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Massage Today
March, 2004, Vol. 04, Issue 03

Your Plan, Part One

By Perry Isenberg

Generally, whenever we want to start something new, the hardest part is the beginning: where and how to start. This "unknown start" is the same, no matter the project. In school, whenever you had an assignment to write a paper, the most difficult part was probably choosing a topic.

Once you decided, you still had to set up the theme, which naturally led to the body of paper, which then allowed you to smoothly move to the conclusion. This is exactly what I am doing now.

The starting point and setting up the next steps are vital, regardless of whether your goal is to start a business, or be a business manager or employee with a rewarding company. All of these goals require the same disciplined structure. The only difference is the extent and depth of work required. For example, if your goal is employment with a company, your first questions should be, "What do I need to secure rewarding employment? Where and how do I start the process?"

First, make sure you clearly understand and define your own question. In the example above, you need to define "rewarding," as well as decide the type of company you are interested in working for. The process of achieving a clear understanding of what you want and need is vital; otherwise, you will find yourself chasing your own tail - circling with no chance of moving forward. Take your time to make sure that you have clearly defined your goals; otherwise, the steps that follow will not be accurate, and the domino effect can be very destructive. Remember: Garbage in, garbage out. If you are not accurate in the first place, the subsequent series of questions and decisions will not help you achieve your goals.

Before you take the time to examine and define what is rewarding to you and the type of company you want to work for, make sure you know this is what you want; "rewarding" and "company" are the key components you must take your time to define. Obviously, what is rewarding to one person may not be rewarding to another; however, your challenge is to define what is rewarding for you and you only. Once you grasp the selfishness of the task, it will be easy for you to define what you are looking for, which will, in turn, help you meet your goals.

Additionally, "rewarding" does not need to be defined narrowly. I encourage you to want whatever you want! At the very least, consider the following:

  • Do you want employment that is challenging, or would you simply prefer a job that keeps you busy, though it is not necessarily challenging?
  • Do you want employment that offers opportunity for advancement, or would it be more important to have stability?
  • Do you want a dynamic environment with varied hours, or would you prefer a regular schedule?
  • Do you want an environment that pressures you to grow, or a situation where status quo is okay?

Now, consider what type of company you want to work for. Be careful not to think that defining rewards will automatically direct you to the right company. Believing that finding a company is enough to provide your rewards is oversimplifying the process, and will limit your search and selection process.

Many companies have the diversity and depth to offer a variety of opportunities to meet the needs and goals of a diverse group of people. Don't be fooled that working for a large company will automatically mean you have to be ready to "move and shake." The company's size is a strength that attracts a wide group of people to satisfy a variety of goals. The more homework you do and questions you ask, the closer you'll be to achieving your goals.

For the next several articles, I will expand on this theme of reward and company. My next article will address the starting point of a management position, followed by the construction of a sure business plan designed to help raise the funds necessary for a start-up - I have personally designed two plans that helped secure financing and were very accurate. I will also share 12 lessons that will save you time, and help you avoid mistakes, develop better relationships and make more money.

In the meantime, be healthy, be good, and stay focused and motivated.

Click here for previous articles by Perry Isenberg.


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