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Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
March, 2004, Vol. 04, Issue 03
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
So, the Spa House is getting closer to its grand opening.Products, menu, pricing, staff and décor is falling into place, and you have freshly printed letterhead, business cards and brochures - your collateral materials - with the Spa House logo, ready to go. I predict that your logo - a child's drawing of a house with two figures holding hands out front - is going to have great success in the community. Remember, the root of logo is from the Greek word, logos, meaning "word" - not like a word in a sentence, but like "word of God." According to the American Heritage Dictionary, logos means, "the principle governing the cosmos, the source of this principle; the power of reason residing in the human soul; God's medium of communication with the human race." A logo has a profound, usually subliminal, impact. I'm glad to see you've used it to your advantage on all your collateral, and on a beautiful sign to hang out in front of the Spa House. Good job! What's next?
You've got a thousand things going on. Your spa consultant has done a good job of getting your products and equipment into place, and now she's getting busy with the opening-phase marketing plan. I can't wait to hear about it; in the meantime, you've got to focus yourself on the next important step: setting up a computer system for scheduling employees, booking appointments, selling products, and running promotional campaigns.
Let's face it, Lou: This is 2004. I know you consider yourself a non-geek (some would even call you a technophobe), but in order to be competitive, even at a "mom and pop" business like the Spa House, you've got to get computerized. This can be easier than you think. First of all, you don't have to know how computers work in order to get computers to work for you. Your partner, Barbara, is computer savvy. In addition, the company you choose for your spa software will provide a technician to bring the system up to speed. Some companies also offer a less expensive option of hooking up your computer through a phone line so they can set up your system remotely. That young receptionist you hired also has computer skills, as does almost everybody under the age of 25. So, don't worry! You don't want people calling you a Luddite behind your back. Get with it, Lou. Computers are hip. They're happening. They will help you. The only quation: Which one to choose?
Once you've gotten over your fear of technology, another problem arises: which technology to choose? As far as spas go, a lot depends on your size. Larger spas need computers and software with higher capacities and more capabilities. The Spa House will not - at least not at the beginning. So, which components are right for you?
First, start with the box - the actual physical computer that will sit at your reception counter. This does not need to be fancy. It does not need to have a brand name you recognize, though sometimes the support of a larger company is worth paying for. The most important aspect of this element, in my opinion, is how it looks. Your computer practically screams out your level of sophistication to guests as they walk through the door. Even though you consider the Spa House a "natural" business, believe me, it will look better with sleek technology. Old technology looks...well, old-not-natural. The main computer case will likely be hidden from view.
What matters most when purchasing a computer (and where you want to invest more money) is the monitor. The monitor, in case you don't know, is the TV-like screen you look at. These days, there is no reason not to purchase a flat-panel display monitor. They are not much more expensive than the old clunky CRT monitors. Get one in black or sleek silver. You might be enticed by the colorful displays offered by Apple, but beware that many spa software systems do not work on Apple (Mac) computers.
A practical note regarding your computer system: Your staff will need to stay informed about their bookings; if the only place to do that is on the main computer at your reception desk, guess what? Traffic jam. At the busiest time, when your receptionist is dealing with the flow of customers, your therapists will be craning their necks to see the screen. This is not good. To avoid this, many spas have tried printing out schedules at the beginning of the day, but you probably remember from your days working at the spa resort that schedules change throughout the day. Another option (which works well in my opinion) is to place a separate monitor in a back room. This can be a larger CRT and there is no need for a keyboard; it is just an "observation station" to quench your staff's curiosity. The hardware is only the tip of the iceberg, though. What really runs the show is the invisible software behind the scenes.
Though you can't see software, it will be responsible for making your spa run smoothly, which will keep your staff and guests happy; therefore, it is vital to choose the right brand. Where are you going to find it? You could browse through ads in spa magazines, visit a trade show and listen to "caffeinated" salespeople, or, alternatively, ask other spas what has worked for them. This is the best choice. Call a few places for some opinions from the trenches, then see how these fit with your needs. Qualities you want in the software you choose include:
Simplicity. You want the fewest keystrokes to enter and retrieve information so you don't have to spend all day clicking and tapping when you could be attending to guests.
Least complicated interface. You never know when you're going to get a less computer-literate person to cover your front desk; the easier the program is to use, the better.
Best service. Always ask about customer support, as there are bound to be occasional problems, no matter how good the software is. Most appropriate. Some software packages are made to handle huge resorts, which would be overkill for your small spa.
Price. This is always important, of course, but great support and features can outweigh a little extra cost sometimes.
The Road Ahead
You're coming down to the wire now, Lou. Your infrastructure is falling into place. Now, you've got to focus on your most valuable asset - your people. It's time for some last-minute training.
In answer to the question in your last letter, I'll say, "Yes, I would be glad to come help you with that training." In fact, it's going to be exciting to see the Spa House for myself after hearing so much about it.
Until next time,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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