Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
April, 2004, Vol. 04, Issue 04
Do the Massage Work You Love and the Money Will Follow...But When?
By Cary Bayer
About a year ago, a massage therapist friend of mine who never tried to build a business after receiving her training and license was fed up with the job she was doing to pick up a paycheck.About six months earlier she had read the book, "Do What You Love, the Money will Follow," by Marsha Sinetar, and decided it was time she quit and pursued her passion: to build a massage business once and for all. But after six months of failing to bring enough clients to her table to get her practice off the ground, the money still didn't follow.
She did a lot of waiting and complaining, but little else. She did little to proactively make the money follow, something I've observed often in many of the three dozen massage therapist clients I've coached over the past few years. She was living off her savings, which was running low. Panicked, she asked me what to do.
I told her what I tell all my clients - whether they're massage therapists or in sales: If you do what you love, the money will follow. But - and this is the pivotal point - the time it takes for each person's money to follow is radically different. This is particularly true if your relationship to money and marketing is passive at best, or adversarial at worst.
Some moons ago (a few dozen more than 200, if you're counting), I quit the last job I ever had in order to pursue what I loved. At that time, it was writing comedy. Within the "lame-duck" two-week period between giving notice and leaving, I got an offer from a movie producer to write a screenplay for his feature-length comedy. This is doing what you love and having the money follow quickly.
Not everybody has such rapid manifestation time; I certainly don't all the time, and quite rare is the person who does. Christ said that if you have faith and ask the mountain to move, it will move, but few of us have that degree of faith, and transportation departments, when building highways through the mountains, tend to complement their faith with their bulldozers.
If you're going to do what you love so that the money follows, go after it with passion, enthusiasm and good, old-fashioned American marketing "know-how." Remember: "God helps those who help themselves." A variation on this is: "God helps those massage therapists who market themselves." Don't passively wait for it to come to you. As another proverb goes, "If the mountain doesn't come to Mohammed, Mohammed goes to the mountain." I also suggest combining marketing with some inner work on your mind and heart.
Keep your heart pure. Money miracles happen most frequently to those whose hearts are pure. If there are people you're angry with, now is the time to forgive them. (It also helps to forgive yourself for your own procrastination in building your massage business.) To help toward that end, there is a three-part letter-writing process that can enable you to reach true completion with that person:
This letter actually can be sent. I say "can" in a qualified way, because working with hundreds of people in this way has shown me that it usually takes several drafts of that final letter before it's ready for postage. (If there's any anger in it, you need to go back and write the first letter again; this is a letter of completion and forgiveness, remember.) It also helps to show this letter to someone with objectivity, like a coach, therapist or close friend.
Do an inner overhaul on your mind. Your consciousness needs to be prepared to receive the money that will follow. It's one thing to consciously believe that if you do what you love, the money will follow; it's quite another if you believe that when you do what you love, the bankruptcy will follow. A study was done some years back in Canada among a group of people who suddenly struck it rich by winning big money in provincial lotteries. An astonishing statistic emerged: Within five years, the vast majority had gone broke; these winners had become losers. The Canadian governments dumped fortunes into their laps, but never taught them how to handle the money.
One way to prepare your consciousness for allowing the money to follow is through affirmations. Here's one I recommend: "I'm here to work as a massage therapist, and my persistence in marketing makes me succeed." The best way to use affirmations is through writing, and by including the response that emerges from the unconscious. Divide your page in three. At the left margin, write the affirmation; in the middle of the page, write the response that arises as you write it. Suppose it's "I can market all I want - but what if nobody cares and nobody comes?" The last step, in the right column, is to create a new affirmation that specifically treats this negative response. A good one would be, "When I bring the work I'm here to do to the market, the market responds and clients fill my practice."
This process honors the material from the unconscious that opposes the affirmation. Such material is there in spades - if it weren't, you wouldn't need the affirmation that brought it up in the first place. Writing the response releases the resistance from your being. Write this affirmation 10 times a day for at least a week, and then speak it 10 times a day, with feeling, until its truth manifests in your daily life.
If the money isn't following from doing the massage work that you love, it will follow when you follow your own enthusiasm and let marketing bring new clients to you.
Click here for more information about Cary Bayer.
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