resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
March, 2004, Vol. 04, Issue 03
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
So, the Spa House is getting closer to its grand opening.Products, menu, pricing, staff and décor is falling into place, and you have freshly printed letterhead, business cards and brochures - your collateral materials - with the Spa House logo, ready to go. I predict that your logo - a child's drawing of a house with two figures holding hands out front - is going to have great success in the community. Remember, the root of logo is from the Greek word, logos, meaning "word" - not like a word in a sentence, but like "word of God." According to the American Heritage Dictionary, logos means, "the principle governing the cosmos, the source of this principle; the power of reason residing in the human soul; God's medium of communication with the human race." A logo has a profound, usually subliminal, impact. I'm glad to see you've used it to your advantage on all your collateral, and on a beautiful sign to hang out in front of the Spa House. Good job! What's next?
You've got a thousand things going on. Your spa consultant has done a good job of getting your products and equipment into place, and now she's getting busy with the opening-phase marketing plan. I can't wait to hear about it; in the meantime, you've got to focus yourself on the next important step: setting up a computer system for scheduling employees, booking appointments, selling products, and running promotional campaigns.
Let's face it, Lou: This is 2004. I know you consider yourself a non-geek (some would even call you a technophobe), but in order to be competitive, even at a "mom and pop" business like the Spa House, you've got to get computerized. This can be easier than you think. First of all, you don't have to know how computers work in order to get computers to work for you. Your partner, Barbara, is computer savvy. In addition, the company you choose for your spa software will provide a technician to bring the system up to speed. Some companies also offer a less expensive option of hooking up your computer through a phone line so they can set up your system remotely. That young receptionist you hired also has computer skills, as does almost everybody under the age of 25. So, don't worry! You don't want people calling you a Luddite behind your back. Get with it, Lou. Computers are hip. They're happening. They will help you. The only quation: Which one to choose?
Once you've gotten over your fear of technology, another problem arises: which technology to choose? As far as spas go, a lot depends on your size. Larger spas need computers and software with higher capacities and more capabilities. The Spa House will not - at least not at the beginning. So, which components are right for you?
First, start with the box - the actual physical computer that will sit at your reception counter. This does not need to be fancy. It does not need to have a brand name you recognize, though sometimes the support of a larger company is worth paying for. The most important aspect of this element, in my opinion, is how it looks. Your computer practically screams out your level of sophistication to guests as they walk through the door. Even though you consider the Spa House a "natural" business, believe me, it will look better with sleek technology. Old technology looks...well, old-not-natural. The main computer case will likely be hidden from view.
What matters most when purchasing a computer (and where you want to invest more money) is the monitor. The monitor, in case you don't know, is the TV-like screen you look at. These days, there is no reason not to purchase a flat-panel display monitor. They are not much more expensive than the old clunky CRT monitors. Get one in black or sleek silver. You might be enticed by the colorful displays offered by Apple, but beware that many spa software systems do not work on Apple (Mac) computers.
A practical note regarding your computer system: Your staff will need to stay informed about their bookings; if the only place to do that is on the main computer at your reception desk, guess what? Traffic jam. At the busiest time, when your receptionist is dealing with the flow of customers, your therapists will be craning their necks to see the screen. This is not good. To avoid this, many spas have tried printing out schedules at the beginning of the day, but you probably remember from your days working at the spa resort that schedules change throughout the day. Another option (which works well in my opinion) is to place a separate monitor in a back room. This can be a larger CRT and there is no need for a keyboard; it is just an "observation station" to quench your staff's curiosity. The hardware is only the tip of the iceberg, though. What really runs the show is the invisible software behind the scenes.
Though you can't see software, it will be responsible for making your spa run smoothly, which will keep your staff and guests happy; therefore, it is vital to choose the right brand. Where are you going to find it? You could browse through ads in spa magazines, visit a trade show and listen to "caffeinated" salespeople, or, alternatively, ask other spas what has worked for them. This is the best choice. Call a few places for some opinions from the trenches, then see how these fit with your needs. Qualities you want in the software you choose include:
Simplicity. You want the fewest keystrokes to enter and retrieve information so you don't have to spend all day clicking and tapping when you could be attending to guests.
Least complicated interface. You never know when you're going to get a less computer-literate person to cover your front desk; the easier the program is to use, the better.
Best service. Always ask about customer support, as there are bound to be occasional problems, no matter how good the software is. Most appropriate. Some software packages are made to handle huge resorts, which would be overkill for your small spa.
Price. This is always important, of course, but great support and features can outweigh a little extra cost sometimes.
The Road Ahead
You're coming down to the wire now, Lou. Your infrastructure is falling into place. Now, you've got to focus on your most valuable asset - your people. It's time for some last-minute training.
In answer to the question in your last letter, I'll say, "Yes, I would be glad to come help you with that training." In fact, it's going to be exciting to see the Spa House for myself after hearing so much about it.
Until next time,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.