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Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Top 10 Fitness Trends for 2016
The American College of Sports Medicine (ACSM) published its annual fitness trend forecast in the November / December 2015 issue of ACSM's Health & Fitness Journal.
News in Brief
A Winner in and Out of the Office; Ready for the "Have-A-Heart" Campaign? New Integrative Medicine Journal.
Elevated Shoulder? Check the QL
As you know, posture reveals a great deal about the body. Posture is a unique mental and physical landscape revealing compensations and adaptations to life. It's a classic mind-and-body story.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Do You Teach Patients How to Breathe Properly?
Spinal manipulation often produces quick results in terms of pain alleviation and improved range of motion. Unfortunately, once the patient is no longer in pain, they may discontinue therapy, only to be plagued by the same complaint at a future date.
Spine Surgery: A Tale of Greed and Corruption
All too often, where there's substantial money to be made, greed and corruption inevitably follow.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Osteoporosis Isn't Always the Case
What is your diagnosis? The patient is a 58-year-old female with back pain. I am sure all of you see the compression fracture at L2; however, there are some findings that suggest this is not a compression fracture due to osteoporosis.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
The Amazing Clinical Versatility of Milk Thistle (Part 1)
Most of us know that the standardized extract from the seeds of milk thistle (Silybum marianum) is probably the best-proven herb for protecting the liver from chemical and inflammatory damage.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
The MRI: When and Why to Order One
As I lecture around the country to both chiropractors and medical specialists, it's clear one of the main disconnects between the two professions is that of an accurate diagnosis.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Sell Out: Using Research for the Wrong Reasons
The above chorus is from the ska band Reel Big Fish's 1997 hit song, "Sell Out," from their album, "Turn the Radio Off." In the song, the singer sarcastically relates the plight of a musician who is tired of "flipping burgers" and is willing to get "lots of money" by playing "what they want you to hear" in order to get a recording contract.
We Get Letters & Email
In the Dec. 1, 2015 issue, we have Donald Petersen reporting on "the adapting chiropractic practice," which includes multidisciplinary practice as an option; a ChiroPoll indicating 59 percent of DCs are seeing at least 21 patients per day and 27 percent are seeing more than 40.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Preventing ACL Injuries in Female Athletes
For female athletes, the key to optimal athletic health lies in preventing ACL injuries. In medical terms, the anterior cruciate ligament (ACL) is the primary restraint to the anterior displacement of the tibia on the femur at all angles of the knee flexor.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
March, 2004, Vol. 04, Issue 03
Your Plan, Part One
By Perry Isenberg
Generally, whenever we want to start something new, the hardest part is the beginning: where and how to start. This "unknown start" is the same, no matter the project. In school, whenever you had an assignment to write a paper, the most difficult part was probably choosing a topic.Once you decided, you still had to set up the theme, which naturally led to the body of paper, which then allowed you to smoothly move to the conclusion. This is exactly what I am doing now.
The starting point and setting up the next steps are vital, regardless of whether your goal is to start a business, or be a business manager or employee with a rewarding company. All of these goals require the same disciplined structure. The only difference is the extent and depth of work required. For example, if your goal is employment with a company, your first questions should be, "What do I need to secure rewarding employment? Where and how do I start the process?"
First, make sure you clearly understand and define your own question. In the example above, you need to define "rewarding," as well as decide the type of company you are interested in working for. The process of achieving a clear understanding of what you want and need is vital; otherwise, you will find yourself chasing your own tail - circling with no chance of moving forward. Take your time to make sure that you have clearly defined your goals; otherwise, the steps that follow will not be accurate, and the domino effect can be very destructive. Remember: Garbage in, garbage out. If you are not accurate in the first place, the subsequent series of questions and decisions will not help you achieve your goals.
Before you take the time to examine and define what is rewarding to you and the type of company you want to work for, make sure you know this is what you want; "rewarding" and "company" are the key components you must take your time to define. Obviously, what is rewarding to one person may not be rewarding to another; however, your challenge is to define what is rewarding for you and you only. Once you grasp the selfishness of the task, it will be easy for you to define what you are looking for, which will, in turn, help you meet your goals.
Additionally, "rewarding" does not need to be defined narrowly. I encourage you to want whatever you want! At the very least, consider the following:
Now, consider what type of company you want to work for. Be careful not to think that defining rewards will automatically direct you to the right company. Believing that finding a company is enough to provide your rewards is oversimplifying the process, and will limit your search and selection process.
Many companies have the diversity and depth to offer a variety of opportunities to meet the needs and goals of a diverse group of people. Don't be fooled that working for a large company will automatically mean you have to be ready to "move and shake." The company's size is a strength that attracts a wide group of people to satisfy a variety of goals. The more homework you do and questions you ask, the closer you'll be to achieving your goals.
For the next several articles, I will expand on this theme of reward and company. My next article will address the starting point of a management position, followed by the construction of a sure business plan designed to help raise the funds necessary for a start-up - I have personally designed two plans that helped secure financing and were very accurate. I will also share 12 lessons that will save you time, and help you avoid mistakes, develop better relationships and make more money.
In the meantime, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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