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Massage Today
April, 2004, Vol. 04, Issue 04

Do the Massage Work You Love and the Money Will Follow...But When?

By Cary Bayer

About a year ago, a massage therapist friend of mine who never tried to build a business after receiving her training and license was fed up with the job she was doing to pick up a paycheck.

About six months earlier she had read the book, "Do What You Love, the Money will Follow," by Marsha Sinetar, and decided it was time she quit and pursued her passion: to build a massage business once and for all. But after six months of failing to bring enough clients to her table to get her practice off the ground, the money still didn't follow.

She did a lot of waiting and complaining, but little else. She did little to proactively make the money follow, something I've observed often in many of the three dozen massage therapist clients I've coached over the past few years. She was living off her savings, which was running low. Panicked, she asked me what to do.

I told her what I tell all my clients - whether they're massage therapists or in sales: If you do what you love, the money will follow. But - and this is the pivotal point - the time it takes for each person's money to follow is radically different. This is particularly true if your relationship to money and marketing is passive at best, or adversarial at worst.

Some moons ago (a few dozen more than 200, if you're counting), I quit the last job I ever had in order to pursue what I loved. At that time, it was writing comedy. Within the "lame-duck" two-week period between giving notice and leaving, I got an offer from a movie producer to write a screenplay for his feature-length comedy. This is doing what you love and having the money follow quickly.

Not everybody has such rapid manifestation time; I certainly don't all the time, and quite rare is the person who does. Christ said that if you have faith and ask the mountain to move, it will move, but few of us have that degree of faith, and transportation departments, when building highways through the mountains, tend to complement their faith with their bulldozers.

If you're going to do what you love so that the money follows, go after it with passion, enthusiasm and good, old-fashioned American marketing "know-how." Remember: "God helps those who help themselves." A variation on this is: "God helps those massage therapists who market themselves." Don't passively wait for it to come to you. As another proverb goes, "If the mountain doesn't come to Mohammed, Mohammed goes to the mountain." I also suggest combining marketing with some inner work on your mind and heart.

Keep your heart pure. Money miracles happen most frequently to those whose hearts are pure. If there are people you're angry with, now is the time to forgive them. (It also helps to forgive yourself for your own procrastination in building your massage business.) To help toward that end, there is a three-part letter-writing process that can enable you to reach true completion with that person:

  • Write a letter that vents anger at the person you need to forgive. Since you're not sending it, don't hold back and don't censor your language.
  • Write a letter that recognizes what you've learned and how you've grown, even if indirectly, through their mistreatment, and recount it. (You won't send this letter either.)
  • Integrate these two letters into one that dispassionately recounts the hurt that was done to you, as well as the lessons you learned, and how grateful you are for those lessons.

This letter actually can be sent. I say "can" in a qualified way, because working with hundreds of people in this way has shown me that it usually takes several drafts of that final letter before it's ready for postage. (If there's any anger in it, you need to go back and write the first letter again; this is a letter of completion and forgiveness, remember.) It also helps to show this letter to someone with objectivity, like a coach, therapist or close friend.

Do an inner overhaul on your mind. Your consciousness needs to be prepared to receive the money that will follow. It's one thing to consciously believe that if you do what you love, the money will follow; it's quite another if you believe that when you do what you love, the bankruptcy will follow. A study was done some years back in Canada among a group of people who suddenly struck it rich by winning big money in provincial lotteries. An astonishing statistic emerged: Within five years, the vast majority had gone broke; these winners had become losers. The Canadian governments dumped fortunes into their laps, but never taught them how to handle the money.

One way to prepare your consciousness for allowing the money to follow is through affirmations. Here's one I recommend: "I'm here to work as a massage therapist, and my persistence in marketing makes me succeed." The best way to use affirmations is through writing, and by including the response that emerges from the unconscious. Divide your page in three. At the left margin, write the affirmation; in the middle of the page, write the response that arises as you write it. Suppose it's "I can market all I want - but what if nobody cares and nobody comes?" The last step, in the right column, is to create a new affirmation that specifically treats this negative response. A good one would be, "When I bring the work I'm here to do to the market, the market responds and clients fill my practice."

This process honors the material from the unconscious that opposes the affirmation. Such material is there in spades - if it weren't, you wouldn't need the affirmation that brought it up in the first place. Writing the response releases the resistance from your being. Write this affirmation 10 times a day for at least a week, and then speak it 10 times a day, with feeling, until its truth manifests in your daily life.

If the money isn't following from doing the massage work that you love, it will follow when you follow your own enthusiasm and let marketing bring new clients to you.

Click here for previous articles by Cary Bayer.


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