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Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
July, 2004, Vol. 04, Issue 07
Women in Business
By Linda Riach
In business, the issues that men and women face are no different. In fact, I would go so far as to say that how they feel about those issues is no different; however, the skills they bring to the table for coping are often very unique.In boardroom meetings with other CEOs (all of whom run companies that are vastly different) in a variety of settings, I've found that most of us have very similar issues: finding the right team; watching our bottom lines; serving our clients; competing in a tough economy; and surviving, enduring, and ultimately, thriving. I find that we each "sweat it out" in pretty much the same way. While I may be the only woman in the room (and yes, sometimes excluded from the "old boys' club"), I've learned that I'm not alone in how I'm feeling about those struggles or about tackling issues that could make or break my company. We can all learn about marketing and bookkeeping - the business skills.
So, is the gender difference only in how well we put on our "game face?" It may be. How many women learned as children to put on bravado? Few of us. But there is another skill they don't teach in business schools - listening. Listening is something we, as women, learn on the telephone, and in cliques, family gatherings and through our innate desire to communicate.
Every successful business owner finds a market void and fills it. The key to survival, however, is being able to respond to our clients' needs. The amazing thing is that you can discover those needs merely by listening. Listening is the difference that will serve you, as a man or woman, corporate CEO or massage therapy practitioner.
While you may not have 250,000 clients, getting to know the 25 you do have will make those relationships better by helping you give them what they need and keep them coming back. My entire career is focused on the art of listening (something I share with my employees), and while I've had great success with it, there is always much more to learn. In fact, listening is the very foundation upon which my company was built 25 years ago; it is this very skill that makes all the difference in the marketplace.
Knowledge and information are also foundations upon which businesses are developed. Continuously developing and re-inventing your capabilities to meet client needs isn't easy, but it's crucial to serving the customer and to your success, no matter who you are. Listening also means hearing the stuff we don't want to hear - the criticisms and the judgments.
Criticism doesn't feel any better to us than it does to a sensitive teenager. But over the years, I've learned a thing or two about how to deal with the bad, as well as the good, and how to get past the hurt and use what I'm hearing to help my business thrive. So now when I'm confronted with "She's only a woman"; "She has no business background"; or "Just what are her credentials?" I find listening to those judgments spurs me on and incites a kind of "I'll show them!" attitude. This is a powerful motivator, as we "old-timers" in the massage community know. Didn't we grow in the face of skepticism, flourishing despite criticism and proving our value, despite the naysayers and overly arrogant "experts?"
Criticisms? Oh, they sting! It's time to forget those high school wounds, though, and listen for the opportunity for change and growth at its core. The negative feedback provides a wealth of insight, because it tells me as much about the critic (whether client, employee or competitor) as it does about our efforts and areas needing improvement. While I may not like the package it comes in, criticism is a gift, just the same. I feel blessed when I get good feedback, too.
Unlike when I first began my entrepreneurial journey, my more experienced ears are just now learning to appreciate what I do right, and my mind is beginning to use that juice to recharge the energy it takes to make it through the challenges. As entrepreneurs and women in business, we have to remember to celebrate the victories and to get up and do it all again tomorrow - better and bolder than we did it yesterday.
Click here for previous articles by Linda Riach.
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