Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
July, 2004, Vol. 04, Issue 07
Finding Balance Between Life and Living
By Rebecca J. Razo
Wow! Summertime again. Sure, it's an old cliché, but I'm truly amazed at how fast time flies -- and the busier we are, the faster it seems to go.
Like most people, I'm constantly on the run.Between juggling a full-time job, family, a part-time school schedule and everything in between, I rarely have time to myself, let alone time to actually stop and appreciate the beauty of life that surrounds me everyday. I live a mile from the beautiful Southern California coastline, but I think I've only taken a walk there once in the last year. Sometimes, I can smell the salty sea air from my porch and it makes me keenly aware of what I'm missing, especially during this time of year, when daylight stretches into early evening.
My family and I often talk about relocating to a less populated area someday: We dream of a country house on a little parcel of land; I dream of lounging on a hammock in the afternoon with nothing but the sound of the wind and birds weaving through the trees. So, when everyday life stresses me out and I start asking if it's "all worth it," my husband reminds me of what we are working toward: a country house, land, and a hammock.
But are we be putting too much emphasis on the future? Perhaps. Lately, in the midst of this chaotic life -- or what we at home have dubbed "working toward our future" -- I've been thinking that I might be missing a significant part of the journey, which makes me wonder if I'm gambling too much today on a tomorrow I may never see.
As a massage therapist, you spend a lot of time caring for others, which takes a considerable amount of physical and mental energy. At the end of the day, you probably find yourself tapped out, with not much left over for yourself. In between clients, you are taking continuing education classes, marketing your practice, and constantly trying to find ways to stay competitive in this rapidly growing profession. Many of you have families and go to school; some of you have second -- or even third -- jobs. Your days blur together and before you know it, a month has passed, then two, then a year, and so on.
Stop for a moment and reflect on the last six months. How much of that time did you spend appreciating your journey? If your answer -- like mine -- was "not much," you're not alone; you've been sucked into that powerful current. But now it's time to change that pattern and commit to living more fully in the present. I'm not suggesting you stop planning for your future, just try to keep things in perspective; plans change, but you can never recapture those precious moments of the past, be it last year, yesterday or 45 minutes ago.
Furthermore, our plans rarely turn out like we want or expect them to. Your appreciation of the here and now will lead to a much happier existence than would rushing through life in pursuit of a future that has yet to transpire -- and missing most of life's real adventures along the way.
Take some time this summer to re-evaluate the way you spend your time. Do you rush from place to place without stopping to appreciate the beauty and mystery of each day? Do you find yourself saying, "We'll get together soon" to friends knowing that "soon" may never come, or saying "not tonight" when your kids want to go out for ice cream? I did (and sometimes I still do). But I'm learning to realize the value in the "little" things we so often dismiss because "there's no time." These are the moments that color the canvasses of our lives, and the more we learn to appreciate every moment of every day without thinking about life "down the line," the more colorful our painting will be.
Have a wonderful summer!
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