Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
May, 2004, Vol. 04, Issue 05
What Are My Choices?
By Editorial Staff
You've made the decision to become a massage therapist and invested a lot of money in your education, practice location, marketing, and everything else you need to be successful.Now what? Where can you find information on products, continuing education information and other goods and services to help your practice grow? "What Are My Choices?" is a periodic column that gives you the information you need, straight from the experts - the companies themselves. This installment focuses on companies that offer tables, mats, yoga supplies, cushions, pillows, and ergonomic aids - all important components of a successful massage practice.
Beauty with Nature: Great White Bottling Inc. / Beauty with Nature has been making products especially for massage practitioners since 1995. We focus on products that maintain the maximum purity possible and are very competitive in the marketplace. Products include: Massage lotion, massage oil, massage balm, essential oils, paraffin wax, oil-removing laundry detergent, visco-memory foam pillows, massage tables, private labeling. Tel: 888-295-6457; E-mail: .
Belvedere USA Corporation: Belvedere USA Corporation offers an array of salon and spa products, including seating, wood, glass and steel cabinetry; desks and retail displays; spa equipment, including pedicare systems, hydrotherapy tubs and massage products; and nail care including manicure tables with corresponding seating and storage. The Belvedere product lineup features the Mirage Pedicare System, a comprehensive footcare system that offers one-touch electronic cleaning and disinfecting, a proprietary disinfectant and a tubular steel frame. Products include: Footcare, Mirage Pediare System, Alexandria Pedicare Station, Cleopatra Pedicare Station, Victoria Pedicare Station, Martinique Massage Table, Antiqua Massage Table, St. Thomas Massage Table, St. Croix Massage Table, Ultra Electric Table, Ultra Hydraulic Table, Carmel Nail Table, Cosmos Nail Table, Royale Hydrotherapy Tub, Equinox Hydrotherapy Tub, Diane Hydrotherapy Tub, Vichy Shower and Wet Table, Steamy Wonder Therapy Tent, and Turnkey spaces planning and facility design services. Tel: 815-544-3131 E-mail: ; Web: www.belvedereusa.com.
BodySense: Aromatherapy Hot/Cold products combine the benefits of moist heat and aromatherapy. Each contains aromatic herbs and spices, carefully selected for their healing properties, and rice for its moisture content and weight. BodySense offers 26 product items with 8 different formulas or combinations of herbs and spices. Our product line ranges form NeckEase, Sinus Pack, Eye Pillows, FootEase, Packs, Wraps, Toys and a bamboo flute CD. Tel: 877-816-3615; E-mail: ; Web: www.shopbodysense.com.
EarthGear Therapeutic Innovations: EarthGear is committed to offering the best value in professional massage therapy equipment and supplies. Our collective ambition is to provide massage therapy equipment that is intelligent in design, solid in performance, and exceptional in value. Every EarthGear product is designed and tested to withstand the rigors of professional use, and is skillfully crafted from quality materials, and EarthGear's commitment to quality is backed by an industry leading lifetime warranty. Products offered: professional quality portable massage tables, an on-site massage chair, desktop massage support unit, quality massage therapy accessories including pneumatic stools, bolsters, carry cases, oil holsters, fleece pads, and disposable headrest covers. Tel: 800-508-1937; E-mail: ; Web: www.earthgear.com.
Massage King: Tel: 800-290-3932; Web: www.massageking.com.
Massage Supply Company: Tel: 866-497-4856; Web: www.massagesupplyco.com.
MassageWarehouse.com: Tel: 800-910-9955; Web: www.massagewarehouse.com.
Oakworks: Tel: 800-558-8850; Web: www.oakworks.com.
OPTP: OPTP, a leader in the industry for over 25 years, offers a large selection of health, fitness and rehabilitation products. Including massage, stretching, trigger point, foam rollers, Swiss exercise balls, balance boards, women's health, resistive exercise band products and resources and more! Tel: 800-367-7393; E-mail: ; Web: www.optp.com.
Steam Sauna: Manufacturer of commercial and residential steam generators and custom pre-cut cedar sauna rooms for over 30 years. Steam Sauna offers such advanced features as the Automatic Power Flush and the 2-in-1 System for commercial grade units. Supplier to the finest spas, resorts and fitness clubs throughout North America. Tel: 866-937-2862; Email: ; Web: www.steam-sauna.com.
Stronglite Massage Tables: Laney and John Lloyd, a massage therapist and a mechanical engineer founded Stronglite in 1986. This combination of talents led to the perfect balance of comfort, convenience, strength and durability in bodywork equipment - Strong and light - it's a combination our customers have always asked for in equipment, so it's what we deliver. Durable, lightweight and maneuverable, our tables and chairs are engineered for the peak performance of your business. Products include: High-value portable massage tables and chairs plus table and chair accessories such as bolsters, end & side extensions, sternum pads, sheets, fleece pads, carrying cases, and heatable/chillable Warm Whiskers pillows. Tel: 800-289-5487; E-mail: ; Web: www.stronglite.com.
Tatum Tables: Tel: 800-895-5487; Web: www.tatumtable.com.
If your company offers products or services to the massage profession and you would like to be listed in "What Are My Choices," please contact Massage Today at 800-324-7758 or .
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