resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
Understanding and Identifying Pediatric Growth-Plate Fractures
In general, fractures in children heal well with little intervention as long as the alignment is good. Fractures involving the growth plate, however, are a different issue. In fact, growth-plate injuries are the primary reason for the subspecialty of pediatric orthopedics.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Talking to Patients About Healthy Aging
I've noticed that a particular category of patients seems to make up more and more of my practice – they work out, but still experience lots of degenerative joint disease (DJD) issues.
The X Factor in Clinical Research: The Patient
It was the great baseball legend, former New York Yankees catcher Yogi Berra – he of countless aphorisms, each with a mind-bending twist – who once declared, "You can observe a lot by watching."
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
Blaming the Gluteus Medius, Overlooking the Deltoid
The gluteus medius (Gmed) is commonly written about, strengthened and blamed for many conditions, and rightfully so. After all, the Gmed plays a role in pelvic stability, hip motor control and lower-quarter dynamic movements.
Web Marketing: Content Is King
Google's sweeping updates to its search algorithms over the past few years have brought a paradigm shift in how you can optimize your chiropractic website to gain maximum marketing leverage.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Calcium Helps Prevent Colorectal Cancer
Over the past 25 to 30 years, studies have suggested calcium may confer protection against colorectal cancer.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Saying No to Medicine
An interesting article recently appeared in Men's Journal titled "When to Say No to Your Doctor." The article begins with the summary statement above and effectively arms readers with information that will help them "take more responsibility for your own health care, because you can't be sure anyone else is.
5 Ways to Occupy Occupational Health
Despite the progress that has been made to better protect workers, occupational health and safety remains a priority area for many national governmental organizations due to the widespread problem of occupationally related morbidity and mortality.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Help Patients Achieve Optimal Vitamin D Levels
Much research has been done on vitamin D levels and their impact on health; optimal levels have been correlated with a reduced risk of developing numerous conditions.
June, 2004, Vol. 04, Issue 06
By Steve Capellini, LMT
Author's note: The Spa Letters column features news, personality profiles, trends and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
One month to go 'till your grand opening! In just four short weeks, you are going to have The Spa House Day Spa up and running.Your staff is in place, the facility is looking good, and you have your job descriptions and operational manual in place; now comes that nail-biting interlude of anticipation mixed with dread. "I've done everything in my power," you're probably thinking. "Now, this is out of my hands. Luck and fate will decide how the grand opening is going to be. I wish I had more control!"
Well, Lou, you're at least partially right. There seems to be a kind of magic that allows one to business take off, while others stagnate. This is perhaps more true for the spa business than others. In the spa business, you're selling yourself, your concept, your touch, your vision - the product is you. In a sense, you've done everything you can do and become everything you can be. However, there is still one thing you can do; one thing that there is never too much of in this world that will be certain to give you the absolute best chance for a dynamite, successful grand opening: a party.
That's right, Lou-- It's time to get down and boogie! I'm talking about an all-out, everybody-in-town's-talking-about-it kind of affair. I'm talking about media hoopla -- in short -- marketing. Of course, I'm being a little tongue-in-cheek. There's more to marketing than party planning; however, at this particular stage of your spa's incarnation, nothing else is as important.
So, how do you go about planning this shindig? Now is the time to enlist the full efforts of the spa consultant you hired and work closely to create an event that will get The Spa House off to a great start. First, you want to get the local media to the event by creating some unique and enticing invitations. Physical invitations make a big difference. Editors, freelancers and columnists get a barrage of invitations to all kinds of events, and they know how the game is played: They're "wined and dined" in exchange for positive press. So, let them know you value their time, expertise and influence by using creativity on the invitations. Create something eye-catching and relevant.
How about a miniature dollhouse with a custom, hand-painted miniature sign says "Welcome To The Spa House"? This would tie in with the children's art hanging on your walls. Inside the dollhouse (stuck in a window?) you could have a little invitation inviting them to free treatments that afternoon before the reception and ribbon-cutting ceremony that evening.
Call your consultant and get her involved. I'm sure she'll come up with many more ideas. How about enlisting the help of some local businesses? You could broker a trade with a local caterer or restaurant and swap food for spa treatments or invite the owners of the toy store where you buy the dollhouses, and tie in the children's charity you've chosen to benefit. Create a compelling story through this party and its impact will continue for a long time to come. In the meantime, what else could you be doing to market The Spa House?
As you know, I'm a big proponent of the Internet as a tool for spa success. As you approach the opening of The Spa House, it will serve you well to have your Web site up and running so you can support the business that starts pouring through your doors. Your Internet presence will serve as an information resource regarding your spa. People will get a feeling for your facility before they arrive, and their questions will be answered so you won't tie up your receptionist's valuable time on the phone. You'll be able to tie your marketing efforts together in one central location, creating links (both virtual and actual) with the charities you support, the community you serve, and the vendors and service providers you work with. I suggest finding a webmaster you trust and hand the work over. You've got too much on your plate right now to try and learn Web design!
And speaking of having too much work on your hands, here's one more piece of advice, friend-to-friend. Now that you're in a personal relationship with your business partner, Barbara, there is bound to be some additional stress during this hectic time as the spa is about to open. Try and give her some extra slack in the relationship department. This has to be unilateral, I suppose, because you can't control what she does or says, but you can control what you do and say. The next month is a time for letting things slide: a time for not sweating the small stuff and for acceptance and appreciation, rather than judgment. The challenges of owning a business together with a life-partner will be difficult enough over the long haul. Try to make this party into a time of real celebration. I'm looking forward to hearing how the grand opening goes. Wish I could be there!
Until next time,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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