Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
August, 2004, Vol. 04, Issue 08
Hats Off! FSMTA Celebrates Another Successful Convention
By Editorial Staff
ORLANDO - The Florida State Massage Therapy Association (FSMTA) held its annual convention, June 24-27, 2004, at the beautiful Wyndham Palace Resort and Spa in the Walt Disney World Resort.This year's convention titled,'"Hats Off to the FSMTA: Celebrating 65 Years of Health and Healing," featured a diverse mix of presenters, exhibitors and attendees, which made for the most successful convention in FSMTA's history, according to FSMTA Executive Director Bob Smallwood, LMT.
"Twenty-six educational sessions featured the top educators in the massage profession; 76 companies showcased their products to over 2,200 attendees. This would make it the largest attended massage therapy convention in the world," he enthused.
No doubt, conference organizers knew the event was off to a good start when over 200 massage therapists and massage therapy students attended the debut of the Successful Start Program: Tips to Kick Start a Successful Massage Practice, a free practice-building seminar for new and veteran massage therapists, held the night before the convention (see "New Program Endeavors to Educate and Inspire," May 2004, www.massagetoday.com/archives/2004/05/02.html).
"The goal was to have 100 attendees at this event," shared FSMTA President Michael McGillicuddy. "We went so far as to plan for 150 and were very pleased with the 200 number."
The Successful Start Program's panel of experts discussed various aspects of establishing and maintaining a massage practice, including leadership; setting up an office; starting a house-call business; public relations and networking; insurance billing; product retailing; patient self-care; and issues related to Florida law.
The next day, the exhibit hall opened for a half-day, followed by the membership dinner, which featured keynote speaker and workshop presenter, Tom Myers, author of Anatomy Trains. For the next two days, conference attendees chose from a number of educational sessions with other prominent industry leaders, including Bruce Baltz, Erik Dalton, Barry Gillespie, David Kent, Vivian Madison-Mahoney, Aaron Mattes, Pete Pfannerstill, James Waslaski and Pete Whitridge. Other workshop presenters included Dee Ahern, Mya Breman, Alaya Chikly, Sheryl McGavin, and Drs. John and Lisa Upledger, all sponsored by the Upledger Institute.
In addition to a three-course meal, awards presentation and live band, the Saturday evening banquet and dance included a moving tribute to Cheryn McGillicuddy, wife of Michael McGillicuddy. Cheryn, who died unexpectedly late last fall, was a dedicated massage therapist and played a role in many association activities. She was awarded the 2004 Performance Health Inc. (PHI)/FSMTA Humanitarian Award posthumously by PHI Vice-President of Marketing Perry Isenberg for "unselfishly helping others in need." Michael accepted the award on his wife's behalf (see tribute below).
Florida state Rep. Frank Farkas received the Legislator of the Year award, while Betsy Collins (Office of State Sen. Dennis L. Jones, DC) and Kay Rousseau (Office of State Sen. James E. King) received awards for being "Friends of Massage Therapy." The Charles Canfield award went to Pete Whitridge, and Massage Magazine, Massage Today, and David Kent were each presented with the FSMTA President's Award for Leadership.
FSMTA Treasurer Maureen Gilbert was recognized as the Massage Therapist of the Year. "The FSMTA annual convention is a highlight on my calendar," said Gilbert. "It is that time of year when the profession unites to learn new techniques, exchange ideas, connect with friends, make new friends and have fun. I just want to say thank you FSMTA for another outstanding convention and thank you to all the hardworking volunteers," she said.
Although next year's convention, scheduled for June 30-July 3, 2005, at the Boca Raton Resort in Boca Raton, Fla., is still many months away, leaders at the FSMTA have plenty to keep them busy. "The FSMTA's future plans include the creation of an educational foundation, extensive legislative and legal work to protect the Florida licensed massage therapist scope of practice, and a video to promote the benefits of massage therapy to the public and other health care professionals," revealed Bob Smallwood.
For more information on the FSMTA, visit www.fsmta.org.
Editor's note: The 2004 Performance Health Inc./FSMTA Humanitarian Award was presented to Cheryn McGillicuddy posthumously at the FSMTA banquet on Saturday, June 26, 2004. FSMTA President Michael McGillicuddy accepted the award on behalf of his wife from Perry Isenberg, vice-president of marketing for Performance Health, Inc. The inscription on the plague is below, followed by Mr. Isenberg's presentation.
Cheryn always loved nature. She loved the beach. She liked to take care of injured birds, raccoons, stray cats and dogs. She learned to scuba dive, fly airplanes, skydive and even bungee jump. She liked to challenge her fears. Cheryn lived a life of service to others.
She joined the police explorers while she was in high school and became a Brevard County sheriff's deputy as soon as she was of eligible age. She chose law enforcement because she wanted to help people. She served in law enforcement for twelve years until she became a massage therapist.
Cheryn graduated from the Reese Institute in 1993, where she met Michael McGillicuddy. They were married in May of 1995 and shared the love of massage together.
Some of Cheryn's accomplishments are: She was the first massage therapy coordinator for the Disney Health Show and received an Outstanding Service Award from the AMTA for her service. For the FSMTA, Cheryn wrote the FSMTA Code of Ethics. She chaired the FLAME [Florida Association of Massage Education] Committee; she received both the chapter and state sports massage therapist of the year awards; and she was selected to present her body sculpting work for the FSMTA/Australian Exchange. She loved sports massage, CORE myofascial work, and was certified in and assisted teaching pre- and perinatal massage. Cheryn coordinated massage at the 1996 Olympic Soccer Venue in Orlando, Florida. The Board of Massage Therapy gave her a letter of excellence for her mentoring work, and she also became a CEU provider in laws and ethics for the state of Florida.
Some of Cheryn's passions: She was an artist and weaved dreamcatchers; she supported the Native American Indian rituals; she loved helping massage students succeed in attaining their licenses; she was a friend to almost everyone; and she loved her family dearly.
Cheryn's favorite charity was the Coalition for the Homeless; nothing can be worse than having no place to call home. PHI will give $500 to the Central Florida Coalition for the Homeless. The 2004 PHI/FSMTA Humanitarian award goes to Cheryn McGillicuddy for her selfless service.
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