resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
5 Ways to Occupy Occupational Health
Despite the progress that has been made to better protect workers, occupational health and safety remains a priority area for many national governmental organizations due to the widespread problem of occupationally related morbidity and mortality.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Saying No to Medicine
An interesting article recently appeared in Men's Journal titled "When to Say No to Your Doctor." The article begins with the summary statement above and effectively arms readers with information that will help them "take more responsibility for your own health care, because you can't be sure anyone else is.
Help Patients Achieve Optimal Vitamin D Levels
Much research has been done on vitamin D levels and their impact on health; optimal levels have been correlated with a reduced risk of developing numerous conditions.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
Web Marketing: Content Is King
Google's sweeping updates to its search algorithms over the past few years have brought a paradigm shift in how you can optimize your chiropractic website to gain maximum marketing leverage.
Calcium Helps Prevent Colorectal Cancer
Over the past 25 to 30 years, studies have suggested calcium may confer protection against colorectal cancer.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Transparency and Accountability: Q&A With the CCE
Every profession needs an organization dedicated to upholding the quality and integrity of its degree programs and educational institutions.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
Blaming the Gluteus Medius, Overlooking the Deltoid
The gluteus medius (Gmed) is commonly written about, strengthened and blamed for many conditions, and rightfully so. After all, the Gmed plays a role in pelvic stability, hip motor control and lower-quarter dynamic movements.
Understanding and Identifying Pediatric Growth-Plate Fractures
In general, fractures in children heal well with little intervention as long as the alignment is good. Fractures involving the growth plate, however, are a different issue. In fact, growth-plate injuries are the primary reason for the subspecialty of pediatric orthopedics.
Talking to Patients About Healthy Aging
I've noticed that a particular category of patients seems to make up more and more of my practice – they work out, but still experience lots of degenerative joint disease (DJD) issues.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
The X Factor in Clinical Research: The Patient
It was the great baseball legend, former New York Yankees catcher Yogi Berra – he of countless aphorisms, each with a mind-bending twist – who once declared, "You can observe a lot by watching."
February, 2004, Vol. 04, Issue 02
By Steve Capellini, LMT
The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
The treatment menu for your soon-to-open Spa House is coming together, and it was a little trickier to create than you'd imagined, wasn't it? When you walk into a great spa and take a glance at its beautiful brochure and list of services, it all seems so natural and easy, doesn't it? But when you have to do the work yourself, you understand how much goes into it.I think you've made some wise choices as far as the treatments you're going to offer, and I'm not just saying that because you followed my advice on some of them! Nobody could resist the sumptuous Spa House Specials you've created:
You've also added several foot and hand treatments, a scalp treatment, manicures, pedicures and "quickie" chair-massage. This is a great start for a menu, Lou. There is no need to be overly worried about the items you did not include at this stage, as you will inevitably revisit this menu and make amendments in coming years. What you should concentrate on now is training your staff thoroughly on all the treatments and products.
I'm happy to hear that you've chosen products known for their organic properties. Although these products are not generally well known, you will be able to educate the public about their value. Sometimes it's smart to use a less remarkable brand and then pair it with your own Spa House private label products later, rather than go for a famous skin care/body care line now. You're smart to avoid the tendency of "transference" in which you hope to upgrade the image of your spa by associating with famous brands. Sometimes that backfires, and you end up without a clearly recognizable image of your own.
Proudly display, in a conspicuous area in your spa, each of the all-natural lines you will be using in your treatments. These of course will also be available for sale to your clients, but they are there to enhance your spa's image, not take it over. The trick is to get your clients interested in buying your spa's overall image and to have them view products as an adjunct of that.
You've got mud from Hungary, clay from Sedona, fango from Italy, seaweed from France, Ayurvedic oils from India, shampoos from the Hawaiian rainforests, plus several more products on your shelves. My advice is to keep diversifying, as you have already. Then, when it comes time to highlight one brand in the near future (hopefully shortly after you open the spa), it will be your own house brand.
The Signature Service
I absolutely love the signature service you've chosen for the Spa House. Asian treatments are very hot right now in the spa market, so it's great that you're going with that theme and offering the Spa House Balinese Ritual. At 2 1/2 hours long, with a healthy snack and take-home spa sandals included, I think you're going to receive some rave reviews and many repeat customers, even though the price, at $295, seemed high to you at first. Your spa business partner Barbara was wise to price it at that level. After all, your clients will be getting a lot for their money: the dedicated attention of one of your therapists, gifts, and first-class natural products from the exotic South Pacific via Jamuspa.com, the same company you trained with while working at the resort spa a few years back.
It's some kind of destiny that your previous work is coming in handy as you incorporate your training and experience into your new endeavor. Based on the traditional "Lulur" ritual of preparing brides for their weddings, the treatment features my favorite triumvirate of exfoliation, hydrotherapy and massage. It doesn't get any better than this, with rose petals in the bath, a creamy yogurt-based mask application, and a long, flowing Polynesian-style massage session.
Your choice of signature service can even color other, broader choices at the Spa House too, if you want. The room in which you provide the Balinese Ritual can be decorated with wood carvings, silk wall hangings, native statuettes and warm tropical earth tones. This theme, over time, may trickle out into the rest of the spa. Personally, I can't wait to see it!
Now that you have created a menu in your mind, you need to create a physical menu on paper, which means that you're going to have to strike up a relationship with yet another co-creator of your spa vision - a printer. Perhaps you didn't think of a printer as being a core member of your spa-creation team, but stop for a moment and think about collateral materials - brochures, fliers, stationary, letterhead, logos, business cards and so on. Besides the actual spa, collateral is what most impresses clients and potential clients. It's what "shouts out" your spa's image loud and clear; it is your signature and personality sent out far and wide into the world. In fact, when you use electronic collateral on the Internet, you are making this image visible for millions across the globe.
One tip I'd like to offer as you and your collateral design partner begin putting together your materials: Insert a separate price card, sometimes known as a tariff sheet, which you can change at any time easily without having to go back to the printer for another run, wasting hundreds, or even thousands of dollars on existing brochures.
Stop and give your collateral materials some serious thought, Lou. You'll benefit greatly by teaming with a printer and/or designer who shares some of the vision you have for the Spa House. Interview a few people. Find someone who loves spas and would like to get involved hands-on with the project. He or she should receive a few treatments and walk through the spa with you to get an idea about the kind of image you're attempting to create.
I look forward to hearing about the collateral-collaborator you find and seeing some of the art you create together soon. In the meantime, hang in there - you're getting closer and closer to the opening of your new vision, the Spa House!
Until Next Time,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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