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Mechanism: Experimental Approaches to Understanding Acupuncture, Part 1
The clinical benefits of acupuncture are difficult to ignore, but also can be difficult to explain to a Western audience. For nearly 50 years, relentlessly inquisitive scientists and physicians have been working toward a conceptual model to explain acupuncture.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
Your Billing Questions Answered
I hear a lot of the following questions: I am afraid I may doing something illegal. I have heard I cannot have different fees for the same service.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Footsteps of the Sages: An Apprenticeship with Dr. Kezhan Zhang
When I met Dr. Kezhen Zhang in May 2013, I was his translator and the integrity, creativity, and passion he demonstrated as a practitioner and advocate of the medicine convinced me to travel to Beijing to study with him.
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Acupuncture and Oriental Medicine in the West
We know acupuncture and Oriental medicine as the indigenous medicine of East Asia; in particular China, Korea and Japan are the countries of origin of this wonderful healing system.
Syncretism: Acupuncture and Public Health in Cuba
"Syncretism" is defined as a union of diverse tenets or practices. On a recent trip to Cuba designed to demonstrate the integration of Traditional Medicine and biomedicine, our group witnessed this union firsthand.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Chinese Herbs and Pulmonary Fibrosis: A Case Study
"Mary M."* recently celebrated her 90th birthday. Even the former sheriff dropped by to kiss the hand of this diminutive retired teacher, to honor the years she interpreted for him during interviews with Latinas and Latinos.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Omega-3 Fish Oil: An Underappreciated Element of Men's Health
As a clinician with many male patients -- and as a man myself -- I am all too aware of the fact that we like to convince ourselves that we are doing great, when that may be the farthest thing from the truth.
It's Time to Review
It is amazing to see the changes that are occurring in the acupuncture profession. Let's look at some of the news and events that have contributed to this growth and awareness.
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
North Carolina Acupuncture Board Files Dry Needling Lawsuit
In early September, the NCALB filed a complaint against the North Carolina Board of Physical Therapy Examiners over the issue of dry needling, a form of acupuncture that uses solid needles to puncture the skin and muscle tissue to relieve pain.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 2
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
The Modern Application of Ancient Mei Rong
Chinese Medical Cosmetology (Mei Rong) has a well-documented and venerated history dating back to the Qin (221-206 BC) Dynasty.
Dietary Fat and Prostate Cancer: An Important Update
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
One Size Does Not Fit All: Exercise and Nutrition According to Your Yin/Yang Body Type
There are countless new exercise and nutrition plans out there, emphasizing the latest ground-breaking research and claiming to revolutionize the way we view health.
June, 2004, Vol. 04, Issue 06
By Steve Capellini, LMT
Author's note: The Spa Letters column features news, personality profiles, trends and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
One month to go 'till your grand opening! In just four short weeks, you are going to have The Spa House Day Spa up and running.Your staff is in place, the facility is looking good, and you have your job descriptions and operational manual in place; now comes that nail-biting interlude of anticipation mixed with dread. "I've done everything in my power," you're probably thinking. "Now, this is out of my hands. Luck and fate will decide how the grand opening is going to be. I wish I had more control!"
Well, Lou, you're at least partially right. There seems to be a kind of magic that allows one to business take off, while others stagnate. This is perhaps more true for the spa business than others. In the spa business, you're selling yourself, your concept, your touch, your vision - the product is you. In a sense, you've done everything you can do and become everything you can be. However, there is still one thing you can do; one thing that there is never too much of in this world that will be certain to give you the absolute best chance for a dynamite, successful grand opening: a party.
That's right, Lou-- It's time to get down and boogie! I'm talking about an all-out, everybody-in-town's-talking-about-it kind of affair. I'm talking about media hoopla -- in short -- marketing. Of course, I'm being a little tongue-in-cheek. There's more to marketing than party planning; however, at this particular stage of your spa's incarnation, nothing else is as important.
So, how do you go about planning this shindig? Now is the time to enlist the full efforts of the spa consultant you hired and work closely to create an event that will get The Spa House off to a great start. First, you want to get the local media to the event by creating some unique and enticing invitations. Physical invitations make a big difference. Editors, freelancers and columnists get a barrage of invitations to all kinds of events, and they know how the game is played: They're "wined and dined" in exchange for positive press. So, let them know you value their time, expertise and influence by using creativity on the invitations. Create something eye-catching and relevant.
How about a miniature dollhouse with a custom, hand-painted miniature sign says "Welcome To The Spa House"? This would tie in with the children's art hanging on your walls. Inside the dollhouse (stuck in a window?) you could have a little invitation inviting them to free treatments that afternoon before the reception and ribbon-cutting ceremony that evening.
Call your consultant and get her involved. I'm sure she'll come up with many more ideas. How about enlisting the help of some local businesses? You could broker a trade with a local caterer or restaurant and swap food for spa treatments or invite the owners of the toy store where you buy the dollhouses, and tie in the children's charity you've chosen to benefit. Create a compelling story through this party and its impact will continue for a long time to come. In the meantime, what else could you be doing to market The Spa House?
As you know, I'm a big proponent of the Internet as a tool for spa success. As you approach the opening of The Spa House, it will serve you well to have your Web site up and running so you can support the business that starts pouring through your doors. Your Internet presence will serve as an information resource regarding your spa. People will get a feeling for your facility before they arrive, and their questions will be answered so you won't tie up your receptionist's valuable time on the phone. You'll be able to tie your marketing efforts together in one central location, creating links (both virtual and actual) with the charities you support, the community you serve, and the vendors and service providers you work with. I suggest finding a webmaster you trust and hand the work over. You've got too much on your plate right now to try and learn Web design!
And speaking of having too much work on your hands, here's one more piece of advice, friend-to-friend. Now that you're in a personal relationship with your business partner, Barbara, there is bound to be some additional stress during this hectic time as the spa is about to open. Try and give her some extra slack in the relationship department. This has to be unilateral, I suppose, because you can't control what she does or says, but you can control what you do and say. The next month is a time for letting things slide: a time for not sweating the small stuff and for acceptance and appreciation, rather than judgment. The challenges of owning a business together with a life-partner will be difficult enough over the long haul. Try to make this party into a time of real celebration. I'm looking forward to hearing how the grand opening goes. Wish I could be there!
Until next time,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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