Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
June, 2004, Vol. 04, Issue 06
What Are My Choices?
By Editorial Staff
You've made the decision to become a massage therapist and invested a lot of money in your education, practice location, marketing, and everything else you need to be successful. Now what? Where can you find information on products, continuing education information and other goods and services to help your practice grow?
"What Are My Choices?" is a periodic column that gives you the information you need, straight from the experts - the companies themselves.This installment focuses on companies that offer office software and business management resources - important components of a successful massage practice.
Island Software: Tel: 877-384-0295 Web: www.islandsoftware.com.
Land Software: Tel: 202-237-2733 Web: www.landsw.com.
The MIKAL Corporation: Founded in 1981 with the goal of providing the beauty industry with the ultimate management and marketing tools. Since then, MIKAL has helped over 2,500 salons and spas operate more efficiently and more profitably by concentrating on four areas of the business: 1.) Eliminating paperwork with computer systems; 2.) Creating powerful marketing programs; 3.) Reducing inventory on-hand costs and cutting inventory time; 4.) Creating a compensation and goal setting system. Products/Services: Salon/Spa Management Software System (SMS), SMS Lite, Online Booking system, Salon Builder Website builder and Onsite training. Tel: 800-448-5420; E-mail: ; Web: www.mikal.com.
Natural Wellness® and The Institute for Integrative Healthcare Studies: Established in 1996 to provide you with tools and ideas for personal and professional growth to benefit you and your clients. Products/Services: Over 28 home study Category A continuing education programs, accepted by the NCBTMB, ABMP, AMTA, Florida Board of Massage as well as most other state boards.
ProSolutions Software, LLC: a division of e-Card Exchange, LLC. Affordable and easy to use salon and spa software. We have a product to fit your needs and budget. Complete with appointment book, client database, marketing, inventory, point of sale, gift cards/gift certificates, series, payroll and all commission structures. QuickBooks Interface and Online Booking. Products/Services: Salon and Spa management software/hardware. Tel: 800-710-3879 E-mail: ; Web: www.prosalon.com.
Success Beyond Work: An innovative marketing company assisting massage therapists and bodyworkers in creating successful, prosperous practices. We teach therapists how to survive and thrive by increasing their clientele and income without working more hours via our marketing program, book and products, business consultations and workshops. Our web site offers free business tips, a free monthly Massage E-Success Newsletter, and a free consultation questionnaire for our business consultation services. Products/Services: Massage Marketing Program; Massage Software, Insurance Billing Manual, and the Massage Kit Office Forms. E-mail: ; Web: www.successbeyondwork.com.
Wellness Watchers International, Inc.: Donald L. Hayes is founder and President of Wellness Watchers International, Inc. Don received his Bachelor of Science Degree from the University of Oregon and graduated from Western States Chiropractic College in 1977. After 15 years of private practice, Don founded a company that developed wellness & nutritional programs for all types of providers. Wellness Watchers is dedicated to providing superior products, marketing and educational materials to help practitioners improve the health of their clients for the greater good of all. Products/Services: The Evergreen Program: Simple Business System, The Healthy Living Program, The ActualAge & Anti-Aging & Wellness Programs, Auto-Pilot Marketing. Tel: 800-714-7746 E-mail: ; Web: www.wellnesswatchers.com.
If your company offers products or services to the massage profession and you would like to be listed in "What Are My Choices," please contact Massage Today at 800-324-7758 or .
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