Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
June, 2004, Vol. 04, Issue 06
The Courage to Go for It
By Cary Bayer
Vince Lombardi, who coached the Green Bay Packers to victories in the first two Super Bowls, was not just a taskmaster obsessed with winning; he was also a coach committed to having players give their all and not give up.It's fundamental to the yang world of football as much as to the yin world of massage. Mary Pickford, the movie star who co-founded United Artists with Charlie Chaplin and Douglas Fairbanks, wrote: "If you have made mistakes...there is always another chance for you...you may have a fresh start any moment you choose, for this thing we call 'failure' is not the falling down, but the staying down."
It's not the falling down, but the staying down. This is precisely where so many LMTs get confused. They have dreams of developing their massage businesses in a particular way, but their fears of doing what is necessary to realize their dreams stop them. They fear that if they go for what they really want - like creating a well-known and successful practice, for example - they might fail. They might like to do chair massage in corporations or incorporate more exotic massage modalities, like Thai or Lomi Lomi, but are afraid to approach corporate executives or worry that such techniques might cause more conservative clients to think less favorably of them. They think that failing in and of itself is something terrible. (In baseball, the best players - Willie Mays, for example - make it to the Hall of Fame even if they fail 70 percent of the time!) The truth is, you fail if you don't try.
Future hockey Hall-of-Famer Wayne Gretzky, who scored more goals than anyone else, said, "You miss 100 percent of the shots you never take." Imagine what would happen if you started to take some new "shots," like going after more affiliations with chiropractors, spas or physical therapists; studying new massage techniques; or going after more clients by marketing yourself in a big way.
I coach my massage therapist clients that success results from living life with gusto. Every time you go after what you really want, you win. That's because going after what you really want involves unfolding your inner being and requires overcoming fear and resistance - and that's a huge win. If your actions don't meet with the results you desire, you still win for the simple reason that you went after what your heart truly desired.There are also times you win twice because sometimes, when you go after what you really want, a wonderful thing happens - you get it!
I've privately coached some three dozen massage therapists in the past couple of years and have seen how frightened they can be of feeling discomfort; at the slightest tinge of fear, they pull back and never go after their hearts' desires. Others give up after one failed attempt. I coach my clients to persevere, commit, and show the universe that they mean business. When they do, the universe shows its commitment to them and responds in a positive way - with support. Synchronicities take place, and they find themselves in the right place at the right time, meeting the right person. It could happen anywhere: in a supermarket checkout line, at the dry cleaners, at a Starbucks. They might find their next client: a corporate human resource manager to hire them to do a big chair massage program, or a chiropractor looking for a massage therapist.
Imagine how many more decades of slavery the Hebrews might have had to endure had Moses given up each time the hard-hearted Pharaoh refused to let his people go. Thomas Edison, who failed some 10,000 times in experiments to find the proper material for the filament in his light bulb, wrote: "Many of life's failures are people who did not realize how close they were to success when they gave up." You might be reading these words by candlelight had Edison been a quitter, and consider this: The genius inventor was actually grateful each time an experiment failed. His rationale was simple: He knew that he had one less road to go down to reach his goal. Imagine conducting your massage business with such certainty, faith, patience and fortitude.
Many massage therapists believe that if things don't come easily, it must not be what the universe wants for them. This couldn't be further from the truth. Liberation didn't come easily for the Hebrews, even with Moses working as a veritable channel for the highest power of the universe. Nirvana didn't come immediately to the Buddha either; he had his own challenges to deal with. Think of your favorite movie: doesn't the hero or heroine overcome some obstacle to realize a higher greatness? The universe often wants to see what you're made of and wants to see your commitment. Show your mettle and desire and you will receive support to handle the obstacles.
Do you stay in life's slow lane, content with the status quo, attached to your comfort zone? If you do, it might prevent you from getting into the real zone, where the universe blesses you with grace, success and greater income. "To the degree we're not living our dreams, our comfort zone has more control of us than we have over ourselves," wrote Peter McWilliams. So, which zone do you want to live in - the seductive comfort zone where your life is really about just coasting - or the liberating zone, where your actions carry a gift of grace beyond what you normally could accomplish on your own?
Beverly Sills, the great opera singer, wrote, "You may be disappointed if you fail, but you are doomed if you don't try." When you pursue your desires with passion - whether they're desires for enriching your personal life or desires for expanding your massage business - life becomes infinitely richer even if you don't succeed. Who you become in the process is much greater than who you were in your comfort zone. To taste heaven on earth, you must reach beyond your limit. Imagine running your massage business and your life the way the hero of Man of La Mancha did in that show's classic song, The Impossible Dream:
You can create a massage business that grows out of your deepest dreams. Now isn't that something worth getting up for each morning?
Click here for more information about Cary Bayer.
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