Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
December, 2003, Vol. 03, Issue 12
By Editorial Staff
Elizabeth Arden Spas Introduce Progressive New Massage Program
During October's national Breast Cancer Awareness Month, Elizabeth Arden Red Door Salons and Spas launched its "Unlock the Cure Campaign," a company-wide breast cancer awareness program.As part of the program, the spa introduced the Elizabeth Arden Breast Surgery Massage, a 50-minute treatment touted as the first of its kind in a spa setting. The massage is designed especially for women who have undergone mastectomy and other breast surgeries to aid the healing and recovery process. The breast massage treatment will be available at select Elizabeth Arden Red Door Spas and Mario Tricoci Spa locations nationwide for $80 for a single treatment or $420 for six treatments.
This Poster Can Help Save Lives
The International Medical Spa Association (IMSA), Skin, Inc., and the Melanoma Research Foundation (MRF) have teamed up to sponsor a new poster, "The ABCDs of Melanomas." Its aim is to educate therapists and clients about the warning signs of melanoma, a deadly form of skin cancer that affects more than 51,000 people in the U.S. each year.
The goal is for the poster to be displayed in medical and day spa treatment rooms internationally. "The therapists in the medical, day and resort/destination spas are in the unique position to serve as a first line of defense in identifying potential melanomas in the early stage, then refer their clients for appropriate medical diagnosis," said IMSA Executive Director Hannelore Leavy. "The poster will assist in the education of therapists and their clients regarding the early warning signs."
The poster costs $20.95 and can be ordered through the IMSA Web site at www.medicalspaassociation.com or by phone at 201-865-2065. Proceeds will benefit the Melanoma Research Foundation, a nonprofit organization dedicated to finding a cure for the disease. Learn more about the Melanoma Research Foundation at www.melanoma.org.
Dental "Spas" Quickly Gaining Momentum
Getting people to visit a dentist can be like, well, pulling teeth. But some dentists hope to change that trend by introducing spa treatments into their practices. All over the country, "dental spas" are gaining popularity with the hope that offering services such as reflexology, aromatherapy and massage will help deflect patient fears associated with the dentist's office.
Shirley Brown, DMD, PhD, a practicing dentist and clinical psychologist recently spoke at the American Dental Association's 144th Annual Session, wherein she discussed the importance of creating a comfortable atmosphere for patients. "Over a quarter of adults surveyed said they hadn't visited a dentist in over five years due to fear of pain," said Brown in a release issued by the ADA. "Pediatric dentists [create] a happy, relaxing atmosphere for children's dental care by decorating their offices in bright colors and offering things like child-sized furniture, toys and fish tanks. Now, a growing number of dentists are creating the same effect for adults by offering pampering amenities," she added.
Clearly, the spa concept continues to grow in new and unique directions. For more information on this and other spa-related trends, visit the International Spa Association (ISPA) at www.experienceispa.com.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.