resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
March, 2004, Vol. 04, Issue 03
A Trade or Profession?
By Ralph Stephens, BS, LMT, NCTMB
There it was: a CBS MarketWatch story raving about how the stock of trade schools (career colleges) rose dramatically in 2003. The article listed the "10 hottest fields," and guess what? Massage therapy is the top training program being added to trade schools.Hey colleagues, we're number one - in trade schools - which brings us to the question: "Is the practice of massage therapy a trade or a profession?"
While many of us have always considered it a profession, massage is being increasingly taught as a trade. Let's look at what the dictionary* has to say about this:
The practice of massage involves skill and it can be an occupation, so it clearly meets the definition of a trade. A profession requires extensive education or specialized training. Massage education involves specialized training, but is it extensive? Certainly not at the entry level, and therein lies the problem.
Extensive education is available for those who desire it. There are schools out there that offer more than the minimum requirements to get licensed or pass the National Certification Exam; however, they are few and far between. In most areas, extensive training is only available through advanced continuing-education programs.
Currently, a group of school owners in Florida feels there is no need to increase the educational requirements, so long as the massage therapists cause no harm to the public. It is sad that this group believes our standards of professional training involve teaching students just enough to not harm the public. While that's better than what can be said about many allopathic practitioners (who inflict a lot of harm and bury their mistakes), it sells massage-therapy education short. Why can't we set standards high enough to teach students to do more than not harm the public?
I agree with the argument that more hours for the sake of more hours is not an improvement; 1,000 hours of lousy education is worse than 500 hours of lousy education. Merely raising the entry-level hour requirement will not improve the quality of massage education or the competency of graduates. The root of the problem lies with the low quality of the hours offered. How can we improve massage education and shut down poor-quality schools? (Not necessarily small schools - there are many excellent small schools.)
Massage therapy and bodywork is spiraling down from the fastest emerging new health care profession to a trade because of a lack of enforceable educational standards. What stands in the way? MONEY. Massage schools are a huge part of the massage industry and sit on a raging river of money. School owners and associations need the continuous flow of new students and members. They both see financial disincentives if the entry-level bar is raised, so they resist such attempts. Short, inadequate programs ensure a high dropout rate from the expanding profession, which maintains the demand for new students and graduates.
The low-entry bar, unenforceable educational standards, high dropout rates, and the way massage is currently taught as a trade from "school-in-a-box-curriculums" will slowly drag our profession down from first-door health care providers to tradespeople in relaxation spas and physical therapy departments, working for slightly above minimum wage. While some schools lead by example with excellent programs and superb instructors, others prey on students - often on many levels. What can be done at this point? It is difficult to get in the way of a river of money. It will usually sweep you away or drown you. It is this cash flow that chains us to the status quo of lousy schools. Many of us have searched in vain for effective solutions, and the only organization that has tried to place high standards on massage schools didn't cover its bases and may be sued out of existence.
In the February issue, Cliff Korn talked about "Appreciative Inquiry" - a system of finding the positive and then working to create more of it (www.massagetoday.com/archives/2004/02/11.html). Now, I really like that! I have written previously in this column that you get what you concentrate on. It should be obvious that if you concentrate on eliminating sickness, poverty, cancer, drugs, or anything else, the results are always more of what you don't want. The mind is the creator, and you manifest what you concentrate on. Look around. How successful have the "wars" on poverty, cancer and drugs been? There is more poverty, cancer and drugs than ever. How well has the allopathic medical system - with its entire focus on sickness - done at reducing sickness? It has failed miserably. There is more sickness than ever. (Sorry, but sanitation and hygiene have reduced sickness - not allopathic procedures!)
Those of us who care about education have to change our focus. If we keep focusing on the lousy, "just-do-no-harm" mindset, all we will get is more of the lousy. We need to stop concentrating on lousy schools and the problems they cause. We have to find and focus on the positive and the excellent in massage education. We have to hold up the great schools as models, and steer potential therapists toward them. We have to find the greatness, and work to make it the norm. We cannot fight the current cash-flow-based education system in the trade of massage, but we can begin to create a new channel for cash to flow toward professional excellence. This will build the profession toward being the premier wellness modality in health care.
It is a bold, daring concept to work toward excellence in a culture that holds the likes of Homer and Bart Simpson as its role models, and works to suppress excellence and achievement in the name of "fairness." Remember, life is not fair. Fair is for underachievers; Fair is somewhere between average and poor, and that is not good enough for the health care of our fellow man.
To my colleagues who care about what's left of the massage therapy profession, let's begin thinking about what is excellent in massage education. Let's focus on making high standards the rule, not the exception. We will not fail to bring about what we concentrate on. It's time to start working to implement this concept of Appreciative Inquiry. As one of my teachers told me, "Keep your eye on the donut, not the hole."
*MicroSoft Word 2001 Dictionary
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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