resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
News in Brief
Major Organizations Announce Joint Conference; Fighting for Section 2706; New Vice President of Chiro. Program at Parker; Two Families, One Chiropractic Dynasty.
Defending With Vitamin D: Helps Prevent Progression to Diabetes
A 2014 clinical trial published in the American Journal of Clinical Nutrition provides additional evidence that optimal vitamin D nutritional status may be important in preventing the progression of prediabetes to diabetes in prediabetic adults.
Image Is Everything: The Power of Branding
Successful businesses use color and design to attract people to their service. They understand how important image is and hire experts to create an attractive package. Starbucks works hard to create an atmosphere that is warm and inviting.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Are Your Work Orders in Order?
There are times when a patient's occupational duties will delay or prevent them from recovering. These circumstances create the need for the doctor to recommend modified duty or remove the patient from work.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
We Get Letters & E-Mail
Not All Evidence Is Equal; An Abundance of Misinformation; A Well-Researched Decision; Far Too Dangerous.
Overcoming Barriers to Exercise Compliance
One of the most common questions other practitioners ask me is, "How do I get patients to do their exercises?" I am not frustrated by my patient compliance, as many doctors are; in fact, I am actually happy with my patients' involvement and commitment.
Is the EHR Ship Setting Sail Without Us?
The numbers are in: As of July 2014, 10,253 doctors of chiropractic have received $123,059,868 in EHR stimulus funds – and yet that represents less than 15 percent of our profession.
The Art of Day-to-Day Assessment and Treatment: Clinical Pearls
Let's focus on the day-to-day process of assessing and treating the patient. I am proposing a particular attitude; a way of looking at the patient. This often evolves over a few treatments and then changes as you figure out what is significant.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
The Wisdom of the Second Office Location (SOL)
There are some things I never want to do again, like riding a motorcycle 100 mph. I call these things my "negative bucket list." Other things I have on that list include water skiing, riding a roller coaster and eating habanero peppers.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
Love a Nurse – and They'll Love You Back
According to various sources, there are about 3 million registered nurses in the U.S., and according to the American Nurses Association, they are under serious pressure in today's health care reality.
A Dream Come True for Chiropractic: Funding Prevention and Public Health
Back in 2005, Sen. Tom Harkin (D-Iowa) said: "Let's face it, in America today we don't have a health care system, we have a sick care system.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
State by State: Comparing Chiropractic Scope of Practice
"The issue of 'scope of practice' has been a bugaboo ever since our early quests for legal recognition for chiropractic," according to Dr. Claire Johnson, editor in chief of JMPT and National's other two chiropractic journals.
Billing for Same-Visit Extraspinal and Spinal Manipulation
Q: I have always been under the premise that when billing 98943, extraspinal chiropractic manipulation, on the same visit as spinal manipulation, 98940-98942, that the extraspinal manipulation requires modifier 51.
Women's Health: Herbal Formulas to Help Patients With Dysmenorrhea
Chiropractors have long treated women for menstrual pain (dysmenorrhea). Since roughly 60 percent of all chiropractic patients are women and 30-50 percent of women have a history of menstrual cramps, the vast majority of doctors of chiropractic will inevitably see patients with dysmenorrhea.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
June, 2004, Vol. 04, Issue 06
The Courage to Go for It
By Cary Bayer
Vince Lombardi, who coached the Green Bay Packers to victories in the first two Super Bowls, was not just a taskmaster obsessed with winning; he was also a coach committed to having players give their all and not give up.It's fundamental to the yang world of football as much as to the yin world of massage. Mary Pickford, the movie star who co-founded United Artists with Charlie Chaplin and Douglas Fairbanks, wrote: "If you have made mistakes...there is always another chance for you...you may have a fresh start any moment you choose, for this thing we call 'failure' is not the falling down, but the staying down."
It's not the falling down, but the staying down. This is precisely where so many LMTs get confused. They have dreams of developing their massage businesses in a particular way, but their fears of doing what is necessary to realize their dreams stop them. They fear that if they go for what they really want - like creating a well-known and successful practice, for example - they might fail. They might like to do chair massage in corporations or incorporate more exotic massage modalities, like Thai or Lomi Lomi, but are afraid to approach corporate executives or worry that such techniques might cause more conservative clients to think less favorably of them. They think that failing in and of itself is something terrible. (In baseball, the best players - Willie Mays, for example - make it to the Hall of Fame even if they fail 70 percent of the time!) The truth is, you fail if you don't try.
Future hockey Hall-of-Famer Wayne Gretzky, who scored more goals than anyone else, said, "You miss 100 percent of the shots you never take." Imagine what would happen if you started to take some new "shots," like going after more affiliations with chiropractors, spas or physical therapists; studying new massage techniques; or going after more clients by marketing yourself in a big way.
I coach my massage therapist clients that success results from living life with gusto. Every time you go after what you really want, you win. That's because going after what you really want involves unfolding your inner being and requires overcoming fear and resistance - and that's a huge win. If your actions don't meet with the results you desire, you still win for the simple reason that you went after what your heart truly desired.There are also times you win twice because sometimes, when you go after what you really want, a wonderful thing happens - you get it!
I've privately coached some three dozen massage therapists in the past couple of years and have seen how frightened they can be of feeling discomfort; at the slightest tinge of fear, they pull back and never go after their hearts' desires. Others give up after one failed attempt. I coach my clients to persevere, commit, and show the universe that they mean business. When they do, the universe shows its commitment to them and responds in a positive way - with support. Synchronicities take place, and they find themselves in the right place at the right time, meeting the right person. It could happen anywhere: in a supermarket checkout line, at the dry cleaners, at a Starbucks. They might find their next client: a corporate human resource manager to hire them to do a big chair massage program, or a chiropractor looking for a massage therapist.
Imagine how many more decades of slavery the Hebrews might have had to endure had Moses given up each time the hard-hearted Pharaoh refused to let his people go. Thomas Edison, who failed some 10,000 times in experiments to find the proper material for the filament in his light bulb, wrote: "Many of life's failures are people who did not realize how close they were to success when they gave up." You might be reading these words by candlelight had Edison been a quitter, and consider this: The genius inventor was actually grateful each time an experiment failed. His rationale was simple: He knew that he had one less road to go down to reach his goal. Imagine conducting your massage business with such certainty, faith, patience and fortitude.
Many massage therapists believe that if things don't come easily, it must not be what the universe wants for them. This couldn't be further from the truth. Liberation didn't come easily for the Hebrews, even with Moses working as a veritable channel for the highest power of the universe. Nirvana didn't come immediately to the Buddha either; he had his own challenges to deal with. Think of your favorite movie: doesn't the hero or heroine overcome some obstacle to realize a higher greatness? The universe often wants to see what you're made of and wants to see your commitment. Show your mettle and desire and you will receive support to handle the obstacles.
Do you stay in life's slow lane, content with the status quo, attached to your comfort zone? If you do, it might prevent you from getting into the real zone, where the universe blesses you with grace, success and greater income. "To the degree we're not living our dreams, our comfort zone has more control of us than we have over ourselves," wrote Peter McWilliams. So, which zone do you want to live in - the seductive comfort zone where your life is really about just coasting - or the liberating zone, where your actions carry a gift of grace beyond what you normally could accomplish on your own?
Beverly Sills, the great opera singer, wrote, "You may be disappointed if you fail, but you are doomed if you don't try." When you pursue your desires with passion - whether they're desires for enriching your personal life or desires for expanding your massage business - life becomes infinitely richer even if you don't succeed. Who you become in the process is much greater than who you were in your comfort zone. To taste heaven on earth, you must reach beyond your limit. Imagine running your massage business and your life the way the hero of Man of La Mancha did in that show's classic song, The Impossible Dream:
You can create a massage business that grows out of your deepest dreams. Now isn't that something worth getting up for each morning?
Click here for more information about Cary Bayer.
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