resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
What We Can Learn From Spine Surgery
Patients with lumbar stenosis presumably present for conservative care to improve their quality of life and avoid surgery. However, providing clear guidance to these patients can be difficult for a number of reasons.
All Fiber Is Not Created Equal
Sometimes the best place to start is at the end. So, the conclusion of this article is that all fiber is good ... but some fiber is better. Let's break it down. There are two main types of fiber: soluble fiber and insoluble fiber.
Little Sticker, Big Impact
It's the end of an election year. Hilary Clinton and Donald Trump were the subject of conversation for everyone, everywhere for the entire 2016 calendar year. I don't think any of us can deny that this election affected us all very deeply on a personal level.
A First for the Profession: CCE Accredits First Chiropractic Residencies
The Council on Chiropractic Education (CCE) has awarded accreditation to all five chiropractic residency programs currently administered at Veterans Administration facilities, "the first residency programs in the nation ever to be awarded this distinction, a significant advancement in the evolution of chiropractic education," according to a VA press release announcing the milestone.
A Letter to the Profession from the New President at AAAOM
Volunteering for a national, nonprofit organization brings with it such highs, lows, and accomplishments, as well as a steep learning curve.
Molecular Motors: Tiny Machines Behind the Rhythm of Life
In the clinic, we aim to restore healthy patterns of movement for qi that has gotten trapped or misdirected, or may have even collapsed. We may be focused on freeing stagnation, releasing heat or redirecting counterflow qi, but it often comes down to helping re-establish a flow of sorts.
Can a Multivitamin Reduce Breast Cancer Recurrence?
There is a great deal of controversy regarding the value of multivitamin supplements in cancer prevention. However, with respect to preventing breast cancer recurrence, an important study was published in the Journal of Breast Cancer Research and Treatment in 2011 by Kwan ML, et al.
2016: A Year in the Life of Acupuncture
Happy Holidays, may you, your family and friends have peace, joy and blessings throughout this special time of year. As 2016 comes to a close, we can look back and celebrate the many events and accomplishments for the profession of acupuncture.
Chiro School Reunion: Whatever Happened to...?
I opened the door to the closet slowly, carefully, since I knew it contained a large number of precariously stacked file boxes. It also held numerous outdated gizmos with electrical cords of various lengths that could trip or strangle a person.
Dedicated to Defending Chiropractic
Whether you're a veteran DC or a first-trimester student, the name George McAndrews should be part and parcel of your professional vernacular, as familiar as the word chiropractic.
Branding: Set Your Practice Apart
Dr. Brad started his practice seven years ago on a shoestring budget. He created his generic logo in five minutes using a website because he didn't have the time to figure out how to make something special.
A Simple Protocol for Holiday Stress
It's winter, a time when we should be deep in reflection, eating warming foods and sleeping long hours. Following nature's rhythms, we restore our bodies and minds in preparation for the renewal of spring.
Meshing TCM With Environmental Pediatrics: Where's the Overlap?
Pediatrics has a long history within Chinese medicine dating back to the late Han dynasty (i.e., the late 200s CE), with the two primary areas of emphasis being herbal medicine and xiao er tui na (pediatric massage).
Another Chance to Make a Difference
Just a few months ago, "the worst natural disaster to strike the United States since Hurricane Sandy" hit Louisiana. During this storm, one area experienced 31 inches of rain in 15 hours as almost 7 trillion gallons of water rained down in just one week across the state.
News in Brief
New President / CEO Takes Office at Yo San University. Electroacupuncture for Constipation?
Southwest Acupuncture College Brings It to Division 1 Athletes
When Michael Phelps' photograph with the distinctive round marks left by cupping went viral, the Division 1 student athletes treated through the Dal Ward Athletic Center at the University of Colorado (CU) could relate.
Herbs for Digestion: The Power of Bitter
Many cultures (and indeed herbal clinicians) around the world have long respected the role of bitter herbs and foods for promoting digestion. For example, aperitifs – drinks consumed before a meal to stimulate appetite and digestion – were originally derived from bitter herbs.
A Q & A About Updated Codes
Yes, indeed there was an update to ICD-10 on Oct.1, 2016. This is a regular update to the diagnosis coding system and this type of update will occur every Oct. 1, just as it did when the ICD-9 system was in place.
6 Steps to Make 2017 Your Best Year Yet
People often ask me what defines success. Success, for me, is simple: doing exactly what you want to do in life. Whether it's the kind of practice you run, your life at home, your hobbies or something else, it's achieving anything you put your mind to.
End of an Era Looms at NYCC
New York Chiropractic College recently announced that Dr. Frank Nicchi will retire in August 2017 after 36 years with the college, the past 17 as president.
Assessing Core Stability and ROM: 5 Basic Checks
One of the first steps in addressing core stability is assessing static posture, ranges of motion, and motion of the pelvic bones, sacrum, femurs, lumbar spine and thoracic spine.
DVT: Know the Signs and You Could Save a Life
I lost a friend several months ago. He died from a pulmonary embolism (PE) secondary to a deep-vein thrombosis (DVT) that originated in his lower leg. Bobby was in his mid-60s, soft-spoken and had a big heart.
July, 2004, Vol. 04, Issue 07
By Steve Capellini, LMT
Author's note: The Spa Letters column features news, personality profiles, trends and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
The moment has arrived.This Friday is opening day for The Spa House, your new day spa. The festivities are set to begin at 5 p.m. with a big grand opening party, and I know you couldn't be more excited. You're rushing around with a thousand concerns on your mind, feeling more like a host than a business owner. But even though your life may feel like it's all about the future, I thought I would take this opportunity to look back at the past and review your progress up to this point.
My intention is to provide you with a reminder of why and how you got to this point of opening your own spa in the first place. I feel there are four reasons why you will be the perfect spa owner: You're a caring, giving, feeling therapist who carries the therapeutic torch, or vision, for your spa; you're willing to learn, grow and change, passing this torch along to others when the time is right; you've got a strong business partner; and you're lucky.
Carry the Therapeutic Torch
In my mind, Lou, first and foremost you've always been and always will be a massage therapist. The core inspiration for you to get into the spa business in the first place was your passion for helping others and interacting with one individual at a time in meaningful, therapeutic encounters. You wanted to take that inspiration and apply it in the spa setting, where more people experience therapeutic massage for the first time than in any other venue.
So you went forth and found work in the spa industry, after applying yourself diligently to become trained as a first-rate bodyworker. A spa without a therapist with a deep commitment to the therapeutic process (like yourself) is like a restaurant without a good chef. Keep this in the forefront of your mind when you're dealing with payroll, scheduling, marketing, bookkeeping and other non-therapeutic necessities of the spa. Always make the therapeutic encounter the spa's main focus. Spend time every week and everyday thinking about it.
When Mel Zuckerman, founder of Canyon Ranch spa, first started his business, he personally signed up for an herbal wrap every day for the first year. That way he kept his therapists busy while sending the message that he focused on the therapeutic process.
Pass the Therapeutic Torch
Paradoxically, even though you're the one with the vision to carry forward, you're also the one who needs to be able to relinquish this vision - to pass the torch along, so to speak. Mel had to do the same thing eventually, as his business grew. Some spa owners/therapists in your position make the mistake of tying the spa's success too tightly to their own therapeutic prowess. They make their touch the showcase of the spa, and somehow they never seem to find other therapists who are quite good enough to attract more clients and expand the business.
This is the paradox: You must hold tenaciously to the vision, but at the same time you've got to be willing to let it go. In other words, your vision must be so strong that other people on your team internalize it and make it their own. This will be your number one mission as your business expands.
Business is Business
There's a saying, "Do what you love and the money will follow." I'm not a firm believer in this bit of wisdom. In fact, I think it is a bunch of baloney. I would rephrase the saying so it reads something more like, "Focus on the money and the money will follow." Too many therapists are unwilling to focus on the money. This is why your partner, Barbara, is such a crucial element to your potential success: She is a businessperson; she will focus on the money.
I'm always telling massage therapists who are would-be spa owners to focus on the business, marketing, promotion, keeping costs down, building clientele, retail, compensation options, and the bottom line. But quite often, these terms are foreign or antithetical to their personalities to really sink in. They resist real-world monetary success. I wouldn't want you to think that I am solely a "numbers" person - you know me better than that. But I do firmly believe that you have to equally combine therapeutic savvy with business savvy in order to be truly successful. So, treat Barbara with kid gloves. Believe me, everything depends on her know-how.
And finally, Lou, there is one other key element to your spa's success - plain, old-fashioned good luck. That's right. Every mega-successful person knows this. And somewhere in your psyche you feel it too. Much of what happens in your life feels preordained to some degree, doesn't it? Many people feel the same way.
I've spoken with "multi-hundred-millionaires" about their successes, and they've told me the single most important factor in their ultimate triumph could be summed up in that one word: luck. They followed their hearts, worked hard, and prepared for those lucky breaks when they finally showed up.
As another saying goes (one I believe) "The harder you work, the luckier you get." So, keep working at it, Lou. Make The Spa House everything it can be. Go for the biggest vision you can conjure up. And good luck!
Until next time,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.