Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
July, 2004, Vol. 04, Issue 07
What Are My Choices?
By Editorial Staff
You've invested a lot of money in your education, practice location, marketing, and everything else you need to be a successful massage therapist. Now what? Where can you find information on products, continuing education information and other goods and services to help your practice grow?
"What Are My Choices?" is a periodic column that gives you the information you need, straight from the experts - the companies themselves.This installment focuses on companies that offer health and liability insurance, and other business-related services.
American Massage Council: Malpractice Insurance. The American Massage Council, working with one of the country's most prestigious insurance companies, has put together a massage policy that is both affordable and reliable. Since 1986, our in-house legal team has been successfully defending alternative health care providers from malpractice claims. Rated "A" by AM Best and backed by over $9 billion in assets, our special expertise is now available to you. Tel: 800-500-3930; Fax: 714-571-1863.
The Day Spa Association: Founded in 1992: To promote our members' businesses through the distribution of THE DAY SPA DIRECTORY to consumers and the spa industry throughout North America and on the Web. To unify and support the spa industry and its professionals through information exchange, networking, and educational events. To increase consumer awareness of and demand for spa services and products. To protect the consumer by continuously elevating the standards of professionalism and quality in the day spa industry.
Member Services: Membership Certificate & decal; Inclusion in THE DAY SPA DIRECTORY and on the web; Long list of benefits incl. FREE subscriptions to most industry journals, discount to products and services, Publications & Statistics: THE DAY SPA BUSINESS BIBLE, THE SPA ENCYCLOPEDIA, MARKETING DEMOGRAPHICS & BUSINESS REPORTS on consumer day spa spending & DAY SPA BENCHMARKING; Health Benefit program; certification & accreditation programs, working capital and more; Day Spa Industry e-News. Address: 310 17the Street, Union City, NJ 07087; Tel: 201-865-2065; Fax: 201-865-3961; E-mail: ; Web: www.dayspaassociation.com.
The International Medical Spa Association: Formed in the summer of 2002, this professional trade organization was created to promote the highest standards of care within the medical spa industry by providing information and education to both industry members and the general public. We are dedicated to help shape the Medical Spa industry by expanding into broader fields to bring spa services into medical and semi-medical facilities such as hospitals, living care facilities, medical practices and more.
Membership Services: Listing of the business in The Medical Spa Directory; listing of the business on www.medicalspaassociation.org, Membership certificate & decal, Code of Ethics (laminated for front office), Mentoring Services, FREE subscription to Trade Publications, Medical Spa Industry eNews, Discount on industry books, studies and reports, Melanoma Poster for display at spas - proceeds to benefit the MRF. Address: 310 17the Street, Union City, NJ 07087. Tel: 201-865-2065; Fax: 201-865-3961; E-mail: ; Web: www.medicalspaassociation.org.
Massage Therapy Associates: dbaMassageCPT.com: In 1994, Ed Denning had just started his massage practice. He had a Worker's Compensation client who wanted him to do billing. He knew nothing about doing that. By 1995, he had written an insurance billing manual for his own use and started promoting it to other massage therapists. To promote his manual he started writing articles for the major massage magazines. He has been published yearly since 1995.
Products and Services: Medical Code Manual- Intake Form, CPT Codes, Instruction set for the HCFA 1500; HCFA 1500 Forms; Professional Receipts; HCFA 1500 Printing Program. Tel: 330-289-3453; Fax: 330-499-3419; E-mail: ; Web: www.massagecpt.com.
If your company offers products or services to the massage profession and you would like to be listed in "What Are My Choices," please contact Massage Today at 800-324-7758 or .
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