Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
June, 2004, Vol. 04, Issue 06
What Are My Choices?
By Editorial Staff
You've made the decision to become a massage therapist and invested a lot of money in your education, practice location, marketing, and everything else you need to be successful. Now what? Where can you find information on products, continuing education information and other goods and services to help your practice grow?
"What Are My Choices?" is a periodic column that gives you the information you need, straight from the experts - the companies themselves.This installment focuses on companies that offer office software and business management resources - important components of a successful massage practice.
Island Software: Tel: 877-384-0295 Web: www.islandsoftware.com.
Land Software: Tel: 202-237-2733 Web: www.landsw.com.
The MIKAL Corporation: Founded in 1981 with the goal of providing the beauty industry with the ultimate management and marketing tools. Since then, MIKAL has helped over 2,500 salons and spas operate more efficiently and more profitably by concentrating on four areas of the business: 1.) Eliminating paperwork with computer systems; 2.) Creating powerful marketing programs; 3.) Reducing inventory on-hand costs and cutting inventory time; 4.) Creating a compensation and goal setting system. Products/Services: Salon/Spa Management Software System (SMS), SMS Lite, Online Booking system, Salon Builder Website builder and Onsite training. Tel: 800-448-5420; E-mail: ; Web: www.mikal.com.
Natural Wellness® and The Institute for Integrative Healthcare Studies: Established in 1996 to provide you with tools and ideas for personal and professional growth to benefit you and your clients. Products/Services: Over 28 home study Category A continuing education programs, accepted by the NCBTMB, ABMP, AMTA, Florida Board of Massage as well as most other state boards.
ProSolutions Software, LLC: a division of e-Card Exchange, LLC. Affordable and easy to use salon and spa software. We have a product to fit your needs and budget. Complete with appointment book, client database, marketing, inventory, point of sale, gift cards/gift certificates, series, payroll and all commission structures. QuickBooks Interface and Online Booking. Products/Services: Salon and Spa management software/hardware. Tel: 800-710-3879 E-mail: ; Web: www.prosalon.com.
Success Beyond Work: An innovative marketing company assisting massage therapists and bodyworkers in creating successful, prosperous practices. We teach therapists how to survive and thrive by increasing their clientele and income without working more hours via our marketing program, book and products, business consultations and workshops. Our web site offers free business tips, a free monthly Massage E-Success Newsletter, and a free consultation questionnaire for our business consultation services. Products/Services: Massage Marketing Program; Massage Software, Insurance Billing Manual, and the Massage Kit Office Forms. E-mail: ; Web: www.successbeyondwork.com.
Wellness Watchers International, Inc.: Donald L. Hayes is founder and President of Wellness Watchers International, Inc. Don received his Bachelor of Science Degree from the University of Oregon and graduated from Western States Chiropractic College in 1977. After 15 years of private practice, Don founded a company that developed wellness & nutritional programs for all types of providers. Wellness Watchers is dedicated to providing superior products, marketing and educational materials to help practitioners improve the health of their clients for the greater good of all. Products/Services: The Evergreen Program: Simple Business System, The Healthy Living Program, The ActualAge & Anti-Aging & Wellness Programs, Auto-Pilot Marketing. Tel: 800-714-7746 E-mail: ; Web: www.wellnesswatchers.com.
If your company offers products or services to the massage profession and you would like to be listed in "What Are My Choices," please contact Massage Today at 800-324-7758 or .
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