Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
April, 2004, Vol. 04, Issue 04
How Far Does Your Touch Reach?
By Doreen Rossi, LMT, NCTMB
April in New England: The City of Boston is preparing for opening day at Fenway Park, tulips and daffodils are beginning to bloom, and one of the most prestigious events in the running world - the Boston Marathon - will take place.As the marathon approaches, I think back on this time last year, when I had the privilege of volunteering my services as a massage therapist for the benefit of these elite runners.
It was my second year dedicated to caring for this small team of elite athletes. It's heartwarming to walk into the nerve center of the organization and be greeted by so many familiar faces - an occurrence that makes a year seem not so long - and it is even more gratifying to be recognized by the athletes. There are many New England massage therapists who have gone to the Boston Marathon at one time or another to volunteer pre- or post-event massage services, during which time therapists hear some of the individual stories of the runners.
In the center, we are fortunate to have the opportunity for greater interaction with the athletes, as opposed to providing a brief massage under the tents. Here, we see the athletes coming in up to a week early to acclimate to time changes and weather conditions, and to recover from jet lag. On their schedules are media events, planned appearances and course tours. The massage room is available to all elite athletes. In a corner of the building is a quiet, secluded room with privacy partitions, dim lighting, and music. This is their massage room, where they can truly unwind from a harrowing flight and scheduled commitments. As with any performance, nerves can be frayed. We work out the kinks and knots, enhance their stretching routines, loosen their tight muscles, and sometimes, simply help them relax.
As the week prior to the marathon draws to an end, Friday is typically the last day any athlete will want deep tissue work. On Saturday, some athletes will come in looking for moderate relaxation, and - on rare occasions - some will need deeper work for a stubborn muscle. Sunday may bring in a few athletes in need of quiet escape and more relaxing touch. Then, on Monday (race day), we see "our" elite athletes board the buses that will take them to the start of the race, 26 miles away in Hopkinton. As they anticipate the feat before them, we break down our quiet room and move our location to set up for their return to the finish line back here in Boston.
Our race day location is in the ballroom of a local hotel and consists of an athlete recovery and triage area. Here, we offer post-event massage. Although only one man and woman can win the marathon, some athletes are pleased they have achieved their personal goals; some believe their performance was a good workout; and others write it off as a bad day. Either way, our job is done for one more year. We head back to our private practices while the athletes begin to think of the next race to focus on.
Having been a part of the team for just two years, I cannot begin to comprehend the far-reaching impact each therapist's touch has had on the many athletes that have passed through this treatment room. In listening to the stories of my colleagues, whose experience with the Boston Marathon elite runners range from five to 15 years, the impact is significant!
This year, we had the privilege of meeting and working with Benjamin Kimutai from the Kenyan team. In addition to being a premier distance runner, Benjamin is also a massage therapist. He came prepared with his stretching rope, ready to be an active participant in his own treatment. This was only his second marathon, but he finished just behind the winner.
In a post-marathon media interview, he stated that regular massage therapy is an important part of his preparation and training. One never knows how far-reaching touch can be. Did the massage team for elite runners at the Boston Marathon have something to do with the addition of sports massage at the Kenyan training facility? I'd like to think so. Just like I believe that our touch had a lot to do with the athletes being able to "get down" on the dance floor six hours after completing the grueling event.
During the week I spent in the elites' massage therapy room, athletes of all nations came in for some kind of treatment. Clearly, there are no language barriers in massage therapy. People of all nations have been on our tables - literally, "in our hands" - and have plainly made their needs understood. This helped me realize that the touch of massage therapy can undeniably transcend language barriers and reach across to other nations.
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