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News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
Billing One-on-One, Direct Patient Contact
This is often misunderstood and leads to trepidation when documenting and subsequently billing timed services.
Transforming Las Vegas
On a warm spring day in Las Vegas, Sonia Kim, clinic front desk staff, is busy preparing for a full day of intern shifts at Wongu Health Center. She greets patients, makes sure documents are properly signed, and lets the interns know that their patients have arrived.
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
A Whole-Body Approach to Chronic Tension Headaches
Nearly every day in our practices, we see patients with chronic headaches that have not responded to traditional treatment. They present in our offices with a feeble hope that "maybe" a chiropractor can help.
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
One of the most common trends to see in clinical medical practice and public health is the cycles of health "buzzwords." These come and go depending upon the current cultural zeitgeist. One year, "parasites" are causing all the issues, and the next year it's "candida."
Finger (Pad) Pointing: Repetitive-Use Injury Waiting to Happen
"My wrist and hand hurt. I spend all day working on computers and then I come home and spend more time on a computer, usually playing video games."
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
In This Current Age of Anxiety
Anxiety, also referred to angst or hysteria, goes by many names. One, popularized by the sagacious Zhang Zhong Jing, who many practitioners of Chinese Medicine may be familiar with, is known as Restless Zang/Fu disorder.
The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
How to Reach Your World With the Chiropractic Message
My latest effort to share chiropractic occurred in mid-May while I was sitting at an introductory parent information night for high schoolers. The IT instructor informed us that each student would be receiving a computer for all their studies.
Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
July, 2004, Vol. 04, Issue 07
By Steve Capellini, LMT
Author's note: The Spa Letters column features news, personality profiles, trends and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
The moment has arrived.This Friday is opening day for The Spa House, your new day spa. The festivities are set to begin at 5 p.m. with a big grand opening party, and I know you couldn't be more excited. You're rushing around with a thousand concerns on your mind, feeling more like a host than a business owner. But even though your life may feel like it's all about the future, I thought I would take this opportunity to look back at the past and review your progress up to this point.
My intention is to provide you with a reminder of why and how you got to this point of opening your own spa in the first place. I feel there are four reasons why you will be the perfect spa owner: You're a caring, giving, feeling therapist who carries the therapeutic torch, or vision, for your spa; you're willing to learn, grow and change, passing this torch along to others when the time is right; you've got a strong business partner; and you're lucky.
Carry the Therapeutic Torch
In my mind, Lou, first and foremost you've always been and always will be a massage therapist. The core inspiration for you to get into the spa business in the first place was your passion for helping others and interacting with one individual at a time in meaningful, therapeutic encounters. You wanted to take that inspiration and apply it in the spa setting, where more people experience therapeutic massage for the first time than in any other venue.
So you went forth and found work in the spa industry, after applying yourself diligently to become trained as a first-rate bodyworker. A spa without a therapist with a deep commitment to the therapeutic process (like yourself) is like a restaurant without a good chef. Keep this in the forefront of your mind when you're dealing with payroll, scheduling, marketing, bookkeeping and other non-therapeutic necessities of the spa. Always make the therapeutic encounter the spa's main focus. Spend time every week and everyday thinking about it.
When Mel Zuckerman, founder of Canyon Ranch spa, first started his business, he personally signed up for an herbal wrap every day for the first year. That way he kept his therapists busy while sending the message that he focused on the therapeutic process.
Pass the Therapeutic Torch
Paradoxically, even though you're the one with the vision to carry forward, you're also the one who needs to be able to relinquish this vision - to pass the torch along, so to speak. Mel had to do the same thing eventually, as his business grew. Some spa owners/therapists in your position make the mistake of tying the spa's success too tightly to their own therapeutic prowess. They make their touch the showcase of the spa, and somehow they never seem to find other therapists who are quite good enough to attract more clients and expand the business.
This is the paradox: You must hold tenaciously to the vision, but at the same time you've got to be willing to let it go. In other words, your vision must be so strong that other people on your team internalize it and make it their own. This will be your number one mission as your business expands.
Business is Business
There's a saying, "Do what you love and the money will follow." I'm not a firm believer in this bit of wisdom. In fact, I think it is a bunch of baloney. I would rephrase the saying so it reads something more like, "Focus on the money and the money will follow." Too many therapists are unwilling to focus on the money. This is why your partner, Barbara, is such a crucial element to your potential success: She is a businessperson; she will focus on the money.
I'm always telling massage therapists who are would-be spa owners to focus on the business, marketing, promotion, keeping costs down, building clientele, retail, compensation options, and the bottom line. But quite often, these terms are foreign or antithetical to their personalities to really sink in. They resist real-world monetary success. I wouldn't want you to think that I am solely a "numbers" person - you know me better than that. But I do firmly believe that you have to equally combine therapeutic savvy with business savvy in order to be truly successful. So, treat Barbara with kid gloves. Believe me, everything depends on her know-how.
And finally, Lou, there is one other key element to your spa's success - plain, old-fashioned good luck. That's right. Every mega-successful person knows this. And somewhere in your psyche you feel it too. Much of what happens in your life feels preordained to some degree, doesn't it? Many people feel the same way.
I've spoken with "multi-hundred-millionaires" about their successes, and they've told me the single most important factor in their ultimate triumph could be summed up in that one word: luck. They followed their hearts, worked hard, and prepared for those lucky breaks when they finally showed up.
As another saying goes (one I believe) "The harder you work, the luckier you get." So, keep working at it, Lou. Make The Spa House everything it can be. Go for the biggest vision you can conjure up. And good luck!
Until next time,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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