resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
July, 2004, Vol. 04, Issue 07
Women in Business
By Linda Riach
In business, the issues that men and women face are no different. In fact, I would go so far as to say that how they feel about those issues is no different; however, the skills they bring to the table for coping are often very unique.In boardroom meetings with other CEOs (all of whom run companies that are vastly different) in a variety of settings, I've found that most of us have very similar issues: finding the right team; watching our bottom lines; serving our clients; competing in a tough economy; and surviving, enduring, and ultimately, thriving. I find that we each "sweat it out" in pretty much the same way. While I may be the only woman in the room (and yes, sometimes excluded from the "old boys' club"), I've learned that I'm not alone in how I'm feeling about those struggles or about tackling issues that could make or break my company. We can all learn about marketing and bookkeeping - the business skills.
So, is the gender difference only in how well we put on our "game face?" It may be. How many women learned as children to put on bravado? Few of us. But there is another skill they don't teach in business schools - listening. Listening is something we, as women, learn on the telephone, and in cliques, family gatherings and through our innate desire to communicate.
Every successful business owner finds a market void and fills it. The key to survival, however, is being able to respond to our clients' needs. The amazing thing is that you can discover those needs merely by listening. Listening is the difference that will serve you, as a man or woman, corporate CEO or massage therapy practitioner.
While you may not have 250,000 clients, getting to know the 25 you do have will make those relationships better by helping you give them what they need and keep them coming back. My entire career is focused on the art of listening (something I share with my employees), and while I've had great success with it, there is always much more to learn. In fact, listening is the very foundation upon which my company was built 25 years ago; it is this very skill that makes all the difference in the marketplace.
Knowledge and information are also foundations upon which businesses are developed. Continuously developing and re-inventing your capabilities to meet client needs isn't easy, but it's crucial to serving the customer and to your success, no matter who you are. Listening also means hearing the stuff we don't want to hear - the criticisms and the judgments.
Criticism doesn't feel any better to us than it does to a sensitive teenager. But over the years, I've learned a thing or two about how to deal with the bad, as well as the good, and how to get past the hurt and use what I'm hearing to help my business thrive. So now when I'm confronted with "She's only a woman"; "She has no business background"; or "Just what are her credentials?" I find listening to those judgments spurs me on and incites a kind of "I'll show them!" attitude. This is a powerful motivator, as we "old-timers" in the massage community know. Didn't we grow in the face of skepticism, flourishing despite criticism and proving our value, despite the naysayers and overly arrogant "experts?"
Criticisms? Oh, they sting! It's time to forget those high school wounds, though, and listen for the opportunity for change and growth at its core. The negative feedback provides a wealth of insight, because it tells me as much about the critic (whether client, employee or competitor) as it does about our efforts and areas needing improvement. While I may not like the package it comes in, criticism is a gift, just the same. I feel blessed when I get good feedback, too.
Unlike when I first began my entrepreneurial journey, my more experienced ears are just now learning to appreciate what I do right, and my mind is beginning to use that juice to recharge the energy it takes to make it through the challenges. As entrepreneurs and women in business, we have to remember to celebrate the victories and to get up and do it all again tomorrow - better and bolder than we did it yesterday.
Click here for previous articles by Linda Riach.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.