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Massage Today
February, 2004, Vol. 04, Issue 02

Accentuate the Positive

By Cary Bayer

Massage Today is pleased to introduce our newest columnist, Cary Bayer. Cary is a life coach and CEU provider licensed by both the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) and the Florida Board of Massage Therapy.

He has successfully coached more than two dozen massage therapists in several states in the past year, and conducts private sessions by the ocean in south Florida and the mountains of New York state.

"You've got to accentuate the positive, eliminate the negative, latch on to the affirmative, don't mess with Mr. In-Between!"

- Johnny Mercer

Half a century ago, Broadway's Tin Pan Alley offered the above advice to Americans who wanted to succeed in love and business. It's still true today for therapists who want to succeed in life and massage.

Most massage therapists think of their massage work as a "practice." If you want to "practice" massage, call me; I'll be glad to let you practice on my back. If you want a massage business, I'll show you how to change the attitudes about money and business kicking around in your subconscious mind that hold you back from success.

A powerful way to accomplish this transformation is to "rewire" your mind through affirmations. Naturally, it's important to discover the negative thoughts preventing your success. I have discovered five common negative thoughts in coaching more than two dozen massage therapists this past year, including the following:

  1. Healing is from nature and is pure; money is of man and is dirty.
  2. Doing massage is so enjoyable, I don't need to get paid much for it.
  3. It's uncomfortable for me to talk about money.
  4. Market my practice? I've got a massage license, not an MBA.
  5. If my practice gets too successful, I'll get stressed out.

These limited thoughts must be healed to take your massage business to the next level. Let's focus on the second thought (probably the most detrimental of the five): "Doing massage is so enjoyable, I don't need to get paid much for it." For this thought, I recommend the following affirmation:

"When I do the work I love, which is massage therapy, the world is enriched and so am I, as large sums of money flow to me quickly, easily and abundantly."

On a piece of paper, draw two vertical lines to form three columns. In the left column, write down the affirmation. Writing down the affirmation helps create its truth in your life, and transforms your mind's resistance. In the middle column, write down the negative response it elicits. For example, suppose the negative thought that comes up is: "If I do the massage work that I love, not enough people will come." Write down your negative response without judging yourself for having it. In the right column, create a new affirmation to specifically treat this response. A good one would be: "The same force of nature that helps my clients heal on the massage table, supports me when I do the massage work I love."

This process accepts, without judgment, the negative thinking that prevents the affirmation from being your current reality. Writing the response to the negative thought releases that resistance from your being. I recommend writing this affirmation 10 times a day for a week; the following week, say it out loud 10 times a day with feeling, until its truth manifests in your daily life, then return to this three-part written process the following week.

To recap, each written repetition has three parts:

  • The affirmation: "When I do the massage work I love, the world is enriched and so am I, as large sums of money flow to me quickly, easily and abundantly."
  • Write down the negative resistance in response to the affirmation: "If I do the massage work I love, not enough people will come."
  • Create and write down a new affirmation: "The same force of nature that helps my clients heal on the massage table supports me when I do the massage work I love."

Repeat this process three times; then, on the fourth repetition, write your affirmations in a second-person voice. For example:

  • The affirmation: "When you, Cary, do the massage work you love, the world is enriched and so are you, as large sums of money flow to you quickly, easily and abundantly."

Continue the three-part pattern until you reach the seventh repetition, then switch to a third-person voice:

  • The affirmation: "When Cary does the massage work he loves, the world is enriched and so is he, as large sums of money flow to him quickly, easily and abundantly."

Continue using this voice until completing the 10th repetition, then start at the beginning, using the first person, and so on. It's like coming full circle, ending where you started. In your final repetition, only repeat the first affirmation.

It would have been wonderful to have had daily affirmations as children, or to be told bedtime stories about our future success. Since that often was not the case, it is up to you to train yourself. It's high time you became loving and loyal to your "higher self", and this once-a-day affirmation exercise can help a great deal.


Click here for more information about Cary Bayer.

 

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