Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
April, 2004, Vol. 04, Issue 04
Your Plan, Part Two
By Perry Isenberg
Last month, I looked at the questions and considerations needed to define and secure rewarding employment; I hope it was useful. Your continued feedback will help ensure that these articles continue to be relevant.My goal is to provide insight to improve your chances of finding business and economic success. Without the ability to make a reasonable living, you will not be able to continue providing this much-needed therapy. So, continue telling me what you want me to talk about.
This month, I want to discuss growing into and securing a management position. Like everything, management has its pros and cons, and you need to consider these before deciding to be a manager. They say it is lonely at the top - and it can be - so be aware that becoming a manager often involves some invisible separation from your coworkers; however, management can also be very rewarding.
Management generally involves some separation from coworkers and a level of authority over them. This is a frightful reality that separates the "men" from the "boys," so to speak. Having authority over anybody is a huge responsibility and challenge. I still have difficulty with this at times and am constantly evolving into a better manager with respect to responsibility and proper, appropriate use of authority. Take inventory of yourself and try to be honest. Are you ready for the responsibility of managing people? Make sure you are up to the challenge, and that management would be an asset, not a burden - otherwise you will become frustrated.
Management is more about working with people than about making sure the work is getting done. For example, let's say that you are managing the massage services of a spa with six therapists on staff, and your goal is a profitable department that requires 150 sessions per week. Your job is to make sure this goal is met. In this case, managing your staff is more important than the number of sessions, because unless you can create an enthusiastic, responsible team that works well together and takes pride in the work, all the appointments in the world won't help you achieve that goal. The ability to manage is vital to ensuring your department reaches its goal. Often, it involves taking two steps backward and one forward by changing personnel and/or their responsibilities, until you have the right team assembled.
The next item for self-examination is your use of authority; this is important. I pride myself on being a coworker with my employees and try not to create a daily environment of authority. My coworkers know the "buck stops with me," but it is not something we discuss unless it becomes absolutely necessary. If you want to be a manager so you can be the "boss," stop now! Authority should not be something that is sought; it should be earned as a byproduct of wanting to lead, teach and inspire. Separation from your coworkers is an element of management.
As much as I consider myself a coworker with my staff, the reality is that I am on the "other side" of the fence, involved in dealings that are good for the entire business and not always good for individual employees. This reality creates division, whether you like it or not. Many people have balked at separation and attempted to be "buddies" with their staff, while attempting to meet the needs of their management position. It may work for a while, but ultimately it does not. If you want to be part of the "gang," do not consider management. At best, you can reside at the edge of the "gang's" circle.
Generally, as a manager, you will likely spend less time perfecting your craft and more time managing people and handling general business issues. This can cause some serious stress for the therapists that enjoy helping and healing people. There is nothing better than working your magic to provide clients exactly what they need. So before you leap into management, realize that you will be doing less hands-on work. You must also possess the ability to be organized and handle a variety of components, including staff, scheduling, morale, client needs, upper management demands, product and supply inventories, and legal issues - to name a few. It is likely that you will be on salary and work more hours than anyone else in your department. And if short-staffed, you will be called on to do hands-on work.
Management can be a rewarding goal that, once achieved, allows you to improve your "people" skills, increase your economic opportunities, have greater career flexibility, and additional perqs, such as time off, bonuses and more. I believe most people identify with the advantages of management. Examine the following questions and if they sound exciting, you could be on your way to a successful management career:
If you think you can handle the challenges presented above, I recommend you start pursuing a management position; if successful, you will be on your way to greater economic and career security!
I wish you the best of luck.
Until Next Month,
Click here for previous articles by Perry Isenberg.
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