Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
June, 2004, Vol. 04, Issue 06
Strength in Numbers: Holistic Health Schools Form Alliance
By Michael Devitt
For several months, administrators at the Boulder College of Massage Therapy (BCMT) have considered new ways of strengthening the school's ties with a local branch of Southwest Acupuncture College and the Rolf Institute, a pair of neighboring holistic health institutions.The idea gained momentum this past December, when the Rolf Institute moved to a new location in Boulder less than a mile from the BCMT and Southwest campuses, prompting administrators at BCMT and the other schools to create an informal alliance that could allow for open houses, cross-training between programs, and other benefits for students and the public. "We're all involved in restoring health in an individual, and we all do it without the use of allopathic drugs, based on a holistic view of the human body," said Valerie Hobbs, Southwest's campus director. "There are things about being a health care practitioner that are common, regardless of modality."
The alliance is already creating new opportunities for students. Last October, for instance, BCMT held a free book-signing event and invited students from the three institutions. More than 100 students attended, which spurred school leaders to consider offering other attractions, such as public forums and panel discussions. Students who attend one of the colleges also benefit by receiving discounted services at the other two schools, such as discounted massage and Rolfing treatments. Program leaders believe that allowing students to experience other healing methods broadens their knowledge of different forms of care, and could make them more inclined to refer future patients to other practitioners. According to an article in the Boulder County Business Report, some academic "blending" has already begun as a result of the alliance. Southwest recently hired a person trained at BCMT to teach its shiatsu class, and BCMT offers an Asian bodywork curriculum similar to the one taught at the acupuncture college.
Administrators at each college have also discussed the possibility of participating in shared health-fair booths, joint workshops and a film series, and the alliance may eventually include elective course credit offered when students from one institution take a class at the other two. According to Ms. Hobbs, however, Southwest's accreditation process currently prohibits the school from offering classes to people who aren't officially enrolled at the college.
One of the more controversial aspects of the alliance involves the prospect of all three schools being housed on the same campus, offering separate programs but sharing space, administrative staff and resources. The Boulder County Business Report article noted that BCMT President Barbara Bollmann was in favor of creating such a campus within the next five years. Three years remain on BCMT's lease; however, the Rolf Institute just began a seven-year lease at its new location, and officials at Southwest have their own goals in mind. "The college has a long-range plan to own its own building," Hobbs said. "So, if that opportunity were to happen at the right place and the right time, we'd be interested. We've only been in our building for two years, and we're quite happy where we are."
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.