Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
July, 2004, Vol. 04, Issue 07
What Are My Choices?
By Editorial Staff
You've invested a lot of money in your education, practice location, marketing, and everything else you need to be a successful massage therapist. Now what? Where can you find information on products, continuing education information and other goods and services to help your practice grow?
"What Are My Choices?" is a periodic column that gives you the information you need, straight from the experts - the companies themselves.This installment focuses on companies that offer health and liability insurance, and other business-related services.
American Massage Council: Malpractice Insurance. The American Massage Council, working with one of the country's most prestigious insurance companies, has put together a massage policy that is both affordable and reliable. Since 1986, our in-house legal team has been successfully defending alternative health care providers from malpractice claims. Rated "A" by AM Best and backed by over $9 billion in assets, our special expertise is now available to you. Tel: 800-500-3930; Fax: 714-571-1863.
The Day Spa Association: Founded in 1992: To promote our members' businesses through the distribution of THE DAY SPA DIRECTORY to consumers and the spa industry throughout North America and on the Web. To unify and support the spa industry and its professionals through information exchange, networking, and educational events. To increase consumer awareness of and demand for spa services and products. To protect the consumer by continuously elevating the standards of professionalism and quality in the day spa industry.
Member Services: Membership Certificate & decal; Inclusion in THE DAY SPA DIRECTORY and on the web; Long list of benefits incl. FREE subscriptions to most industry journals, discount to products and services, Publications & Statistics: THE DAY SPA BUSINESS BIBLE, THE SPA ENCYCLOPEDIA, MARKETING DEMOGRAPHICS & BUSINESS REPORTS on consumer day spa spending & DAY SPA BENCHMARKING; Health Benefit program; certification & accreditation programs, working capital and more; Day Spa Industry e-News. Address: 310 17the Street, Union City, NJ 07087; Tel: 201-865-2065; Fax: 201-865-3961; E-mail: ; Web: www.dayspaassociation.com.
The International Medical Spa Association: Formed in the summer of 2002, this professional trade organization was created to promote the highest standards of care within the medical spa industry by providing information and education to both industry members and the general public. We are dedicated to help shape the Medical Spa industry by expanding into broader fields to bring spa services into medical and semi-medical facilities such as hospitals, living care facilities, medical practices and more.
Membership Services: Listing of the business in The Medical Spa Directory; listing of the business on www.medicalspaassociation.org, Membership certificate & decal, Code of Ethics (laminated for front office), Mentoring Services, FREE subscription to Trade Publications, Medical Spa Industry eNews, Discount on industry books, studies and reports, Melanoma Poster for display at spas - proceeds to benefit the MRF. Address: 310 17the Street, Union City, NJ 07087. Tel: 201-865-2065; Fax: 201-865-3961; E-mail: ; Web: www.medicalspaassociation.org.
Massage Therapy Associates: dbaMassageCPT.com: In 1994, Ed Denning had just started his massage practice. He had a Worker's Compensation client who wanted him to do billing. He knew nothing about doing that. By 1995, he had written an insurance billing manual for his own use and started promoting it to other massage therapists. To promote his manual he started writing articles for the major massage magazines. He has been published yearly since 1995.
Products and Services: Medical Code Manual- Intake Form, CPT Codes, Instruction set for the HCFA 1500; HCFA 1500 Forms; Professional Receipts; HCFA 1500 Printing Program. Tel: 330-289-3453; Fax: 330-499-3419; E-mail: ; Web: www.massagecpt.com.
If your company offers products or services to the massage profession and you would like to be listed in "What Are My Choices," please contact Massage Today at 800-324-7758 or .
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