Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
February, 2004, Vol. 04, Issue 02
Accentuate the Positive
By Cary Bayer
Massage Today is pleased to introduce our newest columnist, Cary Bayer. Cary is a life coach and CEU provider licensed by both the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) and the Florida Board of Massage Therapy.He has successfully coached more than two dozen massage therapists in several states in the past year, and conducts private sessions by the ocean in south Florida and the mountains of New York state.
Half a century ago, Broadway's Tin Pan Alley offered the above advice to Americans who wanted to succeed in love and business. It's still true today for therapists who want to succeed in life and massage.
Most massage therapists think of their massage work as a "practice." If you want to "practice" massage, call me; I'll be glad to let you practice on my back. If you want a massage business, I'll show you how to change the attitudes about money and business kicking around in your subconscious mind that hold you back from success.
A powerful way to accomplish this transformation is to "rewire" your mind through affirmations. Naturally, it's important to discover the negative thoughts preventing your success. I have discovered five common negative thoughts in coaching more than two dozen massage therapists this past year, including the following:
These limited thoughts must be healed to take your massage business to the next level. Let's focus on the second thought (probably the most detrimental of the five): "Doing massage is so enjoyable, I don't need to get paid much for it." For this thought, I recommend the following affirmation:
On a piece of paper, draw two vertical lines to form three columns. In the left column, write down the affirmation. Writing down the affirmation helps create its truth in your life, and transforms your mind's resistance. In the middle column, write down the negative response it elicits. For example, suppose the negative thought that comes up is: "If I do the massage work that I love, not enough people will come." Write down your negative response without judging yourself for having it. In the right column, create a new affirmation to specifically treat this response. A good one would be: "The same force of nature that helps my clients heal on the massage table, supports me when I do the massage work I love."
This process accepts, without judgment, the negative thinking that prevents the affirmation from being your current reality. Writing the response to the negative thought releases that resistance from your being. I recommend writing this affirmation 10 times a day for a week; the following week, say it out loud 10 times a day with feeling, until its truth manifests in your daily life, then return to this three-part written process the following week.
To recap, each written repetition has three parts:
Repeat this process three times; then, on the fourth repetition, write your affirmations in a second-person voice. For example:
Continue the three-part pattern until you reach the seventh repetition, then switch to a third-person voice:
Continue using this voice until completing the 10th repetition, then start at the beginning, using the first person, and so on. It's like coming full circle, ending where you started. In your final repetition, only repeat the first affirmation.
It would have been wonderful to have had daily affirmations as children, or to be told bedtime stories about our future success. Since that often was not the case, it is up to you to train yourself. It's high time you became loving and loyal to your "higher self", and this once-a-day affirmation exercise can help a great deal.
Click here for more information about Cary Bayer.
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