Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
February, 2004, Vol. 04, Issue 02
Spotlight on California: Moving Toward Regulation
By Chris Voltarel and Beverly May
Introduced in February 2003 by Assemblywoman Kehoe and sponsored by the California chapter of the AMTA (AMTA-CA), Assembly Bill (AB) 1388 proposes state regulation of the massage profession in California.Member surveys conducted by both the AMTA-CA and Associated Bodywork and Massage Professionals (ABMP) found strong support for state regulation. Although a fair number of smaller California towns have no local regulation, the vast majority of massage therapists often work under very onerous local laws; years of efforts to improve these local regulations have been frustrating. The intention of AB 1388 is to create the least, most appropriate regulation possible. Necessary points of the bill naturally include preemption of local ordinances and fees, and reasonable protection for all currently practicing massage legally in California.
Because of the uncertainty surrounding the budget and the new governorship, AMTA-CA requested that AB 1388 be held in committee rather than voted on this year. This means that the bill will not be considered in 2004 as it now exists, but will possibly be revived as a new bill in 2005. Keeping the bill in state legislative committee will slow down the process and allow those of us with vested interests more time to address the concerns of everyone involved, including various associations representing cities, counties, law enforcement, health, wellness and spa industries, and other school groups. We plan to proceed knowing we have the votes to pass a good bill and have had the time to make necessary compromises wisely.
Currently, AB 1388 is further along than the sponsors expected when it was first introduced; still, it was a long shot that the bill would be heard this session. Introducing the bill, however, created momentum and helped identify supporters and opponents. There may be an interim hearing regarding the bill in early 2004, at which time we will focus on building support and improving the bill. Waiting to introduce it again in 2005 will give us plenty of time to address concerns in a new two-year legislative session.
AMTA-CA has funded this project and done much of the grassroots work; however, it has not worked alone. A coalition of massage professionals, including representatives from AMTA-CA, ABMP and various school groups, has been working to implement the best possible bill for California. Associations representing reflexologists, Trager practitioners, energy workers and many other specialty groups have worked closely with AMTA-CA sponsors to ensure they, too, are treated appropriately under the law; moreover, we have achieved significant support from groups we had not expected, as well as support from legislators and local officials.
Politics and regulations bring out the best and worst in people. Martin Luther King said that the end never justifies the means - it is through the means that the spirituality of the end is defined. If we are to guide our clients to wholeness through caring touch, we must model the highest level of integrity in our actions. It is with such a commitment that AMTA-CA pursues improvement of the regulatory environment in California.
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