resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
February, 2004, Vol. 04, Issue 02
By Steve Capellini, LMT
The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
The treatment menu for your soon-to-open Spa House is coming together, and it was a little trickier to create than you'd imagined, wasn't it? When you walk into a great spa and take a glance at its beautiful brochure and list of services, it all seems so natural and easy, doesn't it? But when you have to do the work yourself, you understand how much goes into it.I think you've made some wise choices as far as the treatments you're going to offer, and I'm not just saying that because you followed my advice on some of them! Nobody could resist the sumptuous Spa House Specials you've created:
You've also added several foot and hand treatments, a scalp treatment, manicures, pedicures and "quickie" chair-massage. This is a great start for a menu, Lou. There is no need to be overly worried about the items you did not include at this stage, as you will inevitably revisit this menu and make amendments in coming years. What you should concentrate on now is training your staff thoroughly on all the treatments and products.
I'm happy to hear that you've chosen products known for their organic properties. Although these products are not generally well known, you will be able to educate the public about their value. Sometimes it's smart to use a less remarkable brand and then pair it with your own Spa House private label products later, rather than go for a famous skin care/body care line now. You're smart to avoid the tendency of "transference" in which you hope to upgrade the image of your spa by associating with famous brands. Sometimes that backfires, and you end up without a clearly recognizable image of your own.
Proudly display, in a conspicuous area in your spa, each of the all-natural lines you will be using in your treatments. These of course will also be available for sale to your clients, but they are there to enhance your spa's image, not take it over. The trick is to get your clients interested in buying your spa's overall image and to have them view products as an adjunct of that.
You've got mud from Hungary, clay from Sedona, fango from Italy, seaweed from France, Ayurvedic oils from India, shampoos from the Hawaiian rainforests, plus several more products on your shelves. My advice is to keep diversifying, as you have already. Then, when it comes time to highlight one brand in the near future (hopefully shortly after you open the spa), it will be your own house brand.
The Signature Service
I absolutely love the signature service you've chosen for the Spa House. Asian treatments are very hot right now in the spa market, so it's great that you're going with that theme and offering the Spa House Balinese Ritual. At 2 1/2 hours long, with a healthy snack and take-home spa sandals included, I think you're going to receive some rave reviews and many repeat customers, even though the price, at $295, seemed high to you at first. Your spa business partner Barbara was wise to price it at that level. After all, your clients will be getting a lot for their money: the dedicated attention of one of your therapists, gifts, and first-class natural products from the exotic South Pacific via Jamuspa.com, the same company you trained with while working at the resort spa a few years back.
It's some kind of destiny that your previous work is coming in handy as you incorporate your training and experience into your new endeavor. Based on the traditional "Lulur" ritual of preparing brides for their weddings, the treatment features my favorite triumvirate of exfoliation, hydrotherapy and massage. It doesn't get any better than this, with rose petals in the bath, a creamy yogurt-based mask application, and a long, flowing Polynesian-style massage session.
Your choice of signature service can even color other, broader choices at the Spa House too, if you want. The room in which you provide the Balinese Ritual can be decorated with wood carvings, silk wall hangings, native statuettes and warm tropical earth tones. This theme, over time, may trickle out into the rest of the spa. Personally, I can't wait to see it!
Now that you have created a menu in your mind, you need to create a physical menu on paper, which means that you're going to have to strike up a relationship with yet another co-creator of your spa vision - a printer. Perhaps you didn't think of a printer as being a core member of your spa-creation team, but stop for a moment and think about collateral materials - brochures, fliers, stationary, letterhead, logos, business cards and so on. Besides the actual spa, collateral is what most impresses clients and potential clients. It's what "shouts out" your spa's image loud and clear; it is your signature and personality sent out far and wide into the world. In fact, when you use electronic collateral on the Internet, you are making this image visible for millions across the globe.
One tip I'd like to offer as you and your collateral design partner begin putting together your materials: Insert a separate price card, sometimes known as a tariff sheet, which you can change at any time easily without having to go back to the printer for another run, wasting hundreds, or even thousands of dollars on existing brochures.
Stop and give your collateral materials some serious thought, Lou. You'll benefit greatly by teaming with a printer and/or designer who shares some of the vision you have for the Spa House. Interview a few people. Find someone who loves spas and would like to get involved hands-on with the project. He or she should receive a few treatments and walk through the spa with you to get an idea about the kind of image you're attempting to create.
I look forward to hearing about the collateral-collaborator you find and seeing some of the art you create together soon. In the meantime, hang in there - you're getting closer and closer to the opening of your new vision, the Spa House!
Until Next Time,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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