Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
May, 2004, Vol. 04, Issue 05
By Dave Pratt, LMT
"No, it's b-r-e-e-m-a."
"Oh. What is it?"
I'm not surprised when people look puzzled at the mention of Breema Bodywork and Self-Bodywork.Perhaps maybe you've never heard about it, either. When I discovered Breema, I was as much intrigued by what it wasn't as by what it was. Let me explain.
About six years ago, while I was still in massage school, I was studying physiology in the lounge when I decided to take a well-deserved break. Hoping for some lighter reading than on the function of the kidneys, I picked up a copy of Massage and Bodywork Magazine.1 Boy, was I relieved!
Inside, I saw pictures of people gracefully participating in what looked like a playful dance. One fully clothed woman lay face-up on a Persian rug, hips flexed and knees draped over the left thigh of her half-kneeling female partner. The second woman was leaning slightly forward with one palm nestled in the soft area just below the other woman's right collarbone. Her other hand was scooped under the left shoulder, blending with the natural curve of the scapula. The position appeared effortless, and there was such balance between the two of them.
These pictures conveyed a sense of mutual support and ease that interested me. Both women looked content, as if they were exactly where they needed to be. Perhaps some of these details come to me in hindsight, but I was definitely aware that there was something very different to this technique. The photographs brought to mind other floor-based modalities with one exception: the visible tension (like tight arms pushing a client toward a deep stretch) that usually accompanies such techniques. I had been studying martial arts for years, so the idea of moving with the whole body to minimize strain and force resonated with me. In my massage studies, I would see the value of using minimal force - especially with the number of massage therapists that burn out physically and mentally after only a few years. So many therapists work too hard without properly caring for their own bodies.
As I read the article, I actually felt more relaxed. In school, I had absorbed enormous amounts of information about anatomy and physiology, and countless techniques for achieving results, as varied as reflexive effects on each internal organ, and methods to resolve different types of headaches. Each has a specific rate and prescribed duration to reach a particular end. While these are all useful, Breema was liberating.
The author, Dr. Jon Schreiber, director of the Breema Health and Wellness Center, explained that the foremost concern of the Breema practitioner is his or her own comfort. Wait - did I read that right? Isn't bodywork about giving your best to the client, eliminating the pain, and calming him or her down? Aren't we supposed to be making people better? I read on.
Breema, the article said, "uses the natural mechanics, rhythm, and relaxed weight of the practitioner's body to create a precise and dynamic balance that is profoundly comfortable, enjoyable, and beneficial for both recipient and practitioner." It sounded wonderful. He further described treatment sequences that weren't intended to be any particular rate or depth, but only called for what was most natural and comfortable for the practitioner. He explained how each sequence was "composed of a harmonious choreography of movements: gentle, yet penetrating stretches; gradual leaning; rhythmic brushing and percussive tapping."
"Body Comfortable," the first of nine guiding principles, seemed to be key to Breema being called "The Art of Being Present." When a practitioner continually returned to his or her own body's comfort and the registration of his or her own weight and breathing, several things happened:
Well, four years after I read that article, I got my first taste of Breema at a two-day workshop. I was happy to find that giving and receiving bodywork could be equally nourishing. Lying comfortably on a padded floor, I discovered what fun Breema was. At one point, I recall thinking, "I feel like water."
There was such fluidity to the treatment that it didn't feel like anything was being "done" to me, but that I was discovering I had a body for the first time! Afterward, I felt peacefully light and more fully aware of my body's movements. Leaning back as I held a friends arms, I received a stretch through my whole body. Then, leaning in with my palms on his shoulders, I was perfectly supported by his body. The greatest part was that we both enjoyed and benefited from each treatment.
Since that introduction, I have happily found that it is simple to use the principles of Breema with massage and other types of bodywork, and - really - in any activity in life.
Breema's nine principles of harmony are:
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