Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
March, 2004, Vol. 04, Issue 03
Your Plan, Part One
By Perry Isenberg
Generally, whenever we want to start something new, the hardest part is the beginning: where and how to start. This "unknown start" is the same, no matter the project. In school, whenever you had an assignment to write a paper, the most difficult part was probably choosing a topic.Once you decided, you still had to set up the theme, which naturally led to the body of paper, which then allowed you to smoothly move to the conclusion. This is exactly what I am doing now.
The starting point and setting up the next steps are vital, regardless of whether your goal is to start a business, or be a business manager or employee with a rewarding company. All of these goals require the same disciplined structure. The only difference is the extent and depth of work required. For example, if your goal is employment with a company, your first questions should be, "What do I need to secure rewarding employment? Where and how do I start the process?"
First, make sure you clearly understand and define your own question. In the example above, you need to define "rewarding," as well as decide the type of company you are interested in working for. The process of achieving a clear understanding of what you want and need is vital; otherwise, you will find yourself chasing your own tail - circling with no chance of moving forward. Take your time to make sure that you have clearly defined your goals; otherwise, the steps that follow will not be accurate, and the domino effect can be very destructive. Remember: Garbage in, garbage out. If you are not accurate in the first place, the subsequent series of questions and decisions will not help you achieve your goals.
Before you take the time to examine and define what is rewarding to you and the type of company you want to work for, make sure you know this is what you want; "rewarding" and "company" are the key components you must take your time to define. Obviously, what is rewarding to one person may not be rewarding to another; however, your challenge is to define what is rewarding for you and you only. Once you grasp the selfishness of the task, it will be easy for you to define what you are looking for, which will, in turn, help you meet your goals.
Additionally, "rewarding" does not need to be defined narrowly. I encourage you to want whatever you want! At the very least, consider the following:
Now, consider what type of company you want to work for. Be careful not to think that defining rewards will automatically direct you to the right company. Believing that finding a company is enough to provide your rewards is oversimplifying the process, and will limit your search and selection process.
Many companies have the diversity and depth to offer a variety of opportunities to meet the needs and goals of a diverse group of people. Don't be fooled that working for a large company will automatically mean you have to be ready to "move and shake." The company's size is a strength that attracts a wide group of people to satisfy a variety of goals. The more homework you do and questions you ask, the closer you'll be to achieving your goals.
For the next several articles, I will expand on this theme of reward and company. My next article will address the starting point of a management position, followed by the construction of a sure business plan designed to help raise the funds necessary for a start-up - I have personally designed two plans that helped secure financing and were very accurate. I will also share 12 lessons that will save you time, and help you avoid mistakes, develop better relationships and make more money.
In the meantime, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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