Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
July, 2004, Vol. 04, Issue 07
Expedition Costa Rica 2004
By Madeleine Evans, LMT
February's expedition to Costa Rica went too fast and ended too soon. Seven massage therapists made the trip: Sandi Minck, Elise Linden and expedition leader, Elvis Mairena (NJ); Kathy Carlson (Ore.); Katie Haley and myself (Fla.); and Brian Nutter (Md.).Accompanying us were Brian's lovely wife, Rebekah (our much-needed interpreter) and the couple's beautiful 10-month-old daughter, Helena (our public relations person - nobody could resist her charm).
Elvis, a native of Costa Rica who now resides in New Jersey and works as a sports massage therapist for Rutgers University, got the idea for the Costa Rica project after his mother volunteered in an orphanage for handicapped children. The first successful expedition was in July 2003; a subsequent article published in Massage Today (www.massagetoday.com/archives/2003/09/03.html) engendered much interest, prompting Elvis to gather a new team of volunteers for this year's trip.
We first went to Tamarindo, in northwest Costa Rica by the Pacific coast. Some of us stayed at a tourist hotel, while others opted for the more modest cabaneras, which cost about $10 a night. From there, we drove to the Clinic Hogar Maria Immaculada in Puntarenas, and administered massage therapy to the residents and staff for two days.
Most of the clinic residents were at least 70 years of age; some were receiving massage for the first time. They suffered from various illnesses, including diabetes, cancer, polio, stroke, Alzheimer's disease and dementia, yet they appeared happy. They had an irresistible mixture of shyness and friendliness toward us. During the massages, there were many contented smiles and lots of laughter by our attempts to communicate in Spanish. We touched these people with our hands; they touched us with their smiles and kind words, and we made friends.
During our late lunch on the second day, I noticed that Elvis was up to something secretive; I noticed a group of 15 children and a few adults sitting outside on benches. Curiosity got the best of me and, armed with my video camera, I inquired about what they were doing. "We don't know," the adults said, and indicated that they had been called by the clinic's administrator to meet there with the children.
As it turned out, Elvis organized a lecture for the children on "good touch," which was a lot of fun. Elvis taught the kids some easy techniques, including how to apply pressure to a friend's hand if that friend had a headache, how to massage each other's shoulders, and other good remedies. At the end, he tested their mental math skills and offered small coins as rewards. The children were full of joyful energy. Most of the kids were predestined to work the land, Elvis said, but he was hoping that they would remember the massage lecture.
Who knows? Perhaps one or more of those children would become massage therapists some day. I was amazed that those adults and their children had waited patiently without knowing what was in store for them. If Costa Ricans were so trustful with us, we could certainly trust them in return, I thought. We left Puntarenas a bit reluctantly.
A couple of days later, we worked at The Inn for Elders, near Quepos, where we gave a lot of seated massages and a few table massages. We received the same warm welcome from the residents, and were again impressed by the cleanliness and bright look of the place. The tiled floors were impeccable and the walls were freshly painted.
We noticed that the residents did not have many personal belongings in the bedrooms and that they were always outside socializing, which, perhaps says something about how "things" become unimportant at the end of one's life, while being around other people remains desirable.
Three of the residents were dying; Sandi worked on a resident dying of cancer: "Once I put my hands on him and started to do the massage, his whole face changed. He got a big grin from ear to ear. At some point we made eye contact and it was an exquisite moment; no words needed," she said.
The last place we visited was the Disabled Children Clinic. Children suffering from cerebral palsy, Down syndrome, and other disabilities, were brought to us by their parents. Mothers watched attentively while we worked with their children, and later, the parents received massage. The director of the clinic told us how much the mothers appreciated what we had done for them. "Those mothers are so poor and so tired," she said. "Getting a massage is a miracle for them." We were happy to make that miracle come true.
We also got a kick out of playing Santa Claus. In a big sailor bag, I had children's clothes and stuffed animals donated by coworkers back home. The joy the gifts brought to these families made it worth dragging that huge bag through the airport.
Plans are already in progress for next year's expedition. Here are some words of advice to future team members:
My advice is to invest in a small Spanish translator - and have fun speaking with the locals.
In every possible way, the trip was a success. What surprised us the most was how much fun we had with each other. We were a group of strangers brought together by a common interest. We were all ready to be "nice" and "polite" to each other; what we had not expected was to become old friends in a matter of days. According to Sandi, the influence of a special dessert made of watermelon and guaro had a lot to do with our wonderful and sudden friendship.
I believe that when caring people are grouped together to do good things in the world, the Gods are always in their favor. And also, massage therapists tend to be really neat people!
For more info about the next expedition, contact Elvis Mareina at or Brian Nutter at .
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