Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
February, 2004, Vol. 04, Issue 02
What's in a Name?
By Cliff Korn, BS, LMT, NCTMB
Is the name we use to describe our "professional selves" important? Do you perform "massage," "bodywork" or both? Do you see a difference between the two? If you lean toward "massage" (forgetting regulated titles for a moment), do you consider yourself a massage therapist, massagist, masseur/masseuse, massage practitioner, massage technician, or something else entirely?
In the inaugural issue of Massage Today, because of our diversity, I said, "Whether we are practicing with a doctorate degree, thousands of hours of education and more credentials than can easily fit on several lines of text, or practicing with a high-school diploma and several weekends of hands-on mentoring, we all need, and have, a professional obligation to improve our skills and capabilities.Massage Today is a publication designed to help us all do just that." (www.massagetoday.com/archives/2001/01/07.html). Three years later, our profession is no less diverse, and perhaps what we call ourselves is even more important! (I know I get cranky when someone calls me a "masseuse"!)
I recently followed an online discussion about a new massage certification organization attempting to implement a very high bar to obtain its certification. In opposition to the idea of a new certification, one individual argued, "Massage therapy is manual labor. At most we are technicians." This statement gave me pause. I immediately started calling this individual names (to myself) that had nothing to do with massage and that couldn't be printed in this article! However, after reading several of his rejoinders that explained his definition of "technician," I realized he didn't think himself any less professional than I think myself; rather, he was merely using language to argue his political point of view. Another person in the discussion went so far as to suggest that the title "massage therapist" was a plot by an organization to ply its political agenda on unsuspecting practitioners by making a massage specialty (massage therapy) the new umbrella term.
My point in mentioning all this is that these arguments did not, in my opinion, clarify meaning and bring people together, but instead fueled personal political dilemmas by saying, "I'm right and you're wrong, stupid!" Perhaps political discussions lend themselves to these types of arguments, and I certainly fall into the trap more frequently than I am comfortable admitting. Luckily, there are alternatives.
I was recently involved with an organizational task force charged with developing management evaluation tools. During a task force work session, I was introduced to a concept called "Appreciative Inquiry." Quite simply, this term proposes not trying to find solutions to existing problems, but instead asking more questions about what is already wonderful, because whatever one wants more of already exists in the entity being considered. (A Web search of "Appreciative Inquiry" will bring much amplifying information.) So, without trying to push the political "buttons" of anyone in the massage field, here is a quote from within another industry. See if you think this concept would work in the organized massage world. Thomas White, former President of GTE Telephone Operations, said:
David Cooperrider, one of the developers of Appreciative Inquiry, offers this thought: "In problem-solving, it is assumed that something is broken, fragmented, not whole, and that it needs to be fixed. Thus, the function of problem-solving is to integrate, stabilize, and help raise to its full potential the workings of the status quo."
I'm not sure how you feel, but I think the massage world deserves better than the infighting evident in the status quo. What we call ourselves is just one example. Let's build on what we have in common, not what sets us apart. With that thought in mind, and without trying to force my own perspective of "how it ought to be," I can't help but think that we all share one of my greatest sources of satisfaction - someone leaving my office that stops to give me a genuine smile and say, "Thank you!"
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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