resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
March, 2004, Vol. 04, Issue 03
We Get Letters & E-Mail
By Editorial Staff
Readers can respond to letters at .
Editor's Note: Some letters have been edited for space and clarity.
In Defense of CranioSacral Therapy
Regarding "CranioSacral Therapy Outlawed in Mississippi" (Nov.2003, www.massagetoday.com/archives/2003/11/01.html), I took care of a doctor five years ago for simple plantar fascitis. He was attending a seminar that addressed the fact that they (the doctors) are losing a great deal of business to alternative providers. By the way, one treatment took his foot pain away, and lengthened the fascia in his calves, which was causing the pain.
So, this all is about money. Doctors stand to make huge amounts by having massage therapists work only for them or severely limiting their capabilities. In my practice, I am so busy that I have frequently referred clients to doctors; it is not the other way around. I know a prominent doctor that tells patients when they need a good massage. He is good; he is busy. This doctor is not intimidated by a massage therapist's capabilities. I am sure that the real noise is coming from those who are seriously lacking in their capabilities, have a lot of time on their hands, and think the grass is greener on our side and they want a chunk.
CranioSacral Therapy allows bones to return to their homeostasis. We work with the connective tissues that surround them, and not like a division of chiropractic that "jolts" bones into place without doing anything about the surrounding tissues. Each time a client mentions a chiropractor, I ask if the chiropractor referred them to a massage therapist. Most of the cases are not. We really need to collaborate as medical professionals for the benefit of our patients. Turf wars need to cease, and selfish practitioners need to be ousted or re-educated.
I begin by saying I can in no way comment on the "Cell Talk" dispute (www.massagetoday.com/archives/2004/01/11.html), but I would like to share my daughter's experience. She was born in July 1990, through a hasty and rushed delivery wherein the doctor demanded forceps after only a few moments of my pushing, and his obvious hurry to be somewhere else. The outcome was Erb's Palsy, a very serious birth injury.
After being told by members of this particular doctor's practice and our pediatrician that Erb's is "very minor and only requires pinning up her sleeve," I knew I was being seriously and intentionally misled by the various medical doctors. My daughter received immediate and intense four-day-a-week physical therapy for many years, as well as fantastic CranioSacral Therapy at the Upledger Institute. In short, her pediatric neurologist says it is only because of this care that she has been able to go from the worst 10 percent of those he has seen with Erb's to the best 10 percent.
To Dr. Turchaninov: I agree you must not knock what you haven't experienced. May you never mislead innocent patients, as I have experienced. While you have your favorite Japanese saying, I like my husband's in this case - "Every dog has his day." (The doctor who delivered my daughter succeeded in committing suicide a few years ago after repeated attempts.)
To Dr. Upledger and your colleagues who, day in and day out, tolerate the attacks of arrogant and rude medical doctors with tunnel vision: Thank you for being the bigger people. Please don't ever lose sight of the bigger picture. My beautiful 12-year-old with two strong arms would be walking around with a dwarfed, atrophied arm if the four "prestigious" medical doctors involved with her care had it their way.
"How exciting to see an article that addresses components of a quality massage education"
I have often thought about responding to articles I've seen in your publication, but now I am finally "picking up the pen." Thank you for the comprehensive article in your January issue by Gail Frei regarding quality education programs in the massage field! (www.massagetoday.com/archives/2004/01/04.html). Having recently been an instructor at a local technical school that was just starting a massage therapy program, I can attest that there are schools getting into this area whose programs appear to be great on paper, but the reality in the classroom is far different.
I was shown a very detailed outline as to what this start-up program was to include when I interviewed for this position - it looked great! The director had taken course outlines from other schools, including in a neighboring state with strict statewide guidelines, and copied them in creating their program. Hey, if it's good, it's good, right? Why not copy it?
The problem is, they never took the next step and created the program! When I asked to see a copy of the training manual at the interview, I was told that that information is only shared after you're hired. After I was hired, I found out there was no training manual, and that I was expected to create one as I went along. When I expressed that the outline material didn't make for the best order in teaching, I was told the outline had been turned in to the state, and no changes could be made, but that I could do whatever worked for me in class. After all, who would know?
So, I am grateful for the abovementioned article. The specific questions suggested would help potential students (as well as potential instructors) realize what they're really getting into before signing on. I only wish that Massage Today would service these up-and-coming students with your magazine, as well as those already working in the field, so that they may benefit now from great information like this!
Sonya Bykofsky, LMT
Editor's note: Massage Today is provided to massage schools throughout the country for the benefit of students; additionally, subscriptions are free to schools and licensed and/or practicing massage therapists. Therapists wishing to subscribe may contact our reader services department at or 800-324-7758.)
How exciting to finally see an article that specifically addresses components of a quality massage education. We have heard much complaining about the state of massage education and now we have Gail Frei offering sound, sensible answers to the question of what comprises quality. Expecting a student to participate fully in the educational process, while offering the student all of the support needed to succeed makes such good sense. Perhaps our new mantra for massage training should become "more sense," not "more hours." I will definitely keep this article and share it with those who ask me how to choose a massage training program.
Kathy Kyar, LMT
The following letters were not published in this month's print version of Massage Today.
More Praise for Gail Frei
Thank you for the article by Gail Frei,"Quality Education Programs Benefit More Than Students" in the January issue www.massagetoday.com/archives/2004/01/04.html Ms. Frei obviously has a world of experience, and she expresses the need for high standards quite succinctly.
As an anatomy and physiology instructor, I try to provide my students witht he information they will need to afford their clients the best treatment, and to avoid doing harm. It is indeed difficult when students arrive late, do not arrive at all, or when they have a cavalier attitude toward instruction.
Ms. Frei clearly explains the accountability of both student and massage school in the education process. I sincerely hope that many readers of Massage Today take her message to heart.
Jo-Ann Crawley, RN, BSN, LMT
One More Comment Concerning the Massage Poll
Regarding the letter to the editor about the October 2003 online massage poll on the usefulness of the NCBTMB test as an indicator of one's abilities as a massage therapist (www.massagetoday.com/archives/2004/01/13.html): A written, multiple-choice exam only tests the ability to retain information and to regurgitate it in the test format. A written test with no practical exam component cannot possibly assess the ability of an aspirant to deliver competent treatment.
The NCBTMB's rebuttal of [Massage Today's] admittedly nonscientific poll only drew from practitioners who shelled out the not inconsiderable to take the test and therefore have an interest in it's acceptance as a measure of competence.
Until there is reciprocity among regulating bodies who accept is as a requirement to practice, it is nothing more than another certificate on the wall. Perhaps less indicative of competence than a certificate from a continuing-education seminar or class.
Monte L. Isaacs, LMT
Editor's note: To view the original poll referenced by this letter, visit www.massagetoday.com/massagepoll/03archive/10_03.php.
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