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Unlevel Pelvis in the High-School Athlete: Exploring Causes and Effects
The unlevel pelvis is all too common in the high-school athlete and if not detected, will likely cause a lifetime of musculoskeletal issues. Any provider who doesn't look for this common finding is missing critical information.
News in Brief
An Encouraging Sign at Palmer; NBCE Announces Retirement of Longtime Director of Testing.
Let's Speak With One Voice in 2015
For the longest time, the chiropractic profession has attempted to achieve some form of unity. On a political level, this was characterized by an ultimately unsuccessful two-year merger effort between ACA and ICA leadership from 1986-1988.
The CDC came out with a report in March 2013 that suggests 1 in 50 children will be diagnosed somewhere on the autism spectrum – significantly higher than the 1 in 86 figure that came out in 2007. What does this mean moving forward, particularly for children?
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Cell Health (Part 2)
Dr. Barsten, your book is about restoring "cell vitality." Can you briefly define the term? Cell vitality is more than the mere absence of symptoms or pathology, but optimum structural, physiological and energetic health.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
Mind-Body in Motion
A central goal of low back pain treatment involves the correction of dysfunctional movement patterns believed to be responsible for spinal overload.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Help Your Parents Stay Engaged
As much as parents may wish it were so, children do not come with an instruction manual. There's no "how to" that can be followed and no two children are alike, so what works with one generally won't work with the next.
Leaving Footprints on Capitol Hill: Tribute to Dr. Kenneth Luedtke (1930-2014)
It was with great sadness that I heard of the passing of Dr. Ken Luedtke.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
July, 2004, Vol. 04, Issue 07
By Steve Capellini, LMT
Author's note: The Spa Letters column features news, personality profiles, trends and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
The moment has arrived.This Friday is opening day for The Spa House, your new day spa. The festivities are set to begin at 5 p.m. with a big grand opening party, and I know you couldn't be more excited. You're rushing around with a thousand concerns on your mind, feeling more like a host than a business owner. But even though your life may feel like it's all about the future, I thought I would take this opportunity to look back at the past and review your progress up to this point.
My intention is to provide you with a reminder of why and how you got to this point of opening your own spa in the first place. I feel there are four reasons why you will be the perfect spa owner: You're a caring, giving, feeling therapist who carries the therapeutic torch, or vision, for your spa; you're willing to learn, grow and change, passing this torch along to others when the time is right; you've got a strong business partner; and you're lucky.
Carry the Therapeutic Torch
In my mind, Lou, first and foremost you've always been and always will be a massage therapist. The core inspiration for you to get into the spa business in the first place was your passion for helping others and interacting with one individual at a time in meaningful, therapeutic encounters. You wanted to take that inspiration and apply it in the spa setting, where more people experience therapeutic massage for the first time than in any other venue.
So you went forth and found work in the spa industry, after applying yourself diligently to become trained as a first-rate bodyworker. A spa without a therapist with a deep commitment to the therapeutic process (like yourself) is like a restaurant without a good chef. Keep this in the forefront of your mind when you're dealing with payroll, scheduling, marketing, bookkeeping and other non-therapeutic necessities of the spa. Always make the therapeutic encounter the spa's main focus. Spend time every week and everyday thinking about it.
When Mel Zuckerman, founder of Canyon Ranch spa, first started his business, he personally signed up for an herbal wrap every day for the first year. That way he kept his therapists busy while sending the message that he focused on the therapeutic process.
Pass the Therapeutic Torch
Paradoxically, even though you're the one with the vision to carry forward, you're also the one who needs to be able to relinquish this vision - to pass the torch along, so to speak. Mel had to do the same thing eventually, as his business grew. Some spa owners/therapists in your position make the mistake of tying the spa's success too tightly to their own therapeutic prowess. They make their touch the showcase of the spa, and somehow they never seem to find other therapists who are quite good enough to attract more clients and expand the business.
This is the paradox: You must hold tenaciously to the vision, but at the same time you've got to be willing to let it go. In other words, your vision must be so strong that other people on your team internalize it and make it their own. This will be your number one mission as your business expands.
Business is Business
There's a saying, "Do what you love and the money will follow." I'm not a firm believer in this bit of wisdom. In fact, I think it is a bunch of baloney. I would rephrase the saying so it reads something more like, "Focus on the money and the money will follow." Too many therapists are unwilling to focus on the money. This is why your partner, Barbara, is such a crucial element to your potential success: She is a businessperson; she will focus on the money.
I'm always telling massage therapists who are would-be spa owners to focus on the business, marketing, promotion, keeping costs down, building clientele, retail, compensation options, and the bottom line. But quite often, these terms are foreign or antithetical to their personalities to really sink in. They resist real-world monetary success. I wouldn't want you to think that I am solely a "numbers" person - you know me better than that. But I do firmly believe that you have to equally combine therapeutic savvy with business savvy in order to be truly successful. So, treat Barbara with kid gloves. Believe me, everything depends on her know-how.
And finally, Lou, there is one other key element to your spa's success - plain, old-fashioned good luck. That's right. Every mega-successful person knows this. And somewhere in your psyche you feel it too. Much of what happens in your life feels preordained to some degree, doesn't it? Many people feel the same way.
I've spoken with "multi-hundred-millionaires" about their successes, and they've told me the single most important factor in their ultimate triumph could be summed up in that one word: luck. They followed their hearts, worked hard, and prepared for those lucky breaks when they finally showed up.
As another saying goes (one I believe) "The harder you work, the luckier you get." So, keep working at it, Lou. Make The Spa House everything it can be. Go for the biggest vision you can conjure up. And good luck!
Until next time,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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