resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
January, 2004, Vol. 04, Issue 01
Dichotomy of Emotions
By Cliff Korn, BS, LMT, NCTMB
Massage Today is having a birthday! The premier issue of Massage Today rolled off the presses and into your mailboxes in January 2001. As we enter our fourth year of publication, I can say with all honesty that working with Massage Today is one of the most enjoyable things I do! I am delighted that it has become a real force in the massage industry, and I'm most proud when I meet readers who tell me that they "love Massage Today!"
That said, still has a long way to grow into the superior trade publication I envisioned three years ago! There is a huge backlog of wonderful articles that may never see the light of day because there is no space to print them.As you know, is provided at no cost to each and every massage therapist who wants it. Since nothing is free, advertising makes it possible for your issue to arrive each month. The quantity of advertising determines the number of pages of "content" that can be printed on a monthly basis.
There is a dichotomy of emotions here. While I think that Massage Today is the very best of all the publications currently serving the massage industry, I know we can do even better! So help me out here! E-mail me at and let me know what you want to see more of in Massage Today.
Equally as important, let me know what companies you would like to see advertise with us. I would really like to bring you the benefit of more articles, surveys, research and columnists. It is, after all, designed to meet your needs! I'm planning on doing my part to see that it continues to be a serious force for the advancement of the profession for years to come!
Speaking of dichotomy, you are reading this in January; however, as I write this, it is still several weeks before Christmas. Psychologists will confirm that this is traditionally a time of emotional turmoil for many. Those of us celebrating the spiritual aspects of the holiday suffer from the dichotomy of the joy of the Savior's birth with the sorrow of turmoil in the world. Those of us celebrating the secular aspects of the holiday suffer from the dichotomy of the delight in spending time with family and friends versus the need to delve into the commercialism and hustle of crowded stores and mall parking lots.
I typically and historically see only the good parts of the holiday season. I enjoy decorating my treatment room in traditional Christmas decorations and playing "relaxing" Christmas carols when in session. I look forward to having both children and grandchildren close at hand to help us celebrate.
This year, however, I also experienced the feeling of loss and tragedy that brings a hollow ache, and causes introspection and scrutiny of feeling. The massage world lost one of its best on the evening of November 30th, when the life of Cheryn McGillicuddy was tragically cut short. Private tragedy is an occurrence affecting thousands of families everyday in the United States, but that knowledge does not help one bit. Police in Florida are still searching for her killer.
I knew Cheryn as energy, capability and compassion all rolled into one. Her positive energy, enthusiasm, spirit and willingness to pitch in to make things happen made me, and many others, feel significant and truly cared for. She and her husband, Massage Today Sports Massage columnist Michael McGillicuddy, owned and taught at one of the country's premier massage schools, the Central Florida School of Massage. She was instrumental in the development of the Florida State Massage Therapy Association's code of ethics and a patient's bill of rights.
Cheryn's students always found her knowledgeable, helpful and patient. As a friend, I'll dearly miss her counsel, her laugh and her hugs. As a massage educator, Cheryn exhibited tireless devotion and enthusiasm, and an obligation to provide quality education. What a wonderful world it would be if all massage schools had someone like Cheryn directing their educational programs! At only 39 years of age, she had so much more to give. We, as a profession have lost much.
This blue rock does keep spinning, however. Our clients need us. Our friends and families need us. It is up to us to make 2004 another year of growth in our profession. We all need to come to grips with our losses, and use the lessons we have learned from those we have lost for progress. I urge all of us, no matter how we see our role in massage, no matter how we feel about the politics of the field, no matter how successful or unsuccessful we think we are - to be a little bit better and a little bit more client-focused in 2004 than we were in 2003.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue. Please send all correspondence by e-mail to or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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