resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
May, 2004, Vol. 04, Issue 05
The Truth About Import Tables
By Michael Callara
Editor's note: In the spirit of healthy debate, and in order to provide our readers a comprehensive look at all sides of an issue, the following article is offered as counterpoint to Linda Riach's article, "The Hidden Costs of Purchasing Massage Tables," in the January 2004 issue of Massage Today.View Linda's article at www.massagetoday.com/archives/2004/02/12.html.
The massage table industry, like many others, has seen an import trend over the last several years. And with import tables now outselling domestically manufactured tables, this trend is likely to continue. To help student and professional massage therapists make a more informed decision when purchasing a portable massage table, this article will examine some facts about purchasing import tables.
After years of losing market share to import tables some leading equipment manufacturers and distributors have taken unfair aim at the import table market by making false and misleading blanket statements about product quality, safety, factory working conditions, and other issues. Many of these statements are little more than self-serving attempts to dissuade consumers from purchasing import tables altogether.
Satisfying the need for a value-priced massage table intended for home use, import massage tables began appearing in a variety of catalogs, nearly five years ago. Enjoying explosive growth, today import tables can be found in many upscale catalogs, including SkyMall, Hammacher-Schlemmer, Sharper Image and Frontgate; and can also be found on several e-commerce Web sites, as well as "big box" retailers, such as Costco and Sam's Club. Along the way, these import tables (designed for home use) began appearing in massage schools throughout the country, purchased by students who were unable or unwilling, to spend up to $700 or more for a portable massage table package to begin their careers. This trend demonstrated a need for value-priced professional massage equipment, and in the last couple of years, some select import tables have made considerable improvements to overall product quality, further enhancing their value.
In an effort to recapture lost market share and needing to offer a better value to the massage student and professional therapist, many domestic manufacturers are incorporating more foreign-made parts and accessories into their products. These items include table hardware, components, carrying cases, bolsters, and a variety of other accessories. "Professional quality import massage tables is now our fastest growing equipment category," says Brennan LeBlanc of www.massageking.com (a massage therapy equipment distributor), "and now account for better than 50 percent of all table sales."
It is a well-known fact that labor rates in some Asian countries are far below the labor rates of North America. Does this mean that the labor is exploited? Not necessarily. Wages are lower, yet they are in line with the cost of living and standards of living in these different economies. Numerous labor laws protect the workforce in these countries, and the employees appreciate the jobs and opportunities they now have. In addition to reduced labor expenses, the cost of materials is also lower.
With lower labor rates and the lack of government over-regulation, raw materials are lower in cost, though not necessarily lower in quality. In these emerging economies all levels of quality of raw materials are available at substantial savings. Not offering the full complement of custom options offered by leading American manufacturers, import tables are most often produced to industry standards that account for more than 80 percent of all portable table sales.
This allows import tables to be manufactured in a more streamlined, highly efficient manner, reducing manufacturing costs, and facilitating an even greater value. In nearly every industry, import products entering the market have had a long-term positive impact, from improved competition with more product choices, to improving our own economy as a result of the higher value offered by import products.
Something that would make any domestic portable table manufacturer envious is the fact that professional quality import massage tables are manufactured in ISO-9001-certified facilities [set forth by the International Organization of Standardization]. This certification is an internationally recognized manufacturing quality standard, and serves as an assurance of quality throughout the entire manufacturing process.
As with any product, regardless of where it is manufactured, there are varying levels of quality available. This is equally true for both the domestic and import massage table markets. Import massage tables today are of higher quality, as a whole." Quality import tables not only give a better value to the buyer; they also improve the competition in the same market," says Greg Holt, a massage equipment industry consultant. You can now find import tables that are UL-listed [through Underwriters Laboratories, Inc.], and more impressively, some professional quality import tables are now backed by an industry leading lifetime warranty. These professional grade import tables are designed and tested to withstand the rigors of repeated heavy use.
Quality import tables are available if you know what to look for. Begin by looking for quality materials. Look for select grade hardwoods used on the frame and understruc-ture for superior strength and stability. Quality hardware, such as carbon steel, will also add to the strength and durability of your equipment. High-quality, furniture-grade, multi-layer foams enhance client comfort and overall durability. Another key feature to look for is a quality, 100 percent polyurethane vinyl with a thick fabric backing for outstanding performance and durability.
Perhaps the most important indication of product quality is the warranty offered. A table that is poorly constructed, or utilizes inferior materials, will not hold up to the rigors of professional use, and will have a warranty of one year (or less), and is often not recommended for professional use. Conversely, most import tables that offer lifetime warranties are skillfully crafted of high-quality materials, and are designed and tested to provide exceptional strength and durability with continued heavy use.
Research indicates that today's consumers are more value-driven than ever before. Today's quality import massage tables offer a value that better meets this need and may soon set a new standard of value for professional therapy equipment. "I'm impressed with the quality of these new-generation import tables that are designed for professional use; they bring a higher level of value to the market," says LeBlanc.
Over the past 25 years, American table companies have enjoyed robust sales growth and profits, while facing little domestic and no foreign competition. Now that the landscape has forever changed, and American table companies are forced to "hold their own" in today's global economy, things could get worse before they get better for domestic manufacturers. Industry experts believe that many domestic table manufacturers will need to focus more on value to remain competitive in this new business landscape.
An often overlooked benefit from the growth in home-use massage tables (a market that was created by the introduction of import tables) is that more people then ever are discovering the many benefits of massage, which should help fuel future growth of touch therapy. This directly benefits the massage industry on many levels, and strengthens the outlook of the industry as a whole.
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