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Massage Today
January, 2004, Vol. 04, Issue 01

WOW Enjoys Successful Debut

By Editorial Staff

More than 1,000 professionals from the massage, spa, chiropractic, acupuncture, and integrated medical communities gathered in Atlantic City, N.J., Nov. 10-12, 2003, to attend the first annual Worlds of Wellness (WOW) 2003-Advanced Integrated Care Conference, which featured 40 continuing education sessions and 45 exhibits.

Associated Bodywork and Massage Professionals (ABMP), International Medical Spa Association, Massage Magazine, Day Spa Association and others co-sponsored the innovative conference, which was created by Monique Frost, CMT, owner of a successful massage therapy practice and consulting business.

Frost created WOW in response to recent shifts in the wellness industry that have increasingly focused on integrated health care. Its mission is to join traditional and alternative practitioners from a range of fields, including massage and bodywork, physical and occupational therapy, acupuncture, chiropractic, nursing, nutrition, kinesiology and fitness, to form a cooperative vision of integrated health care in America.

According to Frost, the WOW conference debut helped facilitate that need: "The overwhelming success of the inaugural Worlds of Wellness proves the need for this new type of event, with a new focus, in this region of the country," she said. "We look forward to many more events in the future, where we can continue to help foster discussion, education, and business among alternative health care practitioners."

Conference attendees earned continuing education units by attending the myriad workshops offered over the course of the three-day event, including cancer, Thai, sports, pediatric, prenatal, and hot stone massage; reflexology; CranioSacral Therapy; myofascial release; lymphatic drainage; visceral manipulation; yoga; medical tai chi and qigong; and several others. Conference exhibitors included the National Certification Board for Therapeutic Massage and Bodywork, the Upledger Institute, the Institute of Thai Massage, the Eastern School of Acupuncture, and Country Herbals.

Conference planners are looking forward to two WOW conferences next year: Sept. 8-10 in Atlantic City and Dec. 10-12 in Las Vegas. For more information, visit


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