Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
July, 2004, Vol. 04, Issue 07
What Are My Choices?
By Editorial Staff
You've invested a lot of money in your education, practice location, marketing, and everything else you need to be a successful massage therapist. Now what? Where can you find information on products, continuing education information and other goods and services to help your practice grow?
"What Are My Choices?" is a periodic column that gives you the information you need, straight from the experts - the companies themselves.This installment focuses on companies that offer health and liability insurance, and other business-related services.
American Massage Council: Malpractice Insurance. The American Massage Council, working with one of the country's most prestigious insurance companies, has put together a massage policy that is both affordable and reliable. Since 1986, our in-house legal team has been successfully defending alternative health care providers from malpractice claims. Rated "A" by AM Best and backed by over $9 billion in assets, our special expertise is now available to you. Tel: 800-500-3930; Fax: 714-571-1863.
The Day Spa Association: Founded in 1992: To promote our members' businesses through the distribution of THE DAY SPA DIRECTORY to consumers and the spa industry throughout North America and on the Web. To unify and support the spa industry and its professionals through information exchange, networking, and educational events. To increase consumer awareness of and demand for spa services and products. To protect the consumer by continuously elevating the standards of professionalism and quality in the day spa industry.
Member Services: Membership Certificate & decal; Inclusion in THE DAY SPA DIRECTORY and on the web; Long list of benefits incl. FREE subscriptions to most industry journals, discount to products and services, Publications & Statistics: THE DAY SPA BUSINESS BIBLE, THE SPA ENCYCLOPEDIA, MARKETING DEMOGRAPHICS & BUSINESS REPORTS on consumer day spa spending & DAY SPA BENCHMARKING; Health Benefit program; certification & accreditation programs, working capital and more; Day Spa Industry e-News. Address: 310 17the Street, Union City, NJ 07087; Tel: 201-865-2065; Fax: 201-865-3961; E-mail: ; Web: www.dayspaassociation.com.
The International Medical Spa Association: Formed in the summer of 2002, this professional trade organization was created to promote the highest standards of care within the medical spa industry by providing information and education to both industry members and the general public. We are dedicated to help shape the Medical Spa industry by expanding into broader fields to bring spa services into medical and semi-medical facilities such as hospitals, living care facilities, medical practices and more.
Membership Services: Listing of the business in The Medical Spa Directory; listing of the business on www.medicalspaassociation.org, Membership certificate & decal, Code of Ethics (laminated for front office), Mentoring Services, FREE subscription to Trade Publications, Medical Spa Industry eNews, Discount on industry books, studies and reports, Melanoma Poster for display at spas - proceeds to benefit the MRF. Address: 310 17the Street, Union City, NJ 07087. Tel: 201-865-2065; Fax: 201-865-3961; E-mail: ; Web: www.medicalspaassociation.org.
Massage Therapy Associates: dbaMassageCPT.com: In 1994, Ed Denning had just started his massage practice. He had a Worker's Compensation client who wanted him to do billing. He knew nothing about doing that. By 1995, he had written an insurance billing manual for his own use and started promoting it to other massage therapists. To promote his manual he started writing articles for the major massage magazines. He has been published yearly since 1995.
Products and Services: Medical Code Manual- Intake Form, CPT Codes, Instruction set for the HCFA 1500; HCFA 1500 Forms; Professional Receipts; HCFA 1500 Printing Program. Tel: 330-289-3453; Fax: 330-499-3419; E-mail: ; Web: www.massagecpt.com.
If your company offers products or services to the massage profession and you would like to be listed in "What Are My Choices," please contact Massage Today at 800-324-7758 or .
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