resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
Acupuncture Points: Broadening Our Scope and Diagnostic Work
As every practitioner knows, the correct diagnosis is everything. Most healing disciplines rely on the use of symptomatology for their treatment implementation. Beyond symptomatology, we have clinical tests to provide more objective findings.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
March, 2004, Vol. 04, Issue 03
The Evils of Money
By Cliff Korn, BS, LMT, NCTMB
Why do some massage therapists shun money? I've been fortunate to be on the table of some of the best therapists - ones who could work magic! In almost any other profession, these would be some of the wealthiest people in their communities, but they are simply "regular folk" who don't raise the eyebrows of the bank tellers when they make their deposits.Why do so many massage therapists think that they can't raise rates, or that asking to be compensated for a missed appointment is so awful? Why don't they think it's okay to ask for more money if they've worked past the agreed-upon length of time?
Many young people are entering the profession now, some because of the "big money opportunity." They see a short amount of study time and jumping through a few hoops as the fast track to making $60, $75 or $100 per hour! Right! We all know the fallacy in that dream; a 40-hour week at our billable hourly rate just isn't possible. Most massage therapists I know dread doing six hours of actual massage per day, let alone eight. It's too much hard work for their bodies to sustain. Setting aside the reality of the numbers, what happens to people while in massage school that turns them from "show me the money" therapists into "this is a calling; wouldn't it be wonderful if money didn't get in the way" therapists or "I'm not worthy of accepting money for this practice" therapists? Many of us are afraid to demand compensation commensurate with the derived benefits of our patients and clients.
I was recently part of a panel discussion on practice building and the attainment of "success" by massage therapists. I was pleased to be on a panel of peers whom I admire for their abilities and accomplishments. While the discussion went in many different directions, one item kept repeating itself over and over: Massage therapists frequently fail to meet their practice and financial goals because they don't treat it as a business. They don't learn the skills to develop and execute a business plan. It's as though our ability to please has made us scared of money! A good friend of mine (who was also involved in the panel discussion) said he found this problem so prevalent that he has students in his workshops pass a $50 or $100 bill back and forth, and practice saying, "Thank you for the money!" The public is starting to catch on to how important we are to them! Isn't it time we caught up to what they already know? We are worthy! I love it now when I meet new people and tell them I am a massage therapist. I no longer get the wide-eyed stare or snicker. Now the typical response is, "Wow, that's neat!"
It's acceptable for therapists just out of school and not confident in their skills to charge less than the market price; however, those of us with track records of meeting client expectations should proudly hold our heads high as we share space with other businesses. People who get their hair done don't expect to get highlights for free; people dining out expect an occasional increase in menu price and to pay for the wine!
Why, then, should a client who arrives in discomfort leave with a free tube of BioFreeze, instead of buying it? Why should a client, who books for a relaxation massage and then mentions headaches and hip pain (which calls for us to draw upon more advanced skills and methods), expect to pay the same price? Likewise, a client who mentions shoulder or neck pain at the end of the massage and causes us to go over on time should pay an additional fee. Why do we think our businesses are any less worthy of profit than the ones we frequent on a daily basis? Money is nothing more than a medium exchange of energy. We don't "get" it; we "earn" it!
It's time we conducted a realistic self-analysis. We need to rethink our importance and our position, and what that means for the well being of society. I don't have the answers to all of the questions I've asked here, but I do know that massage therapists should be prospering more than they are. This year, after you have taken those continuing-education classes you have planned, invest in a business course "just for you!" I'm really looking forward to the day when that bank teller's eyebrows go way up!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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