Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
February, 2004, Vol. 04, Issue 02
Advanced Certification: The Future of Massage Therapy?
By Rebecca J. Razo
Arizona massage therapist Steve Miller has always been passionate about education. After completing his master's degree, he began a career in academic counseling until a tumor scare and chronic pain led him to seek massage therapy.Following a successful round of treatment, Miller began looking into massage therapy as a side job, but his passion for the practice won him over, and he eventually transitioned from education into massage therapy full-time.
However, Miller became frustrated when he discovered that Arizona prohibits massage therapists from billing insurance carriers for their services. "In many states, massage therapists are not required to be paid by third-party carriers because the carriers often feel the work is not significant and performed by uneducated practitioners," he said. Realizing that quality of education was a huge sticking point with the insurance industry, he decided that the massage profession needed to be elevated to a level on par with similar health care professions, such as physical therapy.
Using his educational background, knowledge of massage therapy, and feedback from a wide range of health care professionals and consumers, Miller set out to create a new, advanced form of massage therapy certification that would, in part, enable qualified therapists to bill insurance companies. Miller collaborated with physicians, massage therapists and insurance companies, and eventually established the curriculum for the Certified Diplomate of Massage Therapy (DMT) using criteria similar to that of a Doctor of Physical Therapy (DPT) degree.
This January, Miller announced the creation of the DMT and his new organization, the International Center for Excellence in Massage Therapy (ICEMT), which will oversee the DMT certification. According to the ICEMT Web site, "The DMT serves as the top-level credential for massage therapists and is the equivalent of a Doctorate degree."
Miller asserts that the DMT is essential to the advancement of the massage therapy profession: "By developing the DMT certification, the ICEMT verifies the practitioner has completed a rigorous program of study with the same background as other professionals who perform similar work. We can then begin working with insurance carriers to recognize this and accept DMTs as providers in their network."
Although the National Certification Examination (NCE), offered through the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB), already validates the practice of massage therapy, Miller stresses that the DMT is an advanced certification option only available to experienced massage therapists, while the NCE certifies entry-level massage therapists: "The DMT only seeks to recognize those practitioners who have completed a rigorous academic and research program. It is not meant for everyone, nor is it meant for entry-level practitioners. It also does not mean that if one does not have the DMT they are a poor therapist," he notes.
The DMT curriculum takes stock of an applicant's academic history, clinical and research experience, and civic performance. Much like a typical DPT degree, applicants must possess a bachelor's degree from a nationally accredited university with a grade of B or higher; have completed a series of science and mathematical courses, including anatomy, physiology, chemistry, biology, calculus, and statistics, among others; have completed a 500-hour or greater massage education program; have had one year each of clinical experience and civic involvement; and have completed an independent research, study or continuing education program. To apply, therapists must complete a portfolio process in which their qualifications are reviewed by three members of the ICEMT evaluation board, which consists of two naturopaths, three massage therapists, and three non-health care- professionals.
Depending on how well the DMT is received in the massage community, the ICEMT will pursue independent accreditation from the National Commission for Certifying Agencies (NCCA) - a branch of the National Organization for Competency Assurance (NOCA) - the same organization that accredits the NCBTMB's exam.
As for the ICEMT's immediate plans, Miller says the organization will begin issuing press releases to get the word out to the industry about the new certification; it also plans to work on educating insurance carriers at the local level about the DMT. If successful, ICEMT will expand its efforts to other areas.
In the meantime, does Miller worry about how the ICEMT and DMT certification will be received by the profession? "I'm sure that it will be laughed off as a joke [by some]," he muses. "Every venture incurs risk, and while I hope for the best with regards to the ICEMT and DMT, it bears little on my personal outlook on the field, life, and my abilities."
For more information on the ICEMT or the DMT, visit www.icemt.org.
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