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Massage Today
January, 2004, Vol. 04, Issue 01

Industry News

By Editorial Staff

Spa Conferences Expand Venues, Head West

Mark your calendars for the 2004 Spa & Resort and Medical Spa Expos and Conferences, scheduled in three locations this year: Los Angeles, Feb.

15-16, 2004, at the Los Angeles Convention Center; New York, Apr. 18-19, 2004, at New York City's Pier 94; and Miami, Sept. 12-13,2004, at the Miami Convention Center.

Each year, thousands of massage therapists, business owners, managers, chiropractors and physicians from the spa, medical spa, hotel and resort communities gather at the conferences to network, attend classes and learn about the latest trends in the industry. This will be the first year that Los Angeles will host the conferences. The L.A. event will feature renowned author and holistic health expert Dr. Deepak Chopra as the keynote speaker. According to a press release, Dr. Chopra's address will discuss "...the miraculous power of coincidence that can spontaneously fulfill our desires and tap into the true potential that rests within each of us."

"We are extremely pleased to have Dr. Deepak Chopra as our special guest and keynote speaker at our inaugural conference and expos in Los Angeles," said Greg Topalian, vice president and director of the conferences. "Who better to set the tone for the spa industry than Dr. Chopra? His insight and advice for everyone in the spa and wellness arena are extraordinarily valuable."

For more information or to register for any of the conference dates, visit or

International Spa Association News

The International Spa Association (ISPA) has just released its 2003 Spa-Goer Study. The study, which targets day, resort, hotel, and destination spas, offers a comprehensive look at spa consumer demographics, including treatments, frequency of visits and types of products purchased, among other things. Similar studies focusing on the United Kingdom, Canada and Japan will be available soon. The 2003 Spa-Goer Study is available for purchase now.

The 2003-2004 ISPA Board of Directors is in place and ready to assume its duties that include overseeing approximately 2,000 members in 60 countries. They are:

  • Officers - Jeff Kohl, president; Kate Mearns, vice-president; Jean Kolb, secretary/treasurer.
  • Newly elected board members - Dee Deluca-Mattos, Jim Root and Merrill Williams.
  • Returning board members - Sharilyn Abbajay, Mary Bemis, David Erlich, Orlando Hildago, Celeste Dunn Hilling, Tammy Pahel, Raoul Andrews Sudre, and Peter Sng.
  • ISPA Foundation President - John Korpi.

For more information about ISPA, visit

The Spa Association Releases Marketing Tool

The Spa Association has released Spa Marketing: Tools for Success, a CD that contains a marketing plan for new spas or spas wanting to improve their marketing skills. The marketing plan includes tools designed to help find new clients, customer service strategies and solutions, and guidelines for creating an advertising campaign. Included with the disc is an informational booklet. The CD is compatible with IBM and Apple operating systems. For more information, visit


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