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A Tribute to a True Chiropractic Leader
President of Texas Chiropractic College (alumnus, class of 1950) and the American Chiropractic Association (ACA) Board of Governors. President of the Texas Chiropractic Association and twice-appointed member of the Texas Board of Chiropractic Examiners.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
When Patients Lie (Bribe or Flatter)
Recently, a new patient told me about what I thought was a novel twist on the doctor-patient relationship. She felt she had to lie to her DC to discontinue her treatment.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Managed Care Subverts Chiropractic
A study published in the American Journal of Managed Care underscores why so many chiropractic patients go out of network in order to get the care they need: Managed care may be effectively locking them out.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Dietary Fat and Prostate Cancer: An Important Update and Review of Mechanisms
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Why More Patients Don't Come to Your Office
Every so often, something turns out to be much easier than anticipated. It's like ordering a piece of furniture or a child's toy that comes in 167 pieces.
Do You Have a Post-ICD-10 Strategy?
Post-ICD-10 planning is critically important to the health of a practice, in part because ICD-10 is brand new to providers, payers and related affiliates alike.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Thinking About Cohen's Kappa
Let's think about some notions of reliability and validity, and about what it means for diagnostic examiners to agree in meaningful ways. Diagnostic tests must obviously be both reliable and valid.
Active Care for Ankle Sprains
An ankle sprain is a common injury, since this joint is required to perform complex movements under high forces during normal walking. In fact, 10 percent of all emergency-room visits are ankle-sprain related and an estimated 25,000 ankle sprains occur in the United States daily.
Troubleshooting: Billing Multiple Fees for the Same Service
I am afraid I may doing something illegal. I have heard I cannot bill different fees for the same service.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
We Get Letters & Email
It was with great interest that I read "Trouble in the Wellness Waters?" in the May 1, 2015 issue of Dynamic Chiropractic. I heartily applaud Dr. Hayes for his insightful and informative article.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
April, 2004, Vol. 04, Issue 04
Your Plan, Part Two
By Perry Isenberg
Last month, I looked at the questions and considerations needed to define and secure rewarding employment; I hope it was useful. Your continued feedback will help ensure that these articles continue to be relevant.My goal is to provide insight to improve your chances of finding business and economic success. Without the ability to make a reasonable living, you will not be able to continue providing this much-needed therapy. So, continue telling me what you want me to talk about.
This month, I want to discuss growing into and securing a management position. Like everything, management has its pros and cons, and you need to consider these before deciding to be a manager. They say it is lonely at the top - and it can be - so be aware that becoming a manager often involves some invisible separation from your coworkers; however, management can also be very rewarding.
Management generally involves some separation from coworkers and a level of authority over them. This is a frightful reality that separates the "men" from the "boys," so to speak. Having authority over anybody is a huge responsibility and challenge. I still have difficulty with this at times and am constantly evolving into a better manager with respect to responsibility and proper, appropriate use of authority. Take inventory of yourself and try to be honest. Are you ready for the responsibility of managing people? Make sure you are up to the challenge, and that management would be an asset, not a burden - otherwise you will become frustrated.
Management is more about working with people than about making sure the work is getting done. For example, let's say that you are managing the massage services of a spa with six therapists on staff, and your goal is a profitable department that requires 150 sessions per week. Your job is to make sure this goal is met. In this case, managing your staff is more important than the number of sessions, because unless you can create an enthusiastic, responsible team that works well together and takes pride in the work, all the appointments in the world won't help you achieve that goal. The ability to manage is vital to ensuring your department reaches its goal. Often, it involves taking two steps backward and one forward by changing personnel and/or their responsibilities, until you have the right team assembled.
The next item for self-examination is your use of authority; this is important. I pride myself on being a coworker with my employees and try not to create a daily environment of authority. My coworkers know the "buck stops with me," but it is not something we discuss unless it becomes absolutely necessary. If you want to be a manager so you can be the "boss," stop now! Authority should not be something that is sought; it should be earned as a byproduct of wanting to lead, teach and inspire. Separation from your coworkers is an element of management.
As much as I consider myself a coworker with my staff, the reality is that I am on the "other side" of the fence, involved in dealings that are good for the entire business and not always good for individual employees. This reality creates division, whether you like it or not. Many people have balked at separation and attempted to be "buddies" with their staff, while attempting to meet the needs of their management position. It may work for a while, but ultimately it does not. If you want to be part of the "gang," do not consider management. At best, you can reside at the edge of the "gang's" circle.
Generally, as a manager, you will likely spend less time perfecting your craft and more time managing people and handling general business issues. This can cause some serious stress for the therapists that enjoy helping and healing people. There is nothing better than working your magic to provide clients exactly what they need. So before you leap into management, realize that you will be doing less hands-on work. You must also possess the ability to be organized and handle a variety of components, including staff, scheduling, morale, client needs, upper management demands, product and supply inventories, and legal issues - to name a few. It is likely that you will be on salary and work more hours than anyone else in your department. And if short-staffed, you will be called on to do hands-on work.
Management can be a rewarding goal that, once achieved, allows you to improve your "people" skills, increase your economic opportunities, have greater career flexibility, and additional perqs, such as time off, bonuses and more. I believe most people identify with the advantages of management. Examine the following questions and if they sound exciting, you could be on your way to a successful management career:
If you think you can handle the challenges presented above, I recommend you start pursuing a management position; if successful, you will be on your way to greater economic and career security!
I wish you the best of luck.
Until Next Month,
Click here for previous articles by Perry Isenberg.
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