Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
January, 2004, Vol. 04, Issue 01
Introduction to the Sinew Meridians
By Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc
Many of you may not have had much training in the topography, physiology, psychology and treatment of what are commonly called the "secondary meridians," a term that refers to the sinew meridians, which I will discuss in this series of articles, as well as the Divergent meridians, the Luo vessels and the Extraordinary vessels.We usually do not find much in our texts or training on this subject. Even the name implies they are not as important as the 12 "primary" meridians of which we are more familiar. Indeed, all of the meridians in Chinese medicine are important and worth learning and utilizing. Hopefully, these articles will broaden your awareness of these meridians, and you can start integrating them into your practice.
The body and its meridians in general can be compared to a musical instrument like a guitar or piano. Where we place our fingers on the frets or keys - like pressing the acupoints - will adjust the song or melody, heard as the client's life music. But if the instrument is out of tune, we can't produce any lasting harmony. The client needs to be brought to a place where he or she can change the "tuning" and mind set that created the disharmony. We can work on or "play" the meridians and points that we believe will allow our clients to heal. But the same vibrations or consciousness that produced the disease will not heal it; we have to alter the client's perspective. A client must be willing to change his or her way of thinking to encourage healing.
Metaphorically and, even, literally, this can be thought of as the Chinese medicine concept of Wind. Wind brings change and can be thought of as the ability to change. Since Wind is called the "root of a hundred diseases," we can think of the inability to change as the cause of illness. Fundamental to Chinese medicine is the idea that everything changes, and the lack of a willingness to change causes disease.
All of the above meridians and vessels work together as an energetic network. They can be thought of as roadmaps of not only the terrain of the body, but of our lives. The body can be divided into three levels: the external-wei-defensive qi level, the internal-ying-nutritive qi level and the constitutional-jing essence level. In one sense they are literal, as seen in our charts and texts. They can also be used philosophically or metaphorically as pathways connecting to different aspects of ourselves. The external level of our body is where our wei-defensive qi circulates. Strengthening our exterior prevents us from getting ill, according to one paradigm. At this level resides concern for our physical appearance as well as what is going on in the politics of the world. The wei qi level is our extension into the world and our judgments about how the world should be. This is a somewhat defensive state - "me against the world" - but it is our attitudes that create our relationship to the world that lead to imbalances in that level. The sinew meridians' terrain is on this level, specifically conducting wei qi.
The internal level concerns our emotions and mind that nurture us physically, as well as emotionally. Our digestive system relates to this level. It's where we digest information as well as nourishment for the body. This is the blood level, where consciousness is anchored. We make conscious choices concerning our lifestyle, including diet and the emotions we choose to feel. The Luo vessels are specific to this level; conducting blood and developing additional networks, as needed.
The Primary meridians circulate both qi and blood, which go to both the external and internal levels. Though useful, they are not specific to an area where a person may be working in their life. It could be more helpful to directly target the place where they are primarily functioning.
The Extraordinary vessels relate to our congenital factors, our constitutional level. They represent what we are born with and form our physical blueprint and purpose in life - our curriculum. The Extraordinary vessels were considered beyond our reach until as recently as the Ming Dynasty when the opening/master points were developed. Interestingly, the same debates occurred then (as they do now) with the morality of genetic engineering. Working on the constitutional level with the Extraordinary vessels was considered altering our genetic code, and the ethics of that was questioned.
The Divergent meridians go from the exterior, right to the source - the constitutional level. They divert potentially dangerous pathogens away from the internal organs to the joints and bones. Damaging experiences that we may not process well, such as sexual abuse, can be diverted by these meridians away from our heart or other organs that can be damaged. Then the pathology goes to our joints, lodging there, sometimes manifesting as arthritis or other types of pain.
I suggest becoming more familiar with these meridians from the "inside, out" through self-cultivation. Traditionally, this would mean Dao Yin, now called Qigong, or the more internal martial arts, such as Taiqi. Meditation and yoga can also bring a conscious awareness to the meridians and their flow. It's one thing to see the meridians in charts, finding and palpating them; it's a whole other experience to become acquainted with them through inner knowledge - some would say this is crucial. It is through self-cultivation and reflection that we become aware of our own path in life; which meridians we are emphasizing; and where our own curriculum is leading us.
Carl Jung said, "Our vision will become clear only when we can look into our own hearts. He who looks outside, dreams. He who looks inside, wakes."
By exploring the depths of our lives we can extend the invitation to our clients. And how much more exciting, energizing and revitalizing can that be? The ultimate satisfaction is to be working with people on that level, with the unfolding and discovery of their lives.
Click here for previous articles by Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc.
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