Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
December, 2003, Vol. 03, Issue 12
By Editorial Staff
Elizabeth Arden Spas Introduce Progressive New Massage Program
During October's national Breast Cancer Awareness Month, Elizabeth Arden Red Door Salons and Spas launched its "Unlock the Cure Campaign," a company-wide breast cancer awareness program.As part of the program, the spa introduced the Elizabeth Arden Breast Surgery Massage, a 50-minute treatment touted as the first of its kind in a spa setting. The massage is designed especially for women who have undergone mastectomy and other breast surgeries to aid the healing and recovery process. The breast massage treatment will be available at select Elizabeth Arden Red Door Spas and Mario Tricoci Spa locations nationwide for $80 for a single treatment or $420 for six treatments.
This Poster Can Help Save Lives
The International Medical Spa Association (IMSA), Skin, Inc., and the Melanoma Research Foundation (MRF) have teamed up to sponsor a new poster, "The ABCDs of Melanomas." Its aim is to educate therapists and clients about the warning signs of melanoma, a deadly form of skin cancer that affects more than 51,000 people in the U.S. each year.
The goal is for the poster to be displayed in medical and day spa treatment rooms internationally. "The therapists in the medical, day and resort/destination spas are in the unique position to serve as a first line of defense in identifying potential melanomas in the early stage, then refer their clients for appropriate medical diagnosis," said IMSA Executive Director Hannelore Leavy. "The poster will assist in the education of therapists and their clients regarding the early warning signs."
The poster costs $20.95 and can be ordered through the IMSA Web site at www.medicalspaassociation.com or by phone at 201-865-2065. Proceeds will benefit the Melanoma Research Foundation, a nonprofit organization dedicated to finding a cure for the disease. Learn more about the Melanoma Research Foundation at www.melanoma.org.
Dental "Spas" Quickly Gaining Momentum
Getting people to visit a dentist can be like, well, pulling teeth. But some dentists hope to change that trend by introducing spa treatments into their practices. All over the country, "dental spas" are gaining popularity with the hope that offering services such as reflexology, aromatherapy and massage will help deflect patient fears associated with the dentist's office.
Shirley Brown, DMD, PhD, a practicing dentist and clinical psychologist recently spoke at the American Dental Association's 144th Annual Session, wherein she discussed the importance of creating a comfortable atmosphere for patients. "Over a quarter of adults surveyed said they hadn't visited a dentist in over five years due to fear of pain," said Brown in a release issued by the ADA. "Pediatric dentists [create] a happy, relaxing atmosphere for children's dental care by decorating their offices in bright colors and offering things like child-sized furniture, toys and fish tanks. Now, a growing number of dentists are creating the same effect for adults by offering pampering amenities," she added.
Clearly, the spa concept continues to grow in new and unique directions. For more information on this and other spa-related trends, visit the International Spa Association (ISPA) at www.experienceispa.com.
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