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Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
February, 2004, Vol. 04, Issue 02
What are My Choices?
By Editorial Staff
You've made the decision to become a massage therapist and invested a lot of money in your education, practice location, marketing, and everything else you need to be successful. Now what? Where can you find information on products, continuing education information and other goods and services to help your practice grow?
"What Are My Choices?" is a periodic column that gives you the information you need, straight from the experts - the companies themselves.The first installment of this column focuses on companies that offer resources in the media, including books, videos, reference guides, educational resources, and music - all important components of a successful massage practice.
Arizona Institute of Thai and Oriental Massage: Owned by Winnie Cain, it has been in existence since 1994. One of the first to teach Thai massage in the United States. Products/Services: Thai massage mats, cushions, Thai massage videos, workbooks and workshops. Tel: 480-644-8817; E-mail: ; Web: www.massagethai.com.
Canadian Institute for the Relief of Pain and Disability (CIRPD): Formerly known as Physical Medicine Research Foundation, CIRPD was founded in 1985 by a massage therapist and is a registered Canadian charity dedicated to bring all health disciplines together to improve the diagnosis and treatment of people with musculoskeletal injuries. CIRPD as an affiliate member of the Canadian Cochrane Network and Centre is committed to the dissemination of evidence-based practical information to health professionals and patients to improve patient care. Products/Services: International multidisciplinary scientific conferences; evidence-informed guidelines for massage therapists on assessment and treatment of common musculoskeletal conditions; patient education materials; research grants; education on research methods and design; web-based resources. Tel: 800-872-3105 (N. Amer.), 604-684-4148 (elsewhere); E-mail: ; Web: www.cirpd.org.
Center For Neuromuscular Reeducation: Tel: 805-687-2111.
David Kent Seminars: David Kent Seminars provides essentials for the Medical Massage Therapist which includes seminars and support products. The human dissection seminars are held at the University of South Florida, College of Medicine. Hands-on and practice building seminars are taught throughout the world. David's home study programs integrate human dissection with hands-on therapy and practical treatment techniques that are available in DVD and video formats. 3-D Software and Postural Analysis Grid Charts(tm) are available. Products/Services: Seminars;Videos / DVDs; Home Study Courses; Postural Analysis Grid Charts(tm); Trigger Point Charts; 3-D Anatomy Software; Personalized Essential Office Forms(tm); Audio Programs; Consulting. Tel: 888-574-5600; E-mail: ; Web: www.davidkent.com.
G-Jo Institute: The G-Jo (pronounced "GEE-joh") Institute is a natural health educational organization founded in 1976 to research, test and share a variety of "self-health" methods from around the world. Of these, G-Jo Acupressure (acupuncture without needles) is perhaps most widely known as offered through our series of home study programs and publications. Products/Services: Master of G-Jo Acupressure Home Study Program; Instructor of G-Jo Acupressure Home Study Program; G-Jo Ear Acupressure (Auriculotherapy); The G-Jo Institute's Acugenics(tm) Self-Health Series. Tel: 828-863-4660; E-mail: ; Web: www.g-jo.com.
Hand Prints: Tel: 860-768-4404.
Lott Productions: Tel: 800-927-7037 Web: www.kellylott.com.
Massage Video Sales: Offers a wide variety of home study continuing education courses all accepted by the NCBTMB, AMTA, ABMP, and most states. You watch the video and/or read the course materials. You complete the provided paperwork to document your practice sessions and a written test. There is no time limit to complete the course. Upon completion, you receive a certificate suitable for framing, and a transcript for your files. Products/Services: Home study courses in Pregnancy, Massage Doula, Infant, Spinal Pain, Reflexology, Shiatsu, Fibromyalgia, Aromatherapy, Spa Therapy, Ethics. Tel: 661-328-9703; Web: www.massagevideosales.com; E-mail: .
Ralph Stephens Seminars, LLC (formerly Helping Hands Seminars 1988-1998): Internationally recognized, award-winning instructor/author, who has been providing the highest quality continuing education seminars for massage professionals since 1989. In 1995, Ralph produced the best selling chair massage video program, Seated Therapeutic Massage, Vol.1, Back & Neck(c), and has since released a total of 14 training videos covering Seated Massage, Sports Massage, Medical Massage, Patient Education and Golf-Flexology(c). Products/Services: Excellent, professionally produced training videos for massage/bodywork professionals, students and schools. Tel: 319-846-2668; E-mail: ; Web: www.ralphstephens.com.
Real Bodywork: Geri and Sean Riehl got their start in the bodywork business as massage therapists and massage therapy instructors of various modalities. Real Bodywork was born 1998 with the creation of our Santa Barbara Massage Cream; we wanted to provide a chemical/preservative free option for their massage students. In 1999, we created our first video and went on to create a comprehensive library of high quality educational videos, utilizing top instructors in various modalities. Products/Services: high-quality videos, massage cream. Tel: 805-898-1539; E-mail: ; Web: www.realbodywork.com.
Repetitive Use Injury Therapy (RUIT)®: We offer continuing education in the Muscle Release TechniqueSM modality. The Muscle Release TechniqueSM is a unique injury therapy that combines compression, extension, movement and breath to give the therapist a tool to provide, in many cases, relief from pain in one treatment. With the Muscle Release TechniqueSM scar tissue is broken up, the muscle is lengthened, muscle memory is restored and relief from pain starts immediately. Products/Services: Three-day intensive training workshops; video/DVD training series available with and without CEU's (covers the basic information taught in the 3-day workshop); video tapes; books; stretch ropes. Tel: 303-674-7948; E-mail: ; Web: www.mrtherapy.com.
Serenity: Serenity has been creating relaxation music, guided imagery, and, now, DVDs since 1985. Selling to over 29,000 health professionals, Serenity has become the world leader in music for the therapist. Serenity provides an audio catalog CD (free of charge) along with retail and wholesale information to support your business. All albums are absolutely guaranteed or return them for full refund. Products/Services: CDs, Cassettes, DVDs. Tel: 800-869-1684; E-mail: ; Web: www.serenitymusic.com.
Spinal Reflex Institute, International (SRI): SRI provides ongoing research and development of Spinal Reflex Analysis (SRA), its clinical application, and educational opportunities. Developed by Dr. Frank Jarrell, SRA is system of procedures and protocols used to identify and treat spinal reflexes and their associated soft tissue reactions. Massage Therapists daily encounter the profound affects of the spinal reflex mechanism at work in their clients. SRA provides direct access to identifying and shutting down the spinal reflex. Products/Services: hands-on seminars; home study programs; books; videos; CDs; DVDs; flipcharts; posters; equipment; and more. Tel: 970-259-5520.
Tallgrass Animal Acupressure / Tallgrass Publishers, LLC: Tallgrass has served the human and animal community for over 14 years by providing acupressure manuals, meridian charts, videos, plus online and hands-on training programs worldwide. Animals Acupressure enhances the benefits of massage and all other healing arts. The Tallgrass training programs are based on Traditional Chinese Medicine. Participants learn the basic concepts underlying acupressure, assessment tools, treatment protocol, point selection, treatments for specific conditions, and much more. Products/Services: Online and Hands-on Animal Acupressure Training Program/Practitioner Certification Program (180-Hour), books, charts, videos. Tel: 888-841-7211; E-mail: ; Web: www.animalacupressure.com.
Talus Incorporated: Talus is a quality publishing company run by Fiona Rattray, RMT, and Linda Ludwig, RMT, with 20-plus years as educators and over 30 years of clinical experience. Critically acclaimed, their textbook is used by therapists worldwide and in over 300 schools across North America. It is a practical resource therapists consult daily. For educators and students, its comprehensive, accessible format covers pathology, assessment, and treatment plans for most common conditions/injuries. Products/Services: Textbooks. Tel: 519-883-8286; E-mail: ; Web: www.clinicalmassagetherapy.com.
TouchProActive: TouchProActive.com is a 24/7 meeting place for the massage community. Our user-friendly Web site is a "Village Square" featuring discussion boards, private messaging and chat rooms. Share ideas, inspiration and support with colleagues, post free ads in the classified listings, and have access to thought-provoking weekly newsletter articles. To sign up for a free 10-Day trial membership go to our Web site and enter the code in our ad. Tel: 800-999-5026; E-mail: ; Web: www.touchproactive.com.
If your company offers products or services to the massage profession and you would like to be listed in "What Are My Choices," please contact Massage Today at 800-324-7758 or .
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