resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
February, 2004, Vol. 04, Issue 02
What's in a Name?
By Cliff Korn, BS, LMT, NCTMB
Is the name we use to describe our "professional selves" important? Do you perform "massage," "bodywork" or both? Do you see a difference between the two? If you lean toward "massage" (forgetting regulated titles for a moment), do you consider yourself a massage therapist, massagist, masseur/masseuse, massage practitioner, massage technician, or something else entirely?
In the inaugural issue of Massage Today, because of our diversity, I said, "Whether we are practicing with a doctorate degree, thousands of hours of education and more credentials than can easily fit on several lines of text, or practicing with a high-school diploma and several weekends of hands-on mentoring, we all need, and have, a professional obligation to improve our skills and capabilities.Massage Today is a publication designed to help us all do just that." (www.massagetoday.com/archives/2001/01/07.html). Three years later, our profession is no less diverse, and perhaps what we call ourselves is even more important! (I know I get cranky when someone calls me a "masseuse"!)
I recently followed an online discussion about a new massage certification organization attempting to implement a very high bar to obtain its certification. In opposition to the idea of a new certification, one individual argued, "Massage therapy is manual labor. At most we are technicians." This statement gave me pause. I immediately started calling this individual names (to myself) that had nothing to do with massage and that couldn't be printed in this article! However, after reading several of his rejoinders that explained his definition of "technician," I realized he didn't think himself any less professional than I think myself; rather, he was merely using language to argue his political point of view. Another person in the discussion went so far as to suggest that the title "massage therapist" was a plot by an organization to ply its political agenda on unsuspecting practitioners by making a massage specialty (massage therapy) the new umbrella term.
My point in mentioning all this is that these arguments did not, in my opinion, clarify meaning and bring people together, but instead fueled personal political dilemmas by saying, "I'm right and you're wrong, stupid!" Perhaps political discussions lend themselves to these types of arguments, and I certainly fall into the trap more frequently than I am comfortable admitting. Luckily, there are alternatives.
I was recently involved with an organizational task force charged with developing management evaluation tools. During a task force work session, I was introduced to a concept called "Appreciative Inquiry." Quite simply, this term proposes not trying to find solutions to existing problems, but instead asking more questions about what is already wonderful, because whatever one wants more of already exists in the entity being considered. (A Web search of "Appreciative Inquiry" will bring much amplifying information.) So, without trying to push the political "buttons" of anyone in the massage field, here is a quote from within another industry. See if you think this concept would work in the organized massage world. Thomas White, former President of GTE Telephone Operations, said:
David Cooperrider, one of the developers of Appreciative Inquiry, offers this thought: "In problem-solving, it is assumed that something is broken, fragmented, not whole, and that it needs to be fixed. Thus, the function of problem-solving is to integrate, stabilize, and help raise to its full potential the workings of the status quo."
I'm not sure how you feel, but I think the massage world deserves better than the infighting evident in the status quo. What we call ourselves is just one example. Let's build on what we have in common, not what sets us apart. With that thought in mind, and without trying to force my own perspective of "how it ought to be," I can't help but think that we all share one of my greatest sources of satisfaction - someone leaving my office that stops to give me a genuine smile and say, "Thank you!"
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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