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Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
February, 2004, Vol. 04, Issue 02
What's in a Name?
By Cliff Korn, BS, LMT, NCTMB
Is the name we use to describe our "professional selves" important? Do you perform "massage," "bodywork" or both? Do you see a difference between the two? If you lean toward "massage" (forgetting regulated titles for a moment), do you consider yourself a massage therapist, massagist, masseur/masseuse, massage practitioner, massage technician, or something else entirely?
In the inaugural issue of Massage Today, because of our diversity, I said, "Whether we are practicing with a doctorate degree, thousands of hours of education and more credentials than can easily fit on several lines of text, or practicing with a high-school diploma and several weekends of hands-on mentoring, we all need, and have, a professional obligation to improve our skills and capabilities.Massage Today is a publication designed to help us all do just that." (www.massagetoday.com/archives/2001/01/07.html). Three years later, our profession is no less diverse, and perhaps what we call ourselves is even more important! (I know I get cranky when someone calls me a "masseuse"!)
I recently followed an online discussion about a new massage certification organization attempting to implement a very high bar to obtain its certification. In opposition to the idea of a new certification, one individual argued, "Massage therapy is manual labor. At most we are technicians." This statement gave me pause. I immediately started calling this individual names (to myself) that had nothing to do with massage and that couldn't be printed in this article! However, after reading several of his rejoinders that explained his definition of "technician," I realized he didn't think himself any less professional than I think myself; rather, he was merely using language to argue his political point of view. Another person in the discussion went so far as to suggest that the title "massage therapist" was a plot by an organization to ply its political agenda on unsuspecting practitioners by making a massage specialty (massage therapy) the new umbrella term.
My point in mentioning all this is that these arguments did not, in my opinion, clarify meaning and bring people together, but instead fueled personal political dilemmas by saying, "I'm right and you're wrong, stupid!" Perhaps political discussions lend themselves to these types of arguments, and I certainly fall into the trap more frequently than I am comfortable admitting. Luckily, there are alternatives.
I was recently involved with an organizational task force charged with developing management evaluation tools. During a task force work session, I was introduced to a concept called "Appreciative Inquiry." Quite simply, this term proposes not trying to find solutions to existing problems, but instead asking more questions about what is already wonderful, because whatever one wants more of already exists in the entity being considered. (A Web search of "Appreciative Inquiry" will bring much amplifying information.) So, without trying to push the political "buttons" of anyone in the massage field, here is a quote from within another industry. See if you think this concept would work in the organized massage world. Thomas White, former President of GTE Telephone Operations, said:
David Cooperrider, one of the developers of Appreciative Inquiry, offers this thought: "In problem-solving, it is assumed that something is broken, fragmented, not whole, and that it needs to be fixed. Thus, the function of problem-solving is to integrate, stabilize, and help raise to its full potential the workings of the status quo."
I'm not sure how you feel, but I think the massage world deserves better than the infighting evident in the status quo. What we call ourselves is just one example. Let's build on what we have in common, not what sets us apart. With that thought in mind, and without trying to force my own perspective of "how it ought to be," I can't help but think that we all share one of my greatest sources of satisfaction - someone leaving my office that stops to give me a genuine smile and say, "Thank you!"
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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