Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
December, 2003, Vol. 03, Issue 12
The Five Seasons of Spa: Autumn Means Change
By Robin Zill, LMT
Author's note: This five-part series is designed to explore the language of nature as it relates to the spa experience.
In the natural cycle of growth and decay, autumn is the time to celebrate the harvest, the fruits of one's labor, and seeds that grow full. It is also a time to embrace the cycle of change, as autumn is also the season that sows the seeds of decay. This is, of course, natural and inherent to the living process. The intent of this article is to juxtapose the transformation and symbolic hope found in the seeds of autumn with the precarious and unpredictable social environment or "soil" we find ourselves in.
Throughout this series, I have used the language of nature as a metaphor for exploring and deepening the essence (or ousia) of the spa experience. Integral to this concept is the idea that "spa," like "nature," is not a thing to measure and dissect; rather, it is an energy event waiting to happen - an energy event waiting to dance. Autumn is the season of celebration, change and regeneration. Sensing and experiencing the quality of this beautiful season is an excellent way to contemplate change and growth from both a personal and spa business perspective.
Think of all you have learned as a pioneer in the wellness/spa industry. Remember where the industry was 10 years ago? Look at it now. Then consider how the contemporary massage movement has been a major inspiration in this cultural evolution. Congratulate yourself. You have been an active participant in creating a next-generation industry. We have helped create a culture that is more health- conscious through healthy food, exercise, herbal therapies, massage, spiritual awareness and other integrative health therapies.
Yet in the midst of this positive evolution, we find ourselves facing many global challenges that are, arguably, the worst since humankind has occupied the planet. Water quality and availability are horrible, global warming has increased, new and old diseases are at epidemic levels, social violence is on the upswing, insidious wars have spread, and health costs and poverty are escalating. These are just some of the problems that continue to threaten our well-being, both individually and socially. Culturally speaking, this is not good soil for seed sowing.
What will we make of autumn's seeds? As seeds symbolize food that is concentrated and rich in nutrients, the autumn seed "energy" can be used in a number of ways. It can be eaten, stored, rooted or rot. This is an interesting concept to consider from a spa business or personal-growth perspective. We need to take inventory of our emotional, spiritual, physical and financial resources. We must take care to gather, distribute, store and plant our resources in a balanced way. Ideally, we will conserve some of our energy (potential) for the future while feeding our drive to actively create for today (kinetic).
It is time for us as individuals and an industry to mature and prepare for our next professional transformation - for the next level of our work. We need to remind ourselves why we have chosen this path. What kind of seeds are we planting for the future? Whether the next level is expanding or opening a new facility, stepping up on the career ladder, volunteering for a social cause or moving in an entirely different direction, it is our time to evolve.
The potential within the seed is in all of us - it is part of nature's synergistic mystery. The seeds we sow are not for us alone. We inherit much through the seed - our genetic lineage, cultural story, the potential of our life path - hence, we have much to give back. The seeds of autumn symbolize this dynamic relationship between a healthy living environment and optimal professional and personal fulfillment. That is why, as the spa industry helps to evolve the next paradigm shift, we also must become voices for the earth. This means eliminating waste in our personal and professional lives and using precious resources more consciously. It was encouraging to find focus groups and classes at the ISPA conference in Dallas this month devoted to how the spa industry could become more active in self-monitoring our waste and move forward on these issues that affect so many. I look forward to updating you in future articles and would appreciate ideas you have on this issue.
As we immerse ourselves in the beginnings of this major paradigm shift, we know that historically change occurs as the older generation dies out. But I have greater hopes for us: I believe that we, the "older generation" need to open up, sprout some new leaves and dig deeper roots. The world is too complicated. We can't leave the next generation to fend for itself. I believe that together, by actively re-evaluating and refining our environments at home and in our businesses, we can reverse the trend of pollution, war, global warming, and poverty.
When the environment is strong, healthy and beautiful, it will create future generations that are vital and sustainable. It was only 2,000 years ago, when one of the greatest cultures of all time - the Roman Empire - poisoned and sterilized itself by contaminating food and water with lead, a mineral that was in high demand by the social elite. Let's learn from the past and reach into the seeds of the future.
Imagine the garden we can create!
Click here for previous articles by Robin Zill, LMT.
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