resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
April, 2004, Vol. 04, Issue 04
Do the Massage Work You Love and the Money Will Follow...But When?
By Cary Bayer
About a year ago, a massage therapist friend of mine who never tried to build a business after receiving her training and license was fed up with the job she was doing to pick up a paycheck.About six months earlier she had read the book, "Do What You Love, the Money will Follow," by Marsha Sinetar, and decided it was time she quit and pursued her passion: to build a massage business once and for all. But after six months of failing to bring enough clients to her table to get her practice off the ground, the money still didn't follow.
She did a lot of waiting and complaining, but little else. She did little to proactively make the money follow, something I've observed often in many of the three dozen massage therapist clients I've coached over the past few years. She was living off her savings, which was running low. Panicked, she asked me what to do.
I told her what I tell all my clients - whether they're massage therapists or in sales: If you do what you love, the money will follow. But - and this is the pivotal point - the time it takes for each person's money to follow is radically different. This is particularly true if your relationship to money and marketing is passive at best, or adversarial at worst.
Some moons ago (a few dozen more than 200, if you're counting), I quit the last job I ever had in order to pursue what I loved. At that time, it was writing comedy. Within the "lame-duck" two-week period between giving notice and leaving, I got an offer from a movie producer to write a screenplay for his feature-length comedy. This is doing what you love and having the money follow quickly.
Not everybody has such rapid manifestation time; I certainly don't all the time, and quite rare is the person who does. Christ said that if you have faith and ask the mountain to move, it will move, but few of us have that degree of faith, and transportation departments, when building highways through the mountains, tend to complement their faith with their bulldozers.
If you're going to do what you love so that the money follows, go after it with passion, enthusiasm and good, old-fashioned American marketing "know-how." Remember: "God helps those who help themselves." A variation on this is: "God helps those massage therapists who market themselves." Don't passively wait for it to come to you. As another proverb goes, "If the mountain doesn't come to Mohammed, Mohammed goes to the mountain." I also suggest combining marketing with some inner work on your mind and heart.
Keep your heart pure. Money miracles happen most frequently to those whose hearts are pure. If there are people you're angry with, now is the time to forgive them. (It also helps to forgive yourself for your own procrastination in building your massage business.) To help toward that end, there is a three-part letter-writing process that can enable you to reach true completion with that person:
This letter actually can be sent. I say "can" in a qualified way, because working with hundreds of people in this way has shown me that it usually takes several drafts of that final letter before it's ready for postage. (If there's any anger in it, you need to go back and write the first letter again; this is a letter of completion and forgiveness, remember.) It also helps to show this letter to someone with objectivity, like a coach, therapist or close friend.
Do an inner overhaul on your mind. Your consciousness needs to be prepared to receive the money that will follow. It's one thing to consciously believe that if you do what you love, the money will follow; it's quite another if you believe that when you do what you love, the bankruptcy will follow. A study was done some years back in Canada among a group of people who suddenly struck it rich by winning big money in provincial lotteries. An astonishing statistic emerged: Within five years, the vast majority had gone broke; these winners had become losers. The Canadian governments dumped fortunes into their laps, but never taught them how to handle the money.
One way to prepare your consciousness for allowing the money to follow is through affirmations. Here's one I recommend: "I'm here to work as a massage therapist, and my persistence in marketing makes me succeed." The best way to use affirmations is through writing, and by including the response that emerges from the unconscious. Divide your page in three. At the left margin, write the affirmation; in the middle of the page, write the response that arises as you write it. Suppose it's "I can market all I want - but what if nobody cares and nobody comes?" The last step, in the right column, is to create a new affirmation that specifically treats this negative response. A good one would be, "When I bring the work I'm here to do to the market, the market responds and clients fill my practice."
This process honors the material from the unconscious that opposes the affirmation. Such material is there in spades - if it weren't, you wouldn't need the affirmation that brought it up in the first place. Writing the response releases the resistance from your being. Write this affirmation 10 times a day for at least a week, and then speak it 10 times a day, with feeling, until its truth manifests in your daily life.
If the money isn't following from doing the massage work that you love, it will follow when you follow your own enthusiasm and let marketing bring new clients to you.
Click here for previous articles by Cary Bayer.
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