Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
August, 2004, Vol. 04, Issue 08
Massage to Play Prominent Role at Athens Games
By Editorial Staff
The Olympic Games will return to its roots in Athens, Greece, Aug. 13-29, 2004, wherein over 10,000 athletes from 202 countries will compete in 28 sporting events, and 4,000 athletes from 145 countries will compete in 20 events in the Paralympic Games, Sept.17-28.1
This is the first Olympics to be held in Greece since the games' revival in 1896 from ancient times, making this year's event especially poignant; on hand to support the athletes as they compete for the gold, silver and bronze medals will be massage therapists from all over the world. Two of the organizations that worked to facilitate massage therapy at the Olympic Games include the U.S. Olympic Committee (USOC) and the Athens Health Services Sports Massage Team 2004 (AHSSMT).
A 46-person volunteer medical staff composed of medical doctors, certified athletic trainers, chiropractors, pharmaceutical experts and two massage therapists, has been organized by the USOC to work exclusively with the U.S. athletes at the sports venues, Olympic Village, and the U.S. Olympic Training Center. Sara M. Delano, CMT, massage therapy coordinator for the USOC, and one of two massage therapists appointed to the medical team, is thrilled to be a part of this unique experience.2,3
"Working on elite athletes of this caliber is a great honor and joy for me. Their dedication and desire to excel and perform encourages me as a massage therapist to excel at my job and do my part in helping them recover, and prepare for training and competition," she said.3
To qualify for the USOC medical team, massage therapists were required to have a minimum of 750 hours of education and five years of massage experience, a significant portion of which had to include sports massage. Additionally, massage therapy applicants were required to volunteer at one of three Olympic training camps, as well as other Olympic training events, where they were further evaluated and then invited to participate in Summer or Winter Olympic Games. Christine Tan, CMT, of New York City, was one such applicant invited to participate in the Summer Games as part of the USOC team.3
While the USOC medical team will work exclusively with U.S. athletes, volunteers with the AHSSMT, an international massage team made up of therapists from 18 countries, including England, China, Canada, Czechoslovakia, Switzerland, Russia and the U.S., will have the opportunity to work with athletes from around the globe.4,5
Massachusetts massage therapist Anna Gammal, a native of Greece and former 2nd and 3rd National Champion of Greece in 3,000- and 10,000-meter runs, respectively, played a key role in organizing the AHSSMT, a process that took two years.4,5,6
The Athens 2004 Organizing Committee for the Olympic Games, which is responsible for coordinating all aspects of the Athens games, was initially unenthusiastic about including massage therapy in the fold of athlete medical care; however, persistence reigned supreme. Gammal joined forces with CORE Institute founder and second-generation Greek, George Kousaleos, and together the two formed a committee of experienced international massage therapists to include three additional members with strong ties to the Olympics: Bryan Buckley, a team leader of the 2002 Salt Lake City Olympic Games; Roger Olbrot, Director of the Winter Sports Massage Team at the 2002 Salt Lake City Olympics; and Stanley Mavridis, also a native of Greece and a leading sports massage therapist in London, where he works with champion track and field athletes.4,5,6
The committee drafted a proposal and presented it to the Athens Organizing Committee. The proposal was accepted, and the AHSSMT became the official international massage team accepted by the organizing committee to provide massage at the Games.
Although many countries like the U.S. will provide their own massage teams, and some athletes will likely have private massage therapists traveling with them, several thousand other athletes will not have immediate access to massage therapy. These are the athletes the AHSSMT will work with.4,6
Out of over 600 applicants, the AHSSMT was limited to teams of 100 therapists for the Olympics and 60 for the Paralympics for logistical reasons. These therapists will be assigned to work at the training venues, as well as the various sporting events and athlete residential areas; moreover, Gammal was quick to emphasize that the AHSSMT will work only with Olympic athletes, not on VIPs, family members, or members of the media, as was the case at the Sydney Games in 2000.4
Additionally, because therapists are volunteering their services, the American Massage Therapy Association (AMTA) has agreed to provide an honorarium of up to $500 to each professional active member who is a part of the AHSSMT.7
Because of their shared heritage, Gammal, Kousaleos and Mavridis are especially excited to see the Olympics return to Athens. "My maternal grandmother was a massage therapist from Greece," says Kousaleos reflectively, "The idea of bringing massage back to Athens is important at this point in time when there are no [massage] standards, no professional training."
Kousaleos and the other AHSSMT committee members hope that their efforts to bring massage to the Olympics will help raise awareness about the important role massage therapy plays in medicine and open the door to having massage recognized as a viable form of health care, as well as mandatory inclusion in the medical care offered at future Olympic Games.4,5
"It's about time massage therapy was known," asserts Gammal. "Thousands of years ago, the Greeks used massage therapy to treat their athletes."
Kousaleos agrees. "I'm hoping this is the beginning," he says, "of reinstating massage to one of its birthplaces."
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