resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Managed Care Subverts Chiropractic
A study published in the American Journal of Managed Care underscores why so many chiropractic patients go out of network in order to get the care they need: Managed care may be effectively locking them out.
Troubleshooting: Billing Multiple Fees for the Same Service
I am afraid I may doing something illegal. I have heard I cannot bill different fees for the same service.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Do You Have a Post-ICD-10 Strategy?
Post-ICD-10 planning is critically important to the health of a practice, in part because ICD-10 is brand new to providers, payers and related affiliates alike.
When Patients Lie (Bribe or Flatter)
Recently, a new patient told me about what I thought was a novel twist on the doctor-patient relationship. She felt she had to lie to her DC to discontinue her treatment.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Why More Patients Don't Come to Your Office
Every so often, something turns out to be much easier than anticipated. It's like ordering a piece of furniture or a child's toy that comes in 167 pieces.
We Get Letters & Email
It was with great interest that I read "Trouble in the Wellness Waters?" in the May 1, 2015 issue of Dynamic Chiropractic. I heartily applaud Dr. Hayes for his insightful and informative article.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
A Tribute to a True Chiropractic Leader
President of Texas Chiropractic College (alumnus, class of 1950) and the American Chiropractic Association (ACA) Board of Governors. President of the Texas Chiropractic Association and twice-appointed member of the Texas Board of Chiropractic Examiners.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Dietary Fat and Prostate Cancer: An Important Update and Review of Mechanisms
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
Active Care for Ankle Sprains
An ankle sprain is a common injury, since this joint is required to perform complex movements under high forces during normal walking. In fact, 10 percent of all emergency-room visits are ankle-sprain related and an estimated 25,000 ankle sprains occur in the United States daily.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Thinking About Cohen's Kappa
Let's think about some notions of reliability and validity, and about what it means for diagnostic examiners to agree in meaningful ways. Diagnostic tests must obviously be both reliable and valid.
June, 2004, Vol. 04, Issue 06
The Courage to Go for It
By Cary Bayer
Vince Lombardi, who coached the Green Bay Packers to victories in the first two Super Bowls, was not just a taskmaster obsessed with winning; he was also a coach committed to having players give their all and not give up.It's fundamental to the yang world of football as much as to the yin world of massage. Mary Pickford, the movie star who co-founded United Artists with Charlie Chaplin and Douglas Fairbanks, wrote: "If you have made mistakes...there is always another chance for you...you may have a fresh start any moment you choose, for this thing we call 'failure' is not the falling down, but the staying down."
It's not the falling down, but the staying down. This is precisely where so many LMTs get confused. They have dreams of developing their massage businesses in a particular way, but their fears of doing what is necessary to realize their dreams stop them. They fear that if they go for what they really want - like creating a well-known and successful practice, for example - they might fail. They might like to do chair massage in corporations or incorporate more exotic massage modalities, like Thai or Lomi Lomi, but are afraid to approach corporate executives or worry that such techniques might cause more conservative clients to think less favorably of them. They think that failing in and of itself is something terrible. (In baseball, the best players - Willie Mays, for example - make it to the Hall of Fame even if they fail 70 percent of the time!) The truth is, you fail if you don't try.
Future hockey Hall-of-Famer Wayne Gretzky, who scored more goals than anyone else, said, "You miss 100 percent of the shots you never take." Imagine what would happen if you started to take some new "shots," like going after more affiliations with chiropractors, spas or physical therapists; studying new massage techniques; or going after more clients by marketing yourself in a big way.
I coach my massage therapist clients that success results from living life with gusto. Every time you go after what you really want, you win. That's because going after what you really want involves unfolding your inner being and requires overcoming fear and resistance - and that's a huge win. If your actions don't meet with the results you desire, you still win for the simple reason that you went after what your heart truly desired.There are also times you win twice because sometimes, when you go after what you really want, a wonderful thing happens - you get it!
I've privately coached some three dozen massage therapists in the past couple of years and have seen how frightened they can be of feeling discomfort; at the slightest tinge of fear, they pull back and never go after their hearts' desires. Others give up after one failed attempt. I coach my clients to persevere, commit, and show the universe that they mean business. When they do, the universe shows its commitment to them and responds in a positive way - with support. Synchronicities take place, and they find themselves in the right place at the right time, meeting the right person. It could happen anywhere: in a supermarket checkout line, at the dry cleaners, at a Starbucks. They might find their next client: a corporate human resource manager to hire them to do a big chair massage program, or a chiropractor looking for a massage therapist.
Imagine how many more decades of slavery the Hebrews might have had to endure had Moses given up each time the hard-hearted Pharaoh refused to let his people go. Thomas Edison, who failed some 10,000 times in experiments to find the proper material for the filament in his light bulb, wrote: "Many of life's failures are people who did not realize how close they were to success when they gave up." You might be reading these words by candlelight had Edison been a quitter, and consider this: The genius inventor was actually grateful each time an experiment failed. His rationale was simple: He knew that he had one less road to go down to reach his goal. Imagine conducting your massage business with such certainty, faith, patience and fortitude.
Many massage therapists believe that if things don't come easily, it must not be what the universe wants for them. This couldn't be further from the truth. Liberation didn't come easily for the Hebrews, even with Moses working as a veritable channel for the highest power of the universe. Nirvana didn't come immediately to the Buddha either; he had his own challenges to deal with. Think of your favorite movie: doesn't the hero or heroine overcome some obstacle to realize a higher greatness? The universe often wants to see what you're made of and wants to see your commitment. Show your mettle and desire and you will receive support to handle the obstacles.
Do you stay in life's slow lane, content with the status quo, attached to your comfort zone? If you do, it might prevent you from getting into the real zone, where the universe blesses you with grace, success and greater income. "To the degree we're not living our dreams, our comfort zone has more control of us than we have over ourselves," wrote Peter McWilliams. So, which zone do you want to live in - the seductive comfort zone where your life is really about just coasting - or the liberating zone, where your actions carry a gift of grace beyond what you normally could accomplish on your own?
Beverly Sills, the great opera singer, wrote, "You may be disappointed if you fail, but you are doomed if you don't try." When you pursue your desires with passion - whether they're desires for enriching your personal life or desires for expanding your massage business - life becomes infinitely richer even if you don't succeed. Who you become in the process is much greater than who you were in your comfort zone. To taste heaven on earth, you must reach beyond your limit. Imagine running your massage business and your life the way the hero of Man of La Mancha did in that show's classic song, The Impossible Dream:
You can create a massage business that grows out of your deepest dreams. Now isn't that something worth getting up for each morning?
Click here for more information about Cary Bayer.
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