Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
February, 2004, Vol. 04, Issue 02
Advanced Certification: The Future of Massage Therapy?
By Rebecca J. Razo
Arizona massage therapist Steve Miller has always been passionate about education. After completing his master's degree, he began a career in academic counseling until a tumor scare and chronic pain led him to seek massage therapy.Following a successful round of treatment, Miller began looking into massage therapy as a side job, but his passion for the practice won him over, and he eventually transitioned from education into massage therapy full-time.
However, Miller became frustrated when he discovered that Arizona prohibits massage therapists from billing insurance carriers for their services. "In many states, massage therapists are not required to be paid by third-party carriers because the carriers often feel the work is not significant and performed by uneducated practitioners," he said. Realizing that quality of education was a huge sticking point with the insurance industry, he decided that the massage profession needed to be elevated to a level on par with similar health care professions, such as physical therapy.
Using his educational background, knowledge of massage therapy, and feedback from a wide range of health care professionals and consumers, Miller set out to create a new, advanced form of massage therapy certification that would, in part, enable qualified therapists to bill insurance companies. Miller collaborated with physicians, massage therapists and insurance companies, and eventually established the curriculum for the Certified Diplomate of Massage Therapy (DMT) using criteria similar to that of a Doctor of Physical Therapy (DPT) degree.
This January, Miller announced the creation of the DMT and his new organization, the International Center for Excellence in Massage Therapy (ICEMT), which will oversee the DMT certification. According to the ICEMT Web site, "The DMT serves as the top-level credential for massage therapists and is the equivalent of a Doctorate degree."
Miller asserts that the DMT is essential to the advancement of the massage therapy profession: "By developing the DMT certification, the ICEMT verifies the practitioner has completed a rigorous program of study with the same background as other professionals who perform similar work. We can then begin working with insurance carriers to recognize this and accept DMTs as providers in their network."
Although the National Certification Examination (NCE), offered through the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB), already validates the practice of massage therapy, Miller stresses that the DMT is an advanced certification option only available to experienced massage therapists, while the NCE certifies entry-level massage therapists: "The DMT only seeks to recognize those practitioners who have completed a rigorous academic and research program. It is not meant for everyone, nor is it meant for entry-level practitioners. It also does not mean that if one does not have the DMT they are a poor therapist," he notes.
The DMT curriculum takes stock of an applicant's academic history, clinical and research experience, and civic performance. Much like a typical DPT degree, applicants must possess a bachelor's degree from a nationally accredited university with a grade of B or higher; have completed a series of science and mathematical courses, including anatomy, physiology, chemistry, biology, calculus, and statistics, among others; have completed a 500-hour or greater massage education program; have had one year each of clinical experience and civic involvement; and have completed an independent research, study or continuing education program. To apply, therapists must complete a portfolio process in which their qualifications are reviewed by three members of the ICEMT evaluation board, which consists of two naturopaths, three massage therapists, and three non-health care- professionals.
Depending on how well the DMT is received in the massage community, the ICEMT will pursue independent accreditation from the National Commission for Certifying Agencies (NCCA) - a branch of the National Organization for Competency Assurance (NOCA) - the same organization that accredits the NCBTMB's exam.
As for the ICEMT's immediate plans, Miller says the organization will begin issuing press releases to get the word out to the industry about the new certification; it also plans to work on educating insurance carriers at the local level about the DMT. If successful, ICEMT will expand its efforts to other areas.
In the meantime, does Miller worry about how the ICEMT and DMT certification will be received by the profession? "I'm sure that it will be laughed off as a joke [by some]," he muses. "Every venture incurs risk, and while I hope for the best with regards to the ICEMT and DMT, it bears little on my personal outlook on the field, life, and my abilities."
For more information on the ICEMT or the DMT, visit www.icemt.org.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.