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Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
May, 2004, Vol. 04, Issue 05
More Research, Please!
By Cliff Korn, BS, LMT, NCTMB
In the last month, I've attended two conferences that were of special interest to me: One was specifically for massage therapists (the AMTA New England Regional Conference in Boxborough, Mass.); the other for physicians and clinicians desiring information on the world of integrative medicine (the First Annual Integrative Medicine Conference & Natural Healthcare Expo in Miami, Fla.).The primary purposes of these two conferences were similar, even though they were designed for different audiences. Both allowed attendees to meet continuing education requirements, and both offered attendees opportunities to network among themselves, and with suppliers of goods and services supportive of their respective fields.
The Integrative Medicine Conference provided health care practitioners with practical information about the integration of conventional and complementary and alternative medicine (CAM). Americans spend in excess of $10 billion annually on herbal and dietary supplements, frequently without the guidance of a health care professional or awareness of the potential for interactions with conventional therapies. This conference provided information on how and when to use the best of conventional and natural interventions, how to use therapies synergistically, and how to recognize and avoid interactions for common diseases. It further provided information on the safety and quality of herbs and botanicals.
For those who don't regularly take advantage of the many massage and/or health related conferences around the country, most conferences include a health expo or exhibit hall that gives attendees access to new developments in the field, and opportunities to purchase items necessary or beneficial to their practices. If "follow the money" is an indicator of where trends in health care are taking us, CAM is following the path of conventional Western medicine and relying on pills to solve health deficiencies. The integrative medicine conference had almost no presence of manual therapies in its health expo. A booth taken by a massage school was the only indication I saw that manual therapies might be thought of to benefit clinicians, and one of only a handful not staffed by purveyors of some type of nutriceutical.
We all know that the public use of massage therapy is one of the highest percentages of CAM therapies. My recent observation from this conference, however, did not bear out that conventional health care practitioners, even those supportive of CAM therapies, find it necessary to learn about or recommend our services. If we were to target an area for us to educate others, it appears that those physicians open to integrative medicine should be high on our list. Judging from the number of attendees interested in participating in CAM dialogues, this is likely to be an ever-increasing source of referrals if we can make the efficacy of massage known to them.
Let's all support more massage research - it's what physicians use to make referrals. It's important for the success of us all to continue to publish findings that will surely show massage therapists as ready and able to be part of a professional care-giving team.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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