Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
May, 2004, Vol. 04, Issue 05
By Dave Pratt, LMT
"No, it's b-r-e-e-m-a."
"Oh. What is it?"
I'm not surprised when people look puzzled at the mention of Breema Bodywork and Self-Bodywork.Perhaps maybe you've never heard about it, either. When I discovered Breema, I was as much intrigued by what it wasn't as by what it was. Let me explain.
About six years ago, while I was still in massage school, I was studying physiology in the lounge when I decided to take a well-deserved break. Hoping for some lighter reading than on the function of the kidneys, I picked up a copy of Massage and Bodywork Magazine.1 Boy, was I relieved!
Inside, I saw pictures of people gracefully participating in what looked like a playful dance. One fully clothed woman lay face-up on a Persian rug, hips flexed and knees draped over the left thigh of her half-kneeling female partner. The second woman was leaning slightly forward with one palm nestled in the soft area just below the other woman's right collarbone. Her other hand was scooped under the left shoulder, blending with the natural curve of the scapula. The position appeared effortless, and there was such balance between the two of them.
These pictures conveyed a sense of mutual support and ease that interested me. Both women looked content, as if they were exactly where they needed to be. Perhaps some of these details come to me in hindsight, but I was definitely aware that there was something very different to this technique. The photographs brought to mind other floor-based modalities with one exception: the visible tension (like tight arms pushing a client toward a deep stretch) that usually accompanies such techniques. I had been studying martial arts for years, so the idea of moving with the whole body to minimize strain and force resonated with me. In my massage studies, I would see the value of using minimal force - especially with the number of massage therapists that burn out physically and mentally after only a few years. So many therapists work too hard without properly caring for their own bodies.
As I read the article, I actually felt more relaxed. In school, I had absorbed enormous amounts of information about anatomy and physiology, and countless techniques for achieving results, as varied as reflexive effects on each internal organ, and methods to resolve different types of headaches. Each has a specific rate and prescribed duration to reach a particular end. While these are all useful, Breema was liberating.
The author, Dr. Jon Schreiber, director of the Breema Health and Wellness Center, explained that the foremost concern of the Breema practitioner is his or her own comfort. Wait - did I read that right? Isn't bodywork about giving your best to the client, eliminating the pain, and calming him or her down? Aren't we supposed to be making people better? I read on.
Breema, the article said, "uses the natural mechanics, rhythm, and relaxed weight of the practitioner's body to create a precise and dynamic balance that is profoundly comfortable, enjoyable, and beneficial for both recipient and practitioner." It sounded wonderful. He further described treatment sequences that weren't intended to be any particular rate or depth, but only called for what was most natural and comfortable for the practitioner. He explained how each sequence was "composed of a harmonious choreography of movements: gentle, yet penetrating stretches; gradual leaning; rhythmic brushing and percussive tapping."
"Body Comfortable," the first of nine guiding principles, seemed to be key to Breema being called "The Art of Being Present." When a practitioner continually returned to his or her own body's comfort and the registration of his or her own weight and breathing, several things happened:
Well, four years after I read that article, I got my first taste of Breema at a two-day workshop. I was happy to find that giving and receiving bodywork could be equally nourishing. Lying comfortably on a padded floor, I discovered what fun Breema was. At one point, I recall thinking, "I feel like water."
There was such fluidity to the treatment that it didn't feel like anything was being "done" to me, but that I was discovering I had a body for the first time! Afterward, I felt peacefully light and more fully aware of my body's movements. Leaning back as I held a friends arms, I received a stretch through my whole body. Then, leaning in with my palms on his shoulders, I was perfectly supported by his body. The greatest part was that we both enjoyed and benefited from each treatment.
Since that introduction, I have happily found that it is simple to use the principles of Breema with massage and other types of bodywork, and - really - in any activity in life.
Breema's nine principles of harmony are:
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.