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Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
Primary Spine Care: Addressing Concerns & Criticisms
The Dec. 1, 2013 issue of Dynamic Chiropractic included an article describing the implementation of a training program for primary spine practitioners (PSP) within a metropolitan region and supported by a large BC/BS plan.
Low Back Pain: Posture and Movement Analysis
When performing static and dynamic movement analysis of the lumbopelvic hip area, begin with standing visual posture analysis of the pelvis, and then perform lumbar range of motion and assess what you might see during normal versus abnormal lumbar flexion motion.
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Avoid Random Treatment of Trigger Points (Part 2)
We must acknowledge that the fascia, which surrounds literally everything in our bodies, including every muscle fiber, is more than just a covering.
Expanding Access, Branch by Branch
The big news coming from Capitol Hill isn't merely the recent introduction of a pair of bills designed to expand chiropractic services in the Veterans Affairs and military health care systems; after all, similar legislation has made its way through Congress before, never reaching the Oval Office for presidential signature.
Help Update the LBP Practice Guideline
The Council on Chiropractic Guidelines and Practice Parameters has announced the release of an updated Clinical Practice Guideline for Chiropractic Management of Low Back Pain for stakeholder review and comment.
B Vitamins Improve Memory, Prevent Brain Atrophy
The 2010 OPTIMA study showed that the accelerated rate of brain atrophy in elderly with mild cognitive impairment could be slowed via supplementation with homocysteine-lowering B vitamins, which included folic acid, vitamin B12 and vitamin B6.
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
A Reality Check – and a Chance to Educate
Imagine working in the public relations department of nutrition retailer General Nutrition Corporation (GNC) and reading the The New York Times announce...
Impacting Chiropractic's Future With Technology
When it comes to electronic health records (EHR), Robert Moberg and Dr. Steven Kraus are two of the leading industry experts on the topic.
Interpersonal Skills 101: Enhancing the Value of Our Patient Interactions
Recently, I read an interesting article in our local newspaper titled "The Value of Human Interaction." The article presented comments from a senior editor for Fortune magazine who discussed "Civility in the Business World."
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
Atypical Femoral Fractures and Bisphosphonate Use: What to Watch For
Bisphosphonates (BP) are popular drugs, with more than 8 billion in sales in 2008; however, profits have declined as patents began expiring. Nonetheless, BP remain the most commonly prescribed drugs for patients at risk of osteoporotic fractures, with several million prescriptions written every year.
May, 2004, Vol. 04, Issue 05
Is It Time to Implement Levels of Education?
By Ralph Stephens, BS, LMT, NCTMB
In my previous article, the question of whether massage is a trade or a profession generated many interesting responses (www.massagetoday.com/archives/2004/03/11.html).One came from a person on the trade side: She claimed to be a "multiple-degreed professional" who teaches massage at the continuing education level, but misspelled many words, including "therapeutic." She informed me, "It is a massage, not brain surgery!" and indicated that she is part of a group that will "file a class-action lawsuit over any attempt to raise core requirements for massage therapists" in her state. She feels massage is nothing more than a trade, and "how dare anyone try to professionalize it," especially through education. This supports my theory that the status quo will always defend its cash flow.
From the professional side, a therapist from Canada held up his country's 3,000-hour model, which has a bachelor's program on the way. He wondered when the United States would catch up. Those are the extremes. They are far apart. David Palmer and others have promoted the idea of a multi-level profession for a long time. I have always resisted the idea of a tiered profession. The professional boundaries and scope-of-practice issues between each of the levels would be one of those proverbial "sticky wickets." The challenge is in defining where relaxation ends and therapy begins, and the entry-level education requirements for each level will undoubtedly create interesting discussion. I am beginning to think it may be the best idea after all. Is it time to establish and recognize a trade level and professional level of massage?
The trade level would be chair and table relaxation massage routines only; the professional level would include wellness enhancement and therapy. I'm just asking - not advocating. It's a discussion that needs to take place again. It was discussed and rejected in the early 1990s, but things have changed a lot since then. From my view, it is beginning to appear inevitable that some sort of split must occur. However, it will require a dramatic change in our current educational structure, which leads me to the next point: how to increase the quantity of skilled massage educators.
What's a School Without Instructors?
A fellow philosopher went beyond the trade/profession argument to point out that it will be very difficult to raise the educational component of our profession, unless we raise the competency of massage educators in entry-level programs. He is working on developing innovative programs that will accomplish that. He said:
The Council of Schools has been sponsoring massage instructor conferences for the last few years. This program needs to be expanded. Our educators need more training, especially in teaching psychomotor skills to adult learners. In regulated states, massage boards need to lead the way in establishing instructor credentials.
Do we need to create an instructor level or class within our profession? Of course, this would require determining what the requirements should be to become a professional massage educator. It needs to include more than just being a practicing therapist. (Last year's graduates are not acceptable as instructors.) It especially needs to be more than a therapist who cannot make a living doing massage or has destroyed their own body doing massage. Such incompetence does not need to be passed along. Whatever change happens in massage education, it will occur as a slow, evolutionary process...In the meantime, how about something useful, instead of philosophical?
The Deltoid Trap
Most of you only know me as a controversial columnist. While I enjoy sharing my views on the politics and philosophies of our profession in order to motivate people to think (and hopefully act), my first love is massage therapy and helping people find relief from their pain. To make my column more immediately useful, I plan to include a short, practical, clinical tip occasionally. The following relates to the upper trapezius muscle generally thought to elevate the shoulder, which is really more of a stabilizer that holds the clavicle against the sternum (www.chiroweb.com/archives/22/05/09.html).
This muscle often harbors trigger points that cause headache-like pain from the base of the skull, up around the ear to the temple. I often find it difficult to get this muscle to relax, and the trigger points refuse to deactivate. Look at "The Musculature System" wall chart from the Chicago Anatomical Chart Company, drawn by Dr. Peter Bachin. Notice the trapezius fibers share a common fascial attachment with the deltoid at the acromion process.
"Ah- ha!" I exclaimed when I noticed that. I treated and stretched the deltoid and went back to the upper trapezius, treated it again - and it melted into my hand - the trigger points reducing in 10 seconds of sustained pressure. Headache gone! This has worked hundreds of times for me. Think about it. Look at it. Try it. Your patients might like it!
Until next time, remember: A bad law is worse than no law at all, and no matter what you choose to call it, to the public it's all just massage.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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