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How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
August, 2004, Vol. 04, Issue 08
Hats Off! FSMTA Celebrates Another Successful Convention
By Editorial Staff
ORLANDO - The Florida State Massage Therapy Association (FSMTA) held its annual convention, June 24-27, 2004, at the beautiful Wyndham Palace Resort and Spa in the Walt Disney World Resort.This year's convention titled,'"Hats Off to the FSMTA: Celebrating 65 Years of Health and Healing," featured a diverse mix of presenters, exhibitors and attendees, which made for the most successful convention in FSMTA's history, according to FSMTA Executive Director Bob Smallwood, LMT.
"Twenty-six educational sessions featured the top educators in the massage profession; 76 companies showcased their products to over 2,200 attendees. This would make it the largest attended massage therapy convention in the world," he enthused.
No doubt, conference organizers knew the event was off to a good start when over 200 massage therapists and massage therapy students attended the debut of the Successful Start Program: Tips to Kick Start a Successful Massage Practice, a free practice-building seminar for new and veteran massage therapists, held the night before the convention (see "New Program Endeavors to Educate and Inspire," May 2004, www.massagetoday.com/archives/2004/05/02.html).
"The goal was to have 100 attendees at this event," shared FSMTA President Michael McGillicuddy. "We went so far as to plan for 150 and were very pleased with the 200 number."
The Successful Start Program's panel of experts discussed various aspects of establishing and maintaining a massage practice, including leadership; setting up an office; starting a house-call business; public relations and networking; insurance billing; product retailing; patient self-care; and issues related to Florida law.
The next day, the exhibit hall opened for a half-day, followed by the membership dinner, which featured keynote speaker and workshop presenter, Tom Myers, author of Anatomy Trains. For the next two days, conference attendees chose from a number of educational sessions with other prominent industry leaders, including Bruce Baltz, Erik Dalton, Barry Gillespie, David Kent, Vivian Madison-Mahoney, Aaron Mattes, Pete Pfannerstill, James Waslaski and Pete Whitridge. Other workshop presenters included Dee Ahern, Mya Breman, Alaya Chikly, Sheryl McGavin, and Drs. John and Lisa Upledger, all sponsored by the Upledger Institute.
In addition to a three-course meal, awards presentation and live band, the Saturday evening banquet and dance included a moving tribute to Cheryn McGillicuddy, wife of Michael McGillicuddy. Cheryn, who died unexpectedly late last fall, was a dedicated massage therapist and played a role in many association activities. She was awarded the 2004 Performance Health Inc. (PHI)/FSMTA Humanitarian Award posthumously by PHI Vice-President of Marketing Perry Isenberg for "unselfishly helping others in need." Michael accepted the award on his wife's behalf (see tribute below).
Florida state Rep. Frank Farkas received the Legislator of the Year award, while Betsy Collins (Office of State Sen. Dennis L. Jones, DC) and Kay Rousseau (Office of State Sen. James E. King) received awards for being "Friends of Massage Therapy." The Charles Canfield award went to Pete Whitridge, and Massage Magazine, Massage Today, and David Kent were each presented with the FSMTA President's Award for Leadership.
FSMTA Treasurer Maureen Gilbert was recognized as the Massage Therapist of the Year. "The FSMTA annual convention is a highlight on my calendar," said Gilbert. "It is that time of year when the profession unites to learn new techniques, exchange ideas, connect with friends, make new friends and have fun. I just want to say thank you FSMTA for another outstanding convention and thank you to all the hardworking volunteers," she said.
Although next year's convention, scheduled for June 30-July 3, 2005, at the Boca Raton Resort in Boca Raton, Fla., is still many months away, leaders at the FSMTA have plenty to keep them busy. "The FSMTA's future plans include the creation of an educational foundation, extensive legislative and legal work to protect the Florida licensed massage therapist scope of practice, and a video to promote the benefits of massage therapy to the public and other health care professionals," revealed Bob Smallwood.
For more information on the FSMTA, visit www.fsmta.org.
Editor's note: The 2004 Performance Health Inc./FSMTA Humanitarian Award was presented to Cheryn McGillicuddy posthumously at the FSMTA banquet on Saturday, June 26, 2004. FSMTA President Michael McGillicuddy accepted the award on behalf of his wife from Perry Isenberg, vice-president of marketing for Performance Health, Inc. The inscription on the plague is below, followed by Mr. Isenberg's presentation.
Cheryn always loved nature. She loved the beach. She liked to take care of injured birds, raccoons, stray cats and dogs. She learned to scuba dive, fly airplanes, skydive and even bungee jump. She liked to challenge her fears. Cheryn lived a life of service to others.
She joined the police explorers while she was in high school and became a Brevard County sheriff's deputy as soon as she was of eligible age. She chose law enforcement because she wanted to help people. She served in law enforcement for twelve years until she became a massage therapist.
Cheryn graduated from the Reese Institute in 1993, where she met Michael McGillicuddy. They were married in May of 1995 and shared the love of massage together.
Some of Cheryn's accomplishments are: She was the first massage therapy coordinator for the Disney Health Show and received an Outstanding Service Award from the AMTA for her service. For the FSMTA, Cheryn wrote the FSMTA Code of Ethics. She chaired the FLAME [Florida Association of Massage Education] Committee; she received both the chapter and state sports massage therapist of the year awards; and she was selected to present her body sculpting work for the FSMTA/Australian Exchange. She loved sports massage, CORE myofascial work, and was certified in and assisted teaching pre- and perinatal massage. Cheryn coordinated massage at the 1996 Olympic Soccer Venue in Orlando, Florida. The Board of Massage Therapy gave her a letter of excellence for her mentoring work, and she also became a CEU provider in laws and ethics for the state of Florida.
Some of Cheryn's passions: She was an artist and weaved dreamcatchers; she supported the Native American Indian rituals; she loved helping massage students succeed in attaining their licenses; she was a friend to almost everyone; and she loved her family dearly.
Cheryn's favorite charity was the Coalition for the Homeless; nothing can be worse than having no place to call home. PHI will give $500 to the Central Florida Coalition for the Homeless. The 2004 PHI/FSMTA Humanitarian award goes to Cheryn McGillicuddy for her selfless service.
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