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Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
March, 2004, Vol. 04, Issue 03
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
So, the Spa House is getting closer to its grand opening.Products, menu, pricing, staff and décor is falling into place, and you have freshly printed letterhead, business cards and brochures - your collateral materials - with the Spa House logo, ready to go. I predict that your logo - a child's drawing of a house with two figures holding hands out front - is going to have great success in the community. Remember, the root of logo is from the Greek word, logos, meaning "word" - not like a word in a sentence, but like "word of God." According to the American Heritage Dictionary, logos means, "the principle governing the cosmos, the source of this principle; the power of reason residing in the human soul; God's medium of communication with the human race." A logo has a profound, usually subliminal, impact. I'm glad to see you've used it to your advantage on all your collateral, and on a beautiful sign to hang out in front of the Spa House. Good job! What's next?
You've got a thousand things going on. Your spa consultant has done a good job of getting your products and equipment into place, and now she's getting busy with the opening-phase marketing plan. I can't wait to hear about it; in the meantime, you've got to focus yourself on the next important step: setting up a computer system for scheduling employees, booking appointments, selling products, and running promotional campaigns.
Let's face it, Lou: This is 2004. I know you consider yourself a non-geek (some would even call you a technophobe), but in order to be competitive, even at a "mom and pop" business like the Spa House, you've got to get computerized. This can be easier than you think. First of all, you don't have to know how computers work in order to get computers to work for you. Your partner, Barbara, is computer savvy. In addition, the company you choose for your spa software will provide a technician to bring the system up to speed. Some companies also offer a less expensive option of hooking up your computer through a phone line so they can set up your system remotely. That young receptionist you hired also has computer skills, as does almost everybody under the age of 25. So, don't worry! You don't want people calling you a Luddite behind your back. Get with it, Lou. Computers are hip. They're happening. They will help you. The only quation: Which one to choose?
Once you've gotten over your fear of technology, another problem arises: which technology to choose? As far as spas go, a lot depends on your size. Larger spas need computers and software with higher capacities and more capabilities. The Spa House will not - at least not at the beginning. So, which components are right for you?
First, start with the box - the actual physical computer that will sit at your reception counter. This does not need to be fancy. It does not need to have a brand name you recognize, though sometimes the support of a larger company is worth paying for. The most important aspect of this element, in my opinion, is how it looks. Your computer practically screams out your level of sophistication to guests as they walk through the door. Even though you consider the Spa House a "natural" business, believe me, it will look better with sleek technology. Old technology looks...well, old-not-natural. The main computer case will likely be hidden from view.
What matters most when purchasing a computer (and where you want to invest more money) is the monitor. The monitor, in case you don't know, is the TV-like screen you look at. These days, there is no reason not to purchase a flat-panel display monitor. They are not much more expensive than the old clunky CRT monitors. Get one in black or sleek silver. You might be enticed by the colorful displays offered by Apple, but beware that many spa software systems do not work on Apple (Mac) computers.
A practical note regarding your computer system: Your staff will need to stay informed about their bookings; if the only place to do that is on the main computer at your reception desk, guess what? Traffic jam. At the busiest time, when your receptionist is dealing with the flow of customers, your therapists will be craning their necks to see the screen. This is not good. To avoid this, many spas have tried printing out schedules at the beginning of the day, but you probably remember from your days working at the spa resort that schedules change throughout the day. Another option (which works well in my opinion) is to place a separate monitor in a back room. This can be a larger CRT and there is no need for a keyboard; it is just an "observation station" to quench your staff's curiosity. The hardware is only the tip of the iceberg, though. What really runs the show is the invisible software behind the scenes.
Though you can't see software, it will be responsible for making your spa run smoothly, which will keep your staff and guests happy; therefore, it is vital to choose the right brand. Where are you going to find it? You could browse through ads in spa magazines, visit a trade show and listen to "caffeinated" salespeople, or, alternatively, ask other spas what has worked for them. This is the best choice. Call a few places for some opinions from the trenches, then see how these fit with your needs. Qualities you want in the software you choose include:
Simplicity. You want the fewest keystrokes to enter and retrieve information so you don't have to spend all day clicking and tapping when you could be attending to guests.
Least complicated interface. You never know when you're going to get a less computer-literate person to cover your front desk; the easier the program is to use, the better.
Best service. Always ask about customer support, as there are bound to be occasional problems, no matter how good the software is. Most appropriate. Some software packages are made to handle huge resorts, which would be overkill for your small spa.
Price. This is always important, of course, but great support and features can outweigh a little extra cost sometimes.
The Road Ahead
You're coming down to the wire now, Lou. Your infrastructure is falling into place. Now, you've got to focus on your most valuable asset - your people. It's time for some last-minute training.
In answer to the question in your last letter, I'll say, "Yes, I would be glad to come help you with that training." In fact, it's going to be exciting to see the Spa House for myself after hearing so much about it.
Until next time,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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