Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
August, 2004, Vol. 04, Issue 08
Hats Off! FSMTA Celebrates Another Successful Convention
By Editorial Staff
ORLANDO - The Florida State Massage Therapy Association (FSMTA) held its annual convention, June 24-27, 2004, at the beautiful Wyndham Palace Resort and Spa in the Walt Disney World Resort.This year's convention titled,'"Hats Off to the FSMTA: Celebrating 65 Years of Health and Healing," featured a diverse mix of presenters, exhibitors and attendees, which made for the most successful convention in FSMTA's history, according to FSMTA Executive Director Bob Smallwood, LMT.
"Twenty-six educational sessions featured the top educators in the massage profession; 76 companies showcased their products to over 2,200 attendees. This would make it the largest attended massage therapy convention in the world," he enthused.
No doubt, conference organizers knew the event was off to a good start when over 200 massage therapists and massage therapy students attended the debut of the Successful Start Program: Tips to Kick Start a Successful Massage Practice, a free practice-building seminar for new and veteran massage therapists, held the night before the convention (see "New Program Endeavors to Educate and Inspire," May 2004, www.massagetoday.com/archives/2004/05/02.html).
"The goal was to have 100 attendees at this event," shared FSMTA President Michael McGillicuddy. "We went so far as to plan for 150 and were very pleased with the 200 number."
The Successful Start Program's panel of experts discussed various aspects of establishing and maintaining a massage practice, including leadership; setting up an office; starting a house-call business; public relations and networking; insurance billing; product retailing; patient self-care; and issues related to Florida law.
The next day, the exhibit hall opened for a half-day, followed by the membership dinner, which featured keynote speaker and workshop presenter, Tom Myers, author of Anatomy Trains. For the next two days, conference attendees chose from a number of educational sessions with other prominent industry leaders, including Bruce Baltz, Erik Dalton, Barry Gillespie, David Kent, Vivian Madison-Mahoney, Aaron Mattes, Pete Pfannerstill, James Waslaski and Pete Whitridge. Other workshop presenters included Dee Ahern, Mya Breman, Alaya Chikly, Sheryl McGavin, and Drs. John and Lisa Upledger, all sponsored by the Upledger Institute.
In addition to a three-course meal, awards presentation and live band, the Saturday evening banquet and dance included a moving tribute to Cheryn McGillicuddy, wife of Michael McGillicuddy. Cheryn, who died unexpectedly late last fall, was a dedicated massage therapist and played a role in many association activities. She was awarded the 2004 Performance Health Inc. (PHI)/FSMTA Humanitarian Award posthumously by PHI Vice-President of Marketing Perry Isenberg for "unselfishly helping others in need." Michael accepted the award on his wife's behalf (see tribute below).
Florida state Rep. Frank Farkas received the Legislator of the Year award, while Betsy Collins (Office of State Sen. Dennis L. Jones, DC) and Kay Rousseau (Office of State Sen. James E. King) received awards for being "Friends of Massage Therapy." The Charles Canfield award went to Pete Whitridge, and Massage Magazine, Massage Today, and David Kent were each presented with the FSMTA President's Award for Leadership.
FSMTA Treasurer Maureen Gilbert was recognized as the Massage Therapist of the Year. "The FSMTA annual convention is a highlight on my calendar," said Gilbert. "It is that time of year when the profession unites to learn new techniques, exchange ideas, connect with friends, make new friends and have fun. I just want to say thank you FSMTA for another outstanding convention and thank you to all the hardworking volunteers," she said.
Although next year's convention, scheduled for June 30-July 3, 2005, at the Boca Raton Resort in Boca Raton, Fla., is still many months away, leaders at the FSMTA have plenty to keep them busy. "The FSMTA's future plans include the creation of an educational foundation, extensive legislative and legal work to protect the Florida licensed massage therapist scope of practice, and a video to promote the benefits of massage therapy to the public and other health care professionals," revealed Bob Smallwood.
For more information on the FSMTA, visit www.fsmta.org.
Editor's note: The 2004 Performance Health Inc./FSMTA Humanitarian Award was presented to Cheryn McGillicuddy posthumously at the FSMTA banquet on Saturday, June 26, 2004. FSMTA President Michael McGillicuddy accepted the award on behalf of his wife from Perry Isenberg, vice-president of marketing for Performance Health, Inc. The inscription on the plague is below, followed by Mr. Isenberg's presentation.
Cheryn always loved nature. She loved the beach. She liked to take care of injured birds, raccoons, stray cats and dogs. She learned to scuba dive, fly airplanes, skydive and even bungee jump. She liked to challenge her fears. Cheryn lived a life of service to others.
She joined the police explorers while she was in high school and became a Brevard County sheriff's deputy as soon as she was of eligible age. She chose law enforcement because she wanted to help people. She served in law enforcement for twelve years until she became a massage therapist.
Cheryn graduated from the Reese Institute in 1993, where she met Michael McGillicuddy. They were married in May of 1995 and shared the love of massage together.
Some of Cheryn's accomplishments are: She was the first massage therapy coordinator for the Disney Health Show and received an Outstanding Service Award from the AMTA for her service. For the FSMTA, Cheryn wrote the FSMTA Code of Ethics. She chaired the FLAME [Florida Association of Massage Education] Committee; she received both the chapter and state sports massage therapist of the year awards; and she was selected to present her body sculpting work for the FSMTA/Australian Exchange. She loved sports massage, CORE myofascial work, and was certified in and assisted teaching pre- and perinatal massage. Cheryn coordinated massage at the 1996 Olympic Soccer Venue in Orlando, Florida. The Board of Massage Therapy gave her a letter of excellence for her mentoring work, and she also became a CEU provider in laws and ethics for the state of Florida.
Some of Cheryn's passions: She was an artist and weaved dreamcatchers; she supported the Native American Indian rituals; she loved helping massage students succeed in attaining their licenses; she was a friend to almost everyone; and she loved her family dearly.
Cheryn's favorite charity was the Coalition for the Homeless; nothing can be worse than having no place to call home. PHI will give $500 to the Central Florida Coalition for the Homeless. The 2004 PHI/FSMTA Humanitarian award goes to Cheryn McGillicuddy for her selfless service.
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