Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
May, 2004, Vol. 04, Issue 05
News In Brief
By Editorial Staff
COMTA Executive Director Announces Retirement
Carole Ostendorf, executive director of the Commission on Massage Therapy Accreditation (COMTA), has announced she will retire this summer.Ostendorf, who has been with COMTA for the last five years, is expected to leave her post in June.
"My time with COMTA has provided an opportunity to learn, to meet many passionate and committed individuals in the field of massage therapy and bodywork, and to share their vision for the field," said Ostendorf in a COMTA press release. "It has been a privilege to participate in the development of educational standards within this developing profession."
Under Ostendorf's leadership, COMTA received U.S. Department of Education (USDE) recognition as the only agency to accredit massage and bodywork educational institutions. Ostendorf's departure will coincide with the commission's June 2004 USDE-recognition renewal hearing in Washington, D.C. COMTA is currently seeking to fill open positions. For information, visit www.comta.org.
Historical Massage Museum Debuts in Washington
After 20 years in development, the World of Massage Museum (WOMM) officially opened its doors April 2-3 in Spokane, Wash.
The WOMM, created from the private collection of artifacts by Massage Magazine publisher Robert Calvert and his wife, Judi, will include 6,000 square feet of exhibits, including prints, paintings and drawings; massage tables and chairs; liniments; body rollers; instructional aids; and a library. Among the collection of items is a 1,000-year-old jade massage knuckle from China, and a massage couch, circa 1885.
The museum is open Tuesday through Saturday and has a store with various massage supplies available for purchase. Visit www.worldofmassagemuseum.com for more information.
New Leadership in NCBTMB's Future
As of April 5, Christine Niero, PhD, officially resigned her position as executive director for the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB). Niero served as executive director for seven years during which time the NCBTMB received accreditation from the National Commission for Certifying Agencies.
"Christine has been a true asset to this organization," said NCBTMB Chair, Garnet Adair. "We understand her desire to pursue other opportunities in the credentialing arena, and we wish her nothing but the best."
According to one insider, the current NCBTMB system is "thought by many to be less than user friendly; many in the professional massage industry hope that this change in senior staff represents a new era in the relationship NCBTMB has with its certificants and stakeholders."
William Stoehs, a public member on the board, has been named to chair the executive director search committee. In the interim, Susan Nicolais will act as NCBTMB's primary contact.
A Life of Organized Crime? Fuhgeddaboudit! Former "Mobster" Pursues Career in Massage Therapy
If it's true that any publicity is good publicity, then the "hits" scored by the massage therapy profession on the March 14 and April 4 episodes of the HBO crime/drama series, "The Sopranos," should fare better than "a rat in The Program" (Translation: a snitch in the Witness Protection Program).
After 15 years behind bars, Tony Blundetto is out and ready to make a new life for himself. "I got my associate's degree already," he tells his mob-boss cousin, Tony Soprano, over breakfast. "Took me five years," he continues. "And now like only six months more for my massage license." "So you wanna run a massage parlor?" Soprano grunts.
But Blundetto, played by actor Steve Buscemi, is unmoved. Newly indoctrinated into the culture of bodywork, he soberly informs "Big T" that he fully intends to play it straight by becoming a "licensed massage therapist." Later in the same episode, Blundetto whips out his massage chair to practice his technique on some of Soprano's crew.
And massage was referenced again in the April 4 episode: Blundetto, clearly up on his physiology studies, questions a medical doctor about the injuries of a friend involved in a car accident. Impressed by his knowledge, the doctor asks, "Are you a physician?" "No," Blundetto replies matter-of-factly, "I'm a pre-board certified massage therapist."
No word yet on whether Blundetto will join the AMTA or ABMP.
Nothing to Get Stressed About
Massage therapists know stress - they see it manifested in the bodies of their clients every day in the form of pain, headaches and hypertension. Left untreated - or worse, undetected - stress can have lasting physical and emotional consequences. Believing the key to combating stress lies in its immediate detection, New York massage therapist Michael De Feo invented the Portable Tension and Stress Detector, a battery-operated device about the size of a cell phone that warns users with a low audible sound when stress levels in the body begin to rise. The device is small enough to fit into a pocket or handbag.
Users attach one to three of the device's electrodes to any muscle group in the body that holds stress, such as the neck or shoulder muscles. The electrodes monitor the electrical impulses from the nerves in the muscle group; when tension in those muscles exceeds the preset level, the device notifies the user. Users can then make conscious efforts to lower their stress levels through deep breathing, imagery, or meditation techniques.
De Feo affirms that over time, use of the Portable Tension and Stress Detector will teach users to stop the stress before it even starts. "It teaches people how to stay calm," he said in an interview with The Journal News. "After using it for awhile, you don't need to use it anymore because you get to know how to stay in a relaxed state."1
De Feo, who is searching for a manufacturer for the device, is currently working with an engineer on a wireless version. For more information, contact Michael De Feo at 914-967-7369.
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