Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Research: Know What You're Talking About
Have you ever seen a patient in your office with multiple serious health problems you weren't sure exactly how to address?
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Looking Back: Abstracts From Chiropractic History (Summer 2015 Issue)
The following abstracts are reprinted with permission from Chiropractic History, the official journal of the Association for the History of Chiropractic. Chiropractic History is the leading scholarly journal of the chiropractic profession dedicated to the preservation and dissemination of the profession's credible history.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Reverse Digit Span: A Useful Assessment Tool for Patients With and Without Concussion
Reverse digit span is an easily administered test of attention span. It is a component of the SCAT3 test, which is frequently used to assess concussion. It has been part of the armamentarium of cognitive assessment for many years.
7 Reasons You Want a Beacon in Your Office
Have you heard about how "beacons" are transforming the way businesses interact with their customers? Beacons are low-energy Bluetooth devices that have the ability to send information to a smartphone app.
Are You Making the Wrong Impression?
Taking a page from Stacy and Clinton of The Learning Channel's hit television program, "What Not to Wear," we recently published an article in the summer issue of Chiropractic History: The Archives and Journal of the Association for the History of Chiropractic, that explores the evolution of physician attire from prehistoric times to the present.
The Winter of Life: A Personal and Chiropractic Practice Perspective
Last November, my wife and I invited an elderly relative, Uncle Josh, to spend the winter with us. He was 82 years old at the time and turned 83 during his stay. As soon as he accepted our invitation, we began preparing.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Chiropractic Care and Risk of Stroke: The Shoe Moves to the Other Foot
For decades, numerous papers have linked upper cervical chiropractic care to the incidence of vertebral artery dissections and stroke.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
December, 2003, Vol. 03, Issue 12
The Five Seasons of Spa: Autumn Means Change
By Robin Zill, LMT
Author's note: This five-part series is designed to explore the language of nature as it relates to the spa experience.
In the natural cycle of growth and decay, autumn is the time to celebrate the harvest, the fruits of one's labor, and seeds that grow full. It is also a time to embrace the cycle of change, as autumn is also the season that sows the seeds of decay. This is, of course, natural and inherent to the living process. The intent of this article is to juxtapose the transformation and symbolic hope found in the seeds of autumn with the precarious and unpredictable social environment or "soil" we find ourselves in.
Throughout this series, I have used the language of nature as a metaphor for exploring and deepening the essence (or ousia) of the spa experience. Integral to this concept is the idea that "spa," like "nature," is not a thing to measure and dissect; rather, it is an energy event waiting to happen - an energy event waiting to dance. Autumn is the season of celebration, change and regeneration. Sensing and experiencing the quality of this beautiful season is an excellent way to contemplate change and growth from both a personal and spa business perspective.
Think of all you have learned as a pioneer in the wellness/spa industry. Remember where the industry was 10 years ago? Look at it now. Then consider how the contemporary massage movement has been a major inspiration in this cultural evolution. Congratulate yourself. You have been an active participant in creating a next-generation industry. We have helped create a culture that is more health- conscious through healthy food, exercise, herbal therapies, massage, spiritual awareness and other integrative health therapies.
Yet in the midst of this positive evolution, we find ourselves facing many global challenges that are, arguably, the worst since humankind has occupied the planet. Water quality and availability are horrible, global warming has increased, new and old diseases are at epidemic levels, social violence is on the upswing, insidious wars have spread, and health costs and poverty are escalating. These are just some of the problems that continue to threaten our well-being, both individually and socially. Culturally speaking, this is not good soil for seed sowing.
What will we make of autumn's seeds? As seeds symbolize food that is concentrated and rich in nutrients, the autumn seed "energy" can be used in a number of ways. It can be eaten, stored, rooted or rot. This is an interesting concept to consider from a spa business or personal-growth perspective. We need to take inventory of our emotional, spiritual, physical and financial resources. We must take care to gather, distribute, store and plant our resources in a balanced way. Ideally, we will conserve some of our energy (potential) for the future while feeding our drive to actively create for today (kinetic).
It is time for us as individuals and an industry to mature and prepare for our next professional transformation - for the next level of our work. We need to remind ourselves why we have chosen this path. What kind of seeds are we planting for the future? Whether the next level is expanding or opening a new facility, stepping up on the career ladder, volunteering for a social cause or moving in an entirely different direction, it is our time to evolve.
The potential within the seed is in all of us - it is part of nature's synergistic mystery. The seeds we sow are not for us alone. We inherit much through the seed - our genetic lineage, cultural story, the potential of our life path - hence, we have much to give back. The seeds of autumn symbolize this dynamic relationship between a healthy living environment and optimal professional and personal fulfillment. That is why, as the spa industry helps to evolve the next paradigm shift, we also must become voices for the earth. This means eliminating waste in our personal and professional lives and using precious resources more consciously. It was encouraging to find focus groups and classes at the ISPA conference in Dallas this month devoted to how the spa industry could become more active in self-monitoring our waste and move forward on these issues that affect so many. I look forward to updating you in future articles and would appreciate ideas you have on this issue.
As we immerse ourselves in the beginnings of this major paradigm shift, we know that historically change occurs as the older generation dies out. But I have greater hopes for us: I believe that we, the "older generation" need to open up, sprout some new leaves and dig deeper roots. The world is too complicated. We can't leave the next generation to fend for itself. I believe that together, by actively re-evaluating and refining our environments at home and in our businesses, we can reverse the trend of pollution, war, global warming, and poverty.
When the environment is strong, healthy and beautiful, it will create future generations that are vital and sustainable. It was only 2,000 years ago, when one of the greatest cultures of all time - the Roman Empire - poisoned and sterilized itself by contaminating food and water with lead, a mineral that was in high demand by the social elite. Let's learn from the past and reach into the seeds of the future.
Imagine the garden we can create!
Click here for previous articles by Robin Zill, LMT.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.