Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
March, 2004, Vol. 04, Issue 03
Your Plan, Part One
By Perry Isenberg
Generally, whenever we want to start something new, the hardest part is the beginning: where and how to start. This "unknown start" is the same, no matter the project. In school, whenever you had an assignment to write a paper, the most difficult part was probably choosing a topic.Once you decided, you still had to set up the theme, which naturally led to the body of paper, which then allowed you to smoothly move to the conclusion. This is exactly what I am doing now.
The starting point and setting up the next steps are vital, regardless of whether your goal is to start a business, or be a business manager or employee with a rewarding company. All of these goals require the same disciplined structure. The only difference is the extent and depth of work required. For example, if your goal is employment with a company, your first questions should be, "What do I need to secure rewarding employment? Where and how do I start the process?"
First, make sure you clearly understand and define your own question. In the example above, you need to define "rewarding," as well as decide the type of company you are interested in working for. The process of achieving a clear understanding of what you want and need is vital; otherwise, you will find yourself chasing your own tail - circling with no chance of moving forward. Take your time to make sure that you have clearly defined your goals; otherwise, the steps that follow will not be accurate, and the domino effect can be very destructive. Remember: Garbage in, garbage out. If you are not accurate in the first place, the subsequent series of questions and decisions will not help you achieve your goals.
Before you take the time to examine and define what is rewarding to you and the type of company you want to work for, make sure you know this is what you want; "rewarding" and "company" are the key components you must take your time to define. Obviously, what is rewarding to one person may not be rewarding to another; however, your challenge is to define what is rewarding for you and you only. Once you grasp the selfishness of the task, it will be easy for you to define what you are looking for, which will, in turn, help you meet your goals.
Additionally, "rewarding" does not need to be defined narrowly. I encourage you to want whatever you want! At the very least, consider the following:
Now, consider what type of company you want to work for. Be careful not to think that defining rewards will automatically direct you to the right company. Believing that finding a company is enough to provide your rewards is oversimplifying the process, and will limit your search and selection process.
Many companies have the diversity and depth to offer a variety of opportunities to meet the needs and goals of a diverse group of people. Don't be fooled that working for a large company will automatically mean you have to be ready to "move and shake." The company's size is a strength that attracts a wide group of people to satisfy a variety of goals. The more homework you do and questions you ask, the closer you'll be to achieving your goals.
For the next several articles, I will expand on this theme of reward and company. My next article will address the starting point of a management position, followed by the construction of a sure business plan designed to help raise the funds necessary for a start-up - I have personally designed two plans that helped secure financing and were very accurate. I will also share 12 lessons that will save you time, and help you avoid mistakes, develop better relationships and make more money.
In the meantime, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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