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Chiropractic in the Eyes of the Public: 2nd Gallup-Palmer Poll
The second Gallup / Palmer College poll has been completed, yielding significant additional data regarding Americans' experiences with and perceptions of chiropractic care.
Traditional Chinese Herbal Medicine in Taiwan Hospitals
This spring, a team of Western medical doctors and TCM practitioners from Cleveland Clinic traveled to Taiwan to visit Kaiser Pharmaceutical Co. (KP), and China Medical University (CMU), Taiwan's leading integrative medicine hospital.
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
Code Connection: Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
Analyzing Acupuncture Case Studies
Confirm the answer quickly by the elimination method. Take this case study as an example. After two treatments for back pain, a patient presents for a third session complaining of rapid breathing and wheezing that is made worse during cold weather.
What's New in the NCCIH Strategic Plan
The NIH National Center for Complementary and Integrative Health (NCCIH) released its draft strategic plan 2016-2021 for public comment in early spring of 2016.
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
Let's Talk About Biceps Injuries at the Elbow
While most muscles cross over only one joint, the biceps crosses two joints: the elbow and the shoulder. Injuries to the lower biceps cause considerable elbow pain. Here's how to assess and treat an injury to this area conservatively.
The Professional and Practice Benefits of Political Activism
Welcome to election season, a vital part of our American culture. Every two years, without fail, we are bombarded with TV, print materials and phone messages seeking our vote.
Don't Ignore the Lower Half of the Pelvis (Part 1)
When your patient complains of lower back or pelvic pain, but your usual treatments are not getting the job done, what do you examine and treat? You may be missing important structures in the lower half of the pelvis.
Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
A Study of Relationships
Sa-Ahm's five element acupuncture method is known to be one of the most effective acupuncture techniques in Korea because it gives an instant response at the time of treatment and has a high success rate in resolving chronic problems.
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
June, 2004, Vol. 04, Issue 06
By Steve Capellini, LMT
Author's note: The Spa Letters column features news, personality profiles, trends and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
One month to go 'till your grand opening! In just four short weeks, you are going to have The Spa House Day Spa up and running.Your staff is in place, the facility is looking good, and you have your job descriptions and operational manual in place; now comes that nail-biting interlude of anticipation mixed with dread. "I've done everything in my power," you're probably thinking. "Now, this is out of my hands. Luck and fate will decide how the grand opening is going to be. I wish I had more control!"
Well, Lou, you're at least partially right. There seems to be a kind of magic that allows one to business take off, while others stagnate. This is perhaps more true for the spa business than others. In the spa business, you're selling yourself, your concept, your touch, your vision - the product is you. In a sense, you've done everything you can do and become everything you can be. However, there is still one thing you can do; one thing that there is never too much of in this world that will be certain to give you the absolute best chance for a dynamite, successful grand opening: a party.
That's right, Lou-- It's time to get down and boogie! I'm talking about an all-out, everybody-in-town's-talking-about-it kind of affair. I'm talking about media hoopla -- in short -- marketing. Of course, I'm being a little tongue-in-cheek. There's more to marketing than party planning; however, at this particular stage of your spa's incarnation, nothing else is as important.
So, how do you go about planning this shindig? Now is the time to enlist the full efforts of the spa consultant you hired and work closely to create an event that will get The Spa House off to a great start. First, you want to get the local media to the event by creating some unique and enticing invitations. Physical invitations make a big difference. Editors, freelancers and columnists get a barrage of invitations to all kinds of events, and they know how the game is played: They're "wined and dined" in exchange for positive press. So, let them know you value their time, expertise and influence by using creativity on the invitations. Create something eye-catching and relevant.
How about a miniature dollhouse with a custom, hand-painted miniature sign says "Welcome To The Spa House"? This would tie in with the children's art hanging on your walls. Inside the dollhouse (stuck in a window?) you could have a little invitation inviting them to free treatments that afternoon before the reception and ribbon-cutting ceremony that evening.
Call your consultant and get her involved. I'm sure she'll come up with many more ideas. How about enlisting the help of some local businesses? You could broker a trade with a local caterer or restaurant and swap food for spa treatments or invite the owners of the toy store where you buy the dollhouses, and tie in the children's charity you've chosen to benefit. Create a compelling story through this party and its impact will continue for a long time to come. In the meantime, what else could you be doing to market The Spa House?
As you know, I'm a big proponent of the Internet as a tool for spa success. As you approach the opening of The Spa House, it will serve you well to have your Web site up and running so you can support the business that starts pouring through your doors. Your Internet presence will serve as an information resource regarding your spa. People will get a feeling for your facility before they arrive, and their questions will be answered so you won't tie up your receptionist's valuable time on the phone. You'll be able to tie your marketing efforts together in one central location, creating links (both virtual and actual) with the charities you support, the community you serve, and the vendors and service providers you work with. I suggest finding a webmaster you trust and hand the work over. You've got too much on your plate right now to try and learn Web design!
And speaking of having too much work on your hands, here's one more piece of advice, friend-to-friend. Now that you're in a personal relationship with your business partner, Barbara, there is bound to be some additional stress during this hectic time as the spa is about to open. Try and give her some extra slack in the relationship department. This has to be unilateral, I suppose, because you can't control what she does or says, but you can control what you do and say. The next month is a time for letting things slide: a time for not sweating the small stuff and for acceptance and appreciation, rather than judgment. The challenges of owning a business together with a life-partner will be difficult enough over the long haul. Try to make this party into a time of real celebration. I'm looking forward to hearing how the grand opening goes. Wish I could be there!
Until next time,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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