Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
January, 2004, Vol. 04, Issue 01
Dichotomy of Emotions
By Cliff Korn, BS, LMT, NCTMB
Massage Today is having a birthday! The premier issue of Massage Today rolled off the presses and into your mailboxes in January 2001. As we enter our fourth year of publication, I can say with all honesty that working with Massage Today is one of the most enjoyable things I do! I am delighted that it has become a real force in the massage industry, and I'm most proud when I meet readers who tell me that they "love Massage Today!"
That said, still has a long way to grow into the superior trade publication I envisioned three years ago! There is a huge backlog of wonderful articles that may never see the light of day because there is no space to print them.As you know, is provided at no cost to each and every massage therapist who wants it. Since nothing is free, advertising makes it possible for your issue to arrive each month. The quantity of advertising determines the number of pages of "content" that can be printed on a monthly basis.
There is a dichotomy of emotions here. While I think that Massage Today is the very best of all the publications currently serving the massage industry, I know we can do even better! So help me out here! E-mail me at and let me know what you want to see more of in Massage Today.
Equally as important, let me know what companies you would like to see advertise with us. I would really like to bring you the benefit of more articles, surveys, research and columnists. It is, after all, designed to meet your needs! I'm planning on doing my part to see that it continues to be a serious force for the advancement of the profession for years to come!
Speaking of dichotomy, you are reading this in January; however, as I write this, it is still several weeks before Christmas. Psychologists will confirm that this is traditionally a time of emotional turmoil for many. Those of us celebrating the spiritual aspects of the holiday suffer from the dichotomy of the joy of the Savior's birth with the sorrow of turmoil in the world. Those of us celebrating the secular aspects of the holiday suffer from the dichotomy of the delight in spending time with family and friends versus the need to delve into the commercialism and hustle of crowded stores and mall parking lots.
I typically and historically see only the good parts of the holiday season. I enjoy decorating my treatment room in traditional Christmas decorations and playing "relaxing" Christmas carols when in session. I look forward to having both children and grandchildren close at hand to help us celebrate.
This year, however, I also experienced the feeling of loss and tragedy that brings a hollow ache, and causes introspection and scrutiny of feeling. The massage world lost one of its best on the evening of November 30th, when the life of Cheryn McGillicuddy was tragically cut short. Private tragedy is an occurrence affecting thousands of families everyday in the United States, but that knowledge does not help one bit. Police in Florida are still searching for her killer.
I knew Cheryn as energy, capability and compassion all rolled into one. Her positive energy, enthusiasm, spirit and willingness to pitch in to make things happen made me, and many others, feel significant and truly cared for. She and her husband, Massage Today Sports Massage columnist Michael McGillicuddy, owned and taught at one of the country's premier massage schools, the Central Florida School of Massage. She was instrumental in the development of the Florida State Massage Therapy Association's code of ethics and a patient's bill of rights.
Cheryn's students always found her knowledgeable, helpful and patient. As a friend, I'll dearly miss her counsel, her laugh and her hugs. As a massage educator, Cheryn exhibited tireless devotion and enthusiasm, and an obligation to provide quality education. What a wonderful world it would be if all massage schools had someone like Cheryn directing their educational programs! At only 39 years of age, she had so much more to give. We, as a profession have lost much.
This blue rock does keep spinning, however. Our clients need us. Our friends and families need us. It is up to us to make 2004 another year of growth in our profession. We all need to come to grips with our losses, and use the lessons we have learned from those we have lost for progress. I urge all of us, no matter how we see our role in massage, no matter how we feel about the politics of the field, no matter how successful or unsuccessful we think we are - to be a little bit better and a little bit more client-focused in 2004 than we were in 2003.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue. Please send all correspondence by e-mail to or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.