resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Building the DC-MD Bridge
From MDs practicing integrative holistic medicine to the family internist, many DCs are enjoying unprecedented attention from their allopathic colleagues.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
Your Patients' Best Health Resource
There is nothing as powerful as information. The right information has won wars, saved lives and changed hearts; lack of information has led to hesitation, poor decisions and unintended consequences.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Don't Forget About the Performers
Donald Petersen Jr.'s recent article, "Your Chance to Go Back to High School" [May 1, 2014 DC], focused on the injuries incurred by high-school athletes and the subsequent opportunities for the chiropractic profession.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
How to Find Your Ideal Patient – and Help Your Ideal Patient Find You
Just imagine: You're at the front desk looking at the scheduler and a smile creeps across your face. Row after row, name after name, hour after hour; you're blessed with an entire day of ideal patients. Every day should be like this, you whisper. Exactly!
Take Care of Your Skin: Tips to Pass on to Your Patients
Many of our patients are not aware that the largest organ in the human body is actually the skin. Accounting for 16 percent of total body weight and covering up to 22 square feet of surface area, the skin is more than just a "covering," as originally thought.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Detoxification for Athletes: The Key to Winning Performance
One of the most dangerous culprits that affects an athlete's ability to perform at an optimum level also happens to be one of the most elusive.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Decompression-Traction: A Core Treatment Method in Chiropractic's Future
We're all competing for new patients. We're competing for new patients with physical therapists, massage therapists, medical specialists and hospital fitness centers. We're even competing with side-effect-ridden medications that quit working every four hours.
News in Brief
Oregon Gov. John Kitzhaber (a medical doctor, no less) proclaimed October 2014 "Oregon Chiropractic Health and Wellness Month" in an official proclamation signed Aug. 25, 2014.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
Watch Out for Red Herrings
In clinical practice, when one condition mimics another, it makes it difficult to obtain an accurate and timely diagnosis.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
From the Other Side of the Table
People come to us to gain freedom from pain, to feel better, to live better. As D.D. Palmer stated, "We Chiropractors work with the subtle substance of the soul." Therein also lies the rub.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
The Life & Legacy of James Sigafoose, DC (1933-2014)
Surrounded by his family and closest friends, Dr. James M. Sigafoose passed away quietly on Thursday, July 3, 2014. With his wife of 60 years, Patsy, along with his children, Tina, Daun, Kieth, Selina and Carey – all chiropractors – at his side.
Ringing in a Fiscal New Year With a Recommitment to Cost-Effectiveness
Back when the Foundation for Chiropractic Education and Research was in its heyday, I used to send out New Year's greetings and virtual noisemakers to some close friends on July 1 – the beginning of our new fiscal year – wishing for prosperity in the year ahead.
March, 2004, Vol. 04, Issue 03
The Evils of Money
By Cliff Korn, BS, LMT, NCTMB
Why do some massage therapists shun money? I've been fortunate to be on the table of some of the best therapists - ones who could work magic! In almost any other profession, these would be some of the wealthiest people in their communities, but they are simply "regular folk" who don't raise the eyebrows of the bank tellers when they make their deposits.Why do so many massage therapists think that they can't raise rates, or that asking to be compensated for a missed appointment is so awful? Why don't they think it's okay to ask for more money if they've worked past the agreed-upon length of time?
Many young people are entering the profession now, some because of the "big money opportunity." They see a short amount of study time and jumping through a few hoops as the fast track to making $60, $75 or $100 per hour! Right! We all know the fallacy in that dream; a 40-hour week at our billable hourly rate just isn't possible. Most massage therapists I know dread doing six hours of actual massage per day, let alone eight. It's too much hard work for their bodies to sustain. Setting aside the reality of the numbers, what happens to people while in massage school that turns them from "show me the money" therapists into "this is a calling; wouldn't it be wonderful if money didn't get in the way" therapists or "I'm not worthy of accepting money for this practice" therapists? Many of us are afraid to demand compensation commensurate with the derived benefits of our patients and clients.
I was recently part of a panel discussion on practice building and the attainment of "success" by massage therapists. I was pleased to be on a panel of peers whom I admire for their abilities and accomplishments. While the discussion went in many different directions, one item kept repeating itself over and over: Massage therapists frequently fail to meet their practice and financial goals because they don't treat it as a business. They don't learn the skills to develop and execute a business plan. It's as though our ability to please has made us scared of money! A good friend of mine (who was also involved in the panel discussion) said he found this problem so prevalent that he has students in his workshops pass a $50 or $100 bill back and forth, and practice saying, "Thank you for the money!" The public is starting to catch on to how important we are to them! Isn't it time we caught up to what they already know? We are worthy! I love it now when I meet new people and tell them I am a massage therapist. I no longer get the wide-eyed stare or snicker. Now the typical response is, "Wow, that's neat!"
It's acceptable for therapists just out of school and not confident in their skills to charge less than the market price; however, those of us with track records of meeting client expectations should proudly hold our heads high as we share space with other businesses. People who get their hair done don't expect to get highlights for free; people dining out expect an occasional increase in menu price and to pay for the wine!
Why, then, should a client who arrives in discomfort leave with a free tube of BioFreeze, instead of buying it? Why should a client, who books for a relaxation massage and then mentions headaches and hip pain (which calls for us to draw upon more advanced skills and methods), expect to pay the same price? Likewise, a client who mentions shoulder or neck pain at the end of the massage and causes us to go over on time should pay an additional fee. Why do we think our businesses are any less worthy of profit than the ones we frequent on a daily basis? Money is nothing more than a medium exchange of energy. We don't "get" it; we "earn" it!
It's time we conducted a realistic self-analysis. We need to rethink our importance and our position, and what that means for the well being of society. I don't have the answers to all of the questions I've asked here, but I do know that massage therapists should be prospering more than they are. This year, after you have taken those continuing-education classes you have planned, invest in a business course "just for you!" I'm really looking forward to the day when that bank teller's eyebrows go way up!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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