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Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
June, 2004, Vol. 04, Issue 06
By Cliff Korn, BS, LMT, NCTMB
I'm hoping you'll remember my editorial concerning rule changes to the massage licensing law in North Carolina (www.massagetoday.com/archives/2004/04/11.html).I recently received a response from the attorney representing the North Carolina Board of Massage and Bodywork Therapy (NCBMBT). I was flattered and amazed at the response. I am always flattered when I find that someone actually reads my editorials to discover my perspectives and points of view! I was amazed though, that the North Carolina board felt my opinions were worth generating a four-page letter in response. I want to thank both the NCBMBT and its attorney for taking the time to respond. It is important that awareness and exploration of issues precedes action. The letter was an attempt to "set the record straight" from their perspective. I wish I could print the letter, but it is far too long; however, you can view it at www.massagetoday.com/archives/2004/06/12.html.
The attorney's letter stated that my editorial did a disservice to Massage Today readers by making false and misleading statements and discrediting his agency. From my perspective, the attorney suggested that my criticisms were made necessary because of the mission of his board. The actual practice act states:
While I understand his need to effectively represent his client, I think the lawyer missed the point - much as the North Carolina Board missed the boat on effective regulation. He does state that the board has many responsibilities and costs, but is limited in its funding, which makes me want to rethink some of my criticisms of how it regulates schools; it makes me hope that what appears to be unfair treatment of small proprietary schools and community colleges is due to a funding compromise, as opposed to a spiteful act.
Having met this attorney several years ago at a meeting of the (now defunct) National Alliance of State Massage Therapy Boards, I believe that he has a desire to have fair and effective legislation associated with his work. I just wish that the practicing massage therapists that he counsels passed on to him more of the realities of our profession, and after re-reading his response many times, I stand by almost all of my original opinions; however, I do need to correct one of my comments.
In my editorial, I said "There is a requirement to report others' violation of NC rules within 10 days or be subject to the same penalties as the person causing violation." Unfortunately, this was information given to me that I did not sufficiently fact-check; in fact, it is not true that failure to report would result in the same penalty as the person committing a violation. Thanks to the board's letter to me, I find that failure to report is a minor infraction, which would result in smaller fines and a lighter disciplinary sanction. I apologize for my misstatement.
On another note, I hope everyone reads Rebecca Razo's article, "Setting the Record Straight: Massage Gets a Bad Rap in National Report" (www.massagetoday.com/archives/2004/06/02.html). A frequently quoted physician was interviewed for a piece that appeared in print and on T.V. in several major media markets. His perceived messages to the public indicated that 15 percent of massage patients need corrective treatment following massage and that "thin people" should avoid deep-tissue massage because of potential injury. The fact that these statements were made by a physician and carried by major regional network news outlets brought credibility to the story. Unfortunately, that "credibility" is only the appearance of truth, and borders on hypocrisy. I am not shocked that a physician chose to pull bogus statistics out of the air, but I am shocked that these claims were made by a DO, presumably trained in the efficacy of manual techniques to facilitate homeostasis.
I have no doubt that these messages about potential massage pitfalls will have adverse effects on those "on the fence" about whether massage could be a solution to their discomfort. That is most unfortunate, as more people will now likely be dealing with unnecessary effects of stress and dysfunction than would have otherwise. This indicates to me that we need to continue publishing all the research data on touch we can find; it is also proof-positive that if we want to expand our practices, our existing patients/clients are the most important people on the earth!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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