Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Time to Address the Global Impact of Pain
More people may be living longer, but they're not enjoying it, particularly when it comes to musculoskeletal health, according to the latest Global Burden of Disease (GBD) study.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Embrace the Necessity of Change
My son, David, and my daughter, Deborah, play high-school and club soccer. For those of you who aren't familiar with this lifestyle, each practices two to three times a week, 48-50 weeks a year. Between the two, they play approximately 70 games annually.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Coding for Functional Performance Testing and Measurements
I have noticed a trend for medical necessity of chiropractic services to be defined with statements and language indicating "functional improvement" as one of the standards for efficacy of treatment.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
How's Your Bucket? Two Key Benchmarks to Help Plug the Holes
Just about every businessperson knows it's far less expensive to hold on to a repeat customer than it is to acquire a new customer.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Viewpoints: Pes Anserine Tendonitis vs. Medial Meniscal Tear
What do you think stiff golf shoes, playing with a child, riding a bike, running and swimming the breaststroke all have in common? Each requires knee joint involvement. To quote physical therapist Gary Gray, "The knee is just the dumb guy in the middle."
A Simple Exam Protocol to Assess Lower-Extremity Imbalance
One of the most common conditions of the human frame is excessive foot pronation, in which the foot rolls inward, creating a foot that is flatter, wider and longer. A resultant subluxation pattern of the various tarsals and metatarsals results.
Are You Using Your Professional Title Ethically?
Many faculty members teaching in the classroom or performing research within academic institutions have earned doctorates and use the title of "Doctor" or "Dr." They are usually referred to as professor or doctor within the classroom by students.
Sacroiliac Pain: A Complex Puzzle
I don't think we manage SI misalignment properly. First, we tell our patients they have an SI problem. I am not convinced this is accurate, and I will speak to that issue. Second, I think repetitive mobilization of the SI joints is not useful.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
April, 2004, Vol. 04, Issue 04
How Far Does Your Touch Reach?
By Doreen Rossi, LMT, NCTMB
April in New England: The City of Boston is preparing for opening day at Fenway Park, tulips and daffodils are beginning to bloom, and one of the most prestigious events in the running world - the Boston Marathon - will take place.As the marathon approaches, I think back on this time last year, when I had the privilege of volunteering my services as a massage therapist for the benefit of these elite runners.
It was my second year dedicated to caring for this small team of elite athletes. It's heartwarming to walk into the nerve center of the organization and be greeted by so many familiar faces - an occurrence that makes a year seem not so long - and it is even more gratifying to be recognized by the athletes. There are many New England massage therapists who have gone to the Boston Marathon at one time or another to volunteer pre- or post-event massage services, during which time therapists hear some of the individual stories of the runners.
In the center, we are fortunate to have the opportunity for greater interaction with the athletes, as opposed to providing a brief massage under the tents. Here, we see the athletes coming in up to a week early to acclimate to time changes and weather conditions, and to recover from jet lag. On their schedules are media events, planned appearances and course tours. The massage room is available to all elite athletes. In a corner of the building is a quiet, secluded room with privacy partitions, dim lighting, and music. This is their massage room, where they can truly unwind from a harrowing flight and scheduled commitments. As with any performance, nerves can be frayed. We work out the kinks and knots, enhance their stretching routines, loosen their tight muscles, and sometimes, simply help them relax.
As the week prior to the marathon draws to an end, Friday is typically the last day any athlete will want deep tissue work. On Saturday, some athletes will come in looking for moderate relaxation, and - on rare occasions - some will need deeper work for a stubborn muscle. Sunday may bring in a few athletes in need of quiet escape and more relaxing touch. Then, on Monday (race day), we see "our" elite athletes board the buses that will take them to the start of the race, 26 miles away in Hopkinton. As they anticipate the feat before them, we break down our quiet room and move our location to set up for their return to the finish line back here in Boston.
Our race day location is in the ballroom of a local hotel and consists of an athlete recovery and triage area. Here, we offer post-event massage. Although only one man and woman can win the marathon, some athletes are pleased they have achieved their personal goals; some believe their performance was a good workout; and others write it off as a bad day. Either way, our job is done for one more year. We head back to our private practices while the athletes begin to think of the next race to focus on.
Having been a part of the team for just two years, I cannot begin to comprehend the far-reaching impact each therapist's touch has had on the many athletes that have passed through this treatment room. In listening to the stories of my colleagues, whose experience with the Boston Marathon elite runners range from five to 15 years, the impact is significant!
This year, we had the privilege of meeting and working with Benjamin Kimutai from the Kenyan team. In addition to being a premier distance runner, Benjamin is also a massage therapist. He came prepared with his stretching rope, ready to be an active participant in his own treatment. This was only his second marathon, but he finished just behind the winner.
In a post-marathon media interview, he stated that regular massage therapy is an important part of his preparation and training. One never knows how far-reaching touch can be. Did the massage team for elite runners at the Boston Marathon have something to do with the addition of sports massage at the Kenyan training facility? I'd like to think so. Just like I believe that our touch had a lot to do with the athletes being able to "get down" on the dance floor six hours after completing the grueling event.
During the week I spent in the elites' massage therapy room, athletes of all nations came in for some kind of treatment. Clearly, there are no language barriers in massage therapy. People of all nations have been on our tables - literally, "in our hands" - and have plainly made their needs understood. This helped me realize that the touch of massage therapy can undeniably transcend language barriers and reach across to other nations.
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