resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
May, 2004, Vol. 04, Issue 05
The Truth About Import Tables
By Michael Callara
Editor's note: In the spirit of healthy debate, and in order to provide our readers a comprehensive look at all sides of an issue, the following article is offered as counterpoint to Linda Riach's article, "The Hidden Costs of Purchasing Massage Tables," in the January 2004 issue of Massage Today.View Linda's article at www.massagetoday.com/archives/2004/02/12.html.
The massage table industry, like many others, has seen an import trend over the last several years. And with import tables now outselling domestically manufactured tables, this trend is likely to continue. To help student and professional massage therapists make a more informed decision when purchasing a portable massage table, this article will examine some facts about purchasing import tables.
After years of losing market share to import tables some leading equipment manufacturers and distributors have taken unfair aim at the import table market by making false and misleading blanket statements about product quality, safety, factory working conditions, and other issues. Many of these statements are little more than self-serving attempts to dissuade consumers from purchasing import tables altogether.
Satisfying the need for a value-priced massage table intended for home use, import massage tables began appearing in a variety of catalogs, nearly five years ago. Enjoying explosive growth, today import tables can be found in many upscale catalogs, including SkyMall, Hammacher-Schlemmer, Sharper Image and Frontgate; and can also be found on several e-commerce Web sites, as well as "big box" retailers, such as Costco and Sam's Club. Along the way, these import tables (designed for home use) began appearing in massage schools throughout the country, purchased by students who were unable or unwilling, to spend up to $700 or more for a portable massage table package to begin their careers. This trend demonstrated a need for value-priced professional massage equipment, and in the last couple of years, some select import tables have made considerable improvements to overall product quality, further enhancing their value.
In an effort to recapture lost market share and needing to offer a better value to the massage student and professional therapist, many domestic manufacturers are incorporating more foreign-made parts and accessories into their products. These items include table hardware, components, carrying cases, bolsters, and a variety of other accessories. "Professional quality import massage tables is now our fastest growing equipment category," says Brennan LeBlanc of www.massageking.com (a massage therapy equipment distributor), "and now account for better than 50 percent of all table sales."
It is a well-known fact that labor rates in some Asian countries are far below the labor rates of North America. Does this mean that the labor is exploited? Not necessarily. Wages are lower, yet they are in line with the cost of living and standards of living in these different economies. Numerous labor laws protect the workforce in these countries, and the employees appreciate the jobs and opportunities they now have. In addition to reduced labor expenses, the cost of materials is also lower.
With lower labor rates and the lack of government over-regulation, raw materials are lower in cost, though not necessarily lower in quality. In these emerging economies all levels of quality of raw materials are available at substantial savings. Not offering the full complement of custom options offered by leading American manufacturers, import tables are most often produced to industry standards that account for more than 80 percent of all portable table sales.
This allows import tables to be manufactured in a more streamlined, highly efficient manner, reducing manufacturing costs, and facilitating an even greater value. In nearly every industry, import products entering the market have had a long-term positive impact, from improved competition with more product choices, to improving our own economy as a result of the higher value offered by import products.
Something that would make any domestic portable table manufacturer envious is the fact that professional quality import massage tables are manufactured in ISO-9001-certified facilities [set forth by the International Organization of Standardization]. This certification is an internationally recognized manufacturing quality standard, and serves as an assurance of quality throughout the entire manufacturing process.
As with any product, regardless of where it is manufactured, there are varying levels of quality available. This is equally true for both the domestic and import massage table markets. Import massage tables today are of higher quality, as a whole." Quality import tables not only give a better value to the buyer; they also improve the competition in the same market," says Greg Holt, a massage equipment industry consultant. You can now find import tables that are UL-listed [through Underwriters Laboratories, Inc.], and more impressively, some professional quality import tables are now backed by an industry leading lifetime warranty. These professional grade import tables are designed and tested to withstand the rigors of repeated heavy use.
Quality import tables are available if you know what to look for. Begin by looking for quality materials. Look for select grade hardwoods used on the frame and understruc-ture for superior strength and stability. Quality hardware, such as carbon steel, will also add to the strength and durability of your equipment. High-quality, furniture-grade, multi-layer foams enhance client comfort and overall durability. Another key feature to look for is a quality, 100 percent polyurethane vinyl with a thick fabric backing for outstanding performance and durability.
Perhaps the most important indication of product quality is the warranty offered. A table that is poorly constructed, or utilizes inferior materials, will not hold up to the rigors of professional use, and will have a warranty of one year (or less), and is often not recommended for professional use. Conversely, most import tables that offer lifetime warranties are skillfully crafted of high-quality materials, and are designed and tested to provide exceptional strength and durability with continued heavy use.
Research indicates that today's consumers are more value-driven than ever before. Today's quality import massage tables offer a value that better meets this need and may soon set a new standard of value for professional therapy equipment. "I'm impressed with the quality of these new-generation import tables that are designed for professional use; they bring a higher level of value to the market," says LeBlanc.
Over the past 25 years, American table companies have enjoyed robust sales growth and profits, while facing little domestic and no foreign competition. Now that the landscape has forever changed, and American table companies are forced to "hold their own" in today's global economy, things could get worse before they get better for domestic manufacturers. Industry experts believe that many domestic table manufacturers will need to focus more on value to remain competitive in this new business landscape.
An often overlooked benefit from the growth in home-use massage tables (a market that was created by the introduction of import tables) is that more people then ever are discovering the many benefits of massage, which should help fuel future growth of touch therapy. This directly benefits the massage industry on many levels, and strengthens the outlook of the industry as a whole.
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