resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
April, 2004, Vol. 04, Issue 04
How Far Does Your Touch Reach?
By Doreen Rossi, LMT, NCTMB
April in New England: The City of Boston is preparing for opening day at Fenway Park, tulips and daffodils are beginning to bloom, and one of the most prestigious events in the running world - the Boston Marathon - will take place.As the marathon approaches, I think back on this time last year, when I had the privilege of volunteering my services as a massage therapist for the benefit of these elite runners.
It was my second year dedicated to caring for this small team of elite athletes. It's heartwarming to walk into the nerve center of the organization and be greeted by so many familiar faces - an occurrence that makes a year seem not so long - and it is even more gratifying to be recognized by the athletes. There are many New England massage therapists who have gone to the Boston Marathon at one time or another to volunteer pre- or post-event massage services, during which time therapists hear some of the individual stories of the runners.
In the center, we are fortunate to have the opportunity for greater interaction with the athletes, as opposed to providing a brief massage under the tents. Here, we see the athletes coming in up to a week early to acclimate to time changes and weather conditions, and to recover from jet lag. On their schedules are media events, planned appearances and course tours. The massage room is available to all elite athletes. In a corner of the building is a quiet, secluded room with privacy partitions, dim lighting, and music. This is their massage room, where they can truly unwind from a harrowing flight and scheduled commitments. As with any performance, nerves can be frayed. We work out the kinks and knots, enhance their stretching routines, loosen their tight muscles, and sometimes, simply help them relax.
As the week prior to the marathon draws to an end, Friday is typically the last day any athlete will want deep tissue work. On Saturday, some athletes will come in looking for moderate relaxation, and - on rare occasions - some will need deeper work for a stubborn muscle. Sunday may bring in a few athletes in need of quiet escape and more relaxing touch. Then, on Monday (race day), we see "our" elite athletes board the buses that will take them to the start of the race, 26 miles away in Hopkinton. As they anticipate the feat before them, we break down our quiet room and move our location to set up for their return to the finish line back here in Boston.
Our race day location is in the ballroom of a local hotel and consists of an athlete recovery and triage area. Here, we offer post-event massage. Although only one man and woman can win the marathon, some athletes are pleased they have achieved their personal goals; some believe their performance was a good workout; and others write it off as a bad day. Either way, our job is done for one more year. We head back to our private practices while the athletes begin to think of the next race to focus on.
Having been a part of the team for just two years, I cannot begin to comprehend the far-reaching impact each therapist's touch has had on the many athletes that have passed through this treatment room. In listening to the stories of my colleagues, whose experience with the Boston Marathon elite runners range from five to 15 years, the impact is significant!
This year, we had the privilege of meeting and working with Benjamin Kimutai from the Kenyan team. In addition to being a premier distance runner, Benjamin is also a massage therapist. He came prepared with his stretching rope, ready to be an active participant in his own treatment. This was only his second marathon, but he finished just behind the winner.
In a post-marathon media interview, he stated that regular massage therapy is an important part of his preparation and training. One never knows how far-reaching touch can be. Did the massage team for elite runners at the Boston Marathon have something to do with the addition of sports massage at the Kenyan training facility? I'd like to think so. Just like I believe that our touch had a lot to do with the athletes being able to "get down" on the dance floor six hours after completing the grueling event.
During the week I spent in the elites' massage therapy room, athletes of all nations came in for some kind of treatment. Clearly, there are no language barriers in massage therapy. People of all nations have been on our tables - literally, "in our hands" - and have plainly made their needs understood. This helped me realize that the touch of massage therapy can undeniably transcend language barriers and reach across to other nations.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.