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Decoding the Mystery of Medical Insurance Acceptance
In the constantly evolving profession of acupuncture, one of the least understood areas is medical insurance acceptance. The profession is filled with controversy surrounding this topic: Is it ethical?
Going Beyond Just Feeling Good
We all know that most patients come to us for some pain complaint: neck pain, back pain, sciatica, carpal tunnel, etc. We also all know that acupuncture is a great first-line care for these issues, as well as supporting overall health and wellness.
Pediatric Asthma: A Case Study
I have had very good success with pediatric asthma, combining acupuncture with Chinese herbal products. Treatment is given over four to eight months, twice monthly, with herbal formulas rotated every month.
Getting Paid by Medicare Is Getting a Major Adjustment
The 2015 Medicare Access and CHIP Reauthorization Act (MACRA) was signed into law to implement a new approach to clinician payments and replace the Sustainable Growth Rate formula.
Update from the International AIDS Conference
The 21st International AIDS Conference in Durban, South Africa, brought together more than 15,000 of the world's leading scientists, activists, funders, policy makers, and consumers from 153 countries.
Treating Peripheral Neuropathy: Multi-Faceted Approach Including Laser Therapy
Peripheral neuropathy affects at least 20 million people in the United States1 and nearly 60 percent of all people with diabetes suffer from diabetic neuropathy. Many suffer from the disorder without ever identifying the cause.
Using the Lens of Chinese Medicine
One of the most common medications I see in clinical practice on a daily basis is fluoxetine or Prozac. Consequently, I hear many complaints concerning the side effects of this medication and am frequently asked by patients to help manage these side effects with acupuncture and Chinese medicine.
Natural Cancer Prevention: Pomegranate for the Prostate
In recent years, the ingestion of pure pomegranate juice (8 ounces per day) has been shown in clinical studies with human subjects to slow, and to some degree, reverse, the progression of prostate cancer – the second leading cause of cancer death in North American men.
Dysautonomia: The Medical Condition You May Already Be Treating
TCM practitioners have spent thousands of years healing patients without knowing or needing the names of their diseases as defined by allopathic medicine. We have syndrome names that are both poetic and efficient.
ITB Syndrome: Treat the Tensor Fascia Latae
Iliotibial band syndrome is usually the result of repetitive knee flexion, such as in runners or cyclists. Pain may be experienced in the knee and/or the hip. The patient may express a sense of the hip dislocating, popping or snapping.
Integrative Cancer Care: Chiropractic for Chemotherapy-Induced Hiccups
Hiccups (singultus) are a frequent occurrence during cancer treatment. The cause of the hiccups may be the chemotherapy drug itself, such as Cisplatin; or the prophylactic use of corticosteroids such as Decadron, which is used to prevent nausea and/or vomiting.
Upgrade to "Parker 2.0" in Las Vegas
Continuing your education and refining your practice: two key elements of a successful chiropractic career. Parker Seminars promises both as it celebrates its 65th anniversary in Las Vegas next February, according to Parker University President, Dr. William Morgan, and seminar consultant Dr. Mark Sanna.
Power to the Patient
Against a backdrop of splintered political parties, polarizations within nations, civil unrest, and distrust of established government (such as the growing anti-Washington, D.C. sentiment) comes the not-so-surprising finding that health care authorities and practitioners (with perhaps the exception of insurers) are turning over more and more powers to the individual patient.
U.S. Olympians Have a DC in Their Corner
It's probably old news to you that doctors of chiropractic play an increasingly prominent role in treating athletes, from youth sports participants to weekend warriors, to elite / professional competitors.
Four Ways to Attract Patients
Acupuncturist A has been in practice for six years and has struggled since day one. She spends as much time and money on marketing as she can, but since her practice is slow, her budget isn't that big.
Treatment Success at the Won Institute
According to the World Health Organization's 2003 report titled, "Acupuncture: Review and Analysis of Controlled Clinical Trials," acupuncture has been shown to improve many physical, emotional, and mental conditions.
Six Things Every DC Should Know About the Zika Virus
The Zika outbreak continues to spread across the continental United States and U.S. territories. We offer this brief overview on this important public health problem for the practicing doctor of chiropractic.
Pediatric Footwear: Function Over Fashion
As practitioners, it is not uncommon for parents to bring us their children to treat or ask us questions related to the pediatric population. Children's feet tend to be a perplexing region for parents and practitioners alike.
First Annual ICD-10 Updates Take Effect
Yes, there was an update to ICD-10 codes on Oct. 1. It was a regular update to the diagnosis coding system and will take place every Oct. 1, just as it did when the ICD-9 system was in place.
National Board Apologizes for Testing Issues
The National Board of Chiropractic Examiners (NBCE) has issued a formal apology following a series of computer-based testing malfunctions that impacted two separate examinations (March and June 2016) and caused "widespread confusion and frustration" to the nearly 1,500 examinees taking the tests.
July, 2004, Vol. 04, Issue 07
By Steve Capellini, LMT
Author's note: The Spa Letters column features news, personality profiles, trends and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
The moment has arrived.This Friday is opening day for The Spa House, your new day spa. The festivities are set to begin at 5 p.m. with a big grand opening party, and I know you couldn't be more excited. You're rushing around with a thousand concerns on your mind, feeling more like a host than a business owner. But even though your life may feel like it's all about the future, I thought I would take this opportunity to look back at the past and review your progress up to this point.
My intention is to provide you with a reminder of why and how you got to this point of opening your own spa in the first place. I feel there are four reasons why you will be the perfect spa owner: You're a caring, giving, feeling therapist who carries the therapeutic torch, or vision, for your spa; you're willing to learn, grow and change, passing this torch along to others when the time is right; you've got a strong business partner; and you're lucky.
Carry the Therapeutic Torch
In my mind, Lou, first and foremost you've always been and always will be a massage therapist. The core inspiration for you to get into the spa business in the first place was your passion for helping others and interacting with one individual at a time in meaningful, therapeutic encounters. You wanted to take that inspiration and apply it in the spa setting, where more people experience therapeutic massage for the first time than in any other venue.
So you went forth and found work in the spa industry, after applying yourself diligently to become trained as a first-rate bodyworker. A spa without a therapist with a deep commitment to the therapeutic process (like yourself) is like a restaurant without a good chef. Keep this in the forefront of your mind when you're dealing with payroll, scheduling, marketing, bookkeeping and other non-therapeutic necessities of the spa. Always make the therapeutic encounter the spa's main focus. Spend time every week and everyday thinking about it.
When Mel Zuckerman, founder of Canyon Ranch spa, first started his business, he personally signed up for an herbal wrap every day for the first year. That way he kept his therapists busy while sending the message that he focused on the therapeutic process.
Pass the Therapeutic Torch
Paradoxically, even though you're the one with the vision to carry forward, you're also the one who needs to be able to relinquish this vision - to pass the torch along, so to speak. Mel had to do the same thing eventually, as his business grew. Some spa owners/therapists in your position make the mistake of tying the spa's success too tightly to their own therapeutic prowess. They make their touch the showcase of the spa, and somehow they never seem to find other therapists who are quite good enough to attract more clients and expand the business.
This is the paradox: You must hold tenaciously to the vision, but at the same time you've got to be willing to let it go. In other words, your vision must be so strong that other people on your team internalize it and make it their own. This will be your number one mission as your business expands.
Business is Business
There's a saying, "Do what you love and the money will follow." I'm not a firm believer in this bit of wisdom. In fact, I think it is a bunch of baloney. I would rephrase the saying so it reads something more like, "Focus on the money and the money will follow." Too many therapists are unwilling to focus on the money. This is why your partner, Barbara, is such a crucial element to your potential success: She is a businessperson; she will focus on the money.
I'm always telling massage therapists who are would-be spa owners to focus on the business, marketing, promotion, keeping costs down, building clientele, retail, compensation options, and the bottom line. But quite often, these terms are foreign or antithetical to their personalities to really sink in. They resist real-world monetary success. I wouldn't want you to think that I am solely a "numbers" person - you know me better than that. But I do firmly believe that you have to equally combine therapeutic savvy with business savvy in order to be truly successful. So, treat Barbara with kid gloves. Believe me, everything depends on her know-how.
And finally, Lou, there is one other key element to your spa's success - plain, old-fashioned good luck. That's right. Every mega-successful person knows this. And somewhere in your psyche you feel it too. Much of what happens in your life feels preordained to some degree, doesn't it? Many people feel the same way.
I've spoken with "multi-hundred-millionaires" about their successes, and they've told me the single most important factor in their ultimate triumph could be summed up in that one word: luck. They followed their hearts, worked hard, and prepared for those lucky breaks when they finally showed up.
As another saying goes (one I believe) "The harder you work, the luckier you get." So, keep working at it, Lou. Make The Spa House everything it can be. Go for the biggest vision you can conjure up. And good luck!
Until next time,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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