Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
February, 2004, Vol. 04, Issue 02
We Get Letters & E-Mail
By Editorial Staff
Mixed Feelings About Mississippi's Massage Law
Mississippi's ruling on CranioSacral Therapy (CST) has opened a huge can of worms ["CranioSacral Therapy Outlawed in Mississippi?" www.massagetoday.com/archives/2003/11/01.html].Let's see, this would rule out the periodontist who must hang on to my jaw for several hours to do his work (my neck was practically frozen until I got CST), and the dentist is prohibited from applying his work.
The chiropractor must do the adjusting without affecting soft tissue (now let's be fair - tit for tat). Since we are being territorial, we must be fair. General practitioners can no longer tell us to open up and say "aah" while depressing the tongue, because they will be affecting the movement of the facial bones. Yes, that is how little pressure CST applies. Can we hug without moving bones? And, really, a five-minute kiss can move more cranial bones than one can imagine. Is all that to be outlawed?
In my opinion, I believe there may be a purposeful splitting of hairs spawned from professional jealousy, without any consideration for the patients benefiting from CST in particular. It is my opinion that this is all politically motivated. How many professions will this affect? We have to be fair.
Donna Snow-Spears, LMT, NCTMB
Shortly after massage school (I've been practicing for seven years), my osteopath told me that while in school he saw one student deafen another student before class by "practicing." The teacher fixed the damage immediately, but this story made an impact on me. I was looking for growth in the scope of my practice at the time. I truly agree with my DO that we, as massage therapists, don't really have the educational background to practice without harming. This young osteopathic student was well into his education at the time of hurting his classmate, by the way. I say, "Yay, Mississippi!" I do think, however, that MTs with further credentialing (such as RNs) should have places like The Upledger Institute where they can study.
Moreyn Life Kamenir
Who benefits from a law that prohibits CST? Could it be that this entire issue over the wording in the law, which was originally designed to prohibit massage therapists from practicing chiropractic, is now being used by the same industry to push massage therapists off the CST-providers list? If this issue is allowed to stand, any massage modality that indirectly and/or passively moves osseous tissue will be prohibited. Think about it. That will include Swedish massage and passive range of motion. This [law] threatens to end massage therapy as a valuable alternative to the traditional medical model. If this law is not dealt with soon, it could cascade into other states, like Texas, Florida, or California. I can guarantee that the rest of the country is watching us; we must take action. Massage therapists must rise up as one voice to put a stop to this.
I was told by a senior member of the Texas House of Representatives that chiropractors and other interested professions (i.e., PTs) submit this same sort of bill to the congressional floor every fourth year (at the same time that new medical bills are in committee). He told me that these efforts of prohibiting massage therapy from practice always fail, due in part to the fact that the right to move osseous tissue among MDs and DOs is also being threatened. We need to help Mississippi find the same justice.
Claude Barrett, RMT
In Support of COMTA
I wanted to voice my opinion and concerns with the lawsuit brought against COMTA [www.massagetoday.com/archives/2003/11/02.html]. When I read this article, I became sick to my stomach. I have been a massage therapist for 11 years and have been the director of a massage program for six. I can't begin to describe my disappointment with the Galen Institute for its lack of desire to elevate the profession of massage.
The idea of an accrediting body is to give a profession a set of standards that is recognizable and uniform. When there is more than one agency doing this, it sends an unclear message to the public about the qualifications of the practitioners. I am also an athletic trainer and have seen the benefit of one nationally recognized accrediting body. The National Athletic Trainers' Association (NATA) began certifying only athletic trainers that have graduated from accredited programs about six years ago. Lists of competencies were created so that no matter where a student has graduated from, they will be able to perform certain skills. This hurt some internship programs but has elevated the profession to a new level. This is exactly what COMTA wants to do.
I have been to the COMTA accreditation workshop and have seen the competencies and other school requirements. I truly feel that by moving in this direction, our profession will be elevated to a new level and gain new respect. Having worked in many different environments, one hesitation in accepting massage as a legitimate modality is the inconsistency of knowledge bases from therapist to therapist; massage will be more readily accepted by creating some uniform standards and educating the public about those standards.
The comment was made that completing an accredited program cannot guarantee a quality student. That is true. No method of education can guarantee a quality product because there are many other factors besides knowledge that go into making a therapist. Having a set of uniform required skills will at least guarantee a consistent level of training. The big outrage is that some schools do not agree with COMTA and that, as Chris Folkers states in the article, "Presently, many schools out there will never meet and live up to the criteria for accreditation, either due to course hours or financial restraints. This puts these schools at a disadvantage when prospective students read from other agency Web sites that accredited schools are better than nonaccredited schools."
If some schools don't make the cut, so be it. Why should we continue to tolerate schools that put substandard therapists into the profession? Shouldn't the focus be on the good of the profession and not the individual? Massage regulations will vary from area to area, but that does not mean we should lower the educational standards to meet the regulations, it should be the other way around. The "don't pass, don't pay" approach to accreditation is not the common-sense approach; it is the stupidity approach. We continue to settle with just the bare minimum and feel that if we have to conform to higher standards we are being forced into doing something wrong. How can making the profession better be wrong? It is not a policy of exclusion, but one of qualification. There are no uniform standards for massage education and it is a shame that for the sake of financial gain, there may not be.
Steve Jurch, MA, ATC, LMT
Taking a Different Kind of Stand
I read Cliff Korn's editorial, "Take a Stand" (www.massagetoday.com/archives/2003/12/08.html), with interest. Potential government "oppression" is why I've opposed state regulation and the attempt to "legitimize" massage by kissing up to "authority" from day one. It's a major reason why I quit the AMTA and haven't joined any other group. The AMTA was, and probably is, also obsessed with kissing up to conventional medicine. "Ever dance with the Devil in the pale moonlight?"
So ego, professional hubris and greed drive us more and more into the limelight, until the threat to [our own] vested interests becomes more and more obvious. Naturally, chiropractors are threatened - much what they do is obviated by the proper visceral and soft-tissue work. By the way, this exemplifies a prevalent symptomatology in the alternative venue in general - an egoistic professional jealousy, wherein "my" modality is the answer.
I've written to various proponents of statewide standards/licensing, begging people not to pander to bureaucracies, which are notorious for serving agendas driven by lobbies. I've suggested we'd be better off in the bureaucratic shadows than in the limelight, and that massage was doing quite well just loping along in the background. But now, thanks to zealots, we're very likely seeing the tip of the iceberg of the regimentation that may descend as we try to define every little thing and move from art to "science." Even in face of this evidence, however, you insist that fighting state hall is best. Thus, thanks to screaming about what we can do, instead of just quietly doing it, we are faced with energy-draining activism to "buck the current trend" that's liable to take a decade or more, if it gets us anywhere but all "bucked" up with red tape, regulation, higher licensing, education and insurance fees, and so on. Talk about jumping into the belly of the beast!
Here's my stand: If you're in a state where state regulation isn't in place but is being pushed by the zealots, do your best to discourage their misguided enthusiasm. The one who will suffer most from this egoistic drive to stand out is the client, who will have to pay more and more per treatment to cover the costs of this yuppie mentality.
Peter G Tocci, BA, MT
Kudos to Korn
I loved Cliff Korn's recent articles on New Jersey's new proposal, Mississippi's law, etc. It doesn't seem like anyone is fighting for massage therapists in this country other than Mr. Korn and Massage Today. Where is the AMTA on all these issues?
Massage Therapy Survey Results
Regarding "Three Surveys Confirm Massage Relieves Pain" [Dec. 2003, www.massagetoday.com/archives/2003/12/03.html]: How can a massage therapy survey conducted by the AMTA (or any other massage organization) have any credibility? A proper and respectable survey should be conducted from an independent source.
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