Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
August, 2004, Vol. 04, Issue 08
Hats Off! FSMTA Celebrates Another Successful Convention
By Editorial Staff
ORLANDO - The Florida State Massage Therapy Association (FSMTA) held its annual convention, June 24-27, 2004, at the beautiful Wyndham Palace Resort and Spa in the Walt Disney World Resort.This year's convention titled,'"Hats Off to the FSMTA: Celebrating 65 Years of Health and Healing," featured a diverse mix of presenters, exhibitors and attendees, which made for the most successful convention in FSMTA's history, according to FSMTA Executive Director Bob Smallwood, LMT.
"Twenty-six educational sessions featured the top educators in the massage profession; 76 companies showcased their products to over 2,200 attendees. This would make it the largest attended massage therapy convention in the world," he enthused.
No doubt, conference organizers knew the event was off to a good start when over 200 massage therapists and massage therapy students attended the debut of the Successful Start Program: Tips to Kick Start a Successful Massage Practice, a free practice-building seminar for new and veteran massage therapists, held the night before the convention (see "New Program Endeavors to Educate and Inspire," May 2004, www.massagetoday.com/archives/2004/05/02.html).
"The goal was to have 100 attendees at this event," shared FSMTA President Michael McGillicuddy. "We went so far as to plan for 150 and were very pleased with the 200 number."
The Successful Start Program's panel of experts discussed various aspects of establishing and maintaining a massage practice, including leadership; setting up an office; starting a house-call business; public relations and networking; insurance billing; product retailing; patient self-care; and issues related to Florida law.
The next day, the exhibit hall opened for a half-day, followed by the membership dinner, which featured keynote speaker and workshop presenter, Tom Myers, author of Anatomy Trains. For the next two days, conference attendees chose from a number of educational sessions with other prominent industry leaders, including Bruce Baltz, Erik Dalton, Barry Gillespie, David Kent, Vivian Madison-Mahoney, Aaron Mattes, Pete Pfannerstill, James Waslaski and Pete Whitridge. Other workshop presenters included Dee Ahern, Mya Breman, Alaya Chikly, Sheryl McGavin, and Drs. John and Lisa Upledger, all sponsored by the Upledger Institute.
In addition to a three-course meal, awards presentation and live band, the Saturday evening banquet and dance included a moving tribute to Cheryn McGillicuddy, wife of Michael McGillicuddy. Cheryn, who died unexpectedly late last fall, was a dedicated massage therapist and played a role in many association activities. She was awarded the 2004 Performance Health Inc. (PHI)/FSMTA Humanitarian Award posthumously by PHI Vice-President of Marketing Perry Isenberg for "unselfishly helping others in need." Michael accepted the award on his wife's behalf (see tribute below).
Florida state Rep. Frank Farkas received the Legislator of the Year award, while Betsy Collins (Office of State Sen. Dennis L. Jones, DC) and Kay Rousseau (Office of State Sen. James E. King) received awards for being "Friends of Massage Therapy." The Charles Canfield award went to Pete Whitridge, and Massage Magazine, Massage Today, and David Kent were each presented with the FSMTA President's Award for Leadership.
FSMTA Treasurer Maureen Gilbert was recognized as the Massage Therapist of the Year. "The FSMTA annual convention is a highlight on my calendar," said Gilbert. "It is that time of year when the profession unites to learn new techniques, exchange ideas, connect with friends, make new friends and have fun. I just want to say thank you FSMTA for another outstanding convention and thank you to all the hardworking volunteers," she said.
Although next year's convention, scheduled for June 30-July 3, 2005, at the Boca Raton Resort in Boca Raton, Fla., is still many months away, leaders at the FSMTA have plenty to keep them busy. "The FSMTA's future plans include the creation of an educational foundation, extensive legislative and legal work to protect the Florida licensed massage therapist scope of practice, and a video to promote the benefits of massage therapy to the public and other health care professionals," revealed Bob Smallwood.
For more information on the FSMTA, visit www.fsmta.org.
Editor's note: The 2004 Performance Health Inc./FSMTA Humanitarian Award was presented to Cheryn McGillicuddy posthumously at the FSMTA banquet on Saturday, June 26, 2004. FSMTA President Michael McGillicuddy accepted the award on behalf of his wife from Perry Isenberg, vice-president of marketing for Performance Health, Inc. The inscription on the plague is below, followed by Mr. Isenberg's presentation.
Cheryn always loved nature. She loved the beach. She liked to take care of injured birds, raccoons, stray cats and dogs. She learned to scuba dive, fly airplanes, skydive and even bungee jump. She liked to challenge her fears. Cheryn lived a life of service to others.
She joined the police explorers while she was in high school and became a Brevard County sheriff's deputy as soon as she was of eligible age. She chose law enforcement because she wanted to help people. She served in law enforcement for twelve years until she became a massage therapist.
Cheryn graduated from the Reese Institute in 1993, where she met Michael McGillicuddy. They were married in May of 1995 and shared the love of massage together.
Some of Cheryn's accomplishments are: She was the first massage therapy coordinator for the Disney Health Show and received an Outstanding Service Award from the AMTA for her service. For the FSMTA, Cheryn wrote the FSMTA Code of Ethics. She chaired the FLAME [Florida Association of Massage Education] Committee; she received both the chapter and state sports massage therapist of the year awards; and she was selected to present her body sculpting work for the FSMTA/Australian Exchange. She loved sports massage, CORE myofascial work, and was certified in and assisted teaching pre- and perinatal massage. Cheryn coordinated massage at the 1996 Olympic Soccer Venue in Orlando, Florida. The Board of Massage Therapy gave her a letter of excellence for her mentoring work, and she also became a CEU provider in laws and ethics for the state of Florida.
Some of Cheryn's passions: She was an artist and weaved dreamcatchers; she supported the Native American Indian rituals; she loved helping massage students succeed in attaining their licenses; she was a friend to almost everyone; and she loved her family dearly.
Cheryn's favorite charity was the Coalition for the Homeless; nothing can be worse than having no place to call home. PHI will give $500 to the Central Florida Coalition for the Homeless. The 2004 PHI/FSMTA Humanitarian award goes to Cheryn McGillicuddy for her selfless service.
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