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The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
July, 2004, Vol. 04, Issue 07
By Steve Capellini, LMT
Author's note: The Spa Letters column features news, personality profiles, trends and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
The moment has arrived.This Friday is opening day for The Spa House, your new day spa. The festivities are set to begin at 5 p.m. with a big grand opening party, and I know you couldn't be more excited. You're rushing around with a thousand concerns on your mind, feeling more like a host than a business owner. But even though your life may feel like it's all about the future, I thought I would take this opportunity to look back at the past and review your progress up to this point.
My intention is to provide you with a reminder of why and how you got to this point of opening your own spa in the first place. I feel there are four reasons why you will be the perfect spa owner: You're a caring, giving, feeling therapist who carries the therapeutic torch, or vision, for your spa; you're willing to learn, grow and change, passing this torch along to others when the time is right; you've got a strong business partner; and you're lucky.
Carry the Therapeutic Torch
In my mind, Lou, first and foremost you've always been and always will be a massage therapist. The core inspiration for you to get into the spa business in the first place was your passion for helping others and interacting with one individual at a time in meaningful, therapeutic encounters. You wanted to take that inspiration and apply it in the spa setting, where more people experience therapeutic massage for the first time than in any other venue.
So you went forth and found work in the spa industry, after applying yourself diligently to become trained as a first-rate bodyworker. A spa without a therapist with a deep commitment to the therapeutic process (like yourself) is like a restaurant without a good chef. Keep this in the forefront of your mind when you're dealing with payroll, scheduling, marketing, bookkeeping and other non-therapeutic necessities of the spa. Always make the therapeutic encounter the spa's main focus. Spend time every week and everyday thinking about it.
When Mel Zuckerman, founder of Canyon Ranch spa, first started his business, he personally signed up for an herbal wrap every day for the first year. That way he kept his therapists busy while sending the message that he focused on the therapeutic process.
Pass the Therapeutic Torch
Paradoxically, even though you're the one with the vision to carry forward, you're also the one who needs to be able to relinquish this vision - to pass the torch along, so to speak. Mel had to do the same thing eventually, as his business grew. Some spa owners/therapists in your position make the mistake of tying the spa's success too tightly to their own therapeutic prowess. They make their touch the showcase of the spa, and somehow they never seem to find other therapists who are quite good enough to attract more clients and expand the business.
This is the paradox: You must hold tenaciously to the vision, but at the same time you've got to be willing to let it go. In other words, your vision must be so strong that other people on your team internalize it and make it their own. This will be your number one mission as your business expands.
Business is Business
There's a saying, "Do what you love and the money will follow." I'm not a firm believer in this bit of wisdom. In fact, I think it is a bunch of baloney. I would rephrase the saying so it reads something more like, "Focus on the money and the money will follow." Too many therapists are unwilling to focus on the money. This is why your partner, Barbara, is such a crucial element to your potential success: She is a businessperson; she will focus on the money.
I'm always telling massage therapists who are would-be spa owners to focus on the business, marketing, promotion, keeping costs down, building clientele, retail, compensation options, and the bottom line. But quite often, these terms are foreign or antithetical to their personalities to really sink in. They resist real-world monetary success. I wouldn't want you to think that I am solely a "numbers" person - you know me better than that. But I do firmly believe that you have to equally combine therapeutic savvy with business savvy in order to be truly successful. So, treat Barbara with kid gloves. Believe me, everything depends on her know-how.
And finally, Lou, there is one other key element to your spa's success - plain, old-fashioned good luck. That's right. Every mega-successful person knows this. And somewhere in your psyche you feel it too. Much of what happens in your life feels preordained to some degree, doesn't it? Many people feel the same way.
I've spoken with "multi-hundred-millionaires" about their successes, and they've told me the single most important factor in their ultimate triumph could be summed up in that one word: luck. They followed their hearts, worked hard, and prepared for those lucky breaks when they finally showed up.
As another saying goes (one I believe) "The harder you work, the luckier you get." So, keep working at it, Lou. Make The Spa House everything it can be. Go for the biggest vision you can conjure up. And good luck!
Until next time,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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