Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
January, 2004, Vol. 04, Issue 01
By Editorial Staff
Spa Conferences Expand Venues, Head West
Mark your calendars for the 2004 Spa & Resort and Medical Spa Expos and Conferences, scheduled in three locations this year: Los Angeles, Feb.15-16, 2004, at the Los Angeles Convention Center; New York, Apr. 18-19, 2004, at New York City's Pier 94; and Miami, Sept. 12-13,2004, at the Miami Convention Center.
Each year, thousands of massage therapists, business owners, managers, chiropractors and physicians from the spa, medical spa, hotel and resort communities gather at the conferences to network, attend classes and learn about the latest trends in the industry. This will be the first year that Los Angeles will host the conferences. The L.A. event will feature renowned author and holistic health expert Dr. Deepak Chopra as the keynote speaker. According to a press release, Dr. Chopra's address will discuss "...the miraculous power of coincidence that can spontaneously fulfill our desires and tap into the true potential that rests within each of us."
"We are extremely pleased to have Dr. Deepak Chopra as our special guest and keynote speaker at our inaugural conference and expos in Los Angeles," said Greg Topalian, vice president and director of the conferences. "Who better to set the tone for the spa industry than Dr. Chopra? His insight and advice for everyone in the spa and wellness arena are extraordinarily valuable."
International Spa Association News
The International Spa Association (ISPA) has just released its 2003 Spa-Goer Study. The study, which targets day, resort, hotel, and destination spas, offers a comprehensive look at spa consumer demographics, including treatments, frequency of visits and types of products purchased, among other things. Similar studies focusing on the United Kingdom, Canada and Japan will be available soon. The 2003 Spa-Goer Study is available for purchase now.
The 2003-2004 ISPA Board of Directors is in place and ready to assume its duties that include overseeing approximately 2,000 members in 60 countries. They are:
For more information about ISPA, visit www.experienceispa.com.
The Spa Association Releases Marketing Tool
The Spa Association has released Spa Marketing: Tools for Success, a CD that contains a marketing plan for new spas or spas wanting to improve their marketing skills. The marketing plan includes tools designed to help find new clients, customer service strategies and solutions, and guidelines for creating an advertising campaign. Included with the disc is an informational booklet. The CD is compatible with IBM and Apple operating systems. For more information, visit www.thespaassociation.com.
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