Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
March, 2004, Vol. 04, Issue 03
Your Plan, Part One
By Perry Isenberg
Generally, whenever we want to start something new, the hardest part is the beginning: where and how to start. This "unknown start" is the same, no matter the project. In school, whenever you had an assignment to write a paper, the most difficult part was probably choosing a topic.Once you decided, you still had to set up the theme, which naturally led to the body of paper, which then allowed you to smoothly move to the conclusion. This is exactly what I am doing now.
The starting point and setting up the next steps are vital, regardless of whether your goal is to start a business, or be a business manager or employee with a rewarding company. All of these goals require the same disciplined structure. The only difference is the extent and depth of work required. For example, if your goal is employment with a company, your first questions should be, "What do I need to secure rewarding employment? Where and how do I start the process?"
First, make sure you clearly understand and define your own question. In the example above, you need to define "rewarding," as well as decide the type of company you are interested in working for. The process of achieving a clear understanding of what you want and need is vital; otherwise, you will find yourself chasing your own tail - circling with no chance of moving forward. Take your time to make sure that you have clearly defined your goals; otherwise, the steps that follow will not be accurate, and the domino effect can be very destructive. Remember: Garbage in, garbage out. If you are not accurate in the first place, the subsequent series of questions and decisions will not help you achieve your goals.
Before you take the time to examine and define what is rewarding to you and the type of company you want to work for, make sure you know this is what you want; "rewarding" and "company" are the key components you must take your time to define. Obviously, what is rewarding to one person may not be rewarding to another; however, your challenge is to define what is rewarding for you and you only. Once you grasp the selfishness of the task, it will be easy for you to define what you are looking for, which will, in turn, help you meet your goals.
Additionally, "rewarding" does not need to be defined narrowly. I encourage you to want whatever you want! At the very least, consider the following:
Now, consider what type of company you want to work for. Be careful not to think that defining rewards will automatically direct you to the right company. Believing that finding a company is enough to provide your rewards is oversimplifying the process, and will limit your search and selection process.
Many companies have the diversity and depth to offer a variety of opportunities to meet the needs and goals of a diverse group of people. Don't be fooled that working for a large company will automatically mean you have to be ready to "move and shake." The company's size is a strength that attracts a wide group of people to satisfy a variety of goals. The more homework you do and questions you ask, the closer you'll be to achieving your goals.
For the next several articles, I will expand on this theme of reward and company. My next article will address the starting point of a management position, followed by the construction of a sure business plan designed to help raise the funds necessary for a start-up - I have personally designed two plans that helped secure financing and were very accurate. I will also share 12 lessons that will save you time, and help you avoid mistakes, develop better relationships and make more money.
In the meantime, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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