resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
March, 2004, Vol. 04, Issue 03
The Evils of Money
By Cliff Korn, BS, LMT, NCTMB
Why do some massage therapists shun money? I've been fortunate to be on the table of some of the best therapists - ones who could work magic! In almost any other profession, these would be some of the wealthiest people in their communities, but they are simply "regular folk" who don't raise the eyebrows of the bank tellers when they make their deposits.Why do so many massage therapists think that they can't raise rates, or that asking to be compensated for a missed appointment is so awful? Why don't they think it's okay to ask for more money if they've worked past the agreed-upon length of time?
Many young people are entering the profession now, some because of the "big money opportunity." They see a short amount of study time and jumping through a few hoops as the fast track to making $60, $75 or $100 per hour! Right! We all know the fallacy in that dream; a 40-hour week at our billable hourly rate just isn't possible. Most massage therapists I know dread doing six hours of actual massage per day, let alone eight. It's too much hard work for their bodies to sustain. Setting aside the reality of the numbers, what happens to people while in massage school that turns them from "show me the money" therapists into "this is a calling; wouldn't it be wonderful if money didn't get in the way" therapists or "I'm not worthy of accepting money for this practice" therapists? Many of us are afraid to demand compensation commensurate with the derived benefits of our patients and clients.
I was recently part of a panel discussion on practice building and the attainment of "success" by massage therapists. I was pleased to be on a panel of peers whom I admire for their abilities and accomplishments. While the discussion went in many different directions, one item kept repeating itself over and over: Massage therapists frequently fail to meet their practice and financial goals because they don't treat it as a business. They don't learn the skills to develop and execute a business plan. It's as though our ability to please has made us scared of money! A good friend of mine (who was also involved in the panel discussion) said he found this problem so prevalent that he has students in his workshops pass a $50 or $100 bill back and forth, and practice saying, "Thank you for the money!" The public is starting to catch on to how important we are to them! Isn't it time we caught up to what they already know? We are worthy! I love it now when I meet new people and tell them I am a massage therapist. I no longer get the wide-eyed stare or snicker. Now the typical response is, "Wow, that's neat!"
It's acceptable for therapists just out of school and not confident in their skills to charge less than the market price; however, those of us with track records of meeting client expectations should proudly hold our heads high as we share space with other businesses. People who get their hair done don't expect to get highlights for free; people dining out expect an occasional increase in menu price and to pay for the wine!
Why, then, should a client who arrives in discomfort leave with a free tube of BioFreeze, instead of buying it? Why should a client, who books for a relaxation massage and then mentions headaches and hip pain (which calls for us to draw upon more advanced skills and methods), expect to pay the same price? Likewise, a client who mentions shoulder or neck pain at the end of the massage and causes us to go over on time should pay an additional fee. Why do we think our businesses are any less worthy of profit than the ones we frequent on a daily basis? Money is nothing more than a medium exchange of energy. We don't "get" it; we "earn" it!
It's time we conducted a realistic self-analysis. We need to rethink our importance and our position, and what that means for the well being of society. I don't have the answers to all of the questions I've asked here, but I do know that massage therapists should be prospering more than they are. This year, after you have taken those continuing-education classes you have planned, invest in a business course "just for you!" I'm really looking forward to the day when that bank teller's eyebrows go way up!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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