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Massage Today
July, 2004, Vol. 04, Issue 07

Food, Fun and Fishing Featured at Festive Florida Fundraiser

By Editorial Staff

This past April, The Upledger Foundation hosted a three-day fundraising weekend at its headquarters in Palm Beach Gardens, Fla. The event drew hundreds of supporters, local celebrities and athletes, and helped raise tens of thousands of dollars aimed at programs that enhance personal health and well-being.

The festivities began on Friday, April 23, with "Pirates of the Caribbean Casino Night," followed by the foundation's Nancy Schaffer Memorial Golf Classic on the 24th.

The weekend culminated with the "Outback Barbecue and Celebrity Fishing Challenge" on April 25th. By the time the weekend was over, the foundation had raised $88,000 for its nonprofit health care charities.

"The results over all three days were tremendous," commented Dr. John Upledger, who created the foundation in 1987. "We do this to benefit those who need a serious hand with their health care. It's inspiring to see people respond in such a generous way."

The funds will be used to develop new therapeutic approaches designed to promote health and improve well-being. Proceeds from the event will also help support programs that address conditions ranging from brain and spinal cord dysfunction to central nervous system disorders, autism and posttraumatic stress disorder.

International Massage Week Is Coming!

If you haven't already heard, the 10th Annual International Massage Week will be celebrated this July 18-24. Sponsored by Associated Bodywork & Massage Professionals (ABMP), the aim of International Massage Week is to raise public awareness about the benefits of massage, and to encourage people to take extra time to care for their health (and the health of others) through massage.

To help promote the positive effects of massage and International Massage Week, ABMP has listed several suggestions for practitioners on its Web site. Among the suggestions, massage therapists are encouraged to:

  • provide discounts to senior citizens;
  • establish special "Lend a Hand" promotions in conjunction with discount coupons;
  • ask clients to bring a can of food to each massage session for donation to a local charity;
  • donate a massage session to be auctioned for charity;
  • offer on-site massage for telethon telephone workers;
  • create specialty offers for students, police officers, firefighters, etc.; and
  • bring the message of massage to local health fairs.

The ABMP also lists several reasons massage therapists should become involved in International Massage Week, including increased exposure for massage therapists and practices, recognition from the general public, and the satisfaction that comes from participating in an event that helps others. Interested parties are encouraged to visit the ABMP's Web site at www.abmp.com.

 

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