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Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
March, 2004, Vol. 04, Issue 03
The Evils of Money
By Cliff Korn, BS, LMT, NCTMB
Why do some massage therapists shun money? I've been fortunate to be on the table of some of the best therapists - ones who could work magic! In almost any other profession, these would be some of the wealthiest people in their communities, but they are simply "regular folk" who don't raise the eyebrows of the bank tellers when they make their deposits.Why do so many massage therapists think that they can't raise rates, or that asking to be compensated for a missed appointment is so awful? Why don't they think it's okay to ask for more money if they've worked past the agreed-upon length of time?
Many young people are entering the profession now, some because of the "big money opportunity." They see a short amount of study time and jumping through a few hoops as the fast track to making $60, $75 or $100 per hour! Right! We all know the fallacy in that dream; a 40-hour week at our billable hourly rate just isn't possible. Most massage therapists I know dread doing six hours of actual massage per day, let alone eight. It's too much hard work for their bodies to sustain. Setting aside the reality of the numbers, what happens to people while in massage school that turns them from "show me the money" therapists into "this is a calling; wouldn't it be wonderful if money didn't get in the way" therapists or "I'm not worthy of accepting money for this practice" therapists? Many of us are afraid to demand compensation commensurate with the derived benefits of our patients and clients.
I was recently part of a panel discussion on practice building and the attainment of "success" by massage therapists. I was pleased to be on a panel of peers whom I admire for their abilities and accomplishments. While the discussion went in many different directions, one item kept repeating itself over and over: Massage therapists frequently fail to meet their practice and financial goals because they don't treat it as a business. They don't learn the skills to develop and execute a business plan. It's as though our ability to please has made us scared of money! A good friend of mine (who was also involved in the panel discussion) said he found this problem so prevalent that he has students in his workshops pass a $50 or $100 bill back and forth, and practice saying, "Thank you for the money!" The public is starting to catch on to how important we are to them! Isn't it time we caught up to what they already know? We are worthy! I love it now when I meet new people and tell them I am a massage therapist. I no longer get the wide-eyed stare or snicker. Now the typical response is, "Wow, that's neat!"
It's acceptable for therapists just out of school and not confident in their skills to charge less than the market price; however, those of us with track records of meeting client expectations should proudly hold our heads high as we share space with other businesses. People who get their hair done don't expect to get highlights for free; people dining out expect an occasional increase in menu price and to pay for the wine!
Why, then, should a client who arrives in discomfort leave with a free tube of BioFreeze, instead of buying it? Why should a client, who books for a relaxation massage and then mentions headaches and hip pain (which calls for us to draw upon more advanced skills and methods), expect to pay the same price? Likewise, a client who mentions shoulder or neck pain at the end of the massage and causes us to go over on time should pay an additional fee. Why do we think our businesses are any less worthy of profit than the ones we frequent on a daily basis? Money is nothing more than a medium exchange of energy. We don't "get" it; we "earn" it!
It's time we conducted a realistic self-analysis. We need to rethink our importance and our position, and what that means for the well being of society. I don't have the answers to all of the questions I've asked here, but I do know that massage therapists should be prospering more than they are. This year, after you have taken those continuing-education classes you have planned, invest in a business course "just for you!" I'm really looking forward to the day when that bank teller's eyebrows go way up!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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