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Massage Today
February, 2004, Vol. 04, Issue 02

What are My Choices?

By Editorial Staff

You've made the decision to become a massage therapist and invested a lot of money in your education, practice location, marketing, and everything else you need to be successful. Now what? Where can you find information on products, continuing education information and other goods and services to help your practice grow?

"What Are My Choices?" is a periodic column that gives you the information you need, straight from the experts - the companies themselves.

The first installment of this column focuses on companies that offer resources in the media, including books, videos, reference guides, educational resources, and music - all important components of a successful massage practice.

Arizona Institute of Thai and Oriental Massage: Owned by Winnie Cain, it has been in existence since 1994. One of the first to teach Thai massage in the United States. Products/Services: Thai massage mats, cushions, Thai massage videos, workbooks and workshops. Tel: 480-644-8817; E-mail: ; Web:

Canadian Institute for the Relief of Pain and Disability (CIRPD): Formerly known as Physical Medicine Research Foundation, CIRPD was founded in 1985 by a massage therapist and is a registered Canadian charity dedicated to bring all health disciplines together to improve the diagnosis and treatment of people with musculoskeletal injuries. CIRPD as an affiliate member of the Canadian Cochrane Network and Centre is committed to the dissemination of evidence-based practical information to health professionals and patients to improve patient care. Products/Services: International multidisciplinary scientific conferences; evidence-informed guidelines for massage therapists on assessment and treatment of common musculoskeletal conditions; patient education materials; research grants; education on research methods and design; web-based resources. Tel: 800-872-3105 (N. Amer.), 604-684-4148 (elsewhere); E-mail: ; Web:

Center For Neuromuscular Reeducation: Tel: 805-687-2111.

David Kent Seminars: David Kent Seminars provides essentials for the Medical Massage Therapist which includes seminars and support products. The human dissection seminars are held at the University of South Florida, College of Medicine. Hands-on and practice building seminars are taught throughout the world. David's home study programs integrate human dissection with hands-on therapy and practical treatment techniques that are available in DVD and video formats. 3-D Software and Postural Analysis Grid Charts(tm) are available. Products/Services: Seminars;Videos / DVDs; Home Study Courses; Postural Analysis Grid Charts(tm); Trigger Point Charts; 3-D Anatomy Software; Personalized Essential Office Forms(tm); Audio Programs; Consulting. Tel: 888-574-5600; E-mail: ; Web:

G-Jo Institute: The G-Jo (pronounced "GEE-joh") Institute is a natural health educational organization founded in 1976 to research, test and share a variety of "self-health" methods from around the world. Of these, G-Jo Acupressure (acupuncture without needles) is perhaps most widely known as offered through our series of home study programs and publications. Products/Services: Master of G-Jo Acupressure Home Study Program; Instructor of G-Jo Acupressure Home Study Program; G-Jo Ear Acupressure (Auriculotherapy); The G-Jo Institute's Acugenics(tm) Self-Health Series. Tel: 828-863-4660; E-mail: ; Web:

Hand Prints: Tel: 860-768-4404.

Lott Productions: Tel: 800-927-7037 Web:

Massage Video Sales: Offers a wide variety of home study continuing education courses all accepted by the NCBTMB, AMTA, ABMP, and most states. You watch the video and/or read the course materials. You complete the provided paperwork to document your practice sessions and a written test. There is no time limit to complete the course. Upon completion, you receive a certificate suitable for framing, and a transcript for your files. Products/Services: Home study courses in Pregnancy, Massage Doula, Infant, Spinal Pain, Reflexology, Shiatsu, Fibromyalgia, Aromatherapy, Spa Therapy, Ethics. Tel: 661-328-9703; Web:; E-mail: .

Ralph Stephens Seminars, LLC (formerly Helping Hands Seminars 1988-1998): Internationally recognized, award-winning instructor/author, who has been providing the highest quality continuing education seminars for massage professionals since 1989. In 1995, Ralph produced the best selling chair massage video program, Seated Therapeutic Massage, Vol.1, Back & Neck(c), and has since released a total of 14 training videos covering Seated Massage, Sports Massage, Medical Massage, Patient Education and Golf-Flexology(c). Products/Services: Excellent, professionally produced training videos for massage/bodywork professionals, students and schools. Tel: 319-846-2668; E-mail: ; Web:

Real Bodywork: Geri and Sean Riehl got their start in the bodywork business as massage therapists and massage therapy instructors of various modalities. Real Bodywork was born 1998 with the creation of our Santa Barbara Massage Cream; we wanted to provide a chemical/preservative free option for their massage students. In 1999, we created our first video and went on to create a comprehensive library of high quality educational videos, utilizing top instructors in various modalities. Products/Services: high-quality videos, massage cream. Tel: 805-898-1539; E-mail: ; Web:

Repetitive Use Injury Therapy (RUIT)®: We offer continuing education in the Muscle Release TechniqueSM modality. The Muscle Release TechniqueSM is a unique injury therapy that combines compression, extension, movement and breath to give the therapist a tool to provide, in many cases, relief from pain in one treatment. With the Muscle Release TechniqueSM scar tissue is broken up, the muscle is lengthened, muscle memory is restored and relief from pain starts immediately. Products/Services: Three-day intensive training workshops; video/DVD training series available with and without CEU's (covers the basic information taught in the 3-day workshop); video tapes; books; stretch ropes. Tel: 303-674-7948; E-mail: ; Web:

Serenity: Serenity has been creating relaxation music, guided imagery, and, now, DVDs since 1985. Selling to over 29,000 health professionals, Serenity has become the world leader in music for the therapist. Serenity provides an audio catalog CD (free of charge) along with retail and wholesale information to support your business. All albums are absolutely guaranteed or return them for full refund. Products/Services: CDs, Cassettes, DVDs. Tel: 800-869-1684; E-mail: ; Web:

Spinal Reflex Institute, International (SRI): SRI provides ongoing research and development of Spinal Reflex Analysis (SRA), its clinical application, and educational opportunities. Developed by Dr. Frank Jarrell, SRA is system of procedures and protocols used to identify and treat spinal reflexes and their associated soft tissue reactions. Massage Therapists daily encounter the profound affects of the spinal reflex mechanism at work in their clients. SRA provides direct access to identifying and shutting down the spinal reflex. Products/Services: hands-on seminars; home study programs; books; videos; CDs; DVDs; flipcharts; posters; equipment; and more. Tel: 970-259-5520.

Tallgrass Animal Acupressure / Tallgrass Publishers, LLC: Tallgrass has served the human and animal community for over 14 years by providing acupressure manuals, meridian charts, videos, plus online and hands-on training programs worldwide. Animals Acupressure enhances the benefits of massage and all other healing arts. The Tallgrass training programs are based on Traditional Chinese Medicine. Participants learn the basic concepts underlying acupressure, assessment tools, treatment protocol, point selection, treatments for specific conditions, and much more. Products/Services: Online and Hands-on Animal Acupressure Training Program/Practitioner Certification Program (180-Hour), books, charts, videos. Tel: 888-841-7211; E-mail: ; Web:

Talus Incorporated: Talus is a quality publishing company run by Fiona Rattray, RMT, and Linda Ludwig, RMT, with 20-plus years as educators and over 30 years of clinical experience. Critically acclaimed, their textbook is used by therapists worldwide and in over 300 schools across North America. It is a practical resource therapists consult daily. For educators and students, its comprehensive, accessible format covers pathology, assessment, and treatment plans for most common conditions/injuries. Products/Services: Textbooks. Tel: 519-883-8286; E-mail: ; Web:

TouchProActive: is a 24/7 meeting place for the massage community. Our user-friendly Web site is a "Village Square" featuring discussion boards, private messaging and chat rooms. Share ideas, inspiration and support with colleagues, post free ads in the classified listings, and have access to thought-provoking weekly newsletter articles. To sign up for a free 10-Day trial membership go to our Web site and enter the code in our ad. Tel: 800-999-5026; E-mail: ; Web:

If your company offers products or services to the massage profession and you would like to be listed in "What Are My Choices," please contact Massage Today at 800-324-7758 or .


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