in his office, Dr. Krippendorf chuckled. "The biggest complaint I hear [from patients] is the[ir] trouble getting an appointment. I have nothing but praise for massage therapy," he said.3
To voice your opinion about Dr. Ricchio's article, contact the World Chiropractic Alliance at 800-347-1011 or via e-mail at .
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