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Massage Today
December, 2003, Vol. 03, Issue 12

Industry News

By Editorial Staff

Elizabeth Arden Spas Introduce Progressive New Massage Program

During October's national Breast Cancer Awareness Month, Elizabeth Arden Red Door Salons and Spas launched its "Unlock the Cure Campaign," a company-wide breast cancer awareness program.

As part of the program, the spa introduced the Elizabeth Arden Breast Surgery Massage, a 50-minute treatment touted as the first of its kind in a spa setting. The massage is designed especially for women who have undergone mastectomy and other breast surgeries to aid the healing and recovery process. The breast massage treatment will be available at select Elizabeth Arden Red Door Spas and Mario Tricoci Spa locations nationwide for $80 for a single treatment or $420 for six treatments.

This Poster Can Help Save Lives

The International Medical Spa Association (IMSA), Skin, Inc., and the Melanoma Research Foundation (MRF) have teamed up to sponsor a new poster, "The ABCDs of Melanomas." Its aim is to educate therapists and clients about the warning signs of melanoma, a deadly form of skin cancer that affects more than 51,000 people in the U.S. each year.

The goal is for the poster to be displayed in medical and day spa treatment rooms internationally. "The therapists in the medical, day and resort/destination spas are in the unique position to serve as a first line of defense in identifying potential melanomas in the early stage, then refer their clients for appropriate medical diagnosis," said IMSA Executive Director Hannelore Leavy. "The poster will assist in the education of therapists and their clients regarding the early warning signs."

The poster costs $20.95 and can be ordered through the IMSA Web site at or by phone at 201-865-2065. Proceeds will benefit the Melanoma Research Foundation, a nonprofit organization dedicated to finding a cure for the disease. Learn more about the Melanoma Research Foundation at

Dental "Spas" Quickly Gaining Momentum

Getting people to visit a dentist can be like, well, pulling teeth. But some dentists hope to change that trend by introducing spa treatments into their practices. All over the country, "dental spas" are gaining popularity with the hope that offering services such as reflexology, aromatherapy and massage will help deflect patient fears associated with the dentist's office.

Shirley Brown, DMD, PhD, a practicing dentist and clinical psychologist recently spoke at the American Dental Association's 144th Annual Session, wherein she discussed the importance of creating a comfortable atmosphere for patients. "Over a quarter of adults surveyed said they hadn't visited a dentist in over five years due to fear of pain," said Brown in a release issued by the ADA. "Pediatric dentists [create] a happy, relaxing atmosphere for children's dental care by decorating their offices in bright colors and offering things like child-sized furniture, toys and fish tanks. Now, a growing number of dentists are creating the same effect for adults by offering pampering amenities," she added.

Clearly, the spa concept continues to grow in new and unique directions. For more information on this and other spa-related trends, visit the International Spa Association (ISPA) at


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