resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
June, 2004, Vol. 04, Issue 06
By Steve Capellini, LMT
Author's note: The Spa Letters column features news, personality profiles, trends and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
One month to go 'till your grand opening! In just four short weeks, you are going to have The Spa House Day Spa up and running.Your staff is in place, the facility is looking good, and you have your job descriptions and operational manual in place; now comes that nail-biting interlude of anticipation mixed with dread. "I've done everything in my power," you're probably thinking. "Now, this is out of my hands. Luck and fate will decide how the grand opening is going to be. I wish I had more control!"
Well, Lou, you're at least partially right. There seems to be a kind of magic that allows one to business take off, while others stagnate. This is perhaps more true for the spa business than others. In the spa business, you're selling yourself, your concept, your touch, your vision - the product is you. In a sense, you've done everything you can do and become everything you can be. However, there is still one thing you can do; one thing that there is never too much of in this world that will be certain to give you the absolute best chance for a dynamite, successful grand opening: a party.
That's right, Lou-- It's time to get down and boogie! I'm talking about an all-out, everybody-in-town's-talking-about-it kind of affair. I'm talking about media hoopla -- in short -- marketing. Of course, I'm being a little tongue-in-cheek. There's more to marketing than party planning; however, at this particular stage of your spa's incarnation, nothing else is as important.
So, how do you go about planning this shindig? Now is the time to enlist the full efforts of the spa consultant you hired and work closely to create an event that will get The Spa House off to a great start. First, you want to get the local media to the event by creating some unique and enticing invitations. Physical invitations make a big difference. Editors, freelancers and columnists get a barrage of invitations to all kinds of events, and they know how the game is played: They're "wined and dined" in exchange for positive press. So, let them know you value their time, expertise and influence by using creativity on the invitations. Create something eye-catching and relevant.
How about a miniature dollhouse with a custom, hand-painted miniature sign says "Welcome To The Spa House"? This would tie in with the children's art hanging on your walls. Inside the dollhouse (stuck in a window?) you could have a little invitation inviting them to free treatments that afternoon before the reception and ribbon-cutting ceremony that evening.
Call your consultant and get her involved. I'm sure she'll come up with many more ideas. How about enlisting the help of some local businesses? You could broker a trade with a local caterer or restaurant and swap food for spa treatments or invite the owners of the toy store where you buy the dollhouses, and tie in the children's charity you've chosen to benefit. Create a compelling story through this party and its impact will continue for a long time to come. In the meantime, what else could you be doing to market The Spa House?
As you know, I'm a big proponent of the Internet as a tool for spa success. As you approach the opening of The Spa House, it will serve you well to have your Web site up and running so you can support the business that starts pouring through your doors. Your Internet presence will serve as an information resource regarding your spa. People will get a feeling for your facility before they arrive, and their questions will be answered so you won't tie up your receptionist's valuable time on the phone. You'll be able to tie your marketing efforts together in one central location, creating links (both virtual and actual) with the charities you support, the community you serve, and the vendors and service providers you work with. I suggest finding a webmaster you trust and hand the work over. You've got too much on your plate right now to try and learn Web design!
And speaking of having too much work on your hands, here's one more piece of advice, friend-to-friend. Now that you're in a personal relationship with your business partner, Barbara, there is bound to be some additional stress during this hectic time as the spa is about to open. Try and give her some extra slack in the relationship department. This has to be unilateral, I suppose, because you can't control what she does or says, but you can control what you do and say. The next month is a time for letting things slide: a time for not sweating the small stuff and for acceptance and appreciation, rather than judgment. The challenges of owning a business together with a life-partner will be difficult enough over the long haul. Try to make this party into a time of real celebration. I'm looking forward to hearing how the grand opening goes. Wish I could be there!
Until next time,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.