resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
Cell Health (Part 2)
Dr. Barsten, your book is about restoring "cell vitality." Can you briefly define the term? Cell vitality is more than the mere absence of symptoms or pathology, but optimum structural, physiological and energetic health.
Leaving Footprints on Capitol Hill: Tribute to Dr. Kenneth Luedtke (1930-2014)
It was with great sadness that I heard of the passing of Dr. Ken Luedtke.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
The CDC came out with a report in March 2013 that suggests 1 in 50 children will be diagnosed somewhere on the autism spectrum – significantly higher than the 1 in 86 figure that came out in 2007. What does this mean moving forward, particularly for children?
Connecting the Dots
In 2002, I published a book on patient examination procedures that included information on the procedural coding of the recommended examinations. The book should have been published in 2000, but I had trouble finding a publisher. Why?
Unlevel Pelvis in the High-School Athlete: Exploring Causes and Effects
The unlevel pelvis is all too common in the high-school athlete and if not detected, will likely cause a lifetime of musculoskeletal issues. Any provider who doesn't look for this common finding is missing critical information.
News in Brief
An Encouraging Sign at Palmer; NBCE Announces Retirement of Longtime Director of Testing.
Let's Speak With One Voice in 2015
For the longest time, the chiropractic profession has attempted to achieve some form of unity. On a political level, this was characterized by an ultimately unsuccessful two-year merger effort between ACA and ICA leadership from 1986-1988.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Mind-Body in Motion
A central goal of low back pain treatment involves the correction of dysfunctional movement patterns believed to be responsible for spinal overload.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
Help Your Parents Stay Engaged
As much as parents may wish it were so, children do not come with an instruction manual. There's no "how to" that can be followed and no two children are alike, so what works with one generally won't work with the next.
June, 2004, Vol. 04, Issue 06
By Steve Capellini, LMT
Author's note: The Spa Letters column features news, personality profiles, trends and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
One month to go 'till your grand opening! In just four short weeks, you are going to have The Spa House Day Spa up and running.Your staff is in place, the facility is looking good, and you have your job descriptions and operational manual in place; now comes that nail-biting interlude of anticipation mixed with dread. "I've done everything in my power," you're probably thinking. "Now, this is out of my hands. Luck and fate will decide how the grand opening is going to be. I wish I had more control!"
Well, Lou, you're at least partially right. There seems to be a kind of magic that allows one to business take off, while others stagnate. This is perhaps more true for the spa business than others. In the spa business, you're selling yourself, your concept, your touch, your vision - the product is you. In a sense, you've done everything you can do and become everything you can be. However, there is still one thing you can do; one thing that there is never too much of in this world that will be certain to give you the absolute best chance for a dynamite, successful grand opening: a party.
That's right, Lou-- It's time to get down and boogie! I'm talking about an all-out, everybody-in-town's-talking-about-it kind of affair. I'm talking about media hoopla -- in short -- marketing. Of course, I'm being a little tongue-in-cheek. There's more to marketing than party planning; however, at this particular stage of your spa's incarnation, nothing else is as important.
So, how do you go about planning this shindig? Now is the time to enlist the full efforts of the spa consultant you hired and work closely to create an event that will get The Spa House off to a great start. First, you want to get the local media to the event by creating some unique and enticing invitations. Physical invitations make a big difference. Editors, freelancers and columnists get a barrage of invitations to all kinds of events, and they know how the game is played: They're "wined and dined" in exchange for positive press. So, let them know you value their time, expertise and influence by using creativity on the invitations. Create something eye-catching and relevant.
How about a miniature dollhouse with a custom, hand-painted miniature sign says "Welcome To The Spa House"? This would tie in with the children's art hanging on your walls. Inside the dollhouse (stuck in a window?) you could have a little invitation inviting them to free treatments that afternoon before the reception and ribbon-cutting ceremony that evening.
Call your consultant and get her involved. I'm sure she'll come up with many more ideas. How about enlisting the help of some local businesses? You could broker a trade with a local caterer or restaurant and swap food for spa treatments or invite the owners of the toy store where you buy the dollhouses, and tie in the children's charity you've chosen to benefit. Create a compelling story through this party and its impact will continue for a long time to come. In the meantime, what else could you be doing to market The Spa House?
As you know, I'm a big proponent of the Internet as a tool for spa success. As you approach the opening of The Spa House, it will serve you well to have your Web site up and running so you can support the business that starts pouring through your doors. Your Internet presence will serve as an information resource regarding your spa. People will get a feeling for your facility before they arrive, and their questions will be answered so you won't tie up your receptionist's valuable time on the phone. You'll be able to tie your marketing efforts together in one central location, creating links (both virtual and actual) with the charities you support, the community you serve, and the vendors and service providers you work with. I suggest finding a webmaster you trust and hand the work over. You've got too much on your plate right now to try and learn Web design!
And speaking of having too much work on your hands, here's one more piece of advice, friend-to-friend. Now that you're in a personal relationship with your business partner, Barbara, there is bound to be some additional stress during this hectic time as the spa is about to open. Try and give her some extra slack in the relationship department. This has to be unilateral, I suppose, because you can't control what she does or says, but you can control what you do and say. The next month is a time for letting things slide: a time for not sweating the small stuff and for acceptance and appreciation, rather than judgment. The challenges of owning a business together with a life-partner will be difficult enough over the long haul. Try to make this party into a time of real celebration. I'm looking forward to hearing how the grand opening goes. Wish I could be there!
Until next time,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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