resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Help Update the LBP Practice Guideline
The Council on Chiropractic Guidelines and Practice Parameters has announced the release of an updated Clinical Practice Guideline for Chiropractic Management of Low Back Pain for stakeholder review and comment.
B Vitamins Improve Memory, Prevent Brain Atrophy
The 2010 OPTIMA study showed that the accelerated rate of brain atrophy in elderly with mild cognitive impairment could be slowed via supplementation with homocysteine-lowering B vitamins, which included folic acid, vitamin B12 and vitamin B6.
The Way We Are Designed: A Conversation with Gil Hedley, PhD
I was first introduced to the work of Gil Hedley by Tom DiFerdinando. He gifted me Gil's DVD series.
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Avoid Random Treatment of Trigger Points (Part 2)
We must acknowledge that the fascia, which surrounds literally everything in our bodies, including every muscle fiber, is more than just a covering.
Primary Spine Care: Addressing Concerns & Criticisms
The Dec. 1, 2013 issue of Dynamic Chiropractic included an article describing the implementation of a training program for primary spine practitioners (PSP) within a metropolitan region and supported by a large BC/BS plan.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
Interpersonal Skills 101: Enhancing the Value of Our Patient Interactions
Recently, I read an interesting article in our local newspaper titled "The Value of Human Interaction." The article presented comments from a senior editor for Fortune magazine who discussed "Civility in the Business World."
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
Low Back Pain: Posture and Movement Analysis
When performing static and dynamic movement analysis of the lumbopelvic hip area, begin with standing visual posture analysis of the pelvis, and then perform lumbar range of motion and assess what you might see during normal versus abnormal lumbar flexion motion.
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
Impacting Chiropractic's Future With Technology
When it comes to electronic health records (EHR), Robert Moberg and Dr. Steven Kraus are two of the leading industry experts on the topic.
A Reality Check – and a Chance to Educate
Imagine working in the public relations department of nutrition retailer General Nutrition Corporation (GNC) and reading the The New York Times announce...
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
Expanding Access, Branch by Branch
The big news coming from Capitol Hill isn't merely the recent introduction of a pair of bills designed to expand chiropractic services in the Veterans Affairs and military health care systems; after all, similar legislation has made its way through Congress before, never reaching the Oval Office for presidential signature.
Atypical Femoral Fractures and Bisphosphonate Use: What to Watch For
Bisphosphonates (BP) are popular drugs, with more than 8 billion in sales in 2008; however, profits have declined as patents began expiring. Nonetheless, BP remain the most commonly prescribed drugs for patients at risk of osteoporotic fractures, with several million prescriptions written every year.
April, 2004, Vol. 04, Issue 04
Do the Massage Work You Love and the Money Will Follow...But When?
By Cary Bayer
About a year ago, a massage therapist friend of mine who never tried to build a business after receiving her training and license was fed up with the job she was doing to pick up a paycheck.About six months earlier she had read the book, "Do What You Love, the Money will Follow," by Marsha Sinetar, and decided it was time she quit and pursued her passion: to build a massage business once and for all. But after six months of failing to bring enough clients to her table to get her practice off the ground, the money still didn't follow.
She did a lot of waiting and complaining, but little else. She did little to proactively make the money follow, something I've observed often in many of the three dozen massage therapist clients I've coached over the past few years. She was living off her savings, which was running low. Panicked, she asked me what to do.
I told her what I tell all my clients - whether they're massage therapists or in sales: If you do what you love, the money will follow. But - and this is the pivotal point - the time it takes for each person's money to follow is radically different. This is particularly true if your relationship to money and marketing is passive at best, or adversarial at worst.
Some moons ago (a few dozen more than 200, if you're counting), I quit the last job I ever had in order to pursue what I loved. At that time, it was writing comedy. Within the "lame-duck" two-week period between giving notice and leaving, I got an offer from a movie producer to write a screenplay for his feature-length comedy. This is doing what you love and having the money follow quickly.
Not everybody has such rapid manifestation time; I certainly don't all the time, and quite rare is the person who does. Christ said that if you have faith and ask the mountain to move, it will move, but few of us have that degree of faith, and transportation departments, when building highways through the mountains, tend to complement their faith with their bulldozers.
If you're going to do what you love so that the money follows, go after it with passion, enthusiasm and good, old-fashioned American marketing "know-how." Remember: "God helps those who help themselves." A variation on this is: "God helps those massage therapists who market themselves." Don't passively wait for it to come to you. As another proverb goes, "If the mountain doesn't come to Mohammed, Mohammed goes to the mountain." I also suggest combining marketing with some inner work on your mind and heart.
Keep your heart pure. Money miracles happen most frequently to those whose hearts are pure. If there are people you're angry with, now is the time to forgive them. (It also helps to forgive yourself for your own procrastination in building your massage business.) To help toward that end, there is a three-part letter-writing process that can enable you to reach true completion with that person:
This letter actually can be sent. I say "can" in a qualified way, because working with hundreds of people in this way has shown me that it usually takes several drafts of that final letter before it's ready for postage. (If there's any anger in it, you need to go back and write the first letter again; this is a letter of completion and forgiveness, remember.) It also helps to show this letter to someone with objectivity, like a coach, therapist or close friend.
Do an inner overhaul on your mind. Your consciousness needs to be prepared to receive the money that will follow. It's one thing to consciously believe that if you do what you love, the money will follow; it's quite another if you believe that when you do what you love, the bankruptcy will follow. A study was done some years back in Canada among a group of people who suddenly struck it rich by winning big money in provincial lotteries. An astonishing statistic emerged: Within five years, the vast majority had gone broke; these winners had become losers. The Canadian governments dumped fortunes into their laps, but never taught them how to handle the money.
One way to prepare your consciousness for allowing the money to follow is through affirmations. Here's one I recommend: "I'm here to work as a massage therapist, and my persistence in marketing makes me succeed." The best way to use affirmations is through writing, and by including the response that emerges from the unconscious. Divide your page in three. At the left margin, write the affirmation; in the middle of the page, write the response that arises as you write it. Suppose it's "I can market all I want - but what if nobody cares and nobody comes?" The last step, in the right column, is to create a new affirmation that specifically treats this negative response. A good one would be, "When I bring the work I'm here to do to the market, the market responds and clients fill my practice."
This process honors the material from the unconscious that opposes the affirmation. Such material is there in spades - if it weren't, you wouldn't need the affirmation that brought it up in the first place. Writing the response releases the resistance from your being. Write this affirmation 10 times a day for at least a week, and then speak it 10 times a day, with feeling, until its truth manifests in your daily life.
If the money isn't following from doing the massage work that you love, it will follow when you follow your own enthusiasm and let marketing bring new clients to you.
Click here for more information about Cary Bayer.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.