resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
The Case for Immunization
As long as I have been a chiropractor, I have seen many in this profession oppose vaccinations. Indeed, it has often been taken as a "given" that to be a principled chiropractor requires a curmudgeon's willingness to hold aloft that banner of opposition.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
Correcting Pelvic Rotation Around the Long Axis: Adjustment Protocol
The pelvis can be considered a ring that can misalign on the sacrum rotating around the long axis. The following is a description of an adjustment that helps to correct sacroiliac rotation around the long axis.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Chiropractic Research in Review
Predicting Pain With Disability in Office Workers; Traction Approaches for Discogenic Cervical Radiculopathy; Intra-Articular Gas Bubbles Following Manipulation; Nonresponsive Chronic Ankle Sprains: Think Tendon Rupture.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 2)
As mentioned in part 1, using a flexion-distraction table is a great way to unlock this particular fixation. You have found the stuck segment. You have determined whether it is unilateral, midline or bilateral.
Dr. George Goodman and His Legacy to Logan University
Those who knew him called him a revered leader, a visionary and one of chiropractic's biggest advocates. George A. Goodman, DC, Logan University's sixth and longest-serving president, passed away on Sept. 9. He was 70 years old.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Essential Orthopedic Testing: Tests That Involve Standing on One Leg
Since these tests have a common mechanism of performance (standing on one leg), there are differential diagnostic concerns during testing. The tests cannot be completely isolated from each other for performance.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
Communication 101: Please Explain Yourself!
Twice this past week, I overheard conversations about chiropractic. As you can imagine, it is a topic my ears naturally pick up. In both cases, a patient was talking to a friend about their experience with a chiropractor.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Sports Science: What's in That Drink?
Athletes frequently ask me what the best liquid is to drink during exercise – water or a sports drink? Water provides the necessary hydration, but unfortunately, it lacks the key nutrients to aid in performance and recovery.
CMT & Stroke Risk: Myth vs. Fact
By now, most of you have probably heard that the American Heart Association recently published a statement regarding the association between cervical dissection (CD) and cervical manipulative therapy (CMT).
Commingling Money: 12 Questions for the ACA About the CHAMP / NCLAF Merger
The American Chiropractic Association recently announced it was merging the National Chiropractic Legal Action Fund and the Chiropractic Health Advocacy and Mobilization Project into a single entity that will support both legal and legislative actions.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
Uncle Sam Needs You (Part 2)
Where chiropractic care has been used in the military health services, it has been deemed very successful.
March, 2004, Vol. 04, Issue 03
The Evils of Money
By Cliff Korn, BS, LMT, NCTMB
Why do some massage therapists shun money? I've been fortunate to be on the table of some of the best therapists - ones who could work magic! In almost any other profession, these would be some of the wealthiest people in their communities, but they are simply "regular folk" who don't raise the eyebrows of the bank tellers when they make their deposits.Why do so many massage therapists think that they can't raise rates, or that asking to be compensated for a missed appointment is so awful? Why don't they think it's okay to ask for more money if they've worked past the agreed-upon length of time?
Many young people are entering the profession now, some because of the "big money opportunity." They see a short amount of study time and jumping through a few hoops as the fast track to making $60, $75 or $100 per hour! Right! We all know the fallacy in that dream; a 40-hour week at our billable hourly rate just isn't possible. Most massage therapists I know dread doing six hours of actual massage per day, let alone eight. It's too much hard work for their bodies to sustain. Setting aside the reality of the numbers, what happens to people while in massage school that turns them from "show me the money" therapists into "this is a calling; wouldn't it be wonderful if money didn't get in the way" therapists or "I'm not worthy of accepting money for this practice" therapists? Many of us are afraid to demand compensation commensurate with the derived benefits of our patients and clients.
I was recently part of a panel discussion on practice building and the attainment of "success" by massage therapists. I was pleased to be on a panel of peers whom I admire for their abilities and accomplishments. While the discussion went in many different directions, one item kept repeating itself over and over: Massage therapists frequently fail to meet their practice and financial goals because they don't treat it as a business. They don't learn the skills to develop and execute a business plan. It's as though our ability to please has made us scared of money! A good friend of mine (who was also involved in the panel discussion) said he found this problem so prevalent that he has students in his workshops pass a $50 or $100 bill back and forth, and practice saying, "Thank you for the money!" The public is starting to catch on to how important we are to them! Isn't it time we caught up to what they already know? We are worthy! I love it now when I meet new people and tell them I am a massage therapist. I no longer get the wide-eyed stare or snicker. Now the typical response is, "Wow, that's neat!"
It's acceptable for therapists just out of school and not confident in their skills to charge less than the market price; however, those of us with track records of meeting client expectations should proudly hold our heads high as we share space with other businesses. People who get their hair done don't expect to get highlights for free; people dining out expect an occasional increase in menu price and to pay for the wine!
Why, then, should a client who arrives in discomfort leave with a free tube of BioFreeze, instead of buying it? Why should a client, who books for a relaxation massage and then mentions headaches and hip pain (which calls for us to draw upon more advanced skills and methods), expect to pay the same price? Likewise, a client who mentions shoulder or neck pain at the end of the massage and causes us to go over on time should pay an additional fee. Why do we think our businesses are any less worthy of profit than the ones we frequent on a daily basis? Money is nothing more than a medium exchange of energy. We don't "get" it; we "earn" it!
It's time we conducted a realistic self-analysis. We need to rethink our importance and our position, and what that means for the well being of society. I don't have the answers to all of the questions I've asked here, but I do know that massage therapists should be prospering more than they are. This year, after you have taken those continuing-education classes you have planned, invest in a business course "just for you!" I'm really looking forward to the day when that bank teller's eyebrows go way up!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.