Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Winter of Life: A Personal and Chiropractic Practice Perspective
Last November, my wife and I invited an elderly relative, Uncle Josh, to spend the winter with us. He was 82 years old at the time and turned 83 during his stay. As soon as he accepted our invitation, we began preparing.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Are You Making the Wrong Impression?
Taking a page from Stacy and Clinton of The Learning Channel's hit television program, "What Not to Wear," we recently published an article in the summer issue of Chiropractic History: The Archives and Journal of the Association for the History of Chiropractic, that explores the evolution of physician attire from prehistoric times to the present.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Research: Know What You're Talking About
Have you ever seen a patient in your office with multiple serious health problems you weren't sure exactly how to address?
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
7 Reasons You Want a Beacon in Your Office
Have you heard about how "beacons" are transforming the way businesses interact with their customers? Beacons are low-energy Bluetooth devices that have the ability to send information to a smartphone app.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Looking Back: Abstracts From Chiropractic History (Summer 2015 Issue)
The following abstracts are reprinted with permission from Chiropractic History, the official journal of the Association for the History of Chiropractic. Chiropractic History is the leading scholarly journal of the chiropractic profession dedicated to the preservation and dissemination of the profession's credible history.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Reverse Digit Span: A Useful Assessment Tool for Patients With and Without Concussion
Reverse digit span is an easily administered test of attention span. It is a component of the SCAT3 test, which is frequently used to assess concussion. It has been part of the armamentarium of cognitive assessment for many years.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Chiropractic Care and Risk of Stroke: The Shoe Moves to the Other Foot
For decades, numerous papers have linked upper cervical chiropractic care to the incidence of vertebral artery dissections and stroke.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
February, 2004, Vol. 04, Issue 02
Advanced Certification: The Future of Massage Therapy?
By Rebecca J. Razo
Arizona massage therapist Steve Miller has always been passionate about education. After completing his master's degree, he began a career in academic counseling until a tumor scare and chronic pain led him to seek massage therapy.Following a successful round of treatment, Miller began looking into massage therapy as a side job, but his passion for the practice won him over, and he eventually transitioned from education into massage therapy full-time.
However, Miller became frustrated when he discovered that Arizona prohibits massage therapists from billing insurance carriers for their services. "In many states, massage therapists are not required to be paid by third-party carriers because the carriers often feel the work is not significant and performed by uneducated practitioners," he said. Realizing that quality of education was a huge sticking point with the insurance industry, he decided that the massage profession needed to be elevated to a level on par with similar health care professions, such as physical therapy.
Using his educational background, knowledge of massage therapy, and feedback from a wide range of health care professionals and consumers, Miller set out to create a new, advanced form of massage therapy certification that would, in part, enable qualified therapists to bill insurance companies. Miller collaborated with physicians, massage therapists and insurance companies, and eventually established the curriculum for the Certified Diplomate of Massage Therapy (DMT) using criteria similar to that of a Doctor of Physical Therapy (DPT) degree.
This January, Miller announced the creation of the DMT and his new organization, the International Center for Excellence in Massage Therapy (ICEMT), which will oversee the DMT certification. According to the ICEMT Web site, "The DMT serves as the top-level credential for massage therapists and is the equivalent of a Doctorate degree."
Miller asserts that the DMT is essential to the advancement of the massage therapy profession: "By developing the DMT certification, the ICEMT verifies the practitioner has completed a rigorous program of study with the same background as other professionals who perform similar work. We can then begin working with insurance carriers to recognize this and accept DMTs as providers in their network."
Although the National Certification Examination (NCE), offered through the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB), already validates the practice of massage therapy, Miller stresses that the DMT is an advanced certification option only available to experienced massage therapists, while the NCE certifies entry-level massage therapists: "The DMT only seeks to recognize those practitioners who have completed a rigorous academic and research program. It is not meant for everyone, nor is it meant for entry-level practitioners. It also does not mean that if one does not have the DMT they are a poor therapist," he notes.
The DMT curriculum takes stock of an applicant's academic history, clinical and research experience, and civic performance. Much like a typical DPT degree, applicants must possess a bachelor's degree from a nationally accredited university with a grade of B or higher; have completed a series of science and mathematical courses, including anatomy, physiology, chemistry, biology, calculus, and statistics, among others; have completed a 500-hour or greater massage education program; have had one year each of clinical experience and civic involvement; and have completed an independent research, study or continuing education program. To apply, therapists must complete a portfolio process in which their qualifications are reviewed by three members of the ICEMT evaluation board, which consists of two naturopaths, three massage therapists, and three non-health care- professionals.
Depending on how well the DMT is received in the massage community, the ICEMT will pursue independent accreditation from the National Commission for Certifying Agencies (NCCA) - a branch of the National Organization for Competency Assurance (NOCA) - the same organization that accredits the NCBTMB's exam.
As for the ICEMT's immediate plans, Miller says the organization will begin issuing press releases to get the word out to the industry about the new certification; it also plans to work on educating insurance carriers at the local level about the DMT. If successful, ICEMT will expand its efforts to other areas.
In the meantime, does Miller worry about how the ICEMT and DMT certification will be received by the profession? "I'm sure that it will be laughed off as a joke [by some]," he muses. "Every venture incurs risk, and while I hope for the best with regards to the ICEMT and DMT, it bears little on my personal outlook on the field, life, and my abilities."
For more information on the ICEMT or the DMT, visit www.icemt.org.
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