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Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
March, 2004, Vol. 04, Issue 03
Are You Sitting on a 24-Karat Gold Mine?
By Colleen (Steigerwald) Holloway, LMT
Author's note: It is my pleasure to share the knowledge I've acquired with my colleagues and friends within the context of this column. My goal is to assist massage therapists in practicing massage professionally, ethically, efficiently and profitably.If there are any issues you would like me to address, I would love to hear from you.
If you have been in business for one or more years, it's quite possible that you are sitting on a 24-karat gold mine! Let me explain what I mean. Nearly every day, I speak with a frustrated massage therapist who has been in the business for many years and still can't fill his or her appointment book. Given the various choices of marketing, it can be "hit or miss" when you choose to spend your hard-earned dollars on advertising. But what if you could spend very few dollars and still fill your schedule, simply by tapping into that gold mine?
Many massage therapists say their biggest challenge is getting new clients. Once clients come in, they are sold on the treatment and continue as dedicated clients for many years. The problem, as you know, is that new clients who don't know you are hesitant to trust you - and understandably so, considering they will be nearly naked (but properly draped), while allowing a stranger to touch them. Your job, therefore, is to convince them that you are trustworthy and professional.
This task can take a lot of time, proper marketing and advertising dollars. Some therapists would argue that the best way to fill their appointment books is through word-of-mouth referrals. After all, new clients who are referred to you are much more likely to trust you even though they don't know you, just because someone they trust referred them. I agree: This is a good and inexpensive way to get clients; however, it's not the gold mine to which I'm referring. There are actually people out there who trust you even more than those referred clients: your inactive clients. The clients who have visited you one or more times throughout your career are the seeds to your 24-karat gold mine. Remember, the inactive client already trusts you because he or she has a pre-existing relationship with you. Your only challenge is to get the inactive clients back into your practice.
What can be scary is that you don't know why those clients stopped coming to you. Did they relocate? Did they find another therapist? Maybe they simply fell out of the rhythm of regular massage? The reason doesn't matter - chances are good that they would come back to you if asked. How do you reactivate these clients? That's fairly simple: You send them an invitation! Here are some tips for writing an effective invitational letter:
If you've been in the field for several years, you'll surely have hundreds of inactive clients. Instead of attempting to write everyone at once, you will want to make this a marketing "project." In this case, I recommend making a list of the clients you have not seen in a while, and even those you only saw once. Set aside two hours per week to prepare the letters and send them out. Continue this until all of your inactive clients have received a letter. Monetarily, it will cost you a mere $37 in postage for every 100 inactive clients you reach. Inactive clients already know and trust you.
Start tapping into that 24-karat gold mine and before you know it, your appointment book will be overflowing.
Click here for previous articles by Colleen (Steigerwald) Holloway, LMT.
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