resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
January, 2004, Vol. 04, Issue 01
Dichotomy of Emotions
By Cliff Korn, BS, LMT, NCTMB
Massage Today is having a birthday! The premier issue of Massage Today rolled off the presses and into your mailboxes in January 2001. As we enter our fourth year of publication, I can say with all honesty that working with Massage Today is one of the most enjoyable things I do! I am delighted that it has become a real force in the massage industry, and I'm most proud when I meet readers who tell me that they "love Massage Today!"
That said, still has a long way to grow into the superior trade publication I envisioned three years ago! There is a huge backlog of wonderful articles that may never see the light of day because there is no space to print them.As you know, is provided at no cost to each and every massage therapist who wants it. Since nothing is free, advertising makes it possible for your issue to arrive each month. The quantity of advertising determines the number of pages of "content" that can be printed on a monthly basis.
There is a dichotomy of emotions here. While I think that Massage Today is the very best of all the publications currently serving the massage industry, I know we can do even better! So help me out here! E-mail me at and let me know what you want to see more of in Massage Today.
Equally as important, let me know what companies you would like to see advertise with us. I would really like to bring you the benefit of more articles, surveys, research and columnists. It is, after all, designed to meet your needs! I'm planning on doing my part to see that it continues to be a serious force for the advancement of the profession for years to come!
Speaking of dichotomy, you are reading this in January; however, as I write this, it is still several weeks before Christmas. Psychologists will confirm that this is traditionally a time of emotional turmoil for many. Those of us celebrating the spiritual aspects of the holiday suffer from the dichotomy of the joy of the Savior's birth with the sorrow of turmoil in the world. Those of us celebrating the secular aspects of the holiday suffer from the dichotomy of the delight in spending time with family and friends versus the need to delve into the commercialism and hustle of crowded stores and mall parking lots.
I typically and historically see only the good parts of the holiday season. I enjoy decorating my treatment room in traditional Christmas decorations and playing "relaxing" Christmas carols when in session. I look forward to having both children and grandchildren close at hand to help us celebrate.
This year, however, I also experienced the feeling of loss and tragedy that brings a hollow ache, and causes introspection and scrutiny of feeling. The massage world lost one of its best on the evening of November 30th, when the life of Cheryn McGillicuddy was tragically cut short. Private tragedy is an occurrence affecting thousands of families everyday in the United States, but that knowledge does not help one bit. Police in Florida are still searching for her killer.
I knew Cheryn as energy, capability and compassion all rolled into one. Her positive energy, enthusiasm, spirit and willingness to pitch in to make things happen made me, and many others, feel significant and truly cared for. She and her husband, Massage Today Sports Massage columnist Michael McGillicuddy, owned and taught at one of the country's premier massage schools, the Central Florida School of Massage. She was instrumental in the development of the Florida State Massage Therapy Association's code of ethics and a patient's bill of rights.
Cheryn's students always found her knowledgeable, helpful and patient. As a friend, I'll dearly miss her counsel, her laugh and her hugs. As a massage educator, Cheryn exhibited tireless devotion and enthusiasm, and an obligation to provide quality education. What a wonderful world it would be if all massage schools had someone like Cheryn directing their educational programs! At only 39 years of age, she had so much more to give. We, as a profession have lost much.
This blue rock does keep spinning, however. Our clients need us. Our friends and families need us. It is up to us to make 2004 another year of growth in our profession. We all need to come to grips with our losses, and use the lessons we have learned from those we have lost for progress. I urge all of us, no matter how we see our role in massage, no matter how we feel about the politics of the field, no matter how successful or unsuccessful we think we are - to be a little bit better and a little bit more client-focused in 2004 than we were in 2003.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue. Please send all correspondence by e-mail to or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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