Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
March, 2004, Vol. 04, Issue 03
What Are My Choices?
By Editorial Staff
You've made the decision to become a massage therapist and invested a lot of money in your education, practice location, marketing, and everything else you need to be successful.Now what? Where can you find information on products, continuing education information and other goods and services to help your practice grow?
"What Are My Choices?" is a periodic column that gives you the information you need, straight from the experts - the companies themselves. This installment focuses on companies that offer lotions, oils, analgesics, linen cleaners and other similar items - all important components of a successful massage practice.
All in One Linens: Tel: 866-299-0803; Web: www.allinonelinens.com.
Aviana Body Products and Body Work: Our goal is to improve the quality of life for all individuals, including those living with cancer, pain or extreme stress. Based on meticulous study of ancient wisdom and healing techniques, coupled with the latest scientific studies, we have developed our products and services with loving intent to provide gentle, therapeutic support and to help remind the mind-body-spirit of its inherent wholeness and healing power. Products/Services: Products include a signature blend of nine essential oils in an all-natural massage oil, essential oil, body lotion and body mist, as well as a post-breast cancer support pillow. Tel: 717-533-1759; Web: www.avianabody.com; E-mail: .
Beauty with Nature: Has been making products especially for massage practitioners since 1995. We focus on products that maintain the maximum purity possible and are very competitive in the marketplace. Products/Services: Massage lotion, massage oil, massage balm, essential oils, paraffin wax, oil-removing laundry detergent, visco-memory foam pillows, massage tables, private labeling. Tel: 888-295-6457; E-mail: .
Best of Nature: Tel: 800-228-6457; Web: www.bestofnature.com.
biO2 Cosmeceuticals International: One of the nation's leaders is post recovery and anti-aging products for the physicians market. Our products have been clinically tested for safety and effectiveness at a major university with astounding results. We have been selling to leading physicians worldwide for over seven years. Let us show YOU how to enter the fast growing and profitable anti-aging market. Products/Services: include a complete line of anti-aging products based on our exclusive ingredient Amino-Plex. Tel: 800-499-1372; Web: www.oxymist.com; E-mail: .
Boston Jojoba Company: Boston Jojoba grows jojoba seed on its Arizona farm. It sells the extract of the seed, world-wide, to massage therapists, physical therapists, acupuncturists, chiropractors, aromatherapists, schools, spas, resorts, retail health stores and manufacturers of professional and personal care products. Products/Services: Expeller pressed HobaCare Jojoba (100% Pure). HobaCare Jojoba is certified organic. Tel: 800-256-5622; Web: www.bostonjojoba.com; E-mail: .
Gerda Spillmann Swiss Skin Care & Cosmetics: The premier line of Skin Care, Facial Foundation, Bath, Body and Spa products is currently celebrating 60 years of proven results. Contains pharmaceutical and natural grade ingredients. The Gerda Spillmann line carries the prestigious "Swiss Crossbow" symbol of quality and excellence. No animals are harmed in the production of Gerda Spillmann products. Products/Services: Complete line of Skin Care, Facial Foundation, Bath, Body and Spa Products. Professional Back bar sizes available. Tel: 800 282-3223; Web: www.gerdaspillmann.com; E-mail: .
Green Valley Aromatherapy: was founded in 1995 and enjoys an excellent reputation in the industry. Our team includes trained aromatherapists who are keenly aware of purity and quality issues. Their attention to detail ensures consistent, highest quality products and ethical business dealings. Our research into new products, suppliers and health information makes us responsive to changes that occur within the industry. We are committed to providing you with top-quality products sourced from around the world. Products/Services: Over 85 therapeutic grade, pure essential oils, carrier oils and bases, Retail Ready line, All Natural skincare line. Tel: 877-572-7662; Web: www.57aromas.com; E-mail: .
Khepra Skin Care, Inc.: All Khepra Skin Care products are based on the study of ancient Egyptian healers, who were some of the first to use the art of aromatherapy and the blending of essential oils to provide healing benefits. These ancient healers were renowned for their seemingly magical balms and ointments, many of which were blends of natural beeswax and certain rare essential oils. This is the basis for nearly all Khepra products. Products/Service: Khepra Foot Balm, Khepra Oasis Breeze Massage Therapy Lotion, Khepra Nefertiti's Touch Massage Therapy Lotion, Khepra Unscented Massage Therapy Lotion, Khepra Egyptian Aura Massage Oil, Khepra Essence of the Nile Massage Oil, Khepra Unscented Massage Oil, Khepra Skin Therapy Créme, Khepra Cuticle Oil, Khepra Foot Spray. Tel: 800-367-9799; Web: www.khepracare.com; E-mail: .
O'Malley & Potter: Help alleviate pain, muscle spasms, inflammation, stress, and more. Augment your body/energy work with lotions formulated with therapeutic quality essential oils. Claudia O'Malley's pain relief products developed from her own need to find relief from fibromyalgia symptoms and its related disorders. As she discovered the "remedies" she made for herself gave more relief than the prescriptions from the doctors, she shared these lotions with others, and soon a clientele was formed, and then a thriving business. "Feel-Good" Products/Services: Muscle Relief, "It Hurts Everywhere" Relief, Stress-Headache-and-Bodyache Relief, Inflammation Relief, Blue Magic, Fluid Retention Relief, Myofascial Release Relief, Synergy blend Inhalers, and much more. Newly added "Pamper" Products include: Perfume, Body Oils, Body Powders, Milk & Honey Lotions, Shea Body Butters, and Bath Salts. Please go to our web site for detailed information regarding use, and product ingredients - all pure and natural - no alcohol or petroleum products. Tel: 425-788-8174; Web: feelgoodproducts.com; Email: .
Performance Health: Tel: 800-Bio Freeze; Web: www.biofreeze.com.
Thermal Comfort Inc.: Tel: 866-660-WARM; Web: www.thermalcomfortinc.com.
If your company offers products or services to the massage profession and would like to be listed in "What Are My Choices," please contact Massage Today at 800-324-7758.
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