resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
April, 2004, Vol. 04, Issue 04
Your Plan, Part Two
By Perry Isenberg
Last month, I looked at the questions and considerations needed to define and secure rewarding employment; I hope it was useful. Your continued feedback will help ensure that these articles continue to be relevant.My goal is to provide insight to improve your chances of finding business and economic success. Without the ability to make a reasonable living, you will not be able to continue providing this much-needed therapy. So, continue telling me what you want me to talk about.
This month, I want to discuss growing into and securing a management position. Like everything, management has its pros and cons, and you need to consider these before deciding to be a manager. They say it is lonely at the top - and it can be - so be aware that becoming a manager often involves some invisible separation from your coworkers; however, management can also be very rewarding.
Management generally involves some separation from coworkers and a level of authority over them. This is a frightful reality that separates the "men" from the "boys," so to speak. Having authority over anybody is a huge responsibility and challenge. I still have difficulty with this at times and am constantly evolving into a better manager with respect to responsibility and proper, appropriate use of authority. Take inventory of yourself and try to be honest. Are you ready for the responsibility of managing people? Make sure you are up to the challenge, and that management would be an asset, not a burden - otherwise you will become frustrated.
Management is more about working with people than about making sure the work is getting done. For example, let's say that you are managing the massage services of a spa with six therapists on staff, and your goal is a profitable department that requires 150 sessions per week. Your job is to make sure this goal is met. In this case, managing your staff is more important than the number of sessions, because unless you can create an enthusiastic, responsible team that works well together and takes pride in the work, all the appointments in the world won't help you achieve that goal. The ability to manage is vital to ensuring your department reaches its goal. Often, it involves taking two steps backward and one forward by changing personnel and/or their responsibilities, until you have the right team assembled.
The next item for self-examination is your use of authority; this is important. I pride myself on being a coworker with my employees and try not to create a daily environment of authority. My coworkers know the "buck stops with me," but it is not something we discuss unless it becomes absolutely necessary. If you want to be a manager so you can be the "boss," stop now! Authority should not be something that is sought; it should be earned as a byproduct of wanting to lead, teach and inspire. Separation from your coworkers is an element of management.
As much as I consider myself a coworker with my staff, the reality is that I am on the "other side" of the fence, involved in dealings that are good for the entire business and not always good for individual employees. This reality creates division, whether you like it or not. Many people have balked at separation and attempted to be "buddies" with their staff, while attempting to meet the needs of their management position. It may work for a while, but ultimately it does not. If you want to be part of the "gang," do not consider management. At best, you can reside at the edge of the "gang's" circle.
Generally, as a manager, you will likely spend less time perfecting your craft and more time managing people and handling general business issues. This can cause some serious stress for the therapists that enjoy helping and healing people. There is nothing better than working your magic to provide clients exactly what they need. So before you leap into management, realize that you will be doing less hands-on work. You must also possess the ability to be organized and handle a variety of components, including staff, scheduling, morale, client needs, upper management demands, product and supply inventories, and legal issues - to name a few. It is likely that you will be on salary and work more hours than anyone else in your department. And if short-staffed, you will be called on to do hands-on work.
Management can be a rewarding goal that, once achieved, allows you to improve your "people" skills, increase your economic opportunities, have greater career flexibility, and additional perqs, such as time off, bonuses and more. I believe most people identify with the advantages of management. Examine the following questions and if they sound exciting, you could be on your way to a successful management career:
If you think you can handle the challenges presented above, I recommend you start pursuing a management position; if successful, you will be on your way to greater economic and career security!
I wish you the best of luck.
Until Next Month,
Click here for previous articles by Perry Isenberg.
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