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Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
July, 2004, Vol. 04, Issue 07
How to Write "Call Me" Ads
By Colleen (Steigerwald) Holloway, LMT
Are you curious about what a "Call Me" ad is? Actually, I made it up. But if I've caught your attention and you are reading this column then my intention worked. That is precisely what effective advertising does: It grabs your attention.Keep reading and you will learn how to write effective, catchy advertisements that will increase your volume of responses.
If you've ever tried newspaper or telephone directory advertising to market your business, chances are you've received a mixed response, or no response at all. Don't feel bad, though; most advertising is ineffective. Some believe the specific placement of an ad can result in a poor response, or that a different day of the week can make a difference in the number of responses. Some also believe the larger the ad, the better the response. But bigger ads are not necessarily better.
So, what makes an ad effective? It's simple: the content. Let's pretend for a moment that you are a consumer looking for a massage appointment. Open up your telephone directory to the "massage therapy" section. You will notice display and in-column ads. Which business will you call first? Why did you choose this business over the other ones? For most consumers, making this decision would be easier if they just pulled out a coin and flipped it, because the ads are all the same. The ads typically mention massage and other services offered, and list the owners' names, addresses and telephone numbers. Some ads are fancy and list specific modalities such as CranioSacral Therapy and Neuromuscular Therapy, but to the average consumer, this means absolutely nothing -- it is foreign terminology.
After reviewing the ads, average consumers will typically resort to picking up the telephone and dialing each business until they reach a human on the other end who can answer their questions. The three questions consumers are thinking about as they view the ads are: "Is this a legitimate, professional business?"; "Can I get an appointment today?"; and "Will the money I spend equal or exceed the value of the services?"
Revising your advertisement to address these questions will help your business stand out among the others, and you will dramatically increase your odds of the consumer choosing your business to call first. To improve your ad, the first thing you must do is list what makes your business better and different than your competitors. Here are some ideas to help you:
Depending on the size of your advertisement, choose a few or several of these features to place in your ad.
By now, you may be thinking that it would be great to increase the volume of callers, but what happens when the consumer calls and gets your answering machine? Good for you, for thinking ahead!
Add some of the features above to your voicemail message. Also, you can change your voicemail message daily to indicate the date and to inform callers that you are open, have appointments available that day, and will return their call within the hour. Again, answering some of these questions will increase your chances of receiving more calls and messages.
You can also add a one-line eye-catching slogan. This will be placed on the top portion of your advertisement instead of your business name (which you will place on the bottom of the ad next to your telephone number).
Here are a few examples:
With just a little imagination and effort, you can turn an average advertisement into an effective, high-response ad that far surpasses your competitors!
Click here for previous articles by Colleen (Steigerwald) Holloway, LMT.
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