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Massage Today
July, 2004, Vol. 04, Issue 07

What Are My Choices?

By Editorial Staff

You've invested a lot of money in your education, practice location, marketing, and everything else you need to be a successful massage therapist. Now what? Where can you find information on products, continuing education information and other goods and services to help your practice grow?

"What Are My Choices?" is a periodic column that gives you the information you need, straight from the experts - the companies themselves.

This installment focuses on companies that offer health and liability insurance, and other business-related services.

American Massage Council: Malpractice Insurance. The American Massage Council, working with one of the country's most prestigious insurance companies, has put together a massage policy that is both affordable and reliable. Since 1986, our in-house legal team has been successfully defending alternative health care providers from malpractice claims. Rated "A" by AM Best and backed by over $9 billion in assets, our special expertise is now available to you. Tel: 800-500-3930; Fax: 714-571-1863.

The Day Spa Association: Founded in 1992: To promote our members' businesses through the distribution of THE DAY SPA DIRECTORY to consumers and the spa industry throughout North America and on the Web. To unify and support the spa industry and its professionals through information exchange, networking, and educational events. To increase consumer awareness of and demand for spa services and products. To protect the consumer by continuously elevating the standards of professionalism and quality in the day spa industry.

Member Services: Membership Certificate & decal; Inclusion in THE DAY SPA DIRECTORY and on the web; Long list of benefits incl. FREE subscriptions to most industry journals, discount to products and services, Publications & Statistics: THE DAY SPA BUSINESS BIBLE, THE SPA ENCYCLOPEDIA, MARKETING DEMOGRAPHICS & BUSINESS REPORTS on consumer day spa spending & DAY SPA BENCHMARKING; Health Benefit program; certification & accreditation programs, working capital and more; Day Spa Industry e-News. Address: 310 17the Street, Union City, NJ 07087; Tel: 201-865-2065; Fax: 201-865-3961; E-mail: ; Web:

The International Medical Spa Association: Formed in the summer of 2002, this professional trade organization was created to promote the highest standards of care within the medical spa industry by providing information and education to both industry members and the general public. We are dedicated to help shape the Medical Spa industry by expanding into broader fields to bring spa services into medical and semi-medical facilities such as hospitals, living care facilities, medical practices and more.

Membership Services: Listing of the business in The Medical Spa Directory; listing of the business on, Membership certificate & decal, Code of Ethics (laminated for front office), Mentoring Services, FREE subscription to Trade Publications, Medical Spa Industry eNews, Discount on industry books, studies and reports, Melanoma Poster for display at spas - proceeds to benefit the MRF. Address: 310 17the Street, Union City, NJ 07087. Tel: 201-865-2065; Fax: 201-865-3961; E-mail: ; Web:

Massage Therapy Associates: In 1994, Ed Denning had just started his massage practice. He had a Worker's Compensation client who wanted him to do billing. He knew nothing about doing that. By 1995, he had written an insurance billing manual for his own use and started promoting it to other massage therapists. To promote his manual he started writing articles for the major massage magazines. He has been published yearly since 1995.

Products and Services: Medical Code Manual- Intake Form, CPT Codes, Instruction set for the HCFA 1500; HCFA 1500 Forms; Professional Receipts; HCFA 1500 Printing Program. Tel: 330-289-3453; Fax: 330-499-3419; E-mail: ; Web:

If your company offers products or services to the massage profession and you would like to be listed in "What Are My Choices," please contact Massage Today at 800-324-7758 or .


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