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Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
June, 2004, Vol. 04, Issue 06
The Courage to Go for It
By Cary Bayer
Vince Lombardi, who coached the Green Bay Packers to victories in the first two Super Bowls, was not just a taskmaster obsessed with winning; he was also a coach committed to having players give their all and not give up.It's fundamental to the yang world of football as much as to the yin world of massage. Mary Pickford, the movie star who co-founded United Artists with Charlie Chaplin and Douglas Fairbanks, wrote: "If you have made mistakes...there is always another chance for you...you may have a fresh start any moment you choose, for this thing we call 'failure' is not the falling down, but the staying down."
It's not the falling down, but the staying down. This is precisely where so many LMTs get confused. They have dreams of developing their massage businesses in a particular way, but their fears of doing what is necessary to realize their dreams stop them. They fear that if they go for what they really want - like creating a well-known and successful practice, for example - they might fail. They might like to do chair massage in corporations or incorporate more exotic massage modalities, like Thai or Lomi Lomi, but are afraid to approach corporate executives or worry that such techniques might cause more conservative clients to think less favorably of them. They think that failing in and of itself is something terrible. (In baseball, the best players - Willie Mays, for example - make it to the Hall of Fame even if they fail 70 percent of the time!) The truth is, you fail if you don't try.
Future hockey Hall-of-Famer Wayne Gretzky, who scored more goals than anyone else, said, "You miss 100 percent of the shots you never take." Imagine what would happen if you started to take some new "shots," like going after more affiliations with chiropractors, spas or physical therapists; studying new massage techniques; or going after more clients by marketing yourself in a big way.
I coach my massage therapist clients that success results from living life with gusto. Every time you go after what you really want, you win. That's because going after what you really want involves unfolding your inner being and requires overcoming fear and resistance - and that's a huge win. If your actions don't meet with the results you desire, you still win for the simple reason that you went after what your heart truly desired.There are also times you win twice because sometimes, when you go after what you really want, a wonderful thing happens - you get it!
I've privately coached some three dozen massage therapists in the past couple of years and have seen how frightened they can be of feeling discomfort; at the slightest tinge of fear, they pull back and never go after their hearts' desires. Others give up after one failed attempt. I coach my clients to persevere, commit, and show the universe that they mean business. When they do, the universe shows its commitment to them and responds in a positive way - with support. Synchronicities take place, and they find themselves in the right place at the right time, meeting the right person. It could happen anywhere: in a supermarket checkout line, at the dry cleaners, at a Starbucks. They might find their next client: a corporate human resource manager to hire them to do a big chair massage program, or a chiropractor looking for a massage therapist.
Imagine how many more decades of slavery the Hebrews might have had to endure had Moses given up each time the hard-hearted Pharaoh refused to let his people go. Thomas Edison, who failed some 10,000 times in experiments to find the proper material for the filament in his light bulb, wrote: "Many of life's failures are people who did not realize how close they were to success when they gave up." You might be reading these words by candlelight had Edison been a quitter, and consider this: The genius inventor was actually grateful each time an experiment failed. His rationale was simple: He knew that he had one less road to go down to reach his goal. Imagine conducting your massage business with such certainty, faith, patience and fortitude.
Many massage therapists believe that if things don't come easily, it must not be what the universe wants for them. This couldn't be further from the truth. Liberation didn't come easily for the Hebrews, even with Moses working as a veritable channel for the highest power of the universe. Nirvana didn't come immediately to the Buddha either; he had his own challenges to deal with. Think of your favorite movie: doesn't the hero or heroine overcome some obstacle to realize a higher greatness? The universe often wants to see what you're made of and wants to see your commitment. Show your mettle and desire and you will receive support to handle the obstacles.
Do you stay in life's slow lane, content with the status quo, attached to your comfort zone? If you do, it might prevent you from getting into the real zone, where the universe blesses you with grace, success and greater income. "To the degree we're not living our dreams, our comfort zone has more control of us than we have over ourselves," wrote Peter McWilliams. So, which zone do you want to live in - the seductive comfort zone where your life is really about just coasting - or the liberating zone, where your actions carry a gift of grace beyond what you normally could accomplish on your own?
Beverly Sills, the great opera singer, wrote, "You may be disappointed if you fail, but you are doomed if you don't try." When you pursue your desires with passion - whether they're desires for enriching your personal life or desires for expanding your massage business - life becomes infinitely richer even if you don't succeed. Who you become in the process is much greater than who you were in your comfort zone. To taste heaven on earth, you must reach beyond your limit. Imagine running your massage business and your life the way the hero of Man of La Mancha did in that show's classic song, The Impossible Dream:
You can create a massage business that grows out of your deepest dreams. Now isn't that something worth getting up for each morning?
Click here for more information about Cary Bayer.
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